Target New ArrivalsFourth of JulyBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Crest 3D White Professional Enamel Protection Toothpaste - 3.9oz - 2 of 4Crest 3D White Professional Enamel Protection Toothpaste - 3.9oz - 3 of 4Crest 3D White Professional Enamel Protection Toothpaste - 3.9oz - 4 of 4
Crest 3D White Professional Enamel Protection Toothpaste - 3.9oz - 1 of 4

Crest 3D White Professional Enamel Protection Toothpaste - 3.9oz

$8.99 ($2.31/ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists
Available deals

At a glance

About this item

Highlights

  • Receive one 3.9 oz tube of Crest 3D White Brilliance 100% More Stain Removal Enamel Protect Toothpaste
  • Removes 100% More Surface Stains in 3 Days vs. Regular Toothpaste
  • 24 hour active stain prevention when paired with twice daily brushing
  • Clinically proven whitening ingredients
  • Strengthens Enamel
  • Contains Fluoride to fight against cavities
  • From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 1/05/2025

Description

Crest 3D White Brilliance 100% More Stain Removal Enamel Protect Toothpaste contains clinically proven whitening ingredients for whiter teeth that is enamel safe. Bring your brightest smile forward with Crest 3D White Brilliance 24-hr active stain prevention when brushing twice a day. This formula removes 100% more surface stains than regular toothpaste. From America's #1 Whitening Brand.* *P&G calculation based on U.S. reported sales data for the year ending w/o 1/05/25.
Suggested Age: 2 Years and Up
Health Facts: Gluten-Free, Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age, not for children under the age of two
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 3.9 Ounces
Features: Enamel-Safe, Whitening
TCIN: 89298830
UPC: 030772112762
Item Number (DPCI): 049-09-2545
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium fluoride (0.16% w/v fluoride ion)(0.243%).

Purpose

Anticavity Toothpaste..

Adults and Children 2 Yrs & Older

Brush teeth thoroughly affter meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6 yrs. Supervise children's brushing until good habits are established.

Children Under 2 Yrs.

Ask a dentist.

Inactive ingredients

glycerin, hydrated silica, sodium hexametaphosphate, water, peg-6, flavor, sodium lauryl sulfate, carrageenan, cocamidopropyl betaine, trisodium phosphate, sodium saccharin, xanthan gum, sucralose, mica, titanium dioxide

Question or comments?

1-800-492-7378

Shipping details

Estimated ship dimensions: 7.1 inches length x 1.75 inches width x 1.5 inches height
Estimated ship weight: 0.29 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the primary active ingredient in this toothpaste?

submitted by AI Shopping Assistant - 30 days ago
  • A: The primary active ingredient is Sodium Fluoride, which helps fight cavities.

    submitted byAI Shopping Assistant - 30 days ago
    Ai generated

Q: What benefits does this toothpaste provide for enamel?

submitted by AI Shopping Assistant - 30 days ago
  • A: It strengthens enamel while providing effective whitening and stain removal.

    submitted byAI Shopping Assistant - 30 days ago
    Ai generated

Q: How does this toothpaste compare to regular toothpaste?

submitted by AI Shopping Assistant - 30 days ago
  • A: It removes 100% more surface stains in just 3 days compared to regular toothpaste.

    submitted byAI Shopping Assistant - 30 days ago
    Ai generated

Q: Does this toothpaste contain any gluten?

submitted by AI Shopping Assistant - 30 days ago
  • A: No, this toothpaste is gluten-free, making it suitable for those with gluten sensitivities.

    submitted byAI Shopping Assistant - 30 days ago
    Ai generated

Q: What age is this toothpaste suitable for?

submitted by AI Shopping Assistant - 30 days ago
  • A: This toothpaste is suitable for individuals aged 2 years and up.

    submitted byAI Shopping Assistant - 30 days ago
    Ai generated

Q: Percentage of hydrogen peroxide?

submitted by M - 1 year ago
  • A: This product does not contain hydrogen peroxide, but please always review the ingredients before using to see if there's any ingredients that may not be for you.

    submitted byCrest - 1 year ago
    Brand expert

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This toothpaste has garnered positive feedback for its effective whitening capabilities and pleasant mint flavor. Many guests have reported noticeable improvements in teeth brightness after consistent use, with minimal sensitivity. The packaging is user-friendly, and the product is praised for its ability to clean teeth thoroughly while maintaining enamel health. Overall, it stands out as a reliable choice for those seeking a brighter smile without discomfort.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 376 reviews
    effectiveness: 4.2 out of 5
    quality: 3.67 out of 5
    value: 4.2 out of 5
    57% would recommend
    7 recommendations
    5 out of 5 stars
    20 May, 2026Verified purchase

    (no review title)

    This product works really well!
    Donna
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    16 April, 2026Verified purchase

    brilliant it is

    love this bright brilliant white toothpaste tastes good too
    Cool pale lime
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    17 March, 2026
    originally posted on crest.com
    Image

    not true

    I bought this and used it for almost a month with absolutely no results. I think that you may want to rephrase your claim that it works in a day.
    1 reply from Customer Care team - 3 months ago
    Kats, we're sorry to learn you didn't get the whitening results you were hoping for, and want to help. There are different kinds of whitening when it comes to oral care products. Most toothpastes work to remove the stains on the surface of the teeth, or extrinsic stains. However, stains can also get trapped below the enamel surface. These are called intrinsic stains, which are harder to remove with a whitening toothpaste. So that we can help you further, please give us a call at (800) 492-7378.
    Kats
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    Made my teeth few shades whiter.

    Thus is my favorite toothpaste. I have been using it for long time, years. The flavor is not overpowering and doesn't feel like its gonna burn my gums. It definitely made my teeth look few shades whiter. It doesn't make my teeth sensitive like some other toothpastes.
    nadiaf45
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on influenster.com
    Image

    ✨ 7 Days. REAL Results. My Honest Review. ✨

    I have been using this toothpaste for 7 days and I had real results in ONE DAY! Used along with the crest 3D whitening mouthwash and the extra clean feeling I have is amazing. Take a look at my before and after for 7 days! My holy grail teeth routine. It will cut my dentist bill in half!
    juicyyfro
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2026
    originally posted on influenster.com
    Image

    Best whitening toothpaste

    This is the best whitening toothpaste I've ever used. It took a few weeks to see the results. My teeth are 2 shades whiter. Love the fresh minty scent and it also doesn't cause any tooth sensitivity.
    vicn9
    Did you find this review helpful?
    1 out of 5 stars
    3 February, 2026
    originally posted on crest.com
    Image

    Need different dispensers

    am I the only one that has difficulty after a few uses to get the pump to continue to work? tried to see if it’s locked….nope. end up throwing away a half used tube
    1 reply from Customer Care team - 5 months ago
    Thanks for asking about your toothpaste pump. The product you’ve tagged in your review, Crest 3D White Brilliance Pro Enamel Protect Toothpaste, isn’t packed in a pump variant, so we’re wondering if you’re talking about Crest 3D White Deep Stain Remover Toothpaste, which does have this style of packaging. We’re glad to help you get the best results from any purchase, and hope you’ll call us any Monday-Friday for further help with your concern. Calls are answered between 9 AM and 6 PM, EST, at 1 (800) 492-7378.
    nopee
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 January, 2026Verified purchase

    (no review title)

    The only toothpaste I will use!!
    LP
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    19 January, 2026Verified purchase

    (no review title)

    I’ve been using this toothpaste for a few weeks. This is the difference in my teeth before and after only from a few weeks. I guess it should’ve been common sense for me not to be using something like this when I had the calcium spots on my teeth. It has whitened my teeth, but also my calcium spots are a lot whiter now so you can see them more when I smile. If you have calcium spots on your teeth, please consider that before you get this. I’ve always been very Self-conscious about these calcium spots on my teeth, I think I’ve ended up making my self-confidence worse the spots are just totally white now instead of sort of blended with my teeth. My own fault, I’m not sure how to fix this. But at least you know the whitening works!
    Madison
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 December, 2025Verified purchase

    Terrible

    Terrible! Causes serious chapped lips. This is not my first time to whitening toothpaste - even professional grade - but there is something in this one that caused the worst chapped lips. Horrible!!!
    1 reply from Crest team - 2 months ago
    Mel, there's nothing more important to us than your safety and ensuring you have a bright brushing experience. We're incredibly sorry to hear that this happened, but know this isn't something we expect with our many safety checks and when using our toothpaste as directed. Because of this, we ask that you discontinue using the toothpaste and give us a call so we can make a detailed report to our team and help. Please call us at (800) 492-7378.
    Mel
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025
    originally posted on influenster.com
    Image

