Kids' Battery Powered Toothbrush - up&up™ - 2 of 4

Kids' Battery Powered Toothbrush - up&up™ - 3 of 4

Kids' Battery Powered Toothbrush - up&up™ - 4 of 4

Kids' Battery Powered Toothbrush - up&up™ - 1 of 4

Shop all up&up

Kids' Battery Powered Electric Toothbrush - Light Pink - up&up™

14 Questions

$3.99

ColorLight Pink

In Stock

Free & easy returns

Return this item by mail or in store within 365 days for a full refund.

Eligible for registries and wish lists

Available deals

$5 Target GiftCard with 4 personal care items

In-store or Online ∙ Show items and details

Save 5% every day

With Target Circle™ Card (restrictions apply)

At a glance

About this item

Details

Highlights

Battery-powered toothbrush
Includes brush head, toothbrush and battery
Compact head with extra-soft nylon bristles
Cordless
Replaceable brush head
Helps remove plaque, prevent and reduce gingivitis
Suitable for ages 4 years and above

Description

Help your child maintain good oral hygiene with this Battery-Powered Toothbrush from up&up™. The compact head features extra-soft nylon bristles that help remove plaque and prevent and reduce gingivitis for healthier oral care. The cordless design is simple to use, and the brush head is replaceable for continued use. The set includes the brush head, toothbrush and battery, so it's ready to use right away.

up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.

Specifications

Dimensions (Overall): 9.5 Inches (H) x 1 Inches (W) x 1 Inches (D)

Suggested Age: 4 Years and Up

Product Warning: Use with adult supervision, not for children under the age of three

Bristle Type: Extra Soft

Head Type: Compact

Bristle Material: Nylon

Model #: SG-2168

Sustainability Claims: Post-Consumer Recycled Material

Includes: Brush Head, Toothbrush, Batteries

Package Quantity: 1

Industry or Government Certifications: ADA Seal of Acceptance

Material: Plastic

Features: Replaceable Brush Head, Cordless

Power Source: Battery

Battery: 1 AA Alkaline, Required, Packaged With

Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869

TCIN: 94693435

UPC: 191907928105

Item Number (DPCI): 049-09-2855

Origin: Imported

If the item details aren’t accurate or complete, we want to know about it.

Shipping & Returns

Shipping details

Estimated ship dimensions: 1.3 inches length x 2.11 inches width x 10.09 inches height

Estimated ship weight: 0.24 pounds

Return details

This item can be returned to any Target store or Target.com.

This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.

See the return policy for complete information.

Q&A (14)

Q: How do you open the bottom? I've been trying for so long im about to just throw it away

Gianna - 2 years ago

A: I am so frustrated. Never again
submitted byEmma J - 2 years ago
A: All you need is a flat screwdriver then turn to the left.
submitted byVita - 2 years ago
A: Omg!!! I just purchased and I cannot get it open!! It’s the worst
submitted byRebecca - 2 years ago
A: I struggled too! A nickel wasn't working, so I switched to a quarter and it finally got the job done.
submitted byKim - 2 years ago
A: Used a quarter, turned it in direction of arrow and it easily popped off. Removed the plastic over battery, then reattached. Turned on and works great!
submitted byMallory K - 2 years ago
A: Hi Gianna - Thank you for your interest in the Kids' Power Toothbrush. To replace the battery cover we suggest using a quarter to open the battery compartment. Use a quarter to twist the battery compartment counter-clockwise to open, and ensure that you continue twisting the cover until it fully comes off. I hope this helps. - Emma
submitted byEmma - 2 years ago
Target staff support

Q: I keep trying to open it, but it’s not working. Do you have any recommendations?

Jalen - 1 year ago

A: Hello, to replace the battery cover we suggest using a quarter to open the battery compartment. Use a quarter to twist the battery compartment counter-clockwise to open, and ensure that you continue twisting the cover until it fully comes off.
submitted byCHUG, Inc. / GEMS - 1 year ago
Brand expert
A: Hello Jalen- Appreciate you reaching out to us! We would love to help you out, please reach out to Guest Relations at 1-800-440-0680 and we will assist you with it. - Nimra
submitted byNimra - 1 year ago
Target staff support

Q: What brush head is compatible with this?

