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Whitening Toothpaste - up&up™
$3.99 ($1.00/ounce)
In Stock
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About this item
Highlights
- Instant whitening toothpaste
- Contains sodium monofluorophosphate
- Enamel safe
- Mint flavor
- Suitable for ages 12+
- 4oz weight
Description
Brighten your smile with this Whitening Toothpaste from up&up™. This pack includes two tubes of instant whitening toothpaste, designed to give you teeth two shades whiter after a single use. With sodium monofluorophosphate as an active ingredient, this enamel-safe toothpaste comes in mint flavor for a refreshing feel. Suitable for ages 12 and above, this toothpaste is a must-have addition for your oral care needs.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring
Suggested Age: 12 Years and Up
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
Net weight: 4 Ounces
TCIN: 92681925
UPC: 191907975857
Item Number (DPCI): 049-09-0227
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
sodium monofluorophosphate(0.14% w/v fluoride ion)' '0.76%
Purpose
AnticavityUses
Uses aids in the prevention of dental cavitiesDirections
Directions adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice per day, or as directed by a dentist or doctor, instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing), supervise children as necessary until capable of using without supervision, children under 2 years of age: Consult a dentist or doctor.Inactive ingredients
inactive ingredients glycerin, hydrated silica, water, sorbitol, pentasodium triphosphate, pvp, titanium dioxide, cellulose gum, flavor, cocamidopropyl betaine, sodium lauryl sulfate, potassium sorbate, sorbic acid, potassium acesulfame, sucralose, sodium hydroxide' '
Shipping details
Estimated ship dimensions: 6.875 inches length x 1.344 inches width x 1.75 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How many shades whiter can teeth become after one use?
submitted by AI Shopping Assistant - 16 days ago
A: Teeth can become two shades whiter after a single use of this toothpaste.
submitted byAI Shopping Assistant - 16 days agoAi generated
Q: What flavor does this toothpaste have?
submitted by AI Shopping Assistant - 16 days ago
A: This toothpaste has a refreshing mint flavor, providing a pleasant brushing experience.
submitted byAI Shopping Assistant - 16 days agoAi generated
Q: What is the recommended age for using this toothpaste?
submitted by AI Shopping Assistant - 16 days ago
A: This toothpaste is suitable for individuals aged 12 years and older.
submitted byAI Shopping Assistant - 16 days agoAi generated
Q: Is this toothpaste safe for enamel?
submitted by AI Shopping Assistant - 16 days ago
A: Yes, this toothpaste is enamel safe, ensuring it won't harm your teeth's protective layer.
submitted byAI Shopping Assistant - 16 days agoAi generated
Q: What is the primary active ingredient in this toothpaste?
submitted by AI Shopping Assistant - 16 days ago
A: The primary active ingredient in this toothpaste is sodium monofluorophosphate.
submitted byAI Shopping Assistant - 16 days agoAi generated
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4.2 out of 5 stars with 58 reviews
90% would recommend
31 recommendations
4 out of 5 stars
24 October, 2025Verified purchase
(no review title)
This whitening toothpaste works well for everyday use and leaves my teeth feeling clean and fresh. I’ve noticed a slight improvement in brightness over time, and it’s gentle enough for regular brushing. The flavor is nice and not too overpowering. Overall, a solid and affordable option compared to name brands!
3 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2025
Bland
Very dill flavor. Not very minty. Doesn’t give you that clean feeling
4 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2025Verified purchase
Nice product
I’m not sure if it actually does any whitening but it has a nice flavor and texture. Price is okay too.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 June, 2025
Has SLS. Sore gums
Made my gums so sore. Returned this ! Check the ingredients, no good!
4 out of 5 stars
Thumbs up graphic, would recommend
19 April, 2025
up & up whitening toothpaste
This toothpaste seems to do just as well as name brand toothpaste. It leaves a nice minty clean taste in your mouth and is a great alternative to higher priced toothpastes. I haven't been able to notice the whitening aspect of it yet, but am hopeful I will see it at some point.
5 out of 5 stars
Thumbs up graphic, would recommend
19 April, 2025
It works well
I like this toothpaste more than I thought I would. It provided the needed teeth whitening. It left my teeth feeling clean, looking good and minty fresh breath. A little goes a long way. I mostly certainly will recommend this to family and friends.
5 out of 5 stars
Thumbs up graphic, would recommend
13 April, 2025
Great store brand option.