    New favorite toothpaste

    [This review was collected as part of a promotion.] Such good toothpaste & it works so well! I had my sister ask me what I did to get my teeth so white & it was all because of this toothpaste. After one use, you’ll notice a difference! It’s not messy, a strong mint, and leaves your teeth feeling clean and looking pearly!
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 November, 2025Verified purchase

    (no review title)

    Great product. Highly recommended.
    Donna
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2025
    originally posted on influenster.com
    Image

    Effective at Whitening Teeth

    This is the best toothpaste I have ever used. I am always a Crest 3D White fan, but I feel like this specific toothpaste takes it to the next level. I have a noticeable difference in how white my teeth are. It isn't took abrasive, and I haven't noticed any sensitivity.
    shelby_cook96
    Did you find this review helpful?
    5 out of 5 stars
    18 October, 2025
    originally posted on influenster.com
    Image

    Whiter & Briter

    [This review was collected as part of a promotion.] I love the Ceest 3D white toothpaste. It has really helped my teeth be whiter and brighter. The taste is really nice it does not burn my mouth at all and it leave me with fresh breath. And makes my teeth feel very clean
    sued1_8498
    Did you find this review helpful?
    3 out of 5 stars
    14 October, 2025
    originally posted on influenster.com
    Image

    Good for sensitive teeth

    [This review was collected as part of a promotion.] Honestly didn’t really notice a difference in my teeth whitening but maybe over long use will show effect. However was very gentle for sensitive teeth which was amazing !
    1 reply from Customer Care team - 9 months ago
    We're sorry to hear that the Crest 3D White Professional Toothpaste did not noticeably whiten your teeth, and we're happy to help you. That's fantastic that it was gentle for your sensitive teeth. There are different kinds of whitening when it comes to oral care products. Most toothpaste and rinse products work to remove the stains on the surface of the teeth, or extrinsic stains. However, stains can also get trapped below the enamel surface. These are called intrinsic stains. The peroxide in our Crest Whitestrips products travels thru enamel to bleach these stains. The result is a more dramatic color change of the tooth than you would expect to get from using a whitening toothpaste or rinse. Each person has their own goal of the level of whitening they’d like to achieve, and we're happy to help you and answer your questions if you give us a call at (800) 566-7252.
    jessenia5_5795
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2025
    originally posted on influenster.com
    Image

    Love it

    [This review was collected as part of a promotion.] I love this toothpaste. I can really tell a difference from using it. It made my teeth whiter. I have purchased this product already because I liked it so much.
    annah52e0_6368
    Did you find this review helpful?
    5 out of 5 stars
    6 September, 2025
    originally posted on crest.com
    Image

    Powerful whitening and makes my teeth feel clean

    I got this toothpaste a few weeks ago and I adore it. Powerful whitening, no sensitivity, and tastes good, makes my mouth feel fresh. NEVER DISCONTINUE!
    abtorpie
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    15 August, 2025
    originally posted on influenster.com
    Image

    Pasta dental y sus puntos

    [This review was collected as part of a promotion.] It is formulated with natural ingredients and with whitening benefits. The packaging is comfortable to use and has a delicious mint flavor and the texture is very similar to others, nothing different
    jennifer220_3928
    Did you find this review helpful?
    5 out of 5 stars
    13 August, 2025
    originally posted on influenster.com
    Image

    My new favorite toothpaste

    [This review was collected as part of a promotion.] Usually Im pretty skeptical about the whitening strength of toothpaste these days but this one absolutely delivers. Ive been a smoker for years, as well as drink coffee but this has made my teeth whiten up so much in a short amount of time. Love it.
    kerilynn1987_8831
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 July, 2025Verified purchase

    Tube flakes on everything

    I’ve had my sonicare for a while and noticed paint flecks on it. I thought the handle was chipping due to its age. No, it’s this tube of toothpaste flaking off and getting all over my brush! The pic is after I wiped the brush down with alcohol trying to get all the flakes off. This has never happened to me in my 34 years on this planet. Very unbecoming for a $10 tube of paste.
    1 reply from Crest team - 11 months ago
    We take pride in offering our consumers quality products, and we can understand the frustration with the label flaking off the tube, Rose. All of our products go through extensive testing to ensure they reach you in perfect condition, and this is not the experience we would want for you. We would love a chance to learn more about your recent use of our Crest 3D White Professional Enamel Protection Toothpaste, so we are better able to assist you as well as gather some additional information for our Quality Team, and encourage you to give us a call at (800) 492-7378.
    Rose F
    quality: 1 out of 5
    4 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.