Sponsored
Made By Dentists Kids Cheetah Fluoride Anticavity Toothpaste -Strawberry - 4.2 oz
$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Kids fluoride anticavity toothpaste made by dentists Dr. Lisa and Dr. Vanessa Creaven
- Strawberry toothpaste in a 4.2-ounce recyclable tube made with 50% post-consumer recycled material
- Formulated with clean, clinically-proven ingredients to help strengthen teeth and prevent cavities
- Sodium Fluoride helps prevent dental cavities and strengthens teeth
- Made with natural flavoring and no artificial dyes
- Helps establish a consistent toothbrushing and oral care routine
- BPA-free, DEA free, triclosan-free, paraben-free, sulfate-free, phthalate-free, gluten-free, cruelty-free, PETA-certified, and vegan
- Brush teeth for two minutes, twice daily, replacing toothbrush every three months
Description
Professional Oral Care at Home.
We are very passionate about children's oral health with a specific focus on prevention and education. When it comes to our anticavity toothpaste for kids, we always include Sodium Fluoride as the number one key ingredient in preventing cavities and gum disease, and we never use artificial dyes or any potentially harmful ingredients.
As dentists and mothers, we understand the importance of making oral care more fun for our kids and youngest patients. That's why we created a collection of safe, effective toothpastes and toothbrushes that engage their creative little minds while protecting their gorgeous smiles. We found that oral care routines look different for every child. So, don't stress: have fun and know that even if it's not perfect at the beginning, you're setting your child up with a healthy habit for life.
We are very passionate about children's oral health with a specific focus on prevention and education. When it comes to our anticavity toothpaste for kids, we always include Sodium Fluoride as the number one key ingredient in preventing cavities and gum disease, and we never use artificial dyes or any potentially harmful ingredients.
As dentists and mothers, we understand the importance of making oral care more fun for our kids and youngest patients. That's why we created a collection of safe, effective toothpastes and toothbrushes that engage their creative little minds while protecting their gorgeous smiles. We found that oral care routines look different for every child. So, don't stress: have fun and know that even if it's not perfect at the beginning, you're setting your child up with a healthy habit for life.
Suggested Age: 2 Years and Up
Health Facts: Artificial Flavor-Free, Artificial Color-Free, Sulfate-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Sustainability Claims: Recyclable, Cruelty-Free, Post-Consumer Recycled Material
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 4.2 Ounces
Features: Enamel-Safe
TCIN: 89435144
UPC: 850031970687
Item Number (DPCI): 049-09-0071
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion) 0.24%
Purpose
AnticavityUses
Use: Aids in the prevention of cavities.Directions
Directions: Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or doctor, Instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing), and only use a pea size amount, Supervise children as necessary until capable of using without supervision, Children under 2 years of age: Consult a dentist or doctor.Inactive ingredients
sorbitol, water (aqua), hydrated silica, glycerin, flavor, xylitol, cellulose gum, cocamidopropyl betaine, stevia rebaudiana leaf extract, potassium sorbate, gardenia florida extract, maltodextrin
Shipping details
Estimated ship dimensions: 1.5 inches length x 2.5 inches width x 6.875 inches height
Estimated ship weight: 5.76 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does the character come with the toothpaste?
submitted by BoyMom - 3 months ago
A: Hi BoyMom, thank you for your question. Our vinyl creatures do not come with our toothpaste. We give them out throughout the year to our Anti-Cavity Club members through fun social games and contests. To sign up please go to our website. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 3 months agoBrand expert
Q: Is the packaging recyclable?
submitted by Earth friendly - 8 months ago
A: Hi Earth Friendly, Thanks for reaching out, yes our outer packaging is recyclable. Please email me with any further questions at info@madebydentists.com and I would love to help you out. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 8 months agoBrand expert
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value: 4 out of 5
quality: 4.09 out of 5
effectiveness: 3.97 out of 5
63% would recommend
41 recommendations
Titanium Dioxide & SLS Free yes at last
5 out of 5 stars
Thumbs up graphic, would recommend
Cassie - 4 days ago, Verified purchaser
I love that this toothpaste is titanium dioxide and SLS free. It's so hard to find one. I love that it doesn't foam in the mouth, my kids want to spit it out more when it does. They love the Cheetah dust strawberry flavor. Finally a fluoride toothpaste without the nasties.