I found the quality of this toothpaste to be on par with the large national brands. It is not too grity or pasty feeling and leaves your teeth feeling clean and your breath smelling fresh. I would definitely consider this toothpaste for my future needs in my vanity cabinet.
5 out of 5 stars
Thumbs up graphic, would recommend
5 April, 2025
Kids like it
This whitening toothpaste does a great job of making your mouth feel clean and fresh. My kids particularly like it compared to other whitening toothpastes we have used in the past. We will be purchasing this again
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2025
Pleasant taste and works well
I was pleasantly surprised with this toothpaste. It’s slighter thicker but has a nice after taste and isn’t too minty. My kids love using it. They say it leaves their teeth feeling extra clean. I haven’t seen any noticeable results yet.
5 out of 5 stars
Thumbs up graphic, would recommend
1 April, 2025
Good product
This up&up Whitening Fluoride Anticavity Toothpaste Mint is perfect to clean and whitening your teeth.This mint up&up toothpaste is enamel safe and instant whitening. I highly recommend this product.
5 out of 5 stars
Thumbs up graphic, would recommend
1 April, 2025
Up & Up whitening
It really does whiten your teeth after the first use. Not sure if it’s as many shades as the box claims, but mine were noticeably brighter. Need to keep using it to maintain. However, the flavor is INTENSE. It’s like the mints that come in a tin…super fresh peppermint taste. Keeps your breath fresh, too.
5 out of 5 stars
Thumbs down graphic, would not recommend
31 March, 2025
WHITENING TOOTHPASTE
Toothpaste has a nice flavor. The texture is also good. I don't notice my teeth being any whiter after using it for 3 weeks now. It says I'd notice a difference after one use. It also did not make my teeth sensitive which is a plus.
5 out of 5 stars
Thumbs up graphic, would recommend
31 March, 2025
Very good product!!
I really like this toothpaste! The paste is smooth with a pleasing minty taste. My teeth feel super-clean after use! The nozzle is slightly smaller than on other brands and the paste itself is slightly firmer. It's easier to control the amount of toothpaste that you put on your brush, and it leaves no residue in the cap. Much easier to keep clean and tidy! Sometimes buying generic or store brand means you have to sacrifice some quality. Not so with this product. This is a quality toothpaste!
5 out of 5 stars
Thumbs up graphic, would recommend
31 March, 2025
Really works
This toothpaste works great! I love the flip top, no loosing the top. The flavor is great, minty fresh.my teeth feel so clean. Most of all I did see whitening results. After a few uses i noticed a difference. I have continued to use it and my smile is brighter. I will definitely keep using this.
5 out of 5 stars
Thumbs up graphic, would recommend
13 February, 2025Verified purchase
instant whitening
i wish i would’ve taken a before & after pic! definitely instantly whitening and the taste is great too
4 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2024
Instant whitening?
I was intrigued with the label on the tube that says it will whiten your teeth two shades after one use. I could definitely taste the peroxide but I didn’t really see any results after the first time. I will keep using it to see if I get more improvements after using it more than once.
4 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2024
Effective, Basic Toothpaste
This is a basic toothpaste that does exactly what it promises without a lot of gimmicks. It's a solid white flavor, a little thicker and creamier than many toothpastes, and has the standard minty flavor of most toothpastes. It's performance is comparable to most major brands, and I did notice that my teeth felt smoother and were slightly whiter after using for a week or so.
3 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2024
Decent toothpaste
It makes the wild claim of 2 shades whiter after one use, and naturally that was not the case. It is not my favorite due to the thickness of the paste and the taste is not a clear, crisp mint. Objectively, it’s an ok toothpaste as far as value for the money. My teeth were already a natural white shade but after about 2 weeks of use they are noticeably 1 shade lighter.
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2024
Whitens after the first use
This whitening toothpaste is excellent. First off, the toothpaste itself looks like normal toothpaste. What I mean is it doesn't look fancy or sparkly like I have seen in other whitening toothpastes. Second, it tastes minty, and the taste is actually a good mint taste. Lastly, it does seems to whiten my teeth after the first use. So definitely something I'll be using from now on.
4 out of 5 stars
Thumbs up graphic, would recommend
25 August, 2024
Solid Toothpaste
Seems like a solid toothpaste. The taste is nice and mild, but refreshingly minty. The consistency is really quite thick, which I suppose is good if it’s supposed to stick to your teeth for the whitening. I will try to write another review when enough time has passed to tell if there is any whitening.