New ArrivalsHoliday Hosting & EntertainingChristmasGift IdeasAI Gift FinderClothing, Shoes & AccessoriesHomeFurnitureToysElectronicsBeautyGift CardsCharacter ShopBabyKitchen & DiningGroceryHousehold EssentialsSchool & Office SuppliesVideo GamesMovies, Music & BooksParty SuppliesBackpacks & LuggageSports & OutdoorsPersonal CareHealthPetsUlta Beauty at TargetTarget OpticalDealsClearanceTarget New Arrivals Target Finds #TargetStyleHanukkahStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Crest 3D White Professional Enamel Protection Toothpaste - 3.9oz - 2 of 4Crest 3D White Professional Enamel Protection Toothpaste - 3.9oz - 3 of 4Crest 3D White Professional Enamel Protection Toothpaste - 3.9oz - 4 of 4
Crest 3D White Professional Enamel Protection Toothpaste - 3.9oz - 1 of 4

Crest 3D White Professional Enamel Protection Toothpaste - 3.9oz

$8.99 ($2.31/ounce)

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Receive one 3.9 oz tube of Crest 3D White Brilliance 100% More Stain Removal Enamel Protect Toothpaste
  • Removes 100% More Surface Stains in 3 Days vs. Regular Toothpaste
  • 24 hour active stain prevention when paired with twice daily brushing
  • Clinically proven whitening ingredients
  • Strengthens Enamel
  • Contains Fluoride to fight against cavities
  • From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 1/05/2025

Description

Crest 3D White Brilliance 100% More Stain Removal Enamel Protect Toothpaste contains clinically proven whitening ingredients for whiter teeth that is enamel safe. Bring your brightest smile forward with Crest 3D White Brilliance 24-hr active stain prevention when brushing twice a day. This formula removes 100% more surface stains than regular toothpaste. From America's #1 Whitening Brand.* *P&G calculation based on U.S. reported sales data for the year ending w/o 1/05/25.
Suggested Age: 2 Years and Up
Health Facts: Gluten-Free, Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age, not for children under the age of two
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 3.9 Ounces
Features: Enamel-Safe, Whitening
TCIN: 89298830
UPC: 030772112762
Item Number (DPCI): 049-09-2545
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium fluoride (0.16% w/v fluoride ion)' '0.243%

Purpose

Anticavity toothpaste

Uses

Use helps protect against cavities

Directions

to minimize swallowing use a pea-sized amount in children under 6 yrs. supervise children's brushing until good habits are established children under 2 yrs.: ask a dentist, Directions adults and children 2 yrs. & older: brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist do not swallow

Inactive ingredients

glycerin, hydrated silica, sodium hexametaphosphate, water, peg-6, flavor, sodium lauryl sulfate, carrageenan, cocamidopropyl betaine, trisodium phosphate, sodium saccharin, xanthan gum, sucralose, mica, titanium dioxide' '

Shipping details

Estimated ship dimensions: 7.1 inches length x 1.9 inches width x 1.4 inches height
Estimated ship weight: 0.3 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Percentage of hydrogen peroxide?

submitted by M - 9 months ago
  • A: This product does not contain hydrogen peroxide, but please always review the ingredients before using to see if there's any ingredients that may not be for you.

    submitted byCrest - 9 months ago
    Brand expert

Related Categories

Guests are saying

This toothpaste has garnered positive feedback for its effective whitening capabilities and pleasant mint flavor. Guests appreciate its ability to clean teeth without causing sensitivity, making it suitable for daily use. Many have noticed visible improvements in tooth brightness after just a few days. The packaging is also highlighted for its convenience, although some guests wish for a flip-top cap. Overall, it is a reliable choice for maintaining a bright smile while being gentle on enamel.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 337 reviews
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    75% would recommend
    4 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 November, 2025Verified purchase

    (no review title)

    Great product. Highly recommended.
    Donna
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2025
    originally posted on influenster.com
    Image

    Whiter & Briter

    [This review was collected as part of a promotion.] I love the Ceest 3D white toothpaste. It has really helped my teeth be whiter and brighter. The taste is really nice it does not burn my mouth at all and it leave me with fresh breath. And makes my teeth feel very clean
    sued1_8498
    Did you find this review helpful?
    3 out of 5 stars
    14 October, 2025
    originally posted on influenster.com
    Image

    Good for sensitive teeth

    [This review was collected as part of a promotion.] Honestly didn’t really notice a difference in my teeth whitening but maybe over long use will show effect. However was very gentle for sensitive teeth which was amazing !
    1 reply from Customer Care team - 1 month ago
    We're sorry to hear that the Crest 3D White Professional Toothpaste did not noticeably whiten your teeth, and we're happy to help you. That's fantastic that it was gentle for your sensitive teeth. There are different kinds of whitening when it comes to oral care products. Most toothpaste and rinse products work to remove the stains on the surface of the teeth, or extrinsic stains. However, stains can also get trapped below the enamel surface. These are called intrinsic stains. The peroxide in our Crest Whitestrips products travels thru enamel to bleach these stains. The result is a more dramatic color change of the tooth than you would expect to get from using a whitening toothpaste or rinse. Each person has their own goal of the level of whitening they’d like to achieve, and we're happy to help you and answer your questions if you give us a call at (800) 566-7252.
    jessenia5_5795
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2025
    originally posted on influenster.com
    Image

    Love it

    [This review was collected as part of a promotion.] I love this toothpaste. I can really tell a difference from using it. It made my teeth whiter. I have purchased this product already because I liked it so much.
    annah52e0_6368
    Did you find this review helpful?
    5 out of 5 stars
    6 September, 2025
    originally posted on crest.com
    Image

    Powerful whitening and makes my teeth feel clean

    I got this toothpaste a few weeks ago and I adore it. Powerful whitening, no sensitivity, and tastes good, makes my mouth feel fresh. NEVER DISCONTINUE!
    abtorpie
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    15 August, 2025
    originally posted on influenster.com
    Image

    Pasta dental y sus puntos

    [This review was collected as part of a promotion.] It is formulated with natural ingredients and with whitening benefits. The packaging is comfortable to use and has a delicious mint flavor and the texture is very similar to others, nothing different
    jennifer220_3928
    Did you find this review helpful?
    5 out of 5 stars
    13 August, 2025
    originally posted on influenster.com
    Image

    My new favorite toothpaste

    [This review was collected as part of a promotion.] Usually Im pretty skeptical about the whitening strength of toothpaste these days but this one absolutely delivers. Ive been a smoker for years, as well as drink coffee but this has made my teeth whiten up so much in a short amount of time. Love it.
    kerilynn1987_8831
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 July, 2025Verified purchase

    Tube flakes on everything

    I’ve had my sonicare for a while and noticed paint flecks on it. I thought the handle was chipping due to its age. No, it’s this tube of toothpaste flaking off and getting all over my brush! The pic is after I wiped the brush down with alcohol trying to get all the flakes off. This has never happened to me in my 34 years on this planet. Very unbecoming for a $10 tube of paste.
    1 reply from Crest team - 4 months ago
    We take pride in offering our consumers quality products, and we can understand the frustration with the label flaking off the tube, Rose. All of our products go through extensive testing to ensure they reach you in perfect condition, and this is not the experience we would want for you. We would love a chance to learn more about your recent use of our Crest 3D White Professional Enamel Protection Toothpaste, so we are better able to assist you as well as gather some additional information for our Quality Team, and encourage you to give us a call at (800) 492-7378.
    Rose F
    quality: 1 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    2 July, 2025
    originally posted on influenster.com
    Image

    Pearly white

    [This review was collected as part of a promotion.] Pearly whites staying pearly! I love crest toothpaste because it doesn’t leave a weird residue on your teeth after brushing and I feel like it is the only tooth paste that actually maintains a white smile. This 3D white toothpaste is the best for maintaining your white teeth free of stains especially if you are like me and enjoy coffee, tea, and wine.
    kenzieg26_7470
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    27 June, 2025
    originally posted on influenster.com
    Image

    Great whitening toothpaste

    [This review was collected as part of a promotion.] Easy to open toothpaste with a nice minty flavor. It has a slight texture to it that helps with the deep cleaning. Definitely saw a difference in color of my teeth after finishing the tube.
    juliau24_6041
    Did you find this review helpful?
    4 out of 5 stars
    25 June, 2025
    originally posted on influenster.com
    Image

    Sustained brightness

    [This review was collected as part of a promotion.] I’ve been testing out the crest 3-D white professional enamel, protect toothpaste for a few weeks now. I have to say that I haven’t noticed a huge difference in the brightness of my teeth, however my teeth are not that yellow to begin with. It has kept my teeth bright even though I drink coffee every morning. Although I don’t see a significant difference in the whiteness of my teeth overall, I think it’s a good toothpaste and can be effective for someone that is looking for an easy way to brighten teeth without having to take extra steps. I really like crest as a brand and I would recommend this because I think that if you do have yellow teeth it may help brighten and help you sustain a brighter smile.
    titilolap_7702
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    24 June, 2025
    originally posted on influenster.com
    Image

    Brighter and Whiter

    [This review was collected as part of a promotion.] I received this product from Influenster and Crest for my honest opinion in a review. I LOVE this toothpaste! It is my new favorite! This has made my teeth brighter and whiter. I feel that it is very effective and worth the money. The flavor is amazing and not overpowering. I will definitely be purchasing this in the future and will definitely recommend this to others.
    shellya_108
    Did you find this review helpful?
    5 out of 5 stars
    19 June, 2025
    originally posted on crest.com
    Image

    (no review title)

    I just bought this one especially three days ago and I can tell you that teeth literally turn white and with a little bit of help with white strips
    Lola
    Did you find this review helpful?
    4 out of 5 stars
    16 June, 2025
    originally posted on influenster.com
    Image

    Whitens teeth quickly

    [This review was collected as part of a promotion.] This Crest 3D White Professional toothpaste has made a big difference in whitening mine and my family's teeth. I would absolutely purchase this in the future! It's good for people who have sensitivity and whitens within 2-3 uses, the flavor is pretty good and consistency is good too not too thick or thin.
    nicoles344_3736
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 June, 2025
    originally posted on influenster.com
    Image

    Dazzling and fresh

    [This review was collected as part of a promotion.] I’ve been using the Crest 3D White Professional Enamel Protect Toothpaste for about a week now, and I can already see and feel a difference. My teeth look noticeably brighter, and it leaves my mouth feeling super clean without that harsh, gritty feeling some whitening toothpastes have. What really stands out is the enamel protection—it whitens and strengthens, which is perfect for my sensitive teeth. Definitely a win!
    theyluvfai_3105
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 June, 2025Verified purchase

    Toothpaste

    Works great definitely can see a difference
    A
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    5 June, 2025
    originally posted on influenster.com
    Image

    Good at cleaning but doesn’t whiten.

    [This review was collected as part of a promotion.] It is a good toothpaste with a decent flavor. But as far as the whitening goes I have to say I haven’t noticed any difference. I’ve been using it for a while now and my teeth aren’t any whiter than when I was using Tom’s.
    jazmyns6_2015
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2025
    originally posted on influenster.com
    Image

    Great taste and very effective!

    [This review was collected as part of a promotion.] After trying this toothpaste for a couple of weeks thanks to a complimentary product through Influenster, I’m finding it is more effective than I expected! Not only does it make a noticeable difference in the tooth whiteness department, it also has a really pleasing flavor and effectively cleans my teeth. The tube is smaller, but I don’t use a lot of product at one time so it’s holding up to regular use. I wish the cap was a flip top to make it easier to use, but I can deal with a separate cap. I hope I see this at Sam’s Club soon, because it’s definitely worth keeping around, and will probably replace my regular Crest 3D Whitening toothpaste just for the effectiveness alone. Excellent product!
    terirose22_2059
    Did you find this review helpful?
    4 out of 5 stars
    4 June, 2025
    originally posted on influenster.com
    Image

    Ok

    [This review was collected as part of a promotion.] A little bit expensive to me for the toothpaste price , packaging is same as other crest products. It is good for daily continuous usage for whitening tooth.
    jqng_1242
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2025
    originally posted on influenster.com
    Image

    Works

    [This review was collected as part of a promotion.] It had a great flavor other whitening toothpaste have a peroxide taste to them. This had a nice mint flavor and I did see improvement within one week.
    rlpeffers_4956
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy