Extra Sensitive Whitening Toothpaste - 4oz - up&up™
$3.99 ($1.00/ounce)
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4.5 out of 5 stars with 1368 reviews
76% would recommend
178 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026Verified purchase
helps!
this toothpaste has really helped my sensitivity. and the target brand is so much more economical!
5 out of 5 stars
Thumbs up graphic, would recommend
19 January, 2026Verified purchase
Save the money and purchase this tube
Read the back of the box and compare it to the name brand. It’s almost identical. Way better then I expected. So it’s a win for me personally because I’m tired over paying for a basic hygiene product. So I highly recommend this for the household with a budget
1 out of 5 stars
Thumbs down graphic, would not recommend
17 January, 2026Verified purchase
Hard pass. Don't waste your money!
I do NOT like this toothpaste! I wanted to try a more affordable option, that wasy mistake! This doesn't leave my mouth feeling fresh and clean. I don't like the taste or the consistency. Wasted my money!
4 out of 5 stars
Thumbs down graphic, would not recommend
13 January, 2026Verified purchase
Good so far
Just started using it so not sure how well it will whiten or help with sensitivity. But it tastes pretty good, not excessively minty. I think there are other brands I may like a bit better but this is fine plus it's a decent value. Would probably purchase again.
5 out of 5 stars
Thumbs up graphic, would recommend
4 January, 2026Verified purchase
Recommend!
I love this toothpaste! It’s exactly like the name brand but less expensive. Great whitening effect too!
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2026Verified purchase
I love everything about this toothpaste and only wish I'd tried it sooner
Great flavor - mild without the slap of mint like other brands. The texture is nice - not gloppy or gritty. It lathers nicely. Even the tube is good - I especially like that the cap flips up rather than unscrews. No more dropping the cap on the floor!
5 out of 5 stars
Thumbs up graphic, would recommend
19 December, 2025
(no review title)
Love it! I have to find an unscented one but I love it!!
5 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2025Verified purchase
Excellent Value
I've been using this brand for over a year and am pleased with its performance. It's priced lower than advertised brands and works as effectively.
5 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2025Verified purchase
(no review title)
Works as well as brand names
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
Great and affordable!
So affordable and a great alternative to my sensodyne toothpaste. I have repurchased a few times now. I have sensitive teeth and this gets the job done without extra irritation.
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
Great whitening and sensitive toothpaste
It is comparable to Sensodyne and really white as well. I especially like that the toothpaste dispensing amount is a skinnier tube that comes out, which is great for the electric toothbrushes that have smaller heads.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 October, 2025Verified purchase
bad reaction
tried this out instead of my usual sensitive toothpaste and started having sensitivity in teeth again, but on top of that started getting sores on gums and mouth. Thought it was unrelated but husband also started dealing with sore gums after using for a few days. Switched back to a different brand and stopped having sensitivity/gum issues.
2 out of 5 stars
Thumbs down graphic, would not recommend
29 September, 2025
low viscosity, thin and watery
this toothpaste has low viscosity and seems to disappear while trying to brush your teeth. recommend paying more for name brandd
5 out of 5 stars
Thumbs down graphic, would not recommend
14 September, 2025Verified purchase
Great Toothpaste
I usually use a more expensive brand because I like the flavor but it only comes in a two pack. Trying to keep my budget in check, I decided to try this as it has the same ingredients and I've been so happy with up and up products. I'm thrilled with this! I like the taste just as much, it works as good as the name brand AND I save money!! It's a no brainer!! 👍👍
1 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2025Verified purchase
Buy another brand
This toothpaste gives me a burning sensation on my tongue. I do not like it. They need to improve the formula.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 July, 2025Verified purchase
Dont buy at all something is wrong
I experienced minor pain in one of my molars, so I decided to try this toothpaste last week. After using it just three times, the pain spread throughout my entire mouth. As soon as I stopped using it, the pain went away. I'm not sure what went wrong, but this was a very unpleasant experience. I don't know if I can even complain or return it, but I’m really disappointed with this product.
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2025Verified purchase
My go to
Great tasting and cleans nice
5 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2025Verified purchase
Affordable
Great price, works as well as the original. Highly recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2025Verified purchase
NOT WHAT I ORDERED.
I did not select this toothpaste. I received the wrong toothpaste tubes! Seems that curbside pick up is not too efficient or accurate.
4 out of 5 stars
Thumbs up graphic, would recommend
21 May, 2025Verified purchase
Keeps my teeth, whitened. Specially, if I repeat the brusing.
I like it. The taste is a little too strong . I like that it keeps my teeth white, but I do sometimes do the brushing twice. Just wished the taste/flavor wasn’t so strong.