Sponsored
Crest 3D White Brilliance Blast Toothpaste - 4.6oz
$8.99 ($1.95/ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Receive one 4.6 oz tube of Crest 3D White Brilliance Blast Toothpaste
- Whiter teeth in 3 days. 100% more surface stain removal vs basic toothpaste
- 24 hour active stain prevention when paired with twice daily brushing
- Enamel Safe Whitening
- Blasts away stains and odor-causing bacteria
- Fluoride formula that helps to prevent cavities
- From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 1/05/2025
Description
Crest 3D White Brilliance Toothpaste gives you Whiter Teeth in 3 days by removing 100% more surface stains. This Crest 3D White Brilliance Toothpaste comes with 24-hour stain protection when paired with twice-daily brushing. The Crest 3D White Brilliance toothpaste formula contains fluoride, which helps fight cavities while whitening teeth by micro-cleansing each tooth and removing surface stains. From America's #1 Whitening Brand*. *P&G calculation based on U.S. reported sales data for year ending w/o 1/05/25 vs. regular toothpaste.
Suggested Age: 2 Years and Up
Health Facts: Gluten-Free, Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age, not for children under the age of two, no warning applicable
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 4.6 Ounces
Features: Enamel-Safe, Whitening
TCIN: 89298857
UPC: 030772112656
Item Number (DPCI): 049-09-3449
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
sodium fluoride 0.243% (0.16% w/v fluoride ion)' '
Allergens & Warnings:
Keep out of reach of children under 6 yrs. of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right awayShipping details
Estimated ship dimensions: 6 inches length x 2.1 inches width x 1.8 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toothpaste has garnered a mix of enthusiastic and critical feedback from guests. Many appreciate its effective whitening capabilities, fresh minty flavor, and the clean feeling it provides after brushing. Guests have noted visible improvements in tooth brightness and a refreshing breath that lasts. However, some express concerns about its price and the absence of a flip-top cap. Overall, it stands out as a strong contender in the whitening toothpaste market.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 180 reviews
effectiveness: 4.33 out of 5
quality: 4.44 out of 5
value: 4.33 out of 5
81% would recommend
11 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
Fresh taste
I've been using this toothpaste for several years. I've been happy with the results. Highly recommend.
1 out of 5 stars
22 October, 2025
originally posted on crest.com
Blisters
I used this Wednesday night and then Thursday, when I woke up Friday my lip was so swollen and raw. It began progressing and peeling and blistering. I was told this is a chemical type irritation. Just want to warn people that this could happen.
1 reply from Customer Care team - 1 month ago
We're so sorry to hear this. After the extensive health and safety this toothpaste has undergone, this definitely isn't something we'd expect to hear. Your well-being is very important to us, and we hope you're feeling better now. If you haven't already, we recommend that you discontinue using this tube. So our Safety Team can learn more and make sure that you're ok, please give us a call as soon as you have a moment. You can reach us at (800) 492-7378.
2 out of 5 stars
21 September, 2025
originally posted on crest.com
Dissatisfied
Been using 2 months. My teeth feel great but not seeing any change in color. Does not work for whitening
1 reply from Customer Care team - 2 months ago
We are dedicated to helping our consumers achieve the white smile they deserve, and we are disappointed to hear that you did not see the results you were hoping for with your recent use of our Crest Brilliance Blast Toothpaste, Sandee. All of our products go through many tests to ensure their performance and effectiveness, and we would expect this paste to leave you with a noticeably whiter smile. It is important to note that while whitening toothpastes are great for getting rid of surface stains, sometimes there are stains located below the surface of the enamel that they are just not able to reach. We would love a chance to learn more about your experience so we are better able to assist you as well as gather additional information for our Quality Team, and we invite you to give us a call at (800) 492-7378.
2 out of 5 stars
12 September, 2025
originally posted on crest.com
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3 out of 5 stars
7 September, 2025
originally posted on crest.com
Peeling in my mouth
It gets my teeth white but it makes the inside of my mouth peel. I’m going to have to switch to a toothpaste that doesn’t contain sodium laurel sulfate.
5 out of 5 stars
20 July, 2025
originally posted on crest.com
Clean fresh feeling even overnight
This is the first tooth paste that I have gotten that actually makes me want to brush my teeth! Before I would feel that within a few minutes after brushing that my mouth would feel like o need to brush again. Now with this one I don't even feel like I get morning breath. Thank you for developing this and I hope it is around for a very long time.
2 out of 5 stars
19 July, 2025
originally posted on crest.com
Crest charcoal mint brilliance
Brilliance 3D WHITE charcoal mint has caused my teeth to turn dark. I but Crest only but will never but this formula again Wish a refund
1 reply from Customer Care team - 4 months ago
We appreciate your loyalty and for taking the time to share your feedback, Leah. We’re sorry to hear that our Crest 3D White Brilliance Charcoal Mint Toothpaste darkened your teeth. We’ll share your message with our Safety and Quality Teams. Please be assured that safety is our top priority, and all our toothpastes undergo thorough evaluations to ensure they clean effectively and are safe for use as directed. Since this toothpaste caused your teeth to darken, we recommend you discontinue using the product if you haven’t already done so. Please call us at (800) 492-7378 so we can learn more to assist you best.
5 out of 5 stars
6 July, 2025
originally posted on crest.com
A great toothpaste
Long lasting mint flavor that is refreshing but not too intense. On day 4 I was noticing a white smile.
5 out of 5 stars
Thumbs up graphic, would recommend
3 July, 2025Verified purchase
Toothpaste for me
This is my favorite toothpaste. It’s sparkly and clean.
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase
Brighter & Glowing Smile in less than a week
Amazing tooth paste not only does it whiten your teeth, but it brightens your smile by giving your smile a bright glow to make your teeth stand out more. I also used a little bit of whitening strips too which go great with this toothpaste.
5 out of 5 stars
Thumbs up graphic, would recommend
24 April, 2025Verified purchase
Minty fresh
Leav s breathe minty fresh, sparkling clean. I prefer this toothpaste over others, but it is pricey.
4 out of 5 stars
10 April, 2025
originally posted on crest.com
Good but frustrated
I like the product but have issues with the pump feet inc the toothpaste on my toothbrush. My teeth feel amazing but to frustrated with how it gets dispensed
1 out of 5 stars
2 April, 2025
originally posted on crest.com
(no review title)
I bought this product about 2 weeks ago & haven’t noticed any change within my tooth color. I’m a regular brusher & I was looking for something with results!
1 reply from Customer Care team - 8 months ago
Thank you for sharing your experience with us, Bobby. Our Crest products are put through many quality tests to provide you with the best brushing experience. Our Crest 3D White Brilliance Blast Toothpaste is designed to help remove surface stains. For a greater teeth whitening results, we recommend pairing them with our Crest Whitestrips. We'll be sure to share your feedback with our team, and if you'd like to share, please feel free to give us a call at (800) 492-7378.
4 out of 5 stars
Thumbs down graphic, would not recommend
1 April, 2025Verified purchase
Dry mouth
I like how minty and fresh it is but it makes my mouth dry.
5 out of 5 stars
27 March, 2025
originally posted on crest.com
Works very good
I hardly ever review a product but this one is so good I just had to. I had some deep stains near my gums and in between some of my front teeth, this product has lifted them off my teeth. I was so happy when I seen it actually working!! So if you need a great toothpaste that works grad this one.
1 out of 5 stars
26 March, 2025
originally posted on crest.com
Not good!
Within a day of changing to this toothpaste, my mouth broke out in canker sores. I’ve used 3d white brilliance toothpaste for years and never had this problem. Same thing happened when I used the crest enamel mouthwash as well!
1 reply from Customer Care team - 8 months ago
We're sorry to hear that the Crest 3D White Brilliance Blast Whitening Toothpaste caused your mouth to break out in canker sores, and we hope you're feeling better. Safety is our top priority, and all our products are thoroughly evaluated to be safe when used as directed. If you haven't already, we recommend discontinuing the use of the Crest 3D White Brilliance Blast Whitening Toothpaste and Crest Enamel Mouthwash if they are causing canker sores. So we can learn more about your experience and help further, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
1 out of 5 stars
20 March, 2025
originally posted on crest.com
(no review title)
Crest 3DWhite Brilliance Deep Stain Remover: Tried this toothpaste about 1 month ago. used twice a day. I see no improvement at all. I also don't care for the "pump dispenser, looks like this will stop working way before toothpaste runs out. Maybe someday some company will have a toothpaste that actually whitens teeth, but this in not it. Plus overpriced. Would not recommend.
1 reply from Customer Care team - 8 months ago
We're sorry to hear you didn't see a difference. While this toothpastes works great to help whiten extrinsic surface stains, you may not see the results you're looking for if you have intrinsic stains which are below the enamel surface. To find out which products would work best for you, we'd recommend speaking with your dental professional.
2 out of 5 stars
20 March, 2025
originally posted on crest.com
(no review title)
I didn't notice any difference in this toothpaste. It doesn't work like it says. You're better off using the other whitening toothpaste.
1 reply from Customer Care team - 8 months ago
We're disappointed to hear you didn't see the great whitening results as expected, Hayley. In some cases stubborn stains may need additional treatment, so we'd be happy to help find the best fit for your smile. So we can assist you, we ask that you give our team a call at (800) 492-7378.
1 out of 5 stars
20 March, 2025
originally posted on crest.com
Hasn't worked so far. Disappointed.
I have used this toothpaste for two weeks now and so far it's not working. I see no difference.
1 reply from Customer Care team - 8 months ago
We're disappointed to hear you didn't see the great whitening results as expected. In some cases stubborn stains may need additional treatment, so we'd be happy to help find the best fit for your smile. So we can assist you, we ask that you give our team a call at (800) 492-7378.
3 out of 5 stars
7 March, 2025
originally posted on crest.com
I THINK ITS WORKING
I think it's working, 30 yrs of smoking and a coffee addiction. I think I'm seeing some changes. The change hasn't been overnight but after a week of use my teeth seem lighter and brighter. The clean feeling is great after brushing
1 reply from Customer Care team - 9 months ago
We're glad to hear you're starting to see the great whitening results. If you ever have questions or would like to share more, you're welcome to give us a call at (800) 492-7378.