Perfectly awesome
5 out of 5 stars
Thumbs up graphic, would recommend
Geremy - 6 days ago, Verified purchaser
Taste, and that it works
Disappointing Taste
2 out of 5 stars
Thumbs down graphic, would not recommend
NMel - 14 days ago, Verified purchaser
This toothpaste has a bitter taste at the end that is very unpleasant. I was very disappointed! My kids didn’t want anything to do with it after the first use.
1 reply from Made by Dentists Team team - 10 days ago
Hi NMel, sorry to hear that your family didn’t like our Strawberry flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that you didn’t enjoy this flavor. We have a range of other wonderful flavors we would love to have you try. I would love to help at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
We live it!
5 out of 5 stars
Thumbs up graphic, would recommend
ZG - 14 days ago, Verified purchaser
My daughter was getting an allergic reaction from the regular kids toothpaste. After switching brands, I realized all of them are the same. Researched around and found this! No more crazy lip and face rashes! Yes, the taste and texture were an issue at first, but I told her she needed to get used to it. Sure enough, a week later, those details weren't on her radar. This product is excellent! Her allergic reactions are gone, and she's got healthy teeth.
1 reply from Made by Dentists Team team - 10 days ago
Hi ZG, I'm so glad to hear that you appreciate the clean ingredients in our Kids Toothpaste and am so glad she is not experiencing any more allergic reactions. Thank you for taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
too soon to tell
4 out of 5 stars
Thumbs up graphic, would recommend
Aavee - 17 days ago, Verified purchaser
my daughter likes the flavor but she does tend to reach for the mintier toothpaste we have. we just got it so ill see how it works for her until its out. her teeth do look clean after she brushes
1 reply from Made by Dentists Team team - 10 days ago
Hi Aavee, I am happy to hear your daughter likes the flavor of our Cheetah toothpaste. We are excited to share that we are working on new products that we think she will also love. Thank you for sharing your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Texture Issues
1 out of 5 stars
Thumbs down graphic, would not recommend
Nciambro - 20 days ago, Verified purchaser
Totally purchased based on name assuming dentists would know best, but like many kids toothpastes, this product has a slimy texture. I’m sure it does fine cleaning but I feel it encourages my daughter to swallow the toothpaste more due to the texture and taste. The dentist we go to recommends something with more gritty texture, while also acknowledging the most important thing is that the kiddos brushes. So if your kids likes this and nothing else, use it!
1 reply from Made by Dentists Team team - 10 days ago
Hi Nciambro, we truly value your feedback, as it helps our brand. We are excited to share that we are working on new products that we think you will love. Thank you for taking the time to share your experience with us. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Not your typical toothpaste
1 out of 5 stars
Thumbs down graphic, would not recommend
Lo - 1 month ago, Verified purchaser
My daughter did not like how it did not foam. The consistency of this toothpaste was a cross between gel and taffy…. Another reason my daughter didn’t like it. Because of its consistency, for some reason, it doesn’t glide onto the toothbrush well which leaves little bits of the toothpaste on the tube opening. When it continues to do that over time, it builds up, making a mess.
1 reply from Made by Dentists Team team - 10 days ago
Hi Lo, I am sorry you didn't like the experience with our toothpaste. The foam in most toothpastes is created from a harsh chemical called SLS. We wanted to ensure that our toothpastes were free of all those harsh chemicals and therefore do not include SLS. We appreciate you sharing your experience and truly value it. It helps us as a brand. If we can help in any way or answer any questions, I would love to help at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
SLS free = no foam and healthier option
5 out of 5 stars
Thumbs up graphic, would recommend
DrNate - 2 months ago
This product is SLS free which is amazing because that chemical is tissue reactive. I’ve seen some posts about this toothpaste not foaming. ITS NOT supposed to foam. The dangerous chemical SLS makes the foam. The boys love all the flavors but they enjoy cheetah and shark the best🔥🔥
1 reply from Made by Dentists Team team - 10 days ago
Hi DrNate, I am so happy to hear that your kids love our Cheetah and Shark toothpaste and that you appreciate the ingredients. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Doesn't foam
1 out of 5 stars
Thumbs down graphic, would not recommend
XDivina - 3 months ago, Verified purchaser
Better off brushing w just your saliva. At least you’d save the money
1 reply from Made by Dentists Team team - 3 months ago
Hi XDivina, I am sorry you didn't like the experience with our toothpaste. The foam in most toothpastes is created from a harsh chemical called SLS. We wanted to ensure that our toothpastes were free of all those harsh chemicals and therefore do not include SLS. We tried our best to ensure that there is still a nice natural foam across all our toothpastes. I would love to help if you could email me at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Great toothpaste option for kids
5 out of 5 stars
Thumbs up graphic, would recommend
Aball - 3 months ago
First of all, could the packaging be any cuter? This toothpaste is definitely different and in a good way. My kids have been more compliant with brushing and even remembering to do it without being asked since getting the Made By Dentists brand brushes and toothpaste.
1 reply from Made by Dentists Team team - 3 months ago
Thank you Aball, we appreciate the compliment on our packaging. I love that your kids are loving our toothpaste and that you really see the difference in their brush time routine, this makes my day as a dentist to hear this. I appreciate you taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Will not purchase again
1 out of 5 stars
Thumbs down graphic, would not recommend
Isa - 3 months ago, Verified purchaser
Doesn’t foam. Switched to this toothpaste brand (just to try something new) for three months and son ended up with four cavities. He liked the watermelon but this strawberry one tastes horrible! I used it on myself and mouth doesn’t feel clean after using.
1 reply from Made by Dentists Team team - 3 months ago
Hi Isa, I am sorry you didn't like the experience with our Strawberry toothpaste. The foam in most toothpastes is created from a harsh chemical called SLS. We wanted to ensure that our toothpastes were free of all those harsh chemicals and therefore do not include SLS. We tried our best to offer a nice natural foam across all our toothpastes. We offer a wide range of flavors but I totally get that taste is very individual and sorry that your family didn’t enjoy this flavor. Thank you for taking the time to leave this review - I really do value your feedback on your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Don't waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
Mom of monsters - 3 months ago, Verified purchaser
Taste terrible, would not recommend. I thought they were being dramatic, until I tried it too. Made by a dentist that hates children, obviously.
1 reply from Made by Dentists Team team - 3 months ago
Hi there, sorry to hear that your family didn’t like our Strawberry flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that you didn’t enjoy this flavor. We have a range of flavors we would love for you to try. I would love to help, if you could email me at info@madebydentists.com - Thank you for taking the time to leave this review - I really do value your feedback. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Best Kids Toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Dad - 4 months ago, Verified purchaser
this is the only brand of toothpaste with fluoride my little one will tolerate. tried all the others and it was a fail to get her to brush her teeth. grateful for Made By Dentisits
1 reply from Made by Dentists Team team - 4 months ago
Hi Dad, I'm so glad to hear that your little enjoys our Cheetah toothpaste. It makes my day as a dentist to hear this. Thank you for sharing your experience with us. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Family favorite kids toothpaste!
5 out of 5 stars
Thumbs up graphic, would recommend
Misshelbylynn - 4 months ago, Verified purchaser
I’m really surprised by the amount of negative reviews, but I guess every kid is different. We just bought this flavor but we’ve also used the shark (watermelon) and my kiddo loves both! She’s never complained about aftertaste but explicitly says she does like the flavors. They are stickier than “regular” toothpaste and make a big mess on the cap if you’re not careful but it’s easily cleaned up. We’ve tried the hello brand unicorn flavor and it was extremely sticky, to the point where we did not finish the tube, so this is a huge improvement. I can confirm it does not sud, so I do sometimes reapply a little more toothpaste between cleaning the uppers and lowers. I don’t question whether my child’s teeth are getting cleaned because of the toothpaste, as I know it works, but they are younger and don’t always brush the best.
1 reply from Made by Dentists Team team - 4 months ago
Hi Misshelbylynn, so glad to hear your daughter loves our Cheetah and Shark toothpaste flavors and that you see the great clean after your daughter brushes! As a dentist, it makes me so happy to hear this. Thank you for sharing your experience with us. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Really Awful Taste
1 out of 5 stars
Thumbs down graphic, would not recommend
Lauren - 5 months ago, Verified purchaser
My kids hated this! They refuse to use it and gag while they did.
1 reply from Made by Dentists Team team - 5 months ago
Hi Lauren, sorry to hear that your kids didn’t like our Strawberry flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that this flavor did not work out. I really do value your feedback, it helps us grow as a brand. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Tastes so bad, my children held an intervention
1 out of 5 stars
Thumbs down graphic, would not recommend
AKFL - 5 months ago, Verified purchaser
My kids were excited about trying something new. They tried this and the shark one and said they both were “super gross.” I asked them to just use it and I wouldn’t buy it again. They held an intervention and asked to only use it “two more times.”
1 reply from Made by Dentists Team team - 5 months ago
Hi AKFL, sorry to hear that your family didn’t like our Cheetah and Shark flavor toothpastes. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that they didn’t enjoy this flavor. Thank you for taking the time to leave this review - I really do value your feedback on your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Won't buy again
1 out of 5 stars
Thumbs down graphic, would not recommend
BG - 5 months ago, Verified purchaser
Agree with the comments does not foam
1 reply from Made by Dentists Team team - 5 months ago
Hi BG, I am sorry you didn't like the experience with our toothpaste. The foam in most toothpastes is created from a harsh chemical called SLS. We wanted to ensure that our toothpastes were free of all those harsh chemicals and therefore do not include SLS. We tried our best to ensure that there is still a nice natural foam across all our toothpastes. If you have any further questions I would love to help at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Won't buy again
2 out of 5 stars
Thumbs down graphic, would not recommend
momof3 - 6 months ago, Verified purchaser
I was excited for my kiddos to try this flavor as they liked the other ones but this was a total disaster. Both my kids tried it once and spit it out immediately! I then tried it to make sure there wasn't something wrong with it and I also spit it out right after. This flavor is horrible to say the least and the after taste may be even worse. We won't be buying this again. The only reason I even gave it 2 stars was because we love the fact that it is a clean label brand.
1 reply from Made by Dentists Team team - 6 months ago
Hi momof3, sorry to hear that your family didn’t like our Cheetah flavor toothpaste. Vanessa and I wanted to create a range of products that all kids love but I totally get that taste is very individual and sorry that you didn’t enjoy this flavor. Thank you for taking the time to leave this review - I really do value your feedback on your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
Love, Love!
5 out of 5 stars
Thumbs up graphic, would recommend
Momof2 - 7 months ago, Verified purchaser
My 7 year old loves this! She prefers the strawberry flavor over the other two flavors.
1 reply from Made by Dentists Team team - 7 months ago
Hi Momof2, I'm so glad to hear that your 7 year old loves our Cheetah toothpaste. This makes my day as a dentist to hear this and appreciate you taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
SLS Free (yay) but Doesnt Foam (Boo)
2 out of 5 stars
Thumbs down graphic, would not recommend
gNatWat - 7 months ago, Verified purchaser
Tried this because the doctor recommended trying one that was SLS free but it’s really sticky and then doesn’t foam at all so I can’t tell if it’s actually on her teeth when brushing. It may be a great product in theory but I won’t buy it again.
1 reply from Made by Dentists Team team - 7 months ago
Hi gNatWat, I am sorry you didn't like the experience with our toothpaste. The foam in most toothpastes is created from SLS. We wanted to ensure that our toothpastes were free of all those harsh chemicals and therefore do not include SLS. We tried our best to ensure that there is still a nice natural foam across all our toothpastes. If you have any further questions I would love to help at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists