New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Colgate Sensitive Toothpaste Complete Protection - 6oz/2pk - 2 of 4Colgate Sensitive Toothpaste Complete Protection - 6oz/2pk - 3 of 4Colgate Sensitive Toothpaste Complete Protection - 6oz/2pk - 4 of 4
Colgate Sensitive Toothpaste Complete Protection - 6oz/2pk - 1 of 4

Colgate Sensitive Toothpaste Complete Protection - 6oz/2pk

$9.49 ($0.79/ounce)

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Colgate Sensitive Complete Protection Toothpaste offers clinically proven sensitivity relief
  • This sensitive teeth toothpaste provides 24/7 sensitivity protection (with twice-daily brushing)
  • Colgate Complete Protection Sensitive Toothpaste removes plaque, fights tartar, and prevents cavities (with regular brushing)
  • Use this tooth sensitivity relief toothpaste daily to help protect sensitive teeth against cavities and promotes healthy gums (with regular brushing)
  • Freshens breath with a refreshing Clean Mint paste
  • This Colgate toothpaste for sensitive teeth builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, and sweets
  • This sensitivity toothpaste contains potassium nitrate, a key antisensitivity ingredient that reduces hypersensitivity
  • For good hygiene, brush your teeth twice a day using this Colgate Sensitive Complete Protection Toothpaste

Description

Colgate Sensitive Complete Protection Toothpaste is a sensitive toothpaste that offers the benefits of a daily toothpaste while providing clinically-proven sensitivity relief for your teeth. This sensitive teeth toothpaste contains potassium nitrate, a maximum strength antisensitivity ingredient that reduces hypersensitivity in the mouth. But it doesn’t stop there, this sensitive toothpaste also provides tartar control, freshens breath, and yes, even plaque and cavity prevention with regular brushing. Brighten your smile and avoid sensitive teeth pain with this Colgate sensitive toothpaste.
Suggested Age: Adult
Health Facts: Gluten-Free, Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Active Ingredient(s): Potassium Nitrate 5%
Package Quantity: 2
Net weight: 12.0 Ounces
TCIN: 75563177
UPC: 035000525840
Item Number (DPCI): 049-09-2234
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

potassium nitrate(5%), sodium fluoride (0.14% w/v fluoride ion)(0.24%).

Purpose

Antisensitivity, Anticavity..

Adults and Children 12 Years of Age and Older

Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.

Children under 12 Years

Consult a dentist or physician.

Inactive ingredients

water, glycerin, hydrated silica, peg-12, tetrapotassium pyrophosphate, pvm/ma copolymer, flavor, sodium lauryl sulfate, poloxamer 407, sodium hydroxide, sodium saccharin, cellulose gum, xanthan gum, titanium dioxide

Question or comments?

800-468-6502

Shipping details

Estimated ship dimensions: 1.83 inches length x 3.85 inches width x 7.74 inches height
Estimated ship weight: 0.86 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: What color is this toothpaste?

submitted by AB - 2 months ago
  • A: Our Sensitive Complete Protection Toothpaste is a white paste. Hope this helps!

    submitted byColgate Palmolive Consumer Affairs - 2 months ago
    Brand expert

Q: Is this toothpaste SS free?

submitted by Nancy Case - 11 months ago
  • A: Hi, and thanks for the question. Our Colgate Sensitive Toothpaste does have Sodium Lauryl Sulfate as an inactive ingredient. We hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 9 months ago
    Brand expert

Q: Is this toothpaste ADA approved I don’t see it on the box or tube anywhere?

submitted by M - 1 year ago
  • A: Our Colgate Sensitive Toothpaste Complete Protection with Maximum Strength are made to the highest standards for quality and efficacy, but we have not generally sought to obtain the ADA seal. It's a voluntary endorsement, involving a lengthy approval process, and we may consider seeking it in the future. Although we don't have the approval, our products go through extensive testing to make sure they safe, effective, and still maintain the Colgate standard. Hope this information is helpful.

    submitted byColgate Palmolive Consumer Affairs - 1 year ago
    Brand expert

Q: I have a travel size one that has both potassium nitrate and sodium fluoride. Is this one it? I don't see both active ingredients listed.

submitted by Truth - 2 years ago
  • A: Hi there, and thanks for the question. Yes, Colgate Sensitive Toothpaste Complete Protection with Maximum Strength does have both ingredients you asked about. We hope this helps.

    submitted byColgate Palmolive Consumer Affairs - 2 years ago
    Brand expert

Q: Does this toothpaste have hydroxyapatite? If not does Colgate make a toothpaste with it?

submitted by MeMe - 4 years ago
  • A: Hello! This variant and all of our toothpastes do not contain hydroxyapatite. Hope this helps!

    submitted byColgate Palmolive Consumer Affairs - 4 years ago
    Brand expert

Q: What ingredient in this toothpaste whitens teeth or is it just because brushing your teeth with toothpaste should make them whiter?

submitted by Mouse1999 - 5 years ago
  • A: The main ingredient in this toothpaste that whitens teeth is Hydrated Silica. Our Whitening variant features a superior stain removal formula that helps keep teeth whiter with every use. Hope this helps you!

    submitted byColgate Palmolive Consumer Affairs - 5 years ago
    Brand expert

Q: is this Colgate gluten free

submitted by gluten free - 5 years ago
  • A: All of Colgate's Oral Care products are gluten-free as defined by the US FDA. Hope this helps you!

    submitted byColgate Palmolive Consumer Affairs - 5 years ago
    Brand expert

Related Categories

Guests are saying

Colgate Sensitive Complete Protection Toothpaste is a popular choice among guests seeking relief from tooth sensitivity while maintaining oral hygiene. Many appreciate its refreshing mint flavor, effective cleaning properties, and practical packaging. Guests have noted improvements in sensitivity over time, making it a reliable option for daily use. The toothpaste also offers good value by combining sensitivity relief with cavity protection, making it suitable for the whole family.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1459 reviews
    effectiveness: 4.04 out of 5
    quality: 4.04 out of 5
    value: 4.04 out of 5
    83% would recommend
    30 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 October, 2025Verified purchase

    sensitive guy

    best toothpaste i've found for my sensitive teeth
    Matt
    Did you find this review helpful?
    5 out of 5 stars
    9 October, 2025
    originally posted on influenster.com
    Image

    🦷

    I’ve been using Colgate Sensitive Whitening Toothpaste and I’m very satisfied. From the very first use, I noticed an improvement in my dental sensitivity; I can enjoy cold drinks without any discomfort. Additionally, its whitening formula has helped remove surface stains, leaving my teeth visibly whiter. The flavor is fresh and pleasant, and the clean feeling lasts all day. I definitely recommend it for anyone looking for relief from sensitive teeth while wanting a brighter smile.
    mariad1351_4140
    Did you find this review helpful?
    5 out of 5 stars
    6 October, 2025
    originally posted on influenster.com
    Image

    Effective

    I’ve been using Colgate Sensitive Whitening Toothpaste for a while, and it’s honestly one of the best I’ve tried. It gives me that clean, fresh feeling without any of the discomfort I usually get from regular whitening toothpastes. It’s gentle on my sensitive teeth but still helps lift surface stains and keeps my smile looking bright. The mint flavor is refreshing without being too strong, and I noticed less sensitivity within just a few days of using it. If you want a toothpaste that protects your enamel, reduces sensitivity, and still helps you maintain a whiter smile, this one’s definitely worth it! 👍
    lilyh435_9414
    Did you find this review helpful?
    5 out of 5 stars
    4 October, 2025
    originally posted on influenster.com
    Image

    Works for sensitive teeth

    Great for sensitive teeth, and leaves your breathe smelling fresh! Average value, and eco friendly tubes packaging. I have yet to see results for whiting the teeth.
    kirstyb132_8111
    Did you find this review helpful?
    5 out of 5 stars
    2 October, 2025
    originally posted on influenster.com
    Image

    Great clean that helps reduce sensitivity

    This toothpaste helped with my sensitivity but also made my teeth feel really clean unlike other brands I’ve tried in the past. I would choose this toothpaste over others and have repurchased it many times for my family.
    taylorsd721_930
    Did you find this review helpful?
    5 out of 5 stars
    29 September, 2025
    originally posted on influenster.com
    Image

    Great for teeth sensitivity!

    I’ve always struggled with sensitive teeth since I’ve gotten into my 20s. This toothpaste has worked really well to reduce sensitivity in my teeth while also brightening my smile I would recommend this toothpaste to anyone who struggles with teeth sensitivity, and those who may just want a toothpaste that Whites your smile, but doesn’t increase sensitivity
    mkwhatchasay123_490
    Did you find this review helpful?
    3 out of 5 stars
    16 September, 2025
    originally posted on influenster.com
    Image

    Greatproduct

    I have very sensitive teeth and I've been trying to find a toothpaste that will help with that and this is definitely the one it helped my sensitivity with cold and hot things and I just love it I recommend to everyone that needs something sensitive for their teeth
    1 reply from Customer Care team - 1 month ago
    Thank you for your kind words! We're glad you were able to find the perfect toothpaste. Keep smiling bright.
    candic8_7217
    Did you find this review helpful?
    5 out of 5 stars
    4 September, 2025
    originally posted on influenster.com
    Image

    It’s there if you need it

    Colgate Sensitive Whitening Toothpaste is highly effective at cleaning while providing noticeable sensitivity relief. The mint flavor is refreshing and not overpowering, making daily use pleasant. It offers good value for money, especially since it combines whitening and sensitivity care in one product. The packaging is practical, easy to use, and keeps the paste fresh, making it a reliable choice for sensitive teeth care.
    joshd81_5307
    Did you find this review helpful?
    5 out of 5 stars
    2 September, 2025
    originally posted on influenster.com
    Image

    Premium product

    I like this product , it's an affordable product . It is easy on your guns . Packaging is nice . Flavor is good. It helps with sensitive teeth and it's effective in keeping your mouth clean.
    kristys157_2168
    Did you find this review helpful?
    5 out of 5 stars
    24 August, 2025
    originally posted on Colgate
    Image

    Sensitivity

    Used for several years…very effective! Reasonably priced compared to the major competitors. Very satisfied with Colgate products.
    Bob
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2025
    originally posted on influenster.com
    Image

    The best!!!

    I love this toothpaste it works wonders! I would honestly recommend it if you have really sensitive teeth. My entire family uses this except for my kids
    nikieralashay_4808
    Did you find this review helpful?
    4 out of 5 stars
    13 August, 2025
    originally posted on influenster.com
    Image

    Good product

    A good product, does help with sensitivity but there was still some present. Has a nice mint flavour, squeezable tube, and cleans teeth nicely. Influenster wasnt accepting a bathroom photo
    michellec465_6461
    Did you find this review helpful?
    5 out of 5 stars
    31 July, 2025
    originally posted on influenster.com
    Image

    Great value for the money

    Easy to open package. Great mint flavor and so effective in helping with sensitive teeth while whitening your teeth. Always have great deals and a great value for the money.
    heatherr559_9950
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 July, 2025Verified purchase

    Love this product

    Always buy this toothpaste.
    Nat
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    27 July, 2025
    originally posted on Colgate
    Image

    Did not like at all!

    I bought this toothpaste but it has caused more sensitivity instead of helping. I stopped using it. I think it's because the whitening agent in it. Because I used sensodyne and it did not affect my teeth this way.
    1 reply from Customer Care team - 3 months ago
    We're sorry to hear this. We don't expect our Sensitive Whitening toothpaste to cause increased sensitivity. Please call us at 1-800-468-6502 so we can make this right for you.
    Breezy
    Did you find this review helpful?
    5 out of 5 stars
    17 July, 2025
    originally posted on influenster.com
    Image

    Works Great

    Such a great toothpaste if you have sensitive teeth. The tubes are big and inexpensive it is a great value to buy for yourself or your family. I use it all of the time and it makes my teeth whiter
    inked_ladyy_1059
    Did you find this review helpful?
    5 out of 5 stars
    8 July, 2025
    originally posted on influenster.com
    Image

    Good results

    One of the best toothpaste ever it is really good and feels fresh and cleans perfectly and it's very effective also has different flavours and good for sensitive teeth and great packaging.
    archanah1_544
    Did you find this review helpful?
    5 out of 5 stars
    7 July, 2025
    originally posted on influenster.com
    Image

    Fresh

    Worth it!l I feel Clean and fresh after using. Smell is ok. Not bleeding or sensitive for the gum while using. Fresh breath. Recommended for everybody.
    racheln114_2503
    Did you find this review helpful?
    4 out of 5 stars
    27 June, 2025
    originally posted on influenster.com
    Image

    Not too bad

    Money was decent priced, worked ok, started peeling the inside of my mouth, flavor was ok a bit strong, packaging was ok, needs to have a few different ingredients for better flavor
    jamied310_1087
    Did you find this review helpful?
    4 out of 5 stars
    24 June, 2025
    originally posted on influenster.com
    Image

    Good!

    Makes my breath minty fresh, I love it! I noticed I have sensitive teeth from grinding them at night and this helps for the most part. It doesn’t completely fix it but it does help.
    margarets2638_6228
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy