$3.99 when purchased online
Target Online store #3991
About this item
Highlights
- Extra-sensitive whitening toothpaste
- Contains sodium fluoride
- Helps prevent cavities
- Suitable for ages 12+
- 4oz size
Description
Achieve a brighter smile with this Extra-Sensitive Whitening Toothpaste from up&up™. With sodium fluoride as the primary active ingredient, this toothpaste whitens teeth, helps prevent cavities and helps protect against painful sensitivity of the teeth. Suitable for ages 12 and above, this toothpaste is a must-have addition to your dental care routine.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Suggested Age: 12 Years and Up
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 4 Ounces
TCIN: 80120323
UPC: 829576341566
Item Number (DPCI): 049-09-0208
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
potassium nitrate sodium fluoride (0.15% w/v fluoride ion)
Purpose
Antihypersensitivity AnticavityUses
Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact • aids in the prevention of dental cavitiesDirections
Directions • adults and children 12 years of age and older: • apply at least a 1-inch strip of the product onto a soft bristle toothbrush • brush teeth thoroughly for at least one minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. • children under 12 years of age: Consult a dentist or doctor.Other information
Other information • store below 30°C (86°F)Inactive ingredients
,water, sorbitol, hydrated silica, glycerin, pentasodium triphosphate, peg-8, flavor, titanium dioxide, sodium methyl cocoyl taurate, cocamidopropyl betaine, xanthan gum, sodium hydroxide, sodium saccharin
Shipping details
Estimated ship dimensions: 6.9 inches length x 2 inches width x 1.2 inches height
Estimated ship weight: 0.2866 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 1150 reviews
76% would recommend
135 recommendations
Great for sensitivity
5 out of 5 stars
Thumbs up graphic, would recommend
Heather Blue - 10 days ago, Verified purchaser
Better than sensodyne imo
Doesnt work
1 out of 5 stars
Thumbs down graphic, would not recommend
Latchan - 11 days ago, Verified purchaser
Tried this when I ran out of sensodyne and it doesn’t work! Switched back to Sensodyne and sensitivity is gone
Dupe!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Mariaaisabel224 - 13 days ago, Verified purchaser
Dupe for sensodyne for the fraction of the cost!
Made my teeth more sensitive
2 out of 5 stars
Thumbs down graphic, would not recommend
zander - 17 days ago, Verified purchaser
I usually use Sensodyne, but tried this to see. Made my teeth more sensitive.
Sensodyne Dupe
4 out of 5 stars
Thumbs up graphic, would recommend
dealhunter - 1 month ago
This toothpaste is a dupe of Sensodyne, including the mild flavor. It works well on sensitive areas in mouth but I wish this was a dupe of Colgate Sensitive as that has a much better taste. Definitely worth a try for the value.
Same protection for the same price as name-brand?
5 out of 5 stars
Thumbs up graphic, would recommend
Richard K - 1 month ago
I think this store-brand toothpaste is every bit as good as the name brand stuff. I have very sensitive teeth, as done my wife (hers perhaps more so). We started using this toothpaste in place of our name brand stuff for three weeks and never felt like our teeth were more sensitive. So, I'm a convert to this sensitive toothpaste to save a few bucks.
Does a great job with my teeth
4 out of 5 stars
mmille16 - 1 month ago
This toothpaste is a wonderful job with my teeth. It helps protect my gums and my teeth are sensitive so it's really helped with the sensitivity overall. I like the taste is not overwhelming. I would love to try more products from this brand in the future.
Too expensive for two, I only need one, you used to sell just one !!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Caroline - 2 months ago
They’re making us buy two at a time now ??? I only want one !!! Before you could buy just one !!! It’s too expensive to buy two !!!
Up & Up Sensitive Toothpaste
4 out of 5 stars
Thumbs up graphic, would recommend
JuVi - 2 months ago
Sometimes I do go for value and get the store brand stuff. I like the up & up brand and I like this toothpaste store brand alternative. Sometime you just want to save some money. It’s a 2 pack and it’s for sensitive teeth which is what I need. Says it’s maximum strength and also whitens which I like.
Buy this
5 out of 5 stars
Thumbs up graphic, would recommend
Lys - 2 months ago, Verified purchaser
LOVE BEST IN THE GAME
Good alternative
5 out of 5 stars
Dallasite - 2 months ago
This is a very good alternative to more expensive brand name toothpaste. It has a pleasant taste and it promises teeth whitening but I haven’t noticed a significant difference yet. Still, this is a decent product.
Great toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Wilson B - 2 months ago
This toothpaste has a great minty flavor and feels nice and soft. It applies smoothly to a toothbrush and doesn’t feel abrasive. I really like it and would purchase it over other brands of sensitive toothpaste.
Great for Sensitivity
5 out of 5 stars
Thumbs up graphic, would recommend
ddrrrr - 2 months ago
I wasn't sure how I would like this sensitive toothpaste. Well, it was a welcoming surprise. I've been using a sensitive toothpaste for years and I gave this Up & Up version a try and it worked just as good as the toothpaste I've been using for years. This will be my new toothpaste.
Nice minty toothpaste good for sensitive teeth and at a fraction of the price of the brand name toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
mechanic94538 - 2 months ago
Minty Toothpaste for sensitive teeth, with flavor similar to more expensive name brand version. Toothpaste dispenses easily from the dispenser. Mouth feels nice and clean after brushing and there's no gum or teeth sensitivity with the toothpaste.
It's like most sensitive teeth toothpastes
3 out of 5 stars
Thumbs up graphic, would recommend
Thomas - 2 months ago
It's like any other toothpaste I've tried for sensitive teeth. It has a reasonable mint flavor, but it doesn't foam up like most other standard toothpastes. It's as average as you can get for a toothpaste.
Great for really sensitive teeth
5 out of 5 stars
Thumbs up graphic, would recommend
Kc96 - 2 months ago
I only use a sensitive toothpaste and this works great for my teeth and gums while also making your teeth whiter. It helps me to eat cold and warm foods without pain.Helps with gum sensitivity as well.
Works as well as sensodyne
5 out of 5 stars
Thumbs up graphic, would recommend
Caroline52 - 2 months ago, Verified purchaser
Seems to work just as well as sensodyne. My teeth are super sensitive without using this toothpaste so it must be working.
Similar to Sensodyne
5 out of 5 stars
Thumbs up graphic, would recommend
Kay - 3 months ago, Verified purchaser
Starting buying this instead of sensodyne, because they are almost exact
The best!!!
5 out of 5 stars
Thumbs up graphic, would recommend
lg0123 - 3 months ago, Verified purchaser
The best sensitive toothpaste! Some brands have an odd taste but not this one.
Great toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Estefany - 3 months ago, Verified purchaser
I have a reaction to most toothpaste I have tried where I get a white film in the inside of my cheeks after washing my teeth. It is very annoying. This is the only toothpaste I have tried that doesn't do that. I have tried all the Sensodyne toothpastes.