$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Fun blue sparkles and kid-approved flavor makes brushing more fun!
- Fights cavities with clinically proven Fluoristat
- Gentle on tooth enamel
- This product contains no sugar, like all ADA accepted toothpastes
- The ADA Council on Scientific Affairs' Acceptance of Kid's Crest Sparkle Fun is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed
Description
Put some radiance into your kids' oral health routine. The fun sparkles and great taste of Crest Kids Cavity Protection Toothpaste makes brushing more fun and enjoyable. Plus your kids will be fighting cavities with clinically proven Fluoristat that is gentle on tooth enamel.
Suggested Age: 2 Years and Up
Health Facts: Contains Fluoride, Sugar-Free
Product Warning: Not for children under the age of two, keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 3
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 13.8 Ounces
Features: Enamel-Safe
TCIN: 75565611
UPC: 037000770671
Item Number (DPCI): 049-09-2247
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
inactive ingredients, sorbitol, water, hydrated silica, sodium lauryl sulfate, trisodium phosphate, sodium phosphate, cellulose gum, flavor, sodium saccharin, carbomer, mica, titanium dioxide, blue 1
Shipping details
Estimated ship dimensions: 1.73 inches length x 4.63 inches width x 7.14 inches height
Estimated ship weight: 0.93 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
$1.99 - $4.99
$5 Target GiftCard with 3 select oral care items on select items
4.7 out of 5 stars with 2834 ratings
Discover more options
$4.99($0.29/ounce)
$5 Target GiftCard with 3 select oral care items
4.7 out of 5 stars with 393 ratings
$3.99 - $7.49
$5 Target GiftCard with 3 select oral care items on select items
4.5 out of 5 stars with 714 ratings
$2.99($0.36/ounce)
was $3.39 New lower price
4.6 out of 5 stars with 957 ratings
Related Categories
Guests are saying
Crest Kids Cavity Protection Toothpaste is a favorite among children and parents alike, offering a delightful bubblegum flavor that makes brushing enjoyable. Its colorful packaging and fun sparkles engage kids, encouraging good oral hygiene habits. The toothpaste effectively cleans teeth and provides essential cavity protection with fluoride, making it a reliable choice for families. Many guests appreciate its gentle formula, which is suitable for sensitive mouths, ensuring a positive brushing experience for kids.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2834 reviews
effectiveness: 4.77 out of 5
quality: 4.69 out of 5
value: 4.76 out of 5
95% would recommend
114 recommendations
Teeth brushing fun
5 out of 5 stars
stylannaevelyn_5333 - 12 days ago
originally posted on influenster.com

Sparkle fun definitely makes it fun for my 4 year old to brush their teeth. Tastes like bubble gum so there is no fuss with teeth brushing time. It has fluoride in it to prevent cavities which I feel confident about.
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Cheryl - 14 days ago, Verified purchaser
Blue dye and titanium dioxide. Hard pass. Stop putting all the toxins in kids products :(
Best kids toothpaste
5 out of 5 stars
isletaw_3805 - 16 days ago
originally posted on influenster.com

This is the only toothpaste I can get my son to use and he actually enjoys brushing his teeth! I would recommend to anyone with kids, it makes brushing teeth fun!
wish it had a slightly more natural ingredient lis
3 out of 5 stars
lianrdz_6607 - 20 days ago
originally posted on influenster.com

My daughter actually asks to brush her teeth with this — the sparkle and fun flavor make it a win in our house. It does a great job keeping her teeth clean, and I feel good knowing it has fluoride for cavity protection. Just wish it had a slightly more natural ingredient list, but overall it’s been great for her!
1 reply from Customer Care team - 19 days ago
We're thrilled to hear your daughter loves the Kids' Crest Cavity Protection Sparkle Fun Toothpaste. Our products undergo many quality checks to ensure they reach you in perfect condition, providing the ultimate teeth-cleaning experience. If you have any questions or would like to share more about her experience, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
Great buy
5 out of 5 stars
Thumbs up graphic, would recommend
Momma of 3 - 20 days ago, Verified purchaser
Like that its not just a flavored toothpaste it also does the job
Really fun for children
5 out of 5 stars
pata-marb_607 - 26 days ago
originally posted on influenster.com

My siblings use this and they absolutely love it. I’ve myself tried it out of curiosity and it tastes really nice and the packaging is nice and fun and the texture feels like any regular old toothpaste and it’s actually really nice considering the quality as well as the effectiveness. And its price is really nice.
Great for children
5 out of 5 stars
aleciamichelle20_952 - 27 days ago
originally posted on influenster.com

My little sister used this when she was just learning how to brush, and it was perfect for her. The flavor is gentle not too minty or overwhelming so it made brushing way easier without complaints. It foams just enough, cleans well, and the fun packaging kept her interested. It’s a great choice for younger kids or anyone just starting to build good brushing habits.
we love our ‘unicorn toothpaste’
5 out of 5 stars
aubreys63_8825 - 1 month ago
originally posted on influenster.com

i have a five year old and twin one and a half year olds.. let’s just say brushing teeth is one of the LEAST favorite activities i. this household 🫠 in one of my brilliant motherhood moments, i decided we were all going to go to the store and pick out toothbrushes and toothpaste, thinking if they had a choice, they would maybe be more interested? well, character toothbrushes picked out, we braved the toothpaste section. to my surprise, they didn’t want to character tooth paste to match, but the ‘sparkly unicorn toothpaste!’ we had a whole conversation about if this is the toothpaste unicorns use (hey, i know you’ve told a white lie or two to make your life easier, don’t judge me 🤪) and they (especially my five year old!) were EXCITED to brush their teeth when we got home i was nervous, but all three of them really enjoyed the flavor and look. while it hasn’t been a miracle worker, especially for my twins, it has made things much easier, especially with my older daughter. i see us using this for many years to come!
Amazing for my kids
5 out of 5 stars
mariiaz14_1148 - 1 month ago
originally posted on influenster.com

Customers appreciate the toothpaste's color-changing feature, which turns pink when brushing and helps kids spend more time cleaning their teeth. Moreover, they find it fun and effective for kids, with one customer noting it makes brushing a more enjoyable experience. Additionally, the product receives positive feedback for its taste, value, and functionality, and customers like its quality and appearance, with one mentioning it's not too sweet or overpowering. Texture is very good. packaging is very well.
Its good
5 out of 5 stars
juliec141_488 - 1 month ago
originally posted on influenster.com

As an adult I honestly love it. I love the packaging, color and flavor of the toothpaste. Its effective for me. I think its worth your money. And the texture feels nice
Toothpaste for kids
5 out of 5 stars
Wanttolove - 1 month ago, Verified purchaser
Kids like it and they have good dental check ups
Great
5 out of 5 stars
Thumbs up graphic, would recommend
LAnn - 2 months ago, Verified purchaser
It was just what I wanted for my Grandson.
Help for cavity
5 out of 5 stars
Thumbs up graphic, would recommend
Great product - 2 months ago, Verified purchaser
This cavity protection toothpaste is my favorite because this is the only product which is really helping me to control the cavity
It leaves my teeth clean
5 out of 5 stars
heatherb288_6922 - 2 months ago
originally posted on influenster.com

I am a kid and I still like this toothpaste and my college kids get it from time to time. It has this magical almost bubble gum flavor. It is nostalgic and takes me back to my childhood. My teeth feeling clean clean when I use it.
Good taste, sparkles, and effective!
5 out of 5 stars
jonathancy_1099 - 2 months ago
originally posted on influenster.com

This has been good for my son, it’s a step above the toothpaste for real little kids (where you have to worry about them eating it) and still looks sparkly so it’s fun to use. So far no cavities using it twice a day!
Great toothpaste for kids
5 out of 5 stars
snehab3fae_7415 - 2 months ago
originally posted on influenster.com

We got this little samples for kids toothpaste from the dentist and they are perfect for traveling. We don’t have to take a full tube with us. They are also tsa friendly. The toothpaste is a blue color and it’s effective in preventing cavity because my kids don’t have so far. It’s also not spicy at all.
Find something that works!
5 out of 5 stars
calistiam_1732 - 2 months ago
originally posted on influenster.com

This is a go to when my children was younger, of course they dont like minty, spicy taste so this worked wonders to get them to brush their teeth. My youngest is 6 and still uses it.
Artifical blue dye
5 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 2 months ago, Verified purchaser
Very good toothpaste- I just wish it didn’t have artificial blue coloring dyes, especially for toddlers who swallow toothpaste rather than spit it out.
A good kids toothpaste
5 out of 5 stars
jenh20_7534 - 3 months ago
originally posted on influenster.com

A great fluoride toothpaste for kids. Helps prevent cavities and is a good price compared to the other toothpaste that have charters on them. It has a good taste and is sparkly.
Crest toothpaste
5 out of 5 stars
celiam70_2098 - 3 months ago
originally posted on influenster.com

Crest cavity protection toothpaste is one of my grandkids all-time favorites not only because it’s sparkles, but because of the taste as well, it gives a good fresh cleaning and protects