Sponsored
Crest Kids Sugar & Bacteria Shield Toothpaste, Strawberry Flavor, 4.1oz
$4.19 ($1.02/ounce)
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About this item
Highlights
- You will receive (1) 4.1oz tube of Crest Kids Sugar Bacteria Shield Protection Toothpaste, Strawberry Flavor
- Our Best Protection for Kids from Kid's Crest, the #1 Kids Toothpaste Brand in America
- Rebuilds tooth density for stronger teeth**strengthens weakened enamel
- Helps protect enamel from sugars and acids**strengthens enamel to protect from plaque acids with regular brushing
- ADA Accepted
- Strawberry Flavor
Description
Crest Kids Sugar Bacteria Shield Toothpaste rebuilds tooth density for stronger teeth by fortifying weakened enamel and comes in a fun Strawberry Flavor. The Sugar Bacteria Shield formula is our most advanced kids formula and is our best protection from the #1 Kids Toothpaste Brand in America. Helps protect enamel from sugars and acids* and contains fluoride to fight against cavities. Brush away plaque build-up and help prevent cavities by adding Crest Sugar Bacteria Shield Toothpaste into your child's daily oral care routine (brushing twice a day as recommended by dentists). Designed for Kids Ages 6+. ADA Accepted. Our Best Protection for Kids from the #1 Kids Toothpaste Brand.*strengthens enamel to protect from plaque acids with regular brushing
Suggested Age: 6 Years and Up
Health Facts: Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age, no warning applicable
Product Form: Paste
Primary Active Ingredient: Stannous Fluoride
Package Quantity: 1
Net weight: 4.1 Ounces
Features: Enamel-Safe
TCIN: 83388532
UPC: 030772016848
Item Number (DPCI): 049-09-4139
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride
(0.15% w/v fluoride ion)' '0.454%
Purpose
Purpose AnticavityUses
Use helps protect against cavitiesDirections
Directions adults and children 6 yrs. of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. do not swallow supervise children's brushing until good habits are established children under 6 yrs. of age: ask a dentistOther information
Other information products containing stannous fluoride may produce surface staining of the teeth adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist this Crest is specially formulated to help prevent staining see your dentist regularlyInactive ingredients
glycerin, water, sorbitol, hydrated silica, sodium lauryl sulfate, sodium citrate, sodium gluconate, carrageenan, xanthan gum, flavor, sodium saccharin, cocamidopropyl betaine, sodium hydroxide, stannous chloride, sucralose, titanium dioxide' '
Shipping details
Estimated ship dimensions: 1.73 inches length x 1.94 inches width x 5.93 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Why is this for 6+?
submitted by Dan - 4 months ago
A: We recommend that all children under the age of 6 have supervision while brushing their teeth, as they are the group most likely to swallow the toothpaste. While there are no safety risks for the small amount of toothpaste swallowed during brushing, if a large amount of paste is swallowed, it can cause irritation.
submitted byCrest - 4 months agoBrand expert
Q: Does this have a safety seal?
submitted by b - 8 months ago
A: If a toothpaste comes in a cardboard box, it typically will NOT have a foil seal. The cardboard is sealed at the end flap. However, some versions are made at an alternate plant for capacity reasons. In these cases, there will be a foil seal, and there will be notification on the package (do not use if inner foil is torn, cut, missing).
submitted byCrest - 8 months agoBrand expert
Q: How much fluoride in ppm is in this toothpaste?
submitted by ERICA S - 1 year ago
A: All of our toothpastes have 1100 ppm of Fluoride.
submitted byCrest - 1 year agoBrand expert
Q: Is the toothpaste white or pink?
submitted by mj - 3 years ago
A: White to off-white.
submitted byCrest - 2 years agoBrand expert
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4.7 out of 5 stars with 691 reviews
effectiveness: 4.21 out of 5
quality: 4.13 out of 5
value: 4.17 out of 5
70% would recommend
30 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
18 November, 2025Verified purchase
doesn't burn
my kid has sensitive teeth, and doesn't like the burning feeling from toothpaste, after trying so many, he finally approved this one.
2 out of 5 stars
12 November, 2025Verified purchase
Yuck
My kids do not like the taste they say it tastes and smells like rotten potatoes, and I agree.
1 reply from Crest team - 12 days ago
Thank you for sharing your kids' feedback. Our team is always taking in feedback to help us design our Crest products in ways that we believe everyone will love as much as we do. We're sorry to hear your kids aren't a fan of the Crest kids Enamel Cavity Protection Strawberry flavor. We'll be sure to share this with our team. if you'd like to share more with us, please feel free to give us a call at (800) 492-7378.
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2025Verified purchase
The kids love it!
My kids love it. I'm told it tastes good and gets their teeth cleaned.
