$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Contains baking soda and peroxide for a clean mouth feeling
- Whitens teeth by removing surface stains
- Gentle on tooth enamel
- Freshens breath for a clean feeling mouth
- For better whitening, use with Oral-B iO brush, Crest 3DW mouthwash, and Crest 3DWhitestrips
- Brush 2X per day for 2 minutes
Description
Crest Plus Baking Soda & Peroxide Toothpaste with Tartar Protection gives you a cavity treatment that helps take care of your mouth. Regular brushing can help protect your teeth and strengthen weak spots to help fight cavities. The formula contains baking soda and peroxide, and it whitens your teeth by removing surface stains. Plus, it fights tartar buildup, and it'll leave your breath feeling fresh.
Suggested Age: 2 Years and Up
Health Facts: Contains Fluoride, Contains Peroxide, Contains Baking Soda
Product Warning: Not for children under the age of two, keep out of reach of children under 6 years of age, no warning applicable
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 3
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 17.1 Ounces
Features: Whitening, Enamel-Safe, Tartar Control
TCIN: 87085873
UPC: 037000122203
Item Number (DPCI): 049-09-3550
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
inactive ingredients glycerin, hydrated silica, water, propylene glycol, sodium bicarbonate, tetrasodium pyrophosphate, sorbitol, peg-12, flavor, sodium hydroxide, sodium lauryl sulfate, sodium saccharin, poloxamer 407, xanthan gum, cellulose gum, calcium peroxide, titanium dioxide, blue 1
Shipping details
Estimated ship dimensions: 1.73 inches length x 4.65 inches width x 8.7 inches height
Estimated ship weight: 1.18 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toothpaste has been a staple for many guests, praised for its effective cleaning and refreshing mint flavor. While some guests express disappointment over recent formula changes, many still appreciate its ability to whiten teeth and provide a clean feeling. The baking soda and peroxide combination is particularly noted for its effectiveness in maintaining oral hygiene. Overall, it remains a popular choice for those seeking a reliable toothpaste that delivers on its promises.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 793 reviews
effectiveness: 2.82 out of 5
quality: 2.85 out of 5
value: 3.06 out of 5
40% would recommend
44 recommendations
Terrific toothpaste.
5 out of 5 stars
Thumbs up graphic, would recommend
zelcookie - 19 days ago, Verified purchaser
This is a staple in my shopping cart-great toothpaste at a great price
Contains Fluoride
1 out of 5 stars
Thumbs down graphic, would not recommend
bjmkt - 21 days ago, Verified purchaser
Label is deceiving! Box doesn't mention fluoride.
1 reply from Crest team - 19 days ago
We're sorry for any confusion regarding the ingredients listed on our package labels, bjmkt. It's important to know that Sodium Fluoride is listed as required under on our toothpaste carton. Please look under the heading 'Active Ingredient' on the package label. If you have further concerns or questions, please give our Crest Team a call at 1-800-492-7378 from 9AM -- 6PM EST Monday – Friday, and we'll be happy to assist you.
Whiter teeth.
4 out of 5 stars
taylorp25_9579 - 23 days ago
originally posted on influenster.com
This is a good toothpaste. Baking soda and peroxide are widely known to whitening teeth. It is a little gritty that's why it isnt five stars for me.
My go-to toothpaste
5 out of 5 stars
viscarret_4712 - 25 days ago
originally posted on influenster.com
I love the baking soda & peroxide toothpaste because it has more natural ingredients that have been proven to work! It’s definitely a good price and value for what you’re getting!
Medium quality
3 out of 5 stars
Thumbs down graphic, would not recommend
Linda in SF - 26 days ago, Verified purchaser
It’s plain ol’ toothpaste. It doesn’t make my teeth feel very clean and I use an electric toothbrush. Would not buy this again.
1 reply from Crest team - 25 days ago
Thank you for taking the time to share your thoughts about our Crest Cavity & Tartar Protection Toothpaste with Whitening Baking Soda & Peroxide, Linda. We’re sorry this toothpaste didn’t provide the clean feeling you were expecting, and we’ll send your feedback to our Quality Team. Please know that all our toothpastes undergo rigorous quality checks to ensure they clean effectively and leave your mouth feeling fresh. Since this toothpaste didn’t meet your expectations, we’d like to recommend our Crest Plus Whitening Deep Clean. This toothpaste features an active foam formula that helps distribute flavors and cleaning ingredients evenly throughout your mouth. If you'd like to share more about your experience or need help finding a toothpaste that works best for you, please call us at (800) 492-7378.
Love It!
5 out of 5 stars
charlottewc0a3_949 - 1 month ago
originally posted on influenster.com
This crest baking soda and peroxide toothpaste with tarter protection is a favorite in my household. We use this toothpaste daily because it help with tartar and plaque buildup , keeps your teeth white and squeaky clean plus freshen your breath. I recommend this toothpaste daily.
Sparkling with Crest Baking Soda & Peroxide Whiten
5 out of 5 stars
emcusack_4048 - 2 months ago
originally posted on influenster.com
Crest Baking Soda & Peroxide Whitening Toothpaste with Tartar Protection is super effective at stubborn stains. Love that the packaging is a large tube to share with your partner. Even with sensitive gums, this toothpaste will a gentle and kind to your gums. Keeps teeth and gums healthy and very bright!
Product changed ew
1 out of 5 stars
Thumbs down graphic, would not recommend
Jord1990h - 2 months ago
What is plus? This is not the same fresh mint toothpaste as before. It tastes awful.
1 reply from Crest team - 2 months ago
We know how important it is to have a toothpaste you love, and are sorry you're unhappy with the taste of our Cavity & Tartar Protection toothpaste, Jord. We understand that flavors are a preference, and not everyone will enjoy the same ones, so we offer a variety of toothpastes to meet everyone's needs. In 2024, we did change the formula to a single paste, and updated the name from Crest Complete to Crest Plus. We're letting our team know you're unhappy with this change, and in the meantime, would like to help further. When you have a chance, please call us at (800) 492-7378.
Toothpaste for everyone
5 out of 5 stars
oksanas97_2433 - 3 months ago
originally posted on influenster.com
Like this affordable toothpaste. It comes in small or big or simple packages. Like the variety of flavors to choose from. Like the clean feeling after using the toothpaste.
Horrible new formula, it's a minus not a plus.
1 out of 5 stars
Thumbs down graphic, would not recommend
jbur - 4 months ago
Terrible new formula replacing the original fresh mint with the blue gel the was fantastic. For whatever reason, I can only guess profits, P&G was troubled with the original formulas greatness and had to muck with it to remove the blue gel and give us a runny, worse version of this toothpaste. To help hide this abhorrent decision they got with the marketing team to give it some crappy plus sign naming thinking customers wouldn't notice how terrible they made the product. Do not buy this formulation thinking it's the toothpaste that will clean your mouth well and keep your breath fresh for the day. That formula no longer exists anymore, we have this terrible runny knockoff replacement formula instead. The reviews are only high for this toothpaste because they didn't change the product enough and stores have carried over all the fantastic reviews from the original formula that no longer is sold. Unfortunately you'll have to join me to mve on to a competitors product that does what the original formula did.
1 reply from Crest team - 4 months ago
We're disappointed to hear you aren't enjoying the new formula. We know how difficult it can be when a long time favorite product has changed, so we'll pass your thoughts along to the rest of our team. If you'd like to share more, give us a call at (800) 492-7378.
Great flavor cleans your teeth and whitens.
5 out of 5 stars
marciaw7_2519 - 4 months ago
originally posted on influenster.com
This toothpaste is very effective great value with a good flavor with simple ingredients leaves you feeling refreshed. The package is very nice.
The best toothpaste
5 out of 5 stars
noordinarysade_5541 - 5 months ago
originally posted on influenster.com
My whole family uses this toothpaste it's amazing it taste great in it's not overbearing like some toothpaste it does whitening your teeth I seen the change with my. Whole family
Crest does it again! Great toothpaste product that
4 out of 5 stars
malibu75_8184 - 5 months ago
originally posted on influenster.com
Great added benefits of baking soda to help keep your teeth looking their absolute best! Crest has done it again! Great taste, without sacrificing quality or flavor! Way to go, Crest!
Best tube.
5 out of 5 stars
Thumbs up graphic, would recommend
Pura d ora - 5 months ago, Verified purchaser
It is easier to be delivered from the store to the home. target does good for me.
Enjoy product.
5 out of 5 stars
Thumbs up graphic, would recommend
New - 5 months ago, Verified purchaser
Great product for the price.
My go to
5 out of 5 stars
500daysofnicole_8058 - 6 months ago
originally posted on influenster.com
This is my favorite toothpaste. I use it everyday. It has a fresh taste and smell without being too overpowering. It is not super expensive and I like how each tube comes in its own individual box. I do feel the baking soda helps keep teeth white and shining
Beware, New Formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Kb - 6 months ago, Verified purchaser
Crest has changed the formula of this toothpaste. It is no longer striped with gel and the consistency is very runny. I also find plaque building up before my next brushing which for me indicates low quality and low effectiveness.
1 reply from Crest team - 6 months ago
We're sorry that this has been your experience when brushing with the Crest Plus Baking Soda Peroxide toothpaste. In January 2024, we made some changes to the formula to make it even better, but it ended up making the toothpaste a bit too runny. We want to assure you that even though it's runnier, the toothpaste still works well and gives you all the benefits for your teeth. We've taken steps to fix the issue, and all the new toothpaste being produced has been corrected. However, there might still be a few tubes from the older batches on store shelves. We value your loyalty, Kb, and we'd like to talk with you more about your experience to further assist you. Please give our Crest Team a call at 1-800-492-7378 from 9AM - 6PM EST Monday – Friday.
Decent value for this if purchased in 3 pack
5 out of 5 stars
Thumbs up graphic, would recommend
PumpkinPie - 6 months ago, Verified purchaser
If you buy the three pack and if you use your Target card to get the extra 5% off - this is around $1.60 per tube. Good value for the type of toothed I’m looking for.
Toothpaste
5 out of 5 stars
shannah25_7818 - 7 months ago
originally posted on influenster.com
The effectiveness of this toothbrush is very effective. It does exactly what it says. It kills tar bad breath, and helps to freshen into breath. The flavor is minty as it has scope in it. The packaging is always blue, white, red and green. It’s a value for your money and has minimal ingredients
Great whiteneing
5 out of 5 stars
Thumbs up graphic, would recommend
Sam - 7 months ago, Verified purchaser
Cleans very well and leaves teeth looking white