For a healthier mouth, use with Oral-B iO brush, Crest Pro-Health Mouthwash, and Oral-B Glide Floss
Brush 2X per day for 2 minutes
Description
Crest Plus Cavity Protection Toothpaste gives you a cavity treatment that helps take care of your mouth by protecting your teeth and exposed roots. Regular brushing can help protect your teeth and strengthen weak spots to help fight cavities. Plus, it'll leave your breath feeling fresh.
Suggested Age: 2 Years and Up
Health Facts: Contains Fluoride, Gluten-Free
Product Warning: Use with adult supervision, not for children under the age of two
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Features: Enamel-Safe
TCIN: 94823689
UPC: 037000003106
Item Number (DPCI): 049-09-4100
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion)' '0.243%
Purpose
Anticavity toothpaste
Uses
Use helps protect against cavities
Directions
Directions adults and children 2 yrs. & older: brush teeth
thoroughly after meals or at least twice a day or use as directed by a
dentist
do not swallow
to minimize swallowing use a pea-sized amount in children under 6
supervise children's brushing until good habits are established
children under 2 yrs.: ask a dentist
Estimated ship dimensions: 8.89 inches length x 2 inches width x 1.69 inches height
Estimated ship weight: 0.5512 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: does this one have a foil safety seal under the cap? The 3-pack of this kind does not, and the box doesn't have a safety seal and isn't glued together so anyone can tamper with it. Is this the same?
submitted by more pillow covers please - 7 days ago
A: Thank you for your question. If a toothpaste comes in a cardboard box, it will typically not have a foil seal under the cap. Instead, the product is protected by a sealed carton flap designed to help ensure package integrity before purchase. We hope this information is helpful! If you have any additional questions or concerns, please give us a call at 1-800-492-7378. We'd be happy to assist you.
Crest Pro Health Max Cavity Protection toothpaste is a popular choice among guests for its effective cavity protection and pleasant flavor. Many appreciate its non-overpowering mint taste, making it suitable for those sensitive to stronger flavors. The toothpaste is praised for its ability to leave teeth feeling clean and fresh without causing discomfort. However, some guests express disappointment over recent formula changes and packaging issues, indicating a desire for the classic version to return.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
218 star ratings
4.7 out of 5 stars with 218 reviews
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 May, 2026Verified purchase
(no review title)
Good toothpaste, not too spicy for those you don’t like the spicy mint toothpaste.
Meagan
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
14 May, 2026
originally posted on crest.com
Return the classic toothpaste
Why changed if it's not broken? Very disappointed Please return the classic toothpaste
1 reply from Customer Care team - 4 months ago
Pearl, thank you so much for taking the time to review our toothpaste. We're incredibly sorry that your recent purchase wasn't up to the same quality you have come to know, love, and trust. Your feedback is important, and we'd love to ensure it's heard and help. Please call us at (800) 492-7378.
Pearl pear
1 guest found this review helpful. Did you?
3 out of 5 stars
8 March, 2026
originally posted on crest.com
Package/product is not tamper proof
I am confused. When I click to write the review the product is call Crest Pro Health Max Cavity Protection. The box and tube does not use the word Max. The other issue is the lack of tamper proof packaging for this particular toothpaste. The packaging in the store is a cardboard box with no glued tabs. The tubes of toothpaste do not have the foil seal like the samples the dentist office provides. The single tube box has glued tabs. Other flavors come shrink wrapped in plastic. Why is this three pack not tamper proof?
1 reply from Customer Care team - 6 months ago
We know how important it is to have a sealed toothpaste, and want to help. If a toothpaste comes in a cardboard box, it typically will NOT have a foil seal. The cardboard is sealed at the end flap. We offer many versions of our toothpastes, including Max Cavity Protection, and a general Cavity Protection toothpaste. If you have more questions, please call us at (800) 492-7378.
NoCavity
1 guest found this review helpful. Did you?
1 out of 5 stars
18 January, 2026
originally posted on crest.com
Please bring it back.
I agree with other reviewers, please bring back the original. I have a horrible toothpaste allergy and this was the only toothpaste I could use. You've changed the formula and now my mouth cracks and bleeds when I use it. I've been desperately trying to find a replacement and have spent over $100 on other brands trying to find one. My mouth is in so much pain, now I dread brushing my teeth. Why do brands do this? There's a million different variations, is it that terrible to have a basic paste without all of the "extra artic blast mint plus pro" nonsense?
1 reply from Customer Care team - 8 months ago
We're very sorry that you're experiencing mouth irritation when using our Crest Pro-Health Cavity Protection toothpaste. While we extensively test our products for safety and know they're safe to use as directed, individual sensitivity to a product’s overall formula, or a particular ingredient in the formula is possible. We recommend that you discontinue use, and our Crest Team would like to learn more details of your experience, so we can further assist you. Please give our Crest Team a call at 1-800-492-7378 from 9AM -- 6PM EST Monday – Friday.
Toothpaste allergy
15 guests found this review helpful. Did you?
5 out of 5 stars
9 December, 2025
originally posted on crest.com
Is this one still available?
[This review was collected as part of a promotion.] I love my crest, cavity protection, regular paste. I used my last tube, I have not been able to find it at the store, actually four different stores.. Have they discontinued this exact toothpaste? I do not like the gel or the green mint or the one with scope or a whitener. Please let me know where I can purchase this in Minneapolis Minnesota. Thank you for your time.
Pegus
2 guests found this review helpful. Did you?
3 out of 5 stars
11 September, 2025
originally posted on crest.com
Stop changing things already
I too get extremely tired of the products I use changing. As one reviewer says, from emailing the company she found that crest cavity protection plus is the same as the crest cavity protection. But I had to come to this site to find out and this is not the first place I looked for the answer. Please just leave well enough alone and stop wasting our time.
CeeeCeee
6 guests found this review helpful. Did you?
1 out of 5 stars
5 September, 2025
originally posted on crest.com
Cavity Paste-Good/Cavity Paste Plus-Disgusting
I used to use Pro-Health Whitening, tasted great, but according to some responses by Crest on this website they added an "Amino Acid Technology" to make the stannous fluoride or something more effective and the flavor is now disgusting. Because of this I switched to Crest Cavity Protection Regular Paste, same thing I grew up with and tasted great, now I can't find it in stores but there is a Crest Cavity Protection Paste Plus and now it tastes like crap. Was the amino acid that was added to the Pro-Health Whitening added to the Cavity Protection Paste?
1 reply from Customer Care team - 1 year ago
We understand that the preferences of our consumers can vary, and we do our best to offer a wide variety of toothpastes in the hopes that you will find the perfect one for your oral care routine. We are disappointed to hear that you are not enjoying the flavor of our Crest Max Cavity Protection Paste, and we will share this feedback with our team. While some of our pastes have had the amino acid technology added to them to improve their performance, this paste does not contain that technology. We would love a chance to assist you with this further, and invite you to give our team a call at (800) 492-7378.
RS686
2 guests found this review helpful. Did you?
5 out of 5 stars
1 September, 2025
originally posted on crest.com
Works great!
[This review was collected as part of a promotion.] We love Crest products in our house. I use the whitening toothpaste and strips and boy do they make a difference. This toothpaste is perfect for in between brushing with the whitening toothpaste.
mandyf15_1207
1 guest found this review helpful. Did you?
5 out of 5 stars
16 August, 2025
originally posted on crest.com
Best One, Not harsh
This is the only toothpaste that doesn't burn my mouth. The other "upgraded" ones have chemicals that don't agree with me along with many other people.
Jewel
5 guests found this review helpful. Did you?
1 out of 5 stars
10 May, 2025
originally posted on crest.com
Reaction to the toothpaste
I was using the basic Crest toothpaste which I can't find anymore. Bought Crest Plus cavity protection. It is not the same . It burns my mouth. Feels like it is too strong. Was the formula changed?
1 reply from Customer Care team - 1 year ago
Thank you for bringing this to our attention. We're sorry to hear this happened, and we hope you're feeling better, Julie. Safety is our top priority, and while all of our products are safe and effective, some users may not tolerate a particular formulation. It's helpful to know we haven't made any recent changes to the Crest Pro-Health Maximum Cavity Protection Toothpaste formula. If irritation persists, we recommend you discontinue using the toothpaste and consult with your dentist. Your dentist may recommend an alternate version, such as a sensitive toothpaste. So we can learn more about your experience and share this with our team, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
julieupset
6 guests found this review helpful. Did you?
5 out of 5 stars
11 March, 2025
originally posted on crest.com
New packaging ... same toothpaste?
I emailed Crest about the new Crest Plus ... and this was the response. Thank you for contacting Crest. I'm sorry for the inconvenience that this may have caused and I 'd be happy to assist. Our base Crest toothpaste is now part of the Crest Plus family of products. Crest Plus is the same great toothpaste that you know and love under the classic Crest name. Our goal is to make it easier for you to find a product that is right for you and the benefits that you are seeking. We did change the artwork and packaging; however, we did not change the formula for the Crest Cavity Protection, it is still the same toothpaste that you'd come to know with our base toothpaste. Thanks again for reaching us at Crest and please feel free to get in touch if you have further questions. Billy Crest Team
Bill11
17 guests found this review helpful. Did you?
3 out of 5 stars
18 December, 2024
originally posted on crest.com
Sick and tired of shrinkflation
The only reason I'm giving this three stars is because of shrinkflation now they are selling the 8.2 oz toothpaste in a 5.7 oz package for the same price. I could tell right away when I opened the box that the tube was smaller. Go figure. I don't know when this nonsense is going to stop.
Coco2017
12 guests found this review helpful. Did you?
5 out of 5 stars
8 November, 2024
originally posted on crest.com
Great toothpaste but was it discontinued?
All great but was it discontinued? If so then it's a terrible mistake on the company side as I cannot find it anymore online, there's only the "plus" variant which I'm not sure is the same so I'm not buying it!
bob2727
5 guests found this review helpful. Did you?
1 out of 5 stars
25 July, 2024
originally posted on crest.com
Suspecious Ingredients
For some reason, P&G no longer lists the "inactive ingredients" on the tube of toothpaste. Upon going to the P&G website, one finds that it is very hard to locate the full list of ingredients (requires properly clicking through many layered webpages). Once found, the list unclear on at least one important point. Instead of listing the ingredients used to provide flavor, P&G just lists "flavor". Flavor is not an "ingredient" it is a vague category. What chemical(s) are you using for "flavor" ..... one can only wonder.
1 reply from Customer Care team - 2 years ago
We're sorry to hear you had a hard time finding the ingredients in your toothpaste, and are happy to help. The flavoring ingredients used are proprietary, so this is why we don't list them. You can view a full list of our ingredients on the Smart Label website. So that we can help you further, please give us a call at (800) 492-7378.
Intelligent Ingrid
12 guests found this review helpful. Did you?
5 out of 5 stars
9 July, 2024
originally posted on crest.com
Happy dentist!
[This review was collected as part of a promotion.] I love this toothpaste! It helped my teeth look and feel great. My dentist also liked it a lot too, I have no cavities at my most recent visit. That is why I waited so long to review this, I wanted to make sure that it really did a good job of keeping my teeth clean before I left a review. The packaging was standard and good, nothing to write home about but nothing to complain about either
jessicaz100
2 guests found this review helpful. Did you?
5 out of 5 stars
26 June, 2024
originally posted on crest.com
The only one that doesn’t make my teeth hurt
The only toothpaste that doesn’t make my teeth hurt. You better not ever discontinue it
BethC
4 guests found this review helpful. Did you?
5 out of 5 stars
15 April, 2024
originally posted on crest.com
Minty clean.
[This review was collected as part of a promotion.] This toothpaste has a good flavor and works well. It's a good product for its value. Makes my mouth feel and look clean. I love to put it in my toothpaste dispenser.
aubreyt30
2 guests found this review helpful. Did you?
5 out of 5 stars
4 April, 2024
originally posted on crest.com
same great brand, always great effectiveness, and not bad tasting.
[This review was collected as part of a promotion.] I found the flavor of this toothpaste to not be overwhelming or to sweet which I liked. Also they seal the package very good so I do t see spills happening very easily. All in all same great brand, always great effectiveness, and not bad tasting.
jessicah983b
4 guests found this review helpful. Did you?
5 out of 5 stars
3 April, 2024
originally posted on crest.com
All day freshness
[This review was collected as part of a promotion.] Crest prohealth, Max cavity, protection, toothpaste, gives me a sense of comfort, knowing that my teeth are protected from cavities. The texture is not gritty at all, and leaves my teeth filling fresh all day long.
barbiemapes
1 guest found this review helpful. Did you?
4 out of 5 stars
3 April, 2024
originally posted on crest.com
Teeth felt clean all day!
[This review was collected as part of a promotion.] Usually I’m a Sensodyne or Colgate girly, so this was my first time in a long time trying Crest thanks to Influenster. Texture is basically like most other toothpastes, but it lathered really well while brushing my teeth. Not tooo minty which was new for me. My teeth felt clean literally the entire day, from 6AM when brushed to 10PM at night when they’re once again brushed.