Target New ArrivalsChristmasGift IdeasHoliday Kids CatalogHome & DecorToys & GamesElectronics & TechVideo GamesGift CardsClothing, Shoes & AccessoriesGroceryBabyBeautyTarget Beauty StudioPersonal CareHousehold EssentialsHealthWellnessBooks, Music & MoviesSports & OutdoorsPetsSchool & Office SuppliesParty SuppliesAutomotiveTarget OpticalClearanceNew ArrivalsChristmasGift IdeasTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Crest Kids Advanced Chameleon Fluoride Toothpaste - Bubblegum - 2 of 4Crest Kids Advanced Chameleon Fluoride Toothpaste - Bubblegum - 3 of 4Crest Kids Advanced Chameleon Fluoride Toothpaste - Bubblegum - 4 of 4
Crest Kids Advanced Chameleon Fluoride Toothpaste - Bubblegum - 1 of 4

Crest Advanced Kid's Fluoride Toothpaste - Bubblegum Flavor- 4.2oz

2 Questions
$3.99 ($0.95/ounce)
Count1

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • #1 kids toothpaste brand*P&G calculation based on U.S. reported sales data for yr ending w/o 04/27/24
  • Color-changing formula helps kids brush up to 2X longer
  • Gradually changes colors from blue to pink
  • Fights cavities and promotes a healthier smile with fluoride formula
  • Fun bubble gum flavor kids love

Description

Make their smiles as bright as their futures with Crest Advanced Kid's Fluoride Toothpaste, from the #1 Kids Toothpase Brand in the US*. A winning formula for memorable smiles. Crest Advanced Kid's Color Changing Toothpaste is an excellent addition to make your kids' brushing routine even more exciting. This toothpaste gradually changes colors from blue to pink, helping kids brush up to 2x longer. By brushing for the dentist-recommended time of 2 minutes, they will be creating healthier habits at a young age. Kids need effective protection as they lose their baby teeth and their permanent teeth start to grow. Crest Advanced Kid's Toothpaste formula contains fluoride to fight cavities and promote a healthier smile for your kids. Bring fun and protection to their brushing regimen with this Crest color-changing toothpaste. Crest Advanced Kid's toothpaste helps to protect kids' teeth as they transition from toddler to adolescence, helping them create healthy habits and start brushing up to 2x longer, for a healthier oral care routine. Make their brushing routine even more fun with its yummy bubble gum flavor kids love. Discover a new color-changing regimen with the variety of products on the Crest and Oral-B Chameleon line and teach your kids fun and healthy habits with every brush. Do not use on children under age 3.
*P&G calculation based on U.S. reported sales data for yr ending w/o 04/27/24
Suggested Age: 2 Years and Up
Health Facts: No Microbeads Added, Paraben-Free, Triclosan-Free, Contains Fluoride, Sugar-Free
Active Ingredient Strength Value: .04 Ounces
Product Warning: Not for children under the age of two
Product Form: Paste
Active Ingredient(s): Sodium Monofluorophosphate .24%
Sustainability Claims: Recyclable
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Features: Enamel-Safe
TCIN: 87085865
UPC: 030772057155
Item Number (DPCI): 049-09-1755
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.15% w/v fluoride ion)(0.834%).

Purpose

Anticavity Toothpaste..

Adults and Children 2 Yrs. & Older

Brush teeth thoroughly after meals or at least twice a day, or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6 yrs. Supervise children's brushing until good habits are established.

Children Under 2 Yrs.

Ask a dentist.

Inactive ingredients

sorbitol, water, hydrated silica, sodium lauryl sulfate, cellulose gum, flavor, sodium phosphate, trisodium phosphate, mannitol, sodium saccharin, carbomer, silica, titanium dioxide, red 30 lake, blue 1

Question or comments?

800-594-4158

Shipping details

Estimated ship dimensions: 1.73 inches length x 1.98 inches width x 6.08 inches height
Estimated ship weight: 0.3 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product sulfate free?

submitted by Alysha - 7 months ago

  • A: Thank you for your question. The safety and trust of the people who use our products is the foundation of everything we do. We will not market any P&G product until it has been thoroughly evaluated for safety prior to marketing and meets all regulatory requirements. Sulfates (sodium lauryl sulfate/SLS) are not carcinogenic. This is an urban legend. The American Cancer Society states on its website that sodium lauryl sulfate is not carcinogenic, as does Snopes.com.

    submitted byCrest - 7 months ago
    Brand expert

Q: Is this gluten free?

submitted by Curious - 1 year ago

  • A: Our toothpastes do not contain gluten as an ingredient.

    submitted byCrest - 1 year ago
    Brand expert
See all questions (2)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

This toothpaste captivates kids with its fun color-changing feature, transitioning from blue to pink, which encourages longer brushing sessions. The bubblegum flavor is a hit among children, making the brushing experience enjoyable. The cute packaging and easy dispensing add to its appeal, making it a great choice for parents looking to motivate their kids to maintain good oral hygiene. However, some guests noted inconsistencies with the color change and flavor preferences.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 923 reviews
    effectiveness: 4.06 out of 5
    quality: 4 out of 5
    value: 3.84 out of 5
    69% would recommend
    96 recommendations
    5 out of 5 stars
    19 October, 2026
    originally posted on crest.com
    Image

    Fun & Motivating Toothpaste !

    [This review was collected as part of a promotion.] If you struggle with getting your little ones to brush their teeth for more than 5 seconds, then this toothpaste is an absolute game changer! The Crest Kid’s Color Changing Toothpaste turns a daily routine into a fun science experiment. It squeezes out a vibrant blue on the toothbrush. As they brush, the toothpaste reacts and transforms into pink foam. The bubblegum flavor is a huge bonus. As a parent, I really like that it contains fluoride for anti-cavity protection. The tube stands up nicely on the counter and the cap is easy to manage. Highly recommend!
    SunnyA
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2026
    originally posted on crest.com
    Image

    Kid loves the taste and packaging

    [This review was collected as part of a promotion.] My 3 years old son loves the flavor and texture of this amazing toothpaste. He likes the colorful packaging and now our morning are full of fun and joy.
    LussyD
    Did you find this review helpful?
    5 out of 5 stars
    16 October, 2026
    originally posted on crest.com
    Image

    Fun toothpaste for kids

    [This review was collected as part of a promotion.] Fun idea for kids’ toothpaste. The blue to pink color change adds a playful touch to brushing, and the bubble gum flavor is a nice option for kids who don’t like mint. The colorful packing is cute, too.
    TatianaI
    Did you find this review helpful?
    5 out of 5 stars
    11 October, 2026
    originally posted on crest.com
    Image

    Kids love it

    [This review was collected as part of a promotion.] My kids absolutely loved the sparkles in this toothpaste and the way it changes color. They loved the taste of it too. It foams up really nice. Another bonus was the packaging was so cute.
    NicoleB
    Did you find this review helpful?
    3 out of 5 stars
    10 October, 2026
    originally posted on crest.com
    Image

    Doesn’t change colors at all

    [This review was collected as part of a promotion.] Does not change colors at all, goes from blue to white and foamy, like a normal toothpaste. No pink at all. My daughter was so disappointed because I told her it would turn pink. She does seem to like the flavor at least.
    StephanieR
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 September, 2026
    originally posted on crest.com
    Image

    A fun toothpaste that keeps kids coming back!

    [This review was collected as part of a promotion.] So for starters, the chameleon character caught my daughter's eye immediately and was curious what it was. She loves brushing her teeth with this toothpaste, however I do have to monitor her as she still wants to "eat/swallow" the paste lol. Dispensing is super easy especially with the flip top cap. My daughter loves the taste (bubblegum) and loves that it changes colors from blue to pink(her favorite color). I highly recommend this for kids transitioning from training toothpaste to regular. 👍🏻💙🪥
    MichaelF
    Did you find this review helpful?
    5 out of 5 stars
    28 September, 2026
    originally posted on crest.com
    Image

    Perfect for littles who don’t care for brushing their teeth

    [This review was collected as part of a promotion.] My kids love this toothpaste! They are convinced if they don’t see pink then their teeth aren’t clean 🤣 they love the taste and the tube is the perfect size for their hands. No weird aftertaste either!
    EricaV
    Did you find this review helpful?
    5 out of 5 stars
    25 September, 2026
    originally posted on crest.com
    Image

    Very cool toothpaste

    [This review was collected as part of a promotion.] My kids love this toothpaste makes them want to brush their teeth. The color does change when brushing. It is easy for them to open and close the toothpaste, and it doesn’t leave any after bad taste.
    ElizabethH
    Did you find this review helpful?
    5 out of 5 stars
    25 September, 2026
    originally posted on crest.com
    Image

    Color changing toothpaste for kids

    [This review was collected as part of a promotion.] To be honest at first my kid was disappointed because she thought it would change color instantly from blue to pink, she likes the flavor but what she's looking forward to is the changing of color. Packaging was great, flavour is good as well but one thing should be included on the packaging which was how the color would change. We took days to know that the color will only change if actively brushing teeth for long, so you needed to be patient. Your kids teeth will be cleaned because they will be brushing their teeth for like 2 minutes to activate the color changing. So it really serves its purpose which is to clean your kids teeth. Side note is you have to double your attention for kids when brushing teeth and make sure they spit it because it contains fluoride for anti cavity. Overall it is great my kid is thrilled like she's having an activity to make it change color. Well done crest for making this one!
    MaryannM
    Did you find this review helpful?
    5 out of 5 stars
    20 September, 2026
    originally posted on crest.com
    Image

    Keeps Kids Brushing Longer 🩵🩷

    [This review was collected as part of a promotion.] I originally had my 3 1/2 year old try this new Crest Color Changing Toothpaste but I had a hard time getting her to let me brush long enough to see the color change. She was excited about it though! & Definitely let me brush longer than she usually does. Then I had my older daughter try and she got to the Pink parts. She even says she’ll keep using it too 🩵🩷
    NatalieR
    Did you find this review helpful?
    5 out of 5 stars
    19 September, 2026
    originally posted on crest.com
    Image

    Fun kids toothpaste

    [This review was collected as part of a promotion.] My boys thought this is was so fun and they had a blast with it! I told them here come brush your teeth and wait for the magic. And they loved it. They loved watching it change from blue to pink and would get so excited. They also both enjoyed the flavor of it. You can’t beat something that makes your young children want to brush their teeth so I am definitely happy with the product!
    MelanieB
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2026
    originally posted on crest.com
    Image

    Helps with duration

    [This review was collected as part of a promotion.] Finally, a toothpaste that makes my daughter excited to brush your teeth. It starts off blue and it turns pink. It is a very light pink, but when she spits it in the sink, she can see it and she knows that she did a good job. Her goal is now to only be able to spit pink and no more blue. And it really helps. Keep that two minute mark that we strive for our children.  This is a game changer to get those kids brushing regularly. 
    JuliannaC
    Did you find this review helpful?
    5 out of 5 stars
    16 September, 2026
    originally posted on crest.com
    Image

    Kid approved.

    [This review was collected as part of a promotion.] I didn’t tell my little one it changes colors so you can imagine his surprise. 😂 He said it tastes very good and he’s very picky so he will spit anything out very quickly if it’s gross. It’s easy to use, no complicated packaging. Safe to say this is kid approved in my home. Right now
    ChynaR
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2026
    originally posted on crest.com
    Image

    So much fun to brush the teeth

    [This review was collected as part of a promotion.] My kids really enjoyed using this toothpaste! The bubblegum flavor is fun and makes brushing their teeth more enjoyable. I also love the color changes features because it make brushing feel like a little game and encourage kids to brush regularly. The texture is smooth, it rinses easily, and the packaging is cute and kid friendly.
    MariiaC
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2026
    originally posted on crest.com
    Image

    Fun toothpaste that my son loves!

    [This review was collected as part of a promotion.] My son loves this toothpaste! It has a great taste (which is very important to kids!), and it really does change color! When you put it on the toothbrush it's blue, but when he spits it out, the spit is pink.
    BrookeB
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2026
    originally posted on crest.com
    Image

    Fun way to promote longer brushing time for kids

    [This review was collected as part of a promotion.] My daughter loves this toothpaste because it is fun for her to see the colors change. I honestly wanted her to use it because she brushes her teeth fine however she does not brush her teeth for a long enough time to get all the plaque off. so this is a great way for her to brush the appropriate amount of time and be sure her teeth are thoroughly cleaned because the toothpaste goes on blue but the more you brush the foamy bubbles turn light pink when you spit it out and that’s how you know you brushed for the right amount of time for kids. I also tried it myself with her and I really like the way it foams up and cleans very well. I also like that it’s not just bubble gum but it has a hint of mint as in it leaves a fresh cool minty feeling afterwards. Because unlike other kids, my daughter does not like fruity flavored toothpaste she prefers it to be minty so this was a great way to kind of accommodate a wider range of picky kids. 
    DiamondK
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2026
    originally posted on crest.com
    Image

    That contains fluoride and is designed to protect against cavities

    [This review was collected as part of a promotion.] I’m very happy with this Crest Kids Advanced toothpaste! My daughter really enjoys using it because the fun color-changing feature makes brushing her teeth more exciting and encourages her to brush for longer. The bubblegum flavor is pleasant and kid-friendly without being too strong. I also love that it contains fluoride and is designed to help protect against cavities, which gives me peace of mind as a parent. The packaging is colorful and the cute chameleon design makes it appealing to children. We use it whit the automatic U-shaped toothbrush shown in the picture, and the combination has made our brushing routine much easier and more enjoyable. Overall, this is a great toothpaste for kids, and I would definitely recommend it to other parents looking for a fun and effective option.
    FabianaP
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2026
    originally posted on crest.com
    Image

    Idean for our children

    [This review was collected as part of a promotion.] I love this thoothpaste, it leaves my son’s mouth feeling and free oh residues. It met my expectations exactly, I really liked it and recommend giving it a try
    SuannyR
    Did you find this review helpful?
    5 out of 5 stars
    11 September, 2026
    originally posted on crest.com
    Image

    Clean teeth amazing design

    [This review was collected as part of a promotion.] My son loves this toothpaste, he clearly told me that is so cool to have a toothpaste that changes color when his teeth are clean. He likes how it taste, and how clean his teeth feel during the day. The packaging is so cute.
    NinaM
    Did you find this review helpful?
    4 out of 5 stars
    10 September, 2026
    originally posted on crest.com
    Image

    Slight pink

    [This review was collected as part of a promotion.] Out of my two kids who tried it… one loves it the other hated it. It does turn a light pink… not a bright pink. Taste like bubble gum. My daughter was a big fan… my son said was spicy but I think it’s more because he was upset it wasn’t his usual toothpaste
    IlyseF
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms