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Crest Kid's Cavity Protection Sparkle Fun Flavor Toothpaste
$4.99 ($0.36/ounce)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Fun blue sparkles and kid-approved flavor makes brushing more fun!
- Fights cavities with clinically proven Fluoristat
- Gentle on tooth enamel
- This product contains no sugar, like all ADA accepted toothpastes
- The ADA Council on Scientific Affairs' Acceptance of Kid's Crest Sparkle Fun is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed
Description
Put some radiance into your kids' oral health routine. The fun sparkles and great taste of Crest Kids Cavity Protection Toothpaste makes brushing more fun and enjoyable. Plus your kids will be fighting cavities with clinically proven Fluoristat that is gentle on tooth enamel.
Suggested Age: 2 Years and Up
Health Facts: Contains Fluoride, Sugar-Free
Product Warning: Not for children under the age of two, keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 3
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 13.8 Ounces
Features: Enamel-Safe
TCIN: 75565611
UPC: 037000770671
Item Number (DPCI): 049-09-2247
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride
(0.15% w/v fluoride ion)' '0.243%
Purpose
Anticavity toothpasteUses
helps protect against cavitiesDirections
a day or use as directed by a dentist • do not swallow • to minimize swallowing use a pea-sized amount in children under 6 • supervise children's brushing until good habits are established • children under 2 yrs.: ask a dentist, • adults and children 2 yrs. & older: brush teeth thoroughly after meals or at least twiceInactive ingredients
sorbitol, water, hydrated silica, sodium lauryl sulfate, trisodium phosphate, sodium phosphate, cellulose gum, flavor, sodium saccharin, carbomer, mica, titanium dioxide, blue 1,' '
Shipping details
Estimated ship dimensions: 1.73 inches length x 4.63 inches width x 7.14 inches height
Estimated ship weight: 0.93 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Crest Kids Sparkle Fun Toothpaste is a favorite among children, making brushing an enjoyable experience with its delightful flavors and fun packaging. Parents appreciate its effectiveness in cleaning teeth and protecting against cavities while being gentle on young mouths. The smooth texture and vibrant design encourage kids to develop good oral hygiene habits. Overall, this toothpaste is a reliable choice for families seeking a balance of fun and functionality in dental care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2942 reviews
effectiveness: 4.78 out of 5
quality: 4.71 out of 5
value: 4.77 out of 5
95% would recommend
120 recommendations
5 out of 5 stars
19 October, 2025Verified purchase
(no review title)
Kids love the refreshing taste and keeps their mouth fresh.
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
Good Value
We fly through it, so this was a good value.
5 out of 5 stars
9 October, 2025
originally posted on influenster.com

Great Flavor
Perfect for my daughter! She’s been using this toothpaste for years and loves it. The taste never seems to change from tube to tube (unlike other toothpaste brands), making it a family favorite and a must buy!
5 out of 5 stars
6 October, 2025
originally posted on influenster.com

Kids love it
My kids love this toothpaste! Great value lasts a long time with no sugar added. Great packaging and effective for fresh breath. They are 4 and 8 and request this brand!
4 out of 5 stars
6 October, 2025
originally posted on influenster.com

They have other flavors not just mint
This was my favorite toothpaste as a kid it’s perfect for the kids that are frequent to cavities. It helps fight against them and keeps the mouth fresh and clean
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2025Verified purchase
Kid and Parent-Approved
Kids love the fun flavor and parents approve of the effectiveness
5 out of 5 stars
28 September, 2025
originally posted on influenster.com

Nice
I love this toothpaste when I used it as a kid it was so nostalgic and tasted so good so I would recommend it for people with kids who don’t like the taste
5 out of 5 stars
23 September, 2025
originally posted on influenster.com

Amazing
This toothpaste works amazing on my daughter's teeth! It has a good texture and sensitive friendly toothpaste.the packaging has easy access to the product.
5 out of 5 stars
20 September, 2025
originally posted on influenster.com

Love kids crest
I love kid crest toothpaste flavor of this toothpaste is great as a kid and a adult I love it so does my kid effectiveness work great packaging I love stands out on the shelf sensitivity is great
5 out of 5 stars
Thumbs up graphic, would recommend
15 September, 2025Verified purchase
Great price
I like the smaller size for kids and price is good too.
5 out of 5 stars
9 September, 2025
originally posted on influenster.com

Sparkle Smiles All Around!
Crest Kids Cavity Protection Sparkle Fun Toothpaste makes brushing time so much easier (and way more fun). The flavor is sweet and kid-approved—no fights or fuss, just happy little brushes! The texture is smooth and gentle, perfect for kids’ teeth. I love that it’s effective at protecting against cavities while still being safe and fun for little ones. The packaging is bright, colorful, and super appealing to kids, which honestly helps motivate them. And for the price, it’s a great value for something that actually gets kids excited about dental care. Smiles all around!
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2025Verified purchase
Great buy
my kiddos love the taste! Definitely our go to!
5 out of 5 stars
2 September, 2025
originally posted on influenster.com

Kid and budget approved!
My son loves this toothpaste, so it's definitely kid friendly. Easy use packaging, and budget friendly. Tastes like a blue raspberry, bubblegum with sparkles.
5 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2025Verified purchase
Kid favorite
My kids love the sparkle toothpaste. We've tried others but always find our way back. My only gripe is it leaves blue evidence in the sink if the kids don't rinse the sink after brushing. That might be a kid problem though. So far, no cavities (knock on wood).
5 out of 5 stars
22 August, 2025
originally posted on influenster.com

Kids toothpaste
My kids love this toothpaste and it works great does a good job for them as well it is definitely one we continuing to purchase and use for our kids.
5 out of 5 stars
14 August, 2025
originally posted on influenster.com

Kids love it
Such a child friendly toothpaste that got my children to want to brush their teeth rather than me having to nag them, such a perfect value for money and effective recipe to allow my kids to be happy and independent.
5 out of 5 stars
13 August, 2025
originally posted on influenster.com

Very good
I used this toothpaste on my child and he like it. Very good and very effective, is safety to used on children 3+ years. The packaging is perfectly and is what you get for the money you pay.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2025Verified purchase
Crest kids toothpaste
Great toothpaste for kids. Also great flavor to make brushing teeth enjoyable.
4 out of 5 stars
6 August, 2025
originally posted on influenster.com

Fun toothpaste for young kids
Easy to use tube for kids. Sparkly and bright blue which is appealing for young kids. Cleans teeth effectively. Supposed to be berry flavour but is a bit “spicy” according to the kiddo. Very good value
5 out of 5 stars
6 August, 2025
originally posted on influenster.com

The only one I use
I might not be able to speak on behalf of kids– but as a person with sensitive taste buds, I can hardly remember a time where brushing my teeth wasn’t the most dreaded part of my day. I have never been one for mint. So, the “grown-up” toothpaste aisle always failed to appeal to me. The Crest Kid’s Toothpaste changed the game. I finally found a toothpaste that I could get along with, without sacrificing the dental hygiene practices that I like to prioritize. First and foremost, the flavor is so much better than the minty, spicy toothpastes marketed toward adults. It doesn’t make me feel half as sick as those brands do. The flavor is sweet, and bubblegum-adjacent (though more of a vanilla, fruity nothingness, if I’m being honest). Yet, it doesn’t taste overly artificial. It’s a kids’ toothpaste, so it tastes about like what you would expect from a kids' toothpaste. A little sweet, a little plain. Nothing more, nothing less. And that’s exactly how I’d prefer it. I’m also very happy with the results that I’ve seen thus far. It’s a decently efficient toothpaste. I feel like my teeth are very clean afterwards, even without the cooling, minty taste that we’ve become attuned to expect. I’ve been using this product for a few years, and not had a single cavity. While I can’t say that it’s for sure because of this toothpaste, I feel confident that the fluoride has helped. I appreciate what it has done for my dental hygiene. It actually makes me want to brush my teeth each day. Ultimately, if you’ve tried other childrens’ toothpastes before and not had a positive experience, this one isn’t going to do that much different. It’s somewhat more mild and appealing. But if mint-flavored products don’t do it for you, then this is the right last-ditch option.