TinaDee - 2 years ago

A: Hi TinaDee - Thank you for the inquiry. This is compatible with Philips Sonicare click-on electric toothbrush heads and up & up Sonic toothbrush heads. Hope this helps! - Kris
submitted byKris - 2 years ago
Target staff support

Q: What kind of replacement heads are used for this toothbrush?

JB - 2 years ago

A: Hello Josh, not sure if it is just me, but I tried Philips Sonicare for Kids 3+ and 7+, and adault Philips sonicare click on head, none of them fit this brush. Could you give detailed item that work?
submitted bySnow - 2 years ago
A: Hey JB - Thank you for your interest in this toothbrush. These are compatible with Philips Sonicare click-on electric toothbrush heads and up & up Sonic toothbrush heads. Hope this helps! - Josh
submitted byJosh - 2 years ago
Target staff support

Q: Does this toothbrush have 2 speeds?

Elizabeth - 20 days ago

A: Hi Elizabeth! This toothbrush has one brushing speed.
submitted byCHUG, Inc. / GEMS - 18 days ago
Brand expert

Q: Do you sell the replacement heads?

Maggiemasie - 6 months ago

A: Hello Guest - We appreciate your interest in this item. Yes, we sells the up&up™ Kids' Battery Toothbrush Replacement Heads in a 2-pack. Happy shopping at Target. – Alvin
submitted byAlvin - 6 months ago
Target staff support

Q: Does this toothbrush have heads for it that are sold separately?

jbewing - 7 months ago

A: Hello jbewing - We appreciate your interest in this item. Yes, the up&up Kids' Battery Powered Toothbrush (including the light pink model) features a replaceable head design. You can purchase official up&up Kids' Sonic Replacement Brush Heads (typically in 2-packs) separately, which are designed to fit the brand's battery-powered and sonic toothbrushes. Happy shopping at Target. – Alvin
submitted byAlvin - 7 months ago
Target staff support

Q: Are these toothbrushes BPA free?

Momma - 2 years ago

A: Yes! While they aren’t explicitly tested for BPA, they’re made with BPA-free plastics. No part of the body or head contains Bisphenol-A.
submitted byCHUG, Inc. / GEMS - 1 year ago
Brand expert

Q: How is the on-off switch? My mom has arthritic hands and the adult electric toothbrushes are too hard for her to turn on. Does this one accomodate hands that don't have a lot of strength?

AKK - 2 years ago

A: Hello AKK - Thank you for your interest in this Kids' Power Toothbrush from up&up. The Kids' Battery-Powered Toothbrush features a large on-and-off button, designed for easy operation, which may be suitable for hands with limited strength. I hope this helps! - Cynthia
submitted byCynthia - 2 years ago
Target staff support

Q: What is the arrow for on the handle?

Granny J - 2 years ago

A: Hey Granny J - Thank you for your interest in this toothbrush. Great choice! The arrow on the handle is the logo for the brand up & up™ , a Target-owned brand. The arrow has nothing to do with the functionality of the toothbrush. Hope this helps! - Josh
submitted byJosh - 2 years ago
Target staff support

See all questions (14)

Related Categories

Guests are saying

This toothbrush is designed for young children, offering a fun and effective way to promote good oral hygiene. Guests appreciate its cute design, soft bristles, and battery-powered convenience, making it easy for kids to use. However, some guests have faced challenges with the battery compartment and the lack of replacement brush heads. Overall, it serves as a great introduction to electric toothbrushes for kids, ensuring a gentle yet thorough cleaning experience.

Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)

48% would recommend

178 recommendations

1 out of 5 stars

22 September, 2026Verified purchase

No Replacement Heads Available

Replacement heads are NOT available. It’s says any Up and Up head will work, but that’s not true and the ones that do aren’t available. Then the other brands that are compatible responded on this app and said they aren’t. Just as disposable as all the others.

1 reply from the Product Manufacturer team - 4 days ago

Hi Putter, thank you for sharing your feedback. We understand how frustrating it is when replacement heads are difficult to find, especially when the compatibility information isn’t clear. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.

Putter

Did you find this review helpful?

4 out of 5 stars

21 September, 2026Verified purchase

Nice electric toothbrush

It's a nice little electric toothbrush although opening the bottom to get the battery out is like performing a magic trick (just use a coin)

1 reply from the Product Manufacturer team - 5 days ago

Hi Becca, we’re glad you’re enjoying the toothbrush! And we appreciate the tip about using a coin to help open the battery compartment.

Becca

Did you find this review helpful?

1 out of 5 stars

25 August, 2026

Dangerous! Almost exploded!

Dangerous. We were really lucky this didn't explode. See videoz

1 reply from the Product Manufacturer team - 30 days ago

Hi Britt, we’re very sorry to hear about this concerning experience. Your safety is extremely important to us. Please stop using the toothbrush and contact Target Guest Services at guest.service@target.com as soon as possible so they can further assist you.

Britt

Did you find this review helpful?

1 out of 5 stars

3 August, 2026Verified purchase

DONT BUY!!!!

Bristles are too close to each other. This product had MOLD from it not being able to air out properly. My toddler used a toothbrush with MOLD for who knows how long! Should not be sold!!!

1 reply from the Product Manufacturer team - 2 months ago

Hi X R, we’re very sorry to hear about your experience with the toothbrush and your concerns about mold buildup. We understand how upsetting and concerning this must be, especially for a product used by your toddler. Please discontinue use and contact Target Guest Services at guest.service@target.com for further assistance.

Did you find this review helpful?

2 out of 5 stars

31 July, 2026Verified purchase

Doesn't spin!

This toothbrush just vibrated, it does not spin. Disappointed in this purchase.

1 reply from the Product Manufacturer team - 2 months ago

Hi Blaz15922, we’re sorry the toothbrush only vibrated when you expected it to spin. We understand your disappointment and appreciate you sharing your feedback.

Blaz15922

Did you find this review helpful?

1 out of 5 stars

17 July, 2026Verified purchase

Product Review

This toothbrush was a good value for the price. Unfortunately, we were unable to open the battery compartment, so we couldn’t install the battery or use it as a battery-powered toothbrush as advertised. It seems like it would be a nice product if that issue were resolved, but we weren’t able to use all of its intended features.

1 reply from the Product Manufacturer team - 2 months ago

Hello Symone, thank you for your review. We're sorry to hear you weren't able to access the battery compartment and use all of the toothbrush's intended features. We appreciate you sharing your experience. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.

2 guests found this review helpful. Did you?

5 out of 5 stars

24 June, 2026Verified purchase

Toothbrush

Love this toothbrush.

1 reply from the Product Manufacturer team - 3 months ago

Hi Gwill, Thank you for your review! We're thrilled to hear you're loving the toothbrush. We appreciate your feedback and are glad it's been a great addition to your routine!

Did you find this review helpful?

1 out of 5 stars

17 June, 2026Verified purchase

Dangerous for young kids

After less than a week the bristles all started falling out in my child’s mouth. It’s absolutely a choking hazard.

1 reply from the Product Manufacturer team - 3 months ago

Hi, we're very concerned to hear about the bristles coming loose during use. Safety is extremely important to us, and we appreciate you bringing this to our attention. Please contact Target Guest Services at guest.service@target.com so they can gather additional information and assist further.

Disappointed wahh

2 guests found this review helpful. Did you?

1 out of 5 stars

4 May, 2026Verified purchase

NO REPLACEMENT BRUSH HEADS AVAILABLE

False advertising. How can you sell a toothbrush with replaceable brush heads and NOT SELL THEM?!!

1 reply from the Product Manufacturer team - 5 months ago

Hello, we do actually sell replacement heads for this toothbrush! They are called: Kids' Battery Toothbrush Replacement Heads - 2pk - up&up™ (049-11-0104). Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.

DairyFreeMe

17 guests found this review helpful. Did you?

5 out of 5 stars

2 May, 2026

originally posted on influenster.com

Effective

This toothbrush does take batteries and was not the easiest to install the batteries. The bottom was stiff making removal to the batteries in hard but once installed works as expected. Cute color abs effective with brushing. My daughter loved using the toothbrush.

