$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Receive one 4.6 oz tube of Crest 3D White Brilliance Blast Toothpaste
- Whiter teeth in 3 days. 100% more surface stain removal vs basic toothpaste
- 24 hour active stain prevention when paired with twice daily brushing
- Enamel Safe Whitening
- Blasts away stains and odor-causing bacteria
- Fluoride formula that helps to prevent cavities
- From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 1/05/2025
Description
Crest 3D White Brilliance Toothpaste gives you Whiter Teeth in 3 days by removing 100% more surface stains. This Crest 3D White Brilliance Toothpaste comes with 24-hour stain protection when paired with twice-daily brushing. The Crest 3D White Brilliance toothpaste formula contains fluoride, which helps fight cavities while whitening teeth by micro-cleansing each tooth and removing surface stains. From America's #1 Whitening Brand*. *P&G calculation based on U.S. reported sales data for year ending w/o 1/05/25 vs. regular toothpaste.
Suggested Age: 2 Years and Up
Health Facts: Gluten-Free, Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age, no warning applicable, not for children under the age of two
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 4.6 Ounces
Features: Enamel-Safe, Whitening
TCIN: 89298857
UPC: 030772112656
Item Number (DPCI): 049-09-3449
Origin: Made in the USA or Imported
Active ingredients
sodium fluoride (0.16% w/v fluoride ion)(0.243%).
Purpose
Anticavity Toothpaste..Adults and Children 2 Yrs & Older
Brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6 yrs. Supervise children's brushing until good habits are established.Children Under 2 Yrs
Ask a dentist.Inactive ingredients
glycerin, hydrated silica, sodium hexametaphosphate, water, peg-6, flavor, sodium lauryl sulfate, cocamidopropyl betaine, trisodium phosphate, sodium saccharin, pvp, carrageenan, xanthan gum, sucralose, mica, titanium dioxide
Question or comments?
800-492-7378Shipping details
Estimated ship dimensions: 6 inches length x 2.1 inches width x 1.8 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toothpaste has garnered a mix of enthusiastic and critical feedback from guests. Many appreciate its effective whitening capabilities, fresh minty flavor, and the clean feeling it provides after brushing. Guests have noted visible improvements in tooth brightness and a refreshing breath that lasts. However, some express concerns about its price and the absence of a flip-top cap. Overall, it stands out as a strong contender in the whitening toothpaste market.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 163 reviews
effectiveness: 4.33 out of 5
quality: 4.44 out of 5
value: 4.33 out of 5
80% would recommend
10 recommendations
Clean fresh feeling even overnight
5 out of 5 stars
Lugh76 - 1 month ago
originally posted on crest.com
This is the first tooth paste that I have gotten that actually makes me want to brush my teeth! Before I would feel that within a few minutes after brushing that my mouth would feel like o need to brush again. Now with this one I don't even feel like I get morning breath. Thank you for developing this and I hope it is around for a very long time.
Crest charcoal mint brilliance
2 out of 5 stars
leah - 1 month ago
originally posted on crest.com
Brilliance 3D WHITE charcoal mint has caused my teeth to turn dark. I but Crest only but will never but this formula again Wish a refund
1 reply from Customer Care team - 1 month ago
We appreciate your loyalty and for taking the time to share your feedback, Leah. We’re sorry to hear that our Crest 3D White Brilliance Charcoal Mint Toothpaste darkened your teeth. We’ll share your message with our Safety and Quality Teams. Please be assured that safety is our top priority, and all our toothpastes undergo thorough evaluations to ensure they clean effectively and are safe for use as directed. Since this toothpaste caused your teeth to darken, we recommend you discontinue using the product if you haven’t already done so. Please call us at (800) 492-7378 so we can learn more to assist you best.
A great toothpaste
5 out of 5 stars
Joe5000 - 2 months ago
originally posted on crest.com
Long lasting mint flavor that is refreshing but not too intense. On day 4 I was noticing a white smile.
Toothpaste for me
5 out of 5 stars
Thumbs up graphic, would recommend
TRISH - 2 months ago, Verified purchaser
This is my favorite toothpaste. It’s sparkly and clean.
Brighter & Glowing Smile in less than a week
5 out of 5 stars
Thumbs up graphic, would recommend
CoffeeDrinker16 - 2 months ago, Verified purchaser
Amazing tooth paste not only does it whiten your teeth, but it brightens your smile by giving your smile a bright glow to make your teeth stand out more. I also used a little bit of whitening strips too which go great with this toothpaste.
Minty fresh
5 out of 5 stars
Thumbs up graphic, would recommend
Binxie Cat - 4 months ago, Verified purchaser
Leav s breathe minty fresh, sparkling clean. I prefer this toothpaste over others, but it is pricey.
Good but frustrated
4 out of 5 stars
Patrish - 4 months ago
originally posted on crest.com
I like the product but have issues with the pump feet inc the toothpaste on my toothbrush. My teeth feel amazing but to frustrated with how it gets dispensed
(no review title)
1 out of 5 stars
Bobyy - 5 months ago
originally posted on crest.com
I bought this product about 2 weeks ago & haven’t noticed any change within my tooth color. I’m a regular brusher & I was looking for something with results!
1 reply from Customer Care team - 5 months ago
Thank you for sharing your experience with us, Bobby. Our Crest products are put through many quality tests to provide you with the best brushing experience. Our Crest 3D White Brilliance Blast Toothpaste is designed to help remove surface stains. For a greater teeth whitening results, we recommend pairing them with our Crest Whitestrips. We'll be sure to share your feedback with our team, and if you'd like to share, please feel free to give us a call at (800) 492-7378.
Dry mouth
4 out of 5 stars
Thumbs down graphic, would not recommend
JG - 5 months ago, Verified purchaser
I like how minty and fresh it is but it makes my mouth dry.
Works very good
5 out of 5 stars
carebearb75 - 5 months ago
originally posted on crest.com
I hardly ever review a product but this one is so good I just had to. I had some deep stains near my gums and in between some of my front teeth, this product has lifted them off my teeth. I was so happy when I seen it actually working!! So if you need a great toothpaste that works grad this one.
Not good!
1 out of 5 stars
Lrnf - 5 months ago
originally posted on crest.com
Within a day of changing to this toothpaste, my mouth broke out in canker sores. I’ve used 3d white brilliance toothpaste for years and never had this problem. Same thing happened when I used the crest enamel mouthwash as well!
1 reply from Customer Care team - 5 months ago
We're sorry to hear that the Crest 3D White Brilliance Blast Whitening Toothpaste caused your mouth to break out in canker sores, and we hope you're feeling better. Safety is our top priority, and all our products are thoroughly evaluated to be safe when used as directed. If you haven't already, we recommend discontinuing the use of the Crest 3D White Brilliance Blast Whitening Toothpaste and Crest Enamel Mouthwash if they are causing canker sores. So we can learn more about your experience and help further, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
(no review title)
1 out of 5 stars
Diro - 5 months ago
originally posted on crest.com
Crest 3DWhite Brilliance Deep Stain Remover: Tried this toothpaste about 1 month ago. used twice a day. I see no improvement at all. I also don't care for the "pump dispenser, looks like this will stop working way before toothpaste runs out. Maybe someday some company will have a toothpaste that actually whitens teeth, but this in not it. Plus overpriced. Would not recommend.
1 reply from Customer Care team - 5 months ago
We're sorry to hear you didn't see a difference. While this toothpastes works great to help whiten extrinsic surface stains, you may not see the results you're looking for if you have intrinsic stains which are below the enamel surface. To find out which products would work best for you, we'd recommend speaking with your dental professional.
(no review title)
2 out of 5 stars
Hayley - 5 months ago
originally posted on crest.com
I didn't notice any difference in this toothpaste. It doesn't work like it says. You're better off using the other whitening toothpaste.
1 reply from Customer Care team - 5 months ago
We're disappointed to hear you didn't see the great whitening results as expected, Hayley. In some cases stubborn stains may need additional treatment, so we'd be happy to help find the best fit for your smile. So we can assist you, we ask that you give our team a call at (800) 492-7378.
Hasn't worked so far. Disappointed.
1 out of 5 stars
Ldw50 - 5 months ago
originally posted on crest.com
I have used this toothpaste for two weeks now and so far it's not working. I see no difference.
1 reply from Customer Care team - 5 months ago
We're disappointed to hear you didn't see the great whitening results as expected. In some cases stubborn stains may need additional treatment, so we'd be happy to help find the best fit for your smile. So we can assist you, we ask that you give our team a call at (800) 492-7378.
I THINK ITS WORKING
3 out of 5 stars
Mike75 - 6 months ago
originally posted on crest.com
I think it's working, 30 yrs of smoking and a coffee addiction. I think I'm seeing some changes. The change hasn't been overnight but after a week of use my teeth seem lighter and brighter. The clean feeling is great after brushing
1 reply from Customer Care team - 6 months ago
We're glad to hear you're starting to see the great whitening results. If you ever have questions or would like to share more, you're welcome to give us a call at (800) 492-7378.
Bad Product
1 out of 5 stars
Product review - 6 months ago
originally posted on crest.com
I bought this product a bit ago and just finished it with absolutely no change! And my smile is a big insecurity of mine so I really thought that this product would help, but it was just a waste of money.
1 reply from Customer Care team - 6 months ago
We're disappointed to hear you didn't see the great whitening results as expected. In some cases stubborn stains may need additional treatment to help whiten below the surface, so we'd be happy to help find the best fit for your smile. So we can assist you, we ask that you give our team a call at (800) 492-7378.
Flavor - perfect balance
4 out of 5 stars
Thumbs up graphic, would recommend
EM - 7 months ago
Mint flavor is not over powering but it keeps your breath fresh for a long time. I still feel fresh after breakfast and coffee. The paste is nice and foams well. I've only used it once and can't yet speak to the whitening qualities. The pack is good albeit the cap has a lot of turns to open and close. Tube is recyclable.
Actual whiter teeth!!
5 out of 5 stars
Trina82 - 8 months ago
originally posted on crest.com
I just bought this toothpaste about 3 days ago. I instantly noticed results! My teeth feel so much cleaner and are whiter. I have been in search of the perfect toothpaste, I mean I have like 5 different brands on my bathroom sink, this is by far the best I've ever tried and will continue to buy. I was so excited I'm recommending this toothpaste! I'm an honest reviewer I don't want to mislead anyone. I am definitely all on with crest 3d brilliance deep stain remover because it simply works!!
Saving Money
5 out of 5 stars
Thumbs up graphic, would recommend
Crest toothpaste - 10 months ago, Verified purchaser
I received 5 dollars back for purchasing crest toothpaste.
Great Buy
5 out of 5 stars
Thumbs up graphic, would recommend
Jones56637 - 11 months ago, Verified purchaser
Always a great buy. Mouth feels clean and refreshing