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Kids Dye Free/Natural Flavor Toothpaste - Fluoride Strawberry - 4.2oz - up&up™
$3.29 ($0.78/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Kid's strawberry-flavor toothpaste with fluoride
- Helps protect against cavity
- Helps fight tartar
- Dye free
- Suggested for 2+ years
- 4.2oz
Description
Your kid will look forward to brushing their teeth from morning to evening with the Dye Free/Natural Flavor Toothpaste from up&up™. This dye-free toothpaste is destined to become their new favorite with its natural strawberry flavor, and it's designed with fluorides to help protect their teeth from cavity and fight tartar. Suitable for children above the age of two years, this strawberry-flavor toothpaste is great for teaching your little one good brushing habits.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Suggested Age: 2 Years and Up
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 1
Net weight: 4.2 Ounces
TCIN: 92105821
UPC: 191907975888
Item Number (DPCI): 049-09-3827
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
sodium monofluorophosphate (0.13% w/v fluoride ion)' '0.76%
Purpose
AnticavityUses
Use aids in the prevention of dental cavitiesDirections
Directions adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice per day, or as directed by a dentist or doctor instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing) supervise children as necessary until capable of using without supervision children under 2 years of age: Consult a dentist or doctor.Inactive ingredients
glycerin, water, calcium carbonate, hydrated silica, natural flavor, carrageenan, sodium lauroyl sarcosinate' '
Shipping details
Estimated ship dimensions: 1.73 inches length x 1.96 inches width x 6.07 inches height
Estimated ship weight: 0.31 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How does the toothpaste help with dental health?
submitted by AI Shopping Assistant - 2 months ago
A: The toothpaste helps protect against cavities and fights tartar, promoting good dental health.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does the toothpaste contain any artificial dyes?
submitted by AI Shopping Assistant - 2 months ago
A: No, the toothpaste is dye-free and contains natural flavors.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this toothpaste suitable for children under 2 years?
submitted by AI Shopping Assistant - 2 months ago
A: No, the toothpaste is suggested for children aged 2 years and up.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What flavor is the toothpaste?
submitted by AI Shopping Assistant - 2 months ago
A: The toothpaste has a natural strawberry flavor, making it appealing for kids.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the primary active ingredient in the toothpaste?
submitted by AI Shopping Assistant - 2 months ago
A: The primary active ingredient in the toothpaste is Sodium Monofluorophosphate.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the RDA for this toothpaste?
submitted by Anonymous - 3 months ago
A: Hi Guest - Thank you for reaching out. We appreciate your interest in Kids Dye Free/Natural Flavor Toothpaste. The RDA of this toothpaste is 85.64. I hope this helps - Emma
submitted byEmma - 2 months agoTarget staff support
Q: What is a source of glycerin? Is this an animal-free product?
submitted by MH - 8 months ago
A: Hi Anonymous - The glycerin used in the product in question is plant-based derivative. No ingredients of animal origins are intentionally added to the product during manufacturing. However, the vendor cannot guarantee no cross-contamination at the suppliers' manufacturing facilities. - Faith
submitted byFaith - 7 months agoTarget staff support
Q: Is this product kosher?
submitted by Levi - 9 months ago
A: Hi Levi - Thank you for reaching out. We appreciate your interest in Kids Dye Free/Natural Flavor Toothpaste. This items is not Kosher. I hope this helps - Emma
submitted byEmma - 9 months agoTarget staff support
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4.2 out of 5 stars with 68 reviews
effectiveness: 4 out of 5
quality: 3.6 out of 5
value: 4.1 out of 5
66% would recommend
27 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
Nice flavor and store brand value
Nice toothpaste. Protection vs cavities and different flavor.
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
(no review title)
Great ingredients
5 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2025Verified purchase
works great
the kids use it!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025
Caused an allergic reaction
We went to get new toothpaste for our two year old and decided with this one since it didn’t seem any different from the brand-name ones. Within 5-10 minutes of brushing, he had an allergic reaction that caused his eye to swell up fast and a huge rash developed on his stomach. I’m not sure which ingredient caused the reaction but he’s used other brands such as Colgate, Tom’s, and Orajel and never had an issue with those.