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
Love it
Amazing toothpaste for kids
4 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
Gets the job done
Does the trick. My kid loves it. Strawberry smell is a bit strong but knocks out the morning breath.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
Gross
Absolutely appalled at the fact I ordered this for delivery and received two unboxed toothpastes with NO safety seal.
1 reply from Crest team - 4 months ago
Thank you for letting us know that the Crest Kids Sugar & Bacteria Shield Toothpaste you ordered was not included in the box. We understand the frustration when a product you ordered isn’t properly sealed. For the best assistance, please call Target at (800) 440-0680.
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025Verified purchase
Best
This is the best toothpaste. Highly recommended
1 out of 5 stars
Thumbs down graphic, would not recommend
26 April, 2025Verified purchase
Do not use!
This is the only toothpaste my 6 yr old wants to use for at least 2 years. It's staining his teeth. I wish i wouod have listened to the review about the teeth staining. His new adult tooth is growing in with a stain. Do not use!
1 reply from Crest team - 7 months ago
We can certainly understand your surprise upon discovering your son's teeth have become stained, and we appreciate you bringing this to our attention, Amy. Our products are thoroughly tested during the manufacturing process to ensure they reach you in the best possible condition, so this isn't what we'd expect. So we can learn more about your son's experience and help further, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
5 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2024
100% recommend
Only toothpaste you need for toddlers
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2024Verified purchase
Great flavor
My daughter loves this flavor and is the only tooth paste she likes to use!
5 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2024
Great cavity protection
My kids loves this toothpaste! The past 4 checkups they’ve been cavity free! They really needed the extra enamel protection! They also do not have a problem with the taste, they prefer it to the other kids crest flavor!
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2024Verified purchase
Lovd Crest
Kids love Crest toothpaste!
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2024Verified purchase
Great flavor
My kids love the strawberry flavor of this and have requested only this flavor from now on
1 out of 5 stars
Thumbs down graphic, would not recommend
17 March, 2024Verified purchase
Kid's Crest Enamel Protection
I thought this would be great for my 6 yo but I as an adult wouldn't like it. It leaves a tingly sensation almost numbing on your tongue. I know because I tested it out.
1 reply from Crest team - 2 years ago
We're sorry to hear this. With the extensive safety checks that Crest products undergo, this isn't something we'd expect. We hope you're feeling ok. If you haven't done so already, please discontinue using this toothpaste. Our Safety Team would like to hear more from you, and ask that you please give us a call as soon as you have a moment. (800) 492-7378
1 out of 5 stars
Thumbs down graphic, would not recommend
11 March, 2024Verified purchase
Bad taste
This toothpaste leaves a bad taste in your mouth hours after brushing.
1 reply from Crest team - 2 years ago
We're sorry to hear this toothpaste left you with a bad aftertaste, and would like to help. Please know, our products are thoroughly evaluated to ensure only the best products reach you, and that they're safe to use as directed. We recommend you discontinue using this toothpaste, and hold onto it, in the event our team would like to collect it. So that we can learn more about your experience, please give us a call at (800) 492-7378.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 January, 2024
WRONG. Bring back the original
Where's the original?? Nothing should be antibacterial that goes on or in out body! That's why no one recommends antibacterial hand soap! It's does more damage than good and now it's in kids Toothpaste?!
1 reply from Crest team - 2 years ago
Please know that all of our toothpastes are extensively tested to ensure they're safe to use as directed. This toothpaste's ingredients are safe, and intended to provide protection against cavities, and strengthen enamel. Please give us a call at 1(800) 492-7378, with any questions you may have.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2024Verified purchase
Buyer beware.
It seems to check the boxes… taste, price, breath check…. Beware!!! Stannous flouride stains teeth and makes them look brown. Clearly I didnt read the label well enough. It’s on the bottle. Now my daughters have brown stains on their permanent teeth.
1 reply from Crest team - 2 years ago
Stephanie, we're sorry to hear your daughters have stains on their teeth, and would like to help. Please know, our products are thoroughly evaluated to ensure they're safe to use as directed, as are the ingredients used in our toothpastes. We recommend you discontinue using this toothpaste, and hold onto it so we can investigate this further. So that we can help and learn more, please give us a call at (800) 492-7378.
5 out of 5 stars
Thumbs up graphic, would recommend
4 December, 2023Verified purchase
Son approved!
My son likes it! Any motivation to help him brush 2x day I’ll take it! :)
5 out of 5 stars
Thumbs up graphic, would recommend
21 November, 2023Verified purchase
Great toothpaste.
Great flavor. My kids love the taste. I like the easy to squeeze bottle and the mess free cap.
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2023Verified purchase
Best kid's toothpaste
Just right for my kiddo. Works well for his teeth health.