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Extra Sensitive Whitening Toothpaste - up&up™ - 2 of 4Extra Sensitive Whitening Toothpaste - up&up™ - 3 of 4Extra Sensitive Whitening Toothpaste - up&up™ - 4 of 4
Extra Sensitive Whitening Toothpaste - up&up™ - 1 of 4

Extra Sensitive Whitening Toothpaste - 4oz - up&up™

$3.99 ($1.00/ounce)
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Eligible for registries and wish lists

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About this item

Highlights

  • Extra-sensitive whitening toothpaste
  • Contains sodium fluoride
  • Helps prevent cavities
  • Suitable for ages 12+
  • 4oz size

Description

Achieve a brighter smile with this Extra-Sensitive Whitening Toothpaste from up&up™. With sodium fluoride as the primary active ingredient, this toothpaste whitens teeth, helps prevent cavities and helps protect against painful sensitivity of the teeth. Suitable for ages 12 and above, this toothpaste is a must-have addition to your dental care routine.

up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Suggested Age: 12 Years and Up
Product Warning: Keep out of reach of children
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 4 Ounces
TCIN: 80120323
UPC: 829576341566
Item Number (DPCI): 049-09-0208
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

potassium nitrate' '5.0% sodium fluoride (0.15% w/v fluoride ion)' '0.24%

Purpose

Antihypersensitivity Anticavity

Uses

Uses builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact, aids in the prevention of dental cavities

Directions

Directions adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush, brush teeth thoroughly for at least one minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing. children under 12 years of age: Consult a dentist or doctor.

Inactive ingredients

water, sorbitol, hydrated silica, glycerin, pentasodium triphosphate, peg-8, flavor, titanium dioxide, sodium methyl cocoyl taurate, cocamidopropyl betaine, xanthan gum, sodium hydroxide, sodium saccharin

Shipping details

Estimated ship dimensions: 1.54 inches length x 1.75 inches width x 6.89 inches height
Estimated ship weight: 0.29 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hi there! What is the RDA value (abrasiveness) for this toothpaste? I'm a dental hygienist and a patient asked me, but I haven't been able to find it in the product info or specs. Thank you!

submitted by mkpr08 - 1 year ago

  • A: I don't know about abrasive values (RDA values) but I can tell you that this toothpaste is not abrasive like other whitening toothpastes I've used. I don't find it abrasive at all.

    submitted byTlynfav - 3 months ago

  • A: Hello Guest - We appreciate your interest in this toothpaste. The relative dentin abrasion (RDA) value for the product in question (Up&Up Extra Sensitive Whitening TP 049/09/0208) is 163.75 ± 1.61. Happy shopping at Target. – Alvin

    submitted byAlvin - 11 months ago
    Target staff support

Q: Is this toothpaste SLS-free?

submitted by kaylak - 2 years ago

  • A: I had the same question as I didn't see SLS as an ingredient but as soon as I switched to this toothpaste, I had 4 canker sores!

    submitted byAndjen - 1 year ago

  • A: Hello kaylak - Thank you for reaching out! The Extra Sensitive with Whitening Toothpaste is SLS-free. I hope this helps! - Eram

    submitted byEram - 2 years ago
    Target staff support

Q: Do up & up products test on animals?

submitted by Nr14 - 5 years ago

  • A: Hi Nr14 – Thanks for stopping by! No, this product is not tested on animals. Happy shopping! – Keacia

    submitted byKeacia - 5 years ago
    Target staff support

  • A: Just because this product does not test on animals does not mean the product is cruelty free. You need to check if each provider of individual ingredients tests on animals, which usually is a yes.

    submitted byTarget customer - 4 years ago

Q: is there a flavor to this toothpaste?

submitted by Alison - 5 years ago

  • A: Hi Alison - What a great way to get rid of the sensitivity and begin enjoying your favorite foods again! Our guests are saying this toothpaste has a great refreshing flavor. You are going to love this! - Katrina

    submitted byKatrina - 5 years ago
    Target staff support

  • A: The flavor is MINT a mild mint flavor not strong but you can tell it's 'minty' it's a nice flavor.

    submitted byTlynfav - 3 months ago

Q: What is the primary active ingredient in this toothpaste?

submitted by AI Shopping Assistant - 5 months ago

  • A: The primary active ingredient in this toothpaste is sodium fluoride.

    submitted byAI Shopping Assistant - 5 months ago
    Ai generated

Q: How does this toothpaste help with oral health?

submitted by AI Shopping Assistant - 5 months ago

  • A: It whitens teeth, helps prevent cavities, and protects against sensitivity.

    submitted byAI Shopping Assistant - 5 months ago
    Ai generated

Q: Is this toothpaste suitable for children under 12?

submitted by AI Shopping Assistant - 5 months ago

  • A: No, this toothpaste is suitable for ages 12 and up.

    submitted byAI Shopping Assistant - 5 months ago
    Ai generated

Q: Does this toothpaste help with tooth sensitivity?

submitted by AI Shopping Assistant - 5 months ago

  • A: Yes, it helps protect against painful sensitivity of the teeth.

    submitted byAI Shopping Assistant - 5 months ago
    Ai generated

Q: What is the net weight of the toothpaste?

submitted by AI Shopping Assistant - 5 months ago

  • A: The net weight of the toothpaste is 4 ounces.

    submitted byAI Shopping Assistant - 5 months ago
    Ai generated

Q: Is this product approved by the American dental association?

submitted by momcasmi - 4 years ago

  • A: Hello - Thank you for the important question. Although Up and Up toothpaste contains fluoride, the ingredient required in order to obtain ADA approval, it does not hold the ADA seal. It is very effective and tastes great though! Hope this helps. - Dee Dee

    submitted byChair Space Dimensions - 4 years ago
    Target staff support
See all questions (10)

Additional product information and recommendations

4.5 out of 5 stars with 1387 reviews
75% would recommend
181 recommendations
5 out of 5 stars
8 March, 2026Verified purchase

(no review title)

Best toothpaste for sensitive teeth out there. Even my children requested that I only get them this toothpaste.
maggie
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
7 March, 2026Verified purchase

Sensitive Toothpaste

It works just as well as the Brand name toothpaste
Me
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
5 March, 2026

(no review title)

Unfortunately this product didn’t help my sensitive teeth at all. Spend a few cent more and get the reliable name brand product.
Victoria
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
24 February, 2026Verified purchase

Used to be better value

They stopped making the two pack, which saved about $1.50/tube. The value is not nearly as good when buying a single tube.
Caitlin
Did you find this review helpful?
5 out of 5 stars
13 February, 2026Verified purchase

Great toothpaste

Great deal and great toothpaste. Works well on sensitive teeth.
cycle67
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026Verified purchase

helps!

this toothpaste has really helped my sensitivity. and the target brand is so much more economical!
Angela
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase

Save the money and purchase this tube

Read the back of the box and compare it to the name brand. It’s almost identical. Way better then I expected. So it’s a win for me personally because I’m tired over paying for a basic hygiene product. So I highly recommend this for the household with a budget
Amandapanda
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
17 January, 2026Verified purchase

Hard pass. Don't waste your money!

I do NOT like this toothpaste! I wanted to try a more affordable option, that wasy mistake! This doesn't leave my mouth feeling fresh and clean. I don't like the taste or the consistency. Wasted my money!
mallorie
Did you find this review helpful?
4 out of 5 stars
Thumbs down graphic, would not recommend
13 January, 2026Verified purchase

Good so far

Just started using it so not sure how well it will whiten or help with sensitivity. But it tastes pretty good, not excessively minty. I think there are other brands I may like a bit better but this is fine plus it's a decent value. Would probably purchase again.
bjofny
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
4 January, 2026Verified purchase

Recommend!

I love this toothpaste! It’s exactly like the name brand but less expensive. Great whitening effect too!
Gigi
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2026Verified purchase

I love everything about this toothpaste and only wish I'd tried it sooner

Great flavor - mild without the slap of mint like other brands. The texture is nice - not gloppy or gritty. It lathers nicely. Even the tube is good - I especially like that the cap flips up rather than unscrews. No more dropping the cap on the floor!
alexis from texas
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
19 December, 2025

(no review title)

Love it! I have to find an unscented one but I love it!!
Silky
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2025Verified purchase

Excellent Value

I've been using this brand for over a year and am pleased with its performance. It's priced lower than advertised brands and works as effectively.
Peggy
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2025Verified purchase

(no review title)

Works as well as brand names
Trish
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase

Great and affordable!

So affordable and a great alternative to my sensodyne toothpaste. I have repurchased a few times now. I have sensitive teeth and this gets the job done without extra irritation.
Amorette
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase

Great whitening and sensitive toothpaste

It is comparable to Sensodyne and really white as well. I especially like that the toothpaste dispensing amount is a skinnier tube that comes out, which is great for the electric toothbrushes that have smaller heads.
Nicolle
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
3 October, 2025Verified purchase

bad reaction

tried this out instead of my usual sensitive toothpaste and started having sensitivity in teeth again, but on top of that started getting sores on gums and mouth. Thought it was unrelated but husband also started dealing with sore gums after using for a few days. Switched back to a different brand and stopped having sensitivity/gum issues.
Caitlin
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
29 September, 2025

low viscosity, thin and watery

this toothpaste has low viscosity and seems to disappear while trying to brush your teeth. recommend paying more for name brandd
Ezra
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2025Verified purchase

Great Toothpaste

I usually use a more expensive brand because I like the flavor but it only comes in a two pack. Trying to keep my budget in check, I decided to try this as it has the same ingredients and I've been so happy with up and up products. I'm thrilled with this! I like the taste just as much, it works as good as the name brand AND I save money!! It's a no brainer!! 👍👍
Lynn
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2025Verified purchase

Buy another brand

This toothpaste gives me a burning sensation on my tongue. I do not like it. They need to improve the formula.
Shari
4 guests found this review helpful. Did you?

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