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Crest Kids Advanced Chameleon Fluoride Toothpaste - Bubblegum - 2 of 4Crest Kids Advanced Chameleon Fluoride Toothpaste - Bubblegum - 3 of 4Crest Kids Advanced Chameleon Fluoride Toothpaste - Bubblegum - 4 of 4
Crest Kids Advanced Chameleon Fluoride Toothpaste - Bubblegum - 1 of 4

Crest Advanced Kid's Fluoride Toothpaste - Bubblegum Flavor- 4.2oz

2 Questions
$3.99 ($0.95/ounce)
 
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About this item

Highlights

  • #1 kids toothpaste brand*P&G calculation based on U.S. reported sales data for yr ending w/o 04/27/24
  • Color-changing formula helps kids brush up to 2X longer
  • Gradually changes colors from blue to pink
  • Fights cavities and promotes a healthier smile with fluoride formula
  • Fun bubble gum flavor kids love

Description

Make their smiles as bright as their futures with Crest Advanced Kid's Fluoride Toothpaste, from the #1 Kids Toothpase Brand in the US*. A winning formula for memorable smiles. Crest Advanced Kid's Color Changing Toothpaste is an excellent addition to make your kids' brushing routine even more exciting. This toothpaste gradually changes colors from blue to pink, helping kids brush up to 2x longer. By brushing for the dentist-recommended time of 2 minutes, they will be creating healthier habits at a young age. Kids need effective protection as they lose their baby teeth and their permanent teeth start to grow. Crest Advanced Kid's Toothpaste formula contains fluoride to fight cavities and promote a healthier smile for your kids. Bring fun and protection to their brushing regimen with this Crest color-changing toothpaste. Crest Advanced Kid's toothpaste helps to protect kids' teeth as they transition from toddler to adolescence, helping them create healthy habits and start brushing up to 2x longer, for a healthier oral care routine. Make their brushing routine even more fun with its yummy bubble gum flavor kids love. Discover a new color-changing regimen with the variety of products on the Crest and Oral-B Chameleon line and teach your kids fun and healthy habits with every brush. Do not use on children under age 3.
*P&G calculation based on U.S. reported sales data for yr ending w/o 04/27/24
Suggested Age: 2 Years and Up
Health Facts: Triclosan-Free, Contains Fluoride, No Microbeads Added
Product Warning: Not for children under the age of two
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Features: Enamel-Safe
TCIN: 87085865
UPC: 030772057155
Item Number (DPCI): 049-09-1755
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.15% w/v fluoride ion)(0.834%).

Purpose

Anticavity Toothpaste..

Adults and Children 2 Yrs. & Older

Brush teeth thoroughly after meals or at least twice a day, or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6 yrs. Supervise children's brushing until good habits are established.

Children Under 2 Yrs.

Ask a dentist.

Inactive ingredients

sorbitol, water, hydrated silica, sodium lauryl sulfate, cellulose gum, flavor, sodium phosphate, trisodium phosphate, mannitol, sodium saccharin, carbomer, silica, titanium dioxide, red 30 lake, blue 1

Question or comments?

800-594-4158

Shipping details

Estimated ship dimensions: 1.73 inches length x 1.98 inches width x 6.08 inches height
Estimated ship weight: 0.3 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product sulfate free?

submitted by Alysha - 6 months ago

  • A: Thank you for your question. The safety and trust of the people who use our products is the foundation of everything we do. We will not market any P&G product until it has been thoroughly evaluated for safety prior to marketing and meets all regulatory requirements. Sulfates (sodium lauryl sulfate/SLS) are not carcinogenic. This is an urban legend. The American Cancer Society states on its website that sodium lauryl sulfate is not carcinogenic, as does Snopes.com.

    submitted byCrest - 6 months ago
    Brand expert

Q: Is this gluten free?

submitted by Curious - 1 year ago

  • A: Our toothpastes do not contain gluten as an ingredient.

    submitted byCrest - 1 year ago
    Brand expert
See all questions (2)

Additional product information and recommendations

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Guests are saying

This toothpaste offers a fun and engaging experience for kids with its color-changing feature, transitioning from blue to pink as they brush. Many guests appreciate the bubblegum flavor, which makes brushing enjoyable and encourages longer brushing times. While some guests reported inconsistencies with the color change and taste, the overall excitement it brings to children's oral hygiene routines is a significant highlight. It's a great choice for parents looking to motivate their kids to brush their teeth regularly.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 894 reviews
    effectiveness: 4.06 out of 5
    quality: 4 out of 5
    value: 3.84 out of 5
    69% would recommend
    96 recommendations
    5 out of 5 stars
    11 September, 2026
    originally posted on crest.com
    Image

    Clean teeth amazing design

    [This review was collected as part of a promotion.] My son loves this toothpaste, he clearly told me that is so cool to have a toothpaste that changes color when his teeth are clean. He likes how it taste, and how clean his teeth feel during the day. The packaging is so cute.
    NinaM
    Did you find this review helpful?
    4 out of 5 stars
    10 September, 2026
    originally posted on crest.com
    Image

    Slight pink

    [This review was collected as part of a promotion.] Out of my two kids who tried it… one loves it the other hated it. It does turn a light pink… not a bright pink. Taste like bubble gum. My daughter was a big fan… my son said was spicy but I think it’s more because he was upset it wasn’t his usual toothpaste
    IlyseF
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 August, 2026Verified purchase

    Great toothpaste to keep kids brushing longer!

    Best toothpaste to keep kids brushing longer! This toothpaste does actually change color the longer you brush, and goes from blue/purple to pink. The bubblegum flavor is great and I love that it actually has fluoride to keep enamel strong.
    AP133
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 August, 2026Verified purchase

    (no review title)

    Daughter favorite toothpaste
    Dat
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 August, 2026Verified purchase

    Loved !

    Loved this! The color change makes it interesting
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 July, 2026Verified purchase

    (no review title)

    Our kids love this toothpaste and it has been their go to for at least a half a decade.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 July, 2026Verified purchase

    Color Changing Teeth before Rinse

    My kid likes how the color changes as he is brushing his teeth. Good taste too.
    TJM
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    22 June, 2026Verified purchase

    Not a fan

    Color doesn’t change and my daughter hates the taste of this toothpaste so much we can’t even use it anymore . It makes her hysterically cry whenever we have to brush teeth.
    1 reply from Crest team - 3 months ago
    We aim to make brushing fun for your little one with our Color Changing Toothpaste, so we're very sorry to learn about your daughter's experience. We do extensive testing to try to ensure satisfaction, so we'd like to share some tips and try to make this right for you and your little girl. Please give our team a call at (800) 566-7252.
    aand
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 June, 2026Verified purchase

    (no review title)

    My kids, favorite toothpaste
    CarlyR
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    10 June, 2026Verified purchase

    (no review title)

    My kids were excited to try this color changing toothpaste. Unfortunately, we did not see any difference. The color remained the same.
    1 reply from Crest team - 3 months ago
    Thank you for your feedback, Trista. We’re sorry to hear you didn’t see a difference and understand how disappointing that must have been for your kids. Kindly note the amount of time needed to activate the color-changing experience can vary based on factors unique to each individual brusher, such as the strength of brushing or type of toothbrush used, i.e., manual vs. power. But it's designed to occur within two minutes of brushing, so we suggest brushing longer. We'll be sure to share your comment with our team. If you continue to see no difference, feel free to call us directly at (800) 566-7252; we’d be happy to assist you.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    3 June, 2026

    False hopes

    My 6-year-old couldn’t wait to try this color-changing toothpaste. Ten seconds later, she was crying because it was “too spicy.” The strawberry scent convinced both of us it would be a kid-friendly treat, but the mint had other plans. The look she gave me afterward suggested I’d orchestrated an elaborate toothpaste scam. I’m not sure she’ll ever trust my product recommendations again. 😂🍓🪥💔
    1 reply from Crest team - 4 months ago
    We're sorry to hear this, Chris. While we understand preferences can differ from person to person, you're daughter's brushing experience is very important to us, so we recommend she stops using this flavor. Our team would like to learn more, and help find a flavor that she'll love. When you have a chance, please give us a call at (800) 492-7378.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    1 May, 2026Verified purchase

    (no review title)

    Very good for kids
    Myriam
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2026Verified purchase

    Works well but doesn't color change

    It does not color change at all but it’s my child’s favorite tasting toothpaste so we get every time.
    sarahs616
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 March, 2026Verified purchase

    False advertisement

    The toothpaste does not turn pink!
    1 reply from Crest team - 6 months ago
    We're disappointed to hear this. If the toothpaste is not turning pink, we recommend to have your child brush longer. If you have questions or would like to share more, give us a call at (800) 492-7378.
    Delicious
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    7 March, 2026

    Its okay

    I like the concept of color changing toothpaste and it was initially fun for my son. However he didn’t like the taste - so much so that I had to combine a little of this toothpaste with another one just to make use of it. It also was inconsistent with changing colors.
    1 reply from Crest team - 7 months ago
    We're sorry to learn your son didn't like the flavor of our Color-Changing Toothpaste, and that it was inconsistent in changing colors. We understand that flavors are a personal preference, so we also offer this toothpaste in a Strawberry flavor. The amount of time needed to activate the color-changing experience can vary based on factors unique to each individual brusher, such as the strength of brushing or type of toothbrush used i.e., manual vs. power. But is designed to occur within two minutes of brushing. So we can help further, please call us at (800) 492-7378.
    Guest123
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 February, 2026Verified purchase

    (no review title)

    Teens favorite
    Julia
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 February, 2026Verified purchase

    Our favorite!

    This toothpaste is my son's absolute favorite. The color changing aspect of it helps me guide him on how to properly brush, it's exciting to him and he prefers this taste above all the others we have tried.
    Breyanne
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 January, 2026Verified purchase

    (no review title)

    We love this toothpaste! I love that it changes color so my child knows when the time is up for brushing!
    Mommyto4
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025Verified purchase

    (no review title)

    Kids love the flavor!
    tanya
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 October, 2025

    Not bad

    My kids use this toothpaste and it helps them brush longer as they still learn about the concept of time. Plus it tastes like bubblegum! Which makes it much less spicy.
    Ash
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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