3 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Does the job
When I switched my toddler from a training toothpaste to a fluoridated one, I went for this one because the reviews were mostly good and it was cost effective. This was a mistake. My son already hates brushing his teeth, but this made it worse. This kid hasn’t met a rock he won’t try to put in his mouth. He will lick windows, cars, the separators in grocery store lines. But this toothpaste? Absolutely hates it. He spits and wipes his tongue off immediately. I’m sure it does its job, but if playground dirt has a better flavor, it might be worth an extra dollar or so to get a different product.
4 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2025Verified purchase
good alternative to name brand eco friendly
the kids really like this and I'm glad to find a cheaper option that's considered less impactful on our bodies and earth. the smell is very strawberry as you'd expect. it seems to clean their teeth as expected and we haven't had any issues! the ingredients are different from the name brand so I'm not sure if it's completely matched in quality but it seems good enough to save some pennies.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2025
Yuck
I tried a small amount myself before giving it to my 6yo and I’m glad I did because it had an absolutely disgusting flavor. Going back same day.
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
BFY tooth paste that has a kid friendly flavor
Kids like the flavor. I like that it is free of artificials.
5 out of 5 stars
6 September, 2025Verified purchase
Great!
Nice quality cap, which is great with kids. The taste is good and my 3 year old enjoys it.
5 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2025Verified purchase
Fun & Effective
Fun, dye-free, yummy strawberry flavor for kiddos. My child enjoys using this toothpaste, therefore, I recommend it. Seems to keep cavities from forming due to the fluoride.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 August, 2025Verified purchase
Would not re-buy
The cap was very difficult to open and the kids didn’t like the flavor
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2025Verified purchase
Great Product
Just as great as the competitor and for half the price. My daughter loves it. The packaging is adorable as well.
4 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2025
A lot of good features
This has no dyes and is similar to Tom's in ingredients, so I'm pretty sure it's safe. The cost for size (value) along with nice smell and dye free are my 4 stars. The lack of the final star is just my lack of confidence this is truly safe as a product in my kids' mouths.
5 out of 5 stars
Thumbs up graphic, would recommend
4 June, 2025Verified purchase
Great for the price!!
Great for the price!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2025Verified purchase
Kids refuse to use it
Kids hate it and won't use it. They feel lied to about the strawberry flavor. I tried it - like no strawberry I ever tasted. It's pretty gross. I imagine it's all personal preference, but can't have the kids refusing to brush so we are moving onto another product.
5 out of 5 stars
Thumbs up graphic, would recommend
29 May, 2025Verified purchase
Tastes good
My daughter loved the taste
5 out of 5 stars
Thumbs up graphic, would recommend
13 April, 2025
A nice alternative to the major brand
[This review was collected as part of a promotion.] Love that I’ve found this toothpaste. We’ve been using another brand that meets the same requirements but can get pricey with since we’re letting her squeez her own and be more independent. This is a good more affordable option with the same benifits. She said it taste yummy and was super excited to brush with it at bed time. 10/10 and will definitely buy again. I received an incentive to write this review.
5 out of 5 stars
Thumbs up graphic, would recommend
7 April, 2025
Strawberry kids toothpaste
[This review was collected as part of a promotion.] This is the up and up kids dye free natural flavor toothpaste with fluoride. It has a strawberry flavor. The size of the tube for the price is comparable to an adult toothpaste which I am not sure I agree with. It squeezed out very easily and tolerated well by the child. I appreciate that it protects against cavities while also helping to fight tartar. This is for age two and up! I received an incentive to write this review.
5 out of 5 stars
Thumbs up graphic, would recommend
6 April, 2025
Great toothpaste for picky toddlers
[This review was collected as part of a promotion.] My 2 year old is really picky with his toothpaste and usually it’s a battle to brush his teeth. This toothpaste has fluoride which I love and he loves the taste of it. He doesn’t really fight me while brushing his teeth anymore which is a definite plus. It’s not super sticky and is easy to clean if it gets on his face or clothing. We’ll definitely be purchasing this again! I received an incentive to write this review.
5 out of 5 stars
Thumbs up graphic, would recommend
1 April, 2025
Good tasing and fun toothpaste
[This review was collected as part of a promotion.] This kids strawberry flavored tooth paste taste great! It has been so easy to get my two toddlers (1.5 year old and 3 year old) to brush their teeth with it. I tried it myself and also thought it had a nice taste to it and my teeth felt clean afterwards. I am a huge fan of dye free so I am very happy with this. The bottle is nice and I love that it stands on its own since I do not use a tooth brush holder for my kids toothbrushes. I received an incentive to write this review.