Receive one 3.9 oz tube of Crest 3D White Brilliance 100% More Stain Removal Enamel Protect Toothpaste
Removes 100% More Surface Stains in 3 Days vs. Regular Toothpaste
24 hour active stain prevention when paired with twice daily brushing
Clinically proven whitening ingredients
Strengthens Enamel
Contains Fluoride to fight against cavities
From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 1/05/2025
Description
Crest 3D White Brilliance 100% More Stain Removal Enamel Protect Toothpaste contains clinically proven whitening ingredients for whiter teeth that is enamel safe. Bring your brightest smile forward with Crest 3D White Brilliance 24-hr active stain prevention when brushing twice a day. This formula removes 100% more surface stains than regular toothpaste. From America's #1 Whitening Brand.* *P&G calculation based on U.S. reported sales data for the year ending w/o 1/05/25.
Suggested Age: 2 Years and Up
Health Facts: Gluten-Free, Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age, not for children under the age of two
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Features: Enamel-Safe, Whitening
TCIN: 89298830
UPC: 030772112762
Item Number (DPCI): 049-09-2545
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.16% w/v fluoride ion)(0.243%).
Purpose
Anticavity Toothpaste..
Adults and Children 2 Yrs & Older
Brush teeth thoroughly affter meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6 yrs. Supervise children's brushing until good habits are established.
Estimated ship dimensions: 7.1 inches length x 1.75 inches width x 1.5 inches height
Estimated ship weight: 0.29 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: This product does not contain hydrogen peroxide, but please always review the ingredients before using to see if there's any ingredients that may not be for you.
This toothpaste has garnered positive feedback for its effective whitening capabilities and pleasant mint flavor. Many guests have noted visible improvements in teeth brightness after just a few uses, while also appreciating its gentle formula that is suitable for sensitive teeth. The packaging is user-friendly, and the product is praised for leaving a clean, fresh feeling in the mouth. However, some guests have experienced issues with the pump and noted that results may take longer than advertised for some users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
370 star ratings
4.6 out of 5 stars with 370 reviews
effectiveness
4.3 out of 5
effectiveness: 4.33 out of 5
quality
3.9 out of 5
quality: 3.86 out of 5
value
4.3 out of 5
value: 4.33 out of 5
62% would recommend
8 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2026Verified purchase
(no review title)
Great toothpaste! Love it !!
Kat
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
20 May, 2026Verified purchase
(no review title)
This product works really well!
Donna
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5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
16 April, 2026Verified purchase
brilliant it is
love this bright brilliant white toothpaste tastes good too
Cool pale lime
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
17 March, 2026
originally posted on crest.com
not true
I bought this and used it for almost a month with absolutely no results. I think that you may want to rephrase your claim that it works in a day.
1 reply from Customer Care team - 6 months ago
Kats, we're sorry to learn you didn't get the whitening results you were hoping for, and want to help. There are different kinds of whitening when it comes to oral care products. Most toothpastes work to remove the stains on the surface of the teeth, or extrinsic stains. However, stains can also get trapped below the enamel surface. These are called intrinsic stains, which are harder to remove with a whitening toothpaste. So that we can help you further, please give us a call at (800) 492-7378.
Kats
3 guests found this review helpful. Did you?
1 out of 5 stars
3 February, 2026
originally posted on crest.com
Need different dispensers
am I the only one that has difficulty after a few uses to get the pump to continue to work? tried to see if it’s locked….nope. end up throwing away a half used tube
1 reply from Customer Care team - 7 months ago
Thanks for asking about your toothpaste pump. The product you’ve tagged in your review, Crest 3D White Brilliance Pro Enamel Protect Toothpaste, isn’t packed in a pump variant, so we’re wondering if you’re talking about Crest 3D White Deep Stain Remover Toothpaste, which does have this style of packaging. We’re glad to help you get the best results from any purchase, and hope you’ll call us any Monday-Friday for further help with your concern. Calls are answered between 9 AM and 6 PM, EST, at 1 (800) 492-7378.
nopee
1 guest found this review helpful. Did you?
5 out of 5 stars
25 January, 2026Verified purchase
(no review title)
The only toothpaste I will use!!
LP
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 January, 2026Verified purchase
(no review title)
I’ve been using this toothpaste for a few weeks. This is the difference in my teeth before and after only from a few weeks. I guess it should’ve been common sense for me not to be using something like this when I had the calcium spots on my teeth. It has whitened my teeth, but also my calcium spots are a lot whiter now so you can see them more when I smile. If you have calcium spots on your teeth, please consider that before you get this. I’ve always been very Self-conscious about these calcium spots on my teeth, I think I’ve ended up making my self-confidence worse the spots are just totally white now instead of sort of blended with my teeth. My own fault, I’m not sure how to fix this. But at least you know the whitening works!
Madison
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
22 December, 2025Verified purchase
Terrible
Terrible! Causes serious chapped lips. This is not my first time to whitening toothpaste - even professional grade - but there is something in this one that caused the worst chapped lips. Horrible!!!
1 reply from Crest team - 4 months ago
Mel, there's nothing more important to us than your safety and ensuring you have a bright brushing experience. We're incredibly sorry to hear that this happened, but know this isn't something we expect with our many safety checks and when using our toothpaste as directed. Because of this, we ask that you discontinue using the toothpaste and give us a call so we can make a detailed report to our team and help. Please call us at (800) 492-7378.
Mel
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
22 December, 2025
originally posted on crest.com
New favorite toothpaste
[This review was collected as part of a promotion.] Such good toothpaste & it works so well! I had my sister ask me what I did to get my teeth so white & it was all because of this toothpaste. After one use, you’ll notice a difference! It’s not messy, a strong mint, and leaves your teeth feeling clean and looking pearly!
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 November, 2025Verified purchase
(no review title)
Great product. Highly recommended.
Donna
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
18 October, 2025
originally posted on crest.com
Whiter & Briter
[This review was collected as part of a promotion.] I love the Ceest 3D white toothpaste. It has really helped my teeth be whiter and brighter. The taste is really nice it does not burn my mouth at all and it leave me with fresh breath. And makes my teeth feel very clean
sued1_8498
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3 out of 5 stars
14 October, 2025
originally posted on crest.com
Good for sensitive teeth
[This review was collected as part of a promotion.] Honestly didn’t really notice a difference in my teeth whitening but maybe over long use will show effect. However was very gentle for sensitive teeth which was amazing !
1 reply from Customer Care team - 11 months ago
We're sorry to hear that the Crest 3D White Professional Toothpaste did not noticeably whiten your teeth, and we're happy to help you. That's fantastic that it was gentle for your sensitive teeth. There are different kinds of whitening when it comes to oral care products. Most toothpaste and rinse products work to remove the stains on the surface of the teeth, or extrinsic stains. However, stains can also get trapped below the enamel surface. These are called intrinsic stains. The peroxide in our Crest Whitestrips products travels thru enamel to bleach these stains. The result is a more dramatic color change of the tooth than you would expect to get from using a whitening toothpaste or rinse. Each person has their own goal of the level of whitening they’d like to achieve, and we're happy to help you and answer your questions if you give us a call at (800) 566-7252.
jessenia5_5795
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5 out of 5 stars
23 September, 2025
originally posted on crest.com
Love it
[This review was collected as part of a promotion.] I love this toothpaste. I can really tell a difference from using it. It made my teeth whiter. I have purchased this product already because I liked it so much.
annah52e0_6368
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5 out of 5 stars
6 September, 2025
originally posted on crest.com
Powerful whitening and makes my teeth feel clean
I got this toothpaste a few weeks ago and I adore it. Powerful whitening, no sensitivity, and tastes good, makes my mouth feel fresh. NEVER DISCONTINUE!
abtorpie
3 guests found this review helpful. Did you?
5 out of 5 stars
15 August, 2025
originally posted on crest.com
Pasta dental y sus puntos
[This review was collected as part of a promotion.] It is formulated with natural ingredients and with whitening benefits. The packaging is comfortable to use and has a delicious mint flavor and the texture is very similar to others, nothing different
jennifer220_3928
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5 out of 5 stars
13 August, 2025
originally posted on crest.com
My new favorite toothpaste
[This review was collected as part of a promotion.] Usually Im pretty skeptical about the whitening strength of toothpaste these days but this one absolutely delivers. Ive been a smoker for years, as well as drink coffee but this has made my teeth whiten up so much in a short amount of time. Love it.
kerilynn1987_8831
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
28 July, 2025Verified purchase
Tube flakes on everything
I’ve had my sonicare for a while and noticed paint flecks on it. I thought the handle was chipping due to its age. No, it’s this tube of toothpaste flaking off and getting all over my brush! The pic is after I wiped the brush down with alcohol trying to get all the flakes off. This has never happened to me in my 34 years on this planet. Very unbecoming for a $10 tube of paste.
1 reply from Crest team - 1 year ago
We take pride in offering our consumers quality products, and we can understand the frustration with the label flaking off the tube, Rose. All of our products go through extensive testing to ensure they reach you in perfect condition, and this is not the experience we would want for you. We would love a chance to learn more about your recent use of our Crest 3D White Professional Enamel Protection Toothpaste, so we are better able to assist you as well as gather some additional information for our Quality Team, and encourage you to give us a call at (800) 492-7378.
Rose F
quality
1.0 out of 5
quality: 1 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
2 July, 2025
originally posted on crest.com
Pearly white
[This review was collected as part of a promotion.] Pearly whites staying pearly! I love crest toothpaste because it doesn’t leave a weird residue on your teeth after brushing and I feel like it is the only tooth paste that actually maintains a white smile. This 3D white toothpaste is the best for maintaining your white teeth free of stains especially if you are like me and enjoy coffee, tea, and wine.
kenzieg26_7470
2 guests found this review helpful. Did you?
5 out of 5 stars
27 June, 2025
originally posted on crest.com
Great whitening toothpaste
[This review was collected as part of a promotion.] Easy to open toothpaste with a nice minty flavor. It has a slight texture to it that helps with the deep cleaning. Definitely saw a difference in color of my teeth after finishing the tube.
juliau24_6041
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4 out of 5 stars
25 June, 2025
originally posted on crest.com
Sustained brightness
[This review was collected as part of a promotion.] I’ve been testing out the crest 3-D white professional enamel, protect toothpaste for a few weeks now. I have to say that I haven’t noticed a huge difference in the brightness of my teeth, however my teeth are not that yellow to begin with. It has kept my teeth bright even though I drink coffee every morning. Although I don’t see a significant difference in the whiteness of my teeth overall, I think it’s a good toothpaste and can be effective for someone that is looking for an easy way to brighten teeth without having to take extra steps. I really like crest as a brand and I would recommend this because I think that if you do have yellow teeth it may help brighten and help you sustain a brighter smile.