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Cocolab Cocoshine Whitening Non-Fluoride Nano Hydroxyapatite Toothpaste - Delightful Mint - 4oz
$14.99 ($3.75/ounce)
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At a glance
Sponsored
About this item
Highlights
- Tastes like delightfully bright minty freshness.
- Contains ~20% nanoXIM CarePaste, a water-based solution that yields 3% nano-hydroxyapatite (nHA). It's one of the highest concentrations of any toothpaste.
- Whitens up to 2 shades in 1 week and gently removes surface stains without bleach.
- Low-abrasion formula caters to those with sensitive smiles.
- Feel-good ingredients like pH-balancing baking soda, microbiome-friendly xylitol, ultra-nourishing coconut oil, gum-soothing aloe vera, and stain-buffing silica.
- No fluoride, peroxide, sulfates, parabens, propylene glycol, triclosan, or artificial dyes.
- Non-GMO, vegan, and cruelty-free.
- Tube partly made with recycled ocean-bound plastic from Oceanworks®.
Description
Impress your dentist with a new kind of toothpaste that promotes whiter teeth and a happier oral microbiome. It features a form of your teeth’s own natural minerals and transforms them into a non-fluoride elixir — nano-hydroxyapatite. The result? A happier, whiter smile for people with sensitive teeth.
COCOLAB is committed to conscious innovation.
- Packaging uses plastic alternatives: Outer packaging is composed of 100% tree-free recyclable paper made from upcycled sugarcane.
- Product contains recycled content: Cocoshine tube and cap are made with ~46% recycled ocean-bound plastic sourced from Oceanworks®. Toothpaste tubes are incredibly challenging to make eco-friendly and Cocoshine is the first toothpaste tube where Oceanworks® successfully incorporated their recycled plastic at a high percentage.
COCOLAB is committed to conscious innovation.
- Packaging uses plastic alternatives: Outer packaging is composed of 100% tree-free recyclable paper made from upcycled sugarcane.
- Product contains recycled content: Cocoshine tube and cap are made with ~46% recycled ocean-bound plastic sourced from Oceanworks®. Toothpaste tubes are incredibly challenging to make eco-friendly and Cocoshine is the first toothpaste tube where Oceanworks® successfully incorporated their recycled plastic at a high percentage.
Suggested Age: All Ages
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Nanohydroxyapatite
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Net weight: 4 Ounces
TCIN: 94643945
UPC: 850063744485
Item Number (DPCI): 049-09-5287
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.25 inches length x 6 inches width x 2 inches height
Estimated ship weight: 3.4 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toothpaste offers a refreshing alternative to traditional mint flavors, with unique options like lychee and piña colada that guests appreciate. Many have noted improvements in teeth cleanliness and sensitivity, while some have experienced noticeable whitening effects over time. The non-foaming gel texture is a shift from conventional pastes, making it a fun addition to oral care routines. Overall, it combines effective cleaning with enjoyable flavors, appealing to those seeking a natural product.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 983 reviews
5 out of 5 stars
5 December, 2025
originally posted on COCOLAB
Toothpaste can be awesome
[This review was collected as part of a promotion.] For the first time in my life, I look forward to brushing my teeth. I wish I could eat this stuff, because I would if I could.
5 out of 5 stars
2 December, 2025
originally posted on COCOLAB
Favorite!
I’m obsessed with this toothpaste! Not only is the flavor amazing but the enamel protective properties in the hydroxyl apatite is helping me maintain a healthy oral micro biome. I keep coming back for this one!
5 out of 5 stars
30 November, 2025
originally posted on COCOLAB
Best toothpaste I have found
I have had great results switching to cocoshine toothpaste and using a red light for my mouth. I was so frustrated that brushing 3 times a day, waterpik twice a day was never enough - my teeth felt awful. I was trying to do what my dentist and hygenist recommended but I kept having worse receding gums, staining and pain. I tried cocoshine in desperation after I realized my sensitivity was so severe I felt the individual bristles on my toothbrush on my enamel. I tried other nano hydroxy apatite products and Cocoshine is absolutely the best for me.
5 out of 5 stars
29 November, 2025
originally posted on COCOLAB
Awesome product!
[This review was collected as part of a promotion.] My dental hygienist gave me a sample of your floss which sent me to your site for other products. After two months now using your floss , toothpaste and toothbrush I am seeing a significant difference !!! Thank you! I am highly recommending to family and friends!!!
4 out of 5 stars
23 November, 2025
originally posted on COCOLAB
Fantastic
[This review was collected as part of a promotion.] This toothpaste is awesome. I love it so far only thing I would change is more mintyness!
5 out of 5 stars
23 November, 2025
originally posted on COCOLAB
The best
[This review was collected as part of a promotion.] Second time buying this and I'm convinced. Makes me teeth feel cleaner than the Sensodyne I was using.
1 out of 5 stars
22 November, 2025
originally posted on COCOLAB
Love this!!
This is the best toothpaste! I love how fresh my mouth feels and it really whitens my teeth!!
5 out of 5 stars
15 November, 2025
originally posted on COCOLAB
Love this toothpaste!
I had seen the advertisement for Cocoshine whitening toothpaste and decided to try. I was not disappointed! I love the mint flavor and the clean ingredients.
2 out of 5 stars
15 November, 2025
originally posted on COCOLAB
Cancelling sub
Formula is different? Got a new shipment in a new bottle size and design, some wording on bottle changed. I’m noticing a ton of plaque build up by the end of the day despite flossing daily and no change to diet. Loved the old formula and will be cancelling my subscription to this new one.
5 out of 5 stars
14 November, 2025
originally posted on COCOLAB
Super yummy!
Love the taste of the pina colada cocoshine! Leaves my teeth feeling super clean and smooth.
4 out of 5 stars
11 November, 2025
originally posted on COCOLAB
It’s Like every day is a new flavor day!
CoCoShine is the best! My favorite is the lychee Breeze flavor. I have all four flavors so I can change my “mood” each time I twist off the cap!
5 out of 5 stars
9 November, 2025
originally posted on COCOLAB
Love this
Works great, tastes great and last longer than big retailer brands. Perhaps because it works so well, I use less.
5 out of 5 stars
6 November, 2025
originally posted on COCOLAB
Wont go back to regular
[This review was collected as part of a promotion.] Wont go back to regular toothpaste anymore! I notice my teeth do look whiter. Teeth and mouth feel generally cleaner since ive started using the cocoshine whitening toothpaste, and mint floss. I had been using it for 2 or 3 months, went to regular, twice a yr dental cleaning, and my hygienist said i barely had any plaque on my teeth. This stuff really works!
5 out of 5 stars
31 October, 2025
originally posted on COCOLAB
Best toothpaste ever
I bought this toothpaste originally for myself, but my kids have commandeered it. They love the flavor. I love that it’s fluoride free and that it has hydroxyapatite to strengthen teeth.
5 out of 5 stars
25 October, 2025
originally posted on COCOLAB
Great to add variety and goodness to your mouth
I bought the strawberry flavor to help me brush more, then you came out with the lychee flavor and I brushed even more, and now I'm in love with the pineapple flavor. My teeth feel cleaner and that was the reason I bought them to strengthen my enamel and get a deeper clean on my teeth. Are my teeth whiter I don't know and frankly I don't care. What I care is that I'm brushing more and enjoying the brush. I'm hoping it will encourage my husband to use this better toothpaste. And to brush more.
5 out of 5 stars
23 October, 2025
originally posted on COCOLAB
My teeth are noticeably whiter
My teeth are noticeably whiter since I started using this!
5 out of 5 stars
23 October, 2025
originally posted on COCOLAB
Brush happy
[This review was collected as part of a promotion.] The flavors are so fun and tasty and different than any other toothpaste. It makes me actually want to brush my teeth more often and even look forward to it! The only thing I would say is you have to use a lot of it on the brush because it kind of dissipates in the mouth quickly and also it doesn’t feel like it’s freshening my breath as much as a more traditional toothpaste. But it does clean well and get me to brush more than just twice a day so I think it’s a win and the flavors definitely add some joy!
5 out of 5 stars
19 October, 2025
originally posted on COCOLAB
Cocofloss Review - Pina Colada Toothpaste
Love this toothpaste! When partnered with my Oral B tooth brush, I get amazing results.
2 out of 5 stars
16 October, 2025
originally posted on COCOLAB
Bummer.
Man, I wanted this to be the toothpaste for me. But it just does