1 reply from the Product Manufacturer team - 5 months ago

Thanks for sharing your experience. Sorry the battery installation was a bit tricky, but glad to hear it’s working well and your daughter enjoys it. We appreciate your feedback. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.

MarshaP

Did you find this review helpful?

4 out of 5 stars

27 April, 2026Verified purchase

The look is super cute and sized just right for small hands. Works great for my 5,7,and 10 year old. The battery compartment is strong enough so a child cannot get into it, which is a plus for me. The one thing I dislike is the bristles don’t rotate, all it has is an added vibration to it.

1 reply from the Product Manufacturer team - 5 months ago

We’re glad your kids enjoy using it and that the size works well for them. We appreciate the feedback on brush movement and will take it into account. Your feedback is appreciated as we continue improving our products. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.

Lorena

1 guest found this review helpful. Did you?

2 out of 5 stars

8 April, 2026Verified purchase

Make replacement heads!

We really like this toothbrush, but it makes no sense not to sell replacement heads. Why does the top come off if there’s nothing to replace it with? Granted it’s one of the cheaper electric toothbrushes, but it seems like a total waste.

1 reply from the Product Manufacturer team - 6 months ago

Hi Meagan, we do actually sell replacement heads for this toothbrush! They are called: Kids' Battery Toothbrush Replacement Heads - 2pk - up&up™. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.

Meagan

14 guests found this review helpful. Did you?

1 out of 5 stars

20 March, 2026

Needs more info

If it’s a screw on or click on or like the sonic brush kids, there might be replacements for it but I can’t throw away money rn to test it. So if someone can add what kind of head it is, it’ll help a lot of people.

1 reply from the Product Manufacturer team - 6 months ago

Hello, we do sell brush replacements! They are called: Kids' Battery Toothbrush Replacement Heads - 2pk - up&up™. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.

OPsweettooth

5 guests found this review helpful. Did you?

5 out of 5 stars

14 March, 2026

originally posted on influenster.com

Great toothbrush, great value!

This toothbrush is super functional and durable. It made it through being dropped a couple of times by my kiddo and still works! It really is a great toothbrush that I would have one for travel and one for home.

1 reply from the Product Manufacturer team - 6 months ago

Hi Kati, thank you so much for your feedback. We’re happy to hear it’s been durable and a great value, and we appreciate you sharing your experience with us. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.

KatiS

Did you find this review helpful?

5 out of 5 stars

7 March, 2026Verified purchase

Clean

Great brushing job 🦷🪥

1 reply from the Product Manufacturer team - 7 months ago

Hello Nicole, thank you for your feedback. We are glad to hear the toothbrush has been working well and helping with daily brushing. Your input is appreciated as we continue developing everyday essentials. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.

Nicole

Did you find this review helpful?

5 out of 5 stars

5 March, 2026Verified purchase

Great price and quality

Such a great toothbrush for a great price.

1 reply from the Product Manufacturer team - 7 months ago

Hi Honestmom, thanks for the great feedback! We’re happy to hear the toothbrush has been a great value and working well for your family.

Honestmom

Did you find this review helpful?

3 out of 5 stars

1 March, 2026

originally posted on influenster.com

It’s a nice battery operated toothbrush

This battery powered toothbrush works very well. I got in pink color style wise it’s good and it’s ok for the price too. The compact heads fits well in small mouth and the extra soft bristle are gentle on gums. However this is no replaceable brush head throwing away whole brush is a waste, so you have to buy a whole new brush again . If bristle is very firm but it’s not moved like other batteries brush.But hey! in that price the brush is good ways to carry and setting up is also easy. I will say if you want intrusion the batter brush to kids this is good for beginners.

1 reply from the Product Manufacturer team - 7 months ago

Hi Mahima, thank you for the balanced and thoughtful feedback. We are glad to hear it works well for beginners and that the soft bristles and compact head were a good fit. We appreciate you pointing out what you would improve too, that helps us as we continue developing our products. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.

MahimaR

Did you find this review helpful?

5 out of 5 stars

25 February, 2026

originally posted on influenster.com

Works well

This toothbrush as intended. Even I prefer electric-rechargeable, this one works well with batteries. It has the size like the adult ones, the bristles are soft, but allows a proper teeth brushing for my kid. I like that it helps to kids to have a proper and better oral hygiene.

1 reply from the Product Manufacturer team - 7 months ago

Hi Iris, we’re so glad to hear the toothbrush is working well for your child. It’s great that the soft bristles and size make it easy for them to brush properly and build good oral hygiene habits. We truly appreciate you sharing your thoughtful feedback, as it helps us continue improving our products. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.

IrisB

Did you find this review helpful?

1 out of 5 stars

23 February, 2026Verified purchase

This is impossible to open and put a battery in.

1 reply from the Product Manufacturer team - 7 months ago

Hi Awb, thank you for your feedback on the up&up kids’ battery powered toothbrush. I’m sorry to hear it was so difficult to open and insert the battery. That should be a simple and straightforward process. We appreciate you calling this out as it helps us improve the overall design and user experience. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.

Awb

11 guests found this review helpful. Did you?

5 out of 5 stars

22 February, 2026Verified purchase

love this!!

I love this toothbrush! It works great and was such a great price! I use it all the time. it totally works for any ages, not just kids!

1 reply from the Product Manufacturer team - 7 months ago

Hi Maya, we love hearing that you’re enjoying the up&up Battery Powered Toothbrush. It’s great to know it works well and feels like a great value, even beyond just kids. Thanks for sharing your experience. Please feel free to reach out to Target Guest Services at guest.service@target.com for further assistance.

Maya

Did you find this review helpful?

Kids' Battery Powered Electric Toothbrush - Light Pink - up&up™

At a glance

About this item

Details

Highlights

Description

Specifications

Shipping & Returns

Shipping details

Return details

Q&A (14)

Q: How do you open the bottom? I've been trying for so long im about to just throw it away

Q: I keep trying to open it, but it’s not working. Do you have any recommendations?

Q: What brush head is compatible with this?

Q: What kind of replacement heads are used for this toothbrush?

Q: Does this toothbrush have 2 speeds?

Q: Do you sell the replacement heads?

Q: Does this toothbrush have heads for it that are sold separately?

Q: Are these toothbrushes BPA free?

Q: How is the on-off switch? My mom has arthritic hands and the adult electric toothbrushes are too hard for her to turn on. Does this one accomodate hands that don't have a lot of strength?

Q: What is the arrow for on the handle?

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Related Categories

Guests are saying

No Replacement Heads Available

1 reply from the Product Manufacturer team - 4 days ago

Nice electric toothbrush

1 reply from the Product Manufacturer team - 5 days ago

Dangerous! Almost exploded!

1 reply from the Product Manufacturer team - 30 days ago

DONT BUY!!!!

1 reply from the Product Manufacturer team - 2 months ago

Doesn't spin!

1 reply from the Product Manufacturer team - 2 months ago

Product Review

1 reply from the Product Manufacturer team - 2 months ago

Toothbrush

1 reply from the Product Manufacturer team - 3 months ago

Dangerous for young kids

1 reply from the Product Manufacturer team - 3 months ago

NO REPLACEMENT BRUSH HEADS AVAILABLE

1 reply from the Product Manufacturer team - 5 months ago

Effective

1 reply from the Product Manufacturer team - 5 months ago

(no review title)

1 reply from the Product Manufacturer team - 5 months ago

Make replacement heads!

1 reply from the Product Manufacturer team - 6 months ago

Needs more info

1 reply from the Product Manufacturer team - 6 months ago

Great toothbrush, great value!

1 reply from the Product Manufacturer team - 6 months ago

Clean

1 reply from the Product Manufacturer team - 7 months ago

Great price and quality

1 reply from the Product Manufacturer team - 7 months ago

It’s a nice battery operated toothbrush

1 reply from the Product Manufacturer team - 7 months ago

Works well

1 reply from the Product Manufacturer team - 7 months ago

(no review title)

1 reply from the Product Manufacturer team - 7 months ago

love this!!

1 reply from the Product Manufacturer team - 7 months ago

Get top deals, latest trends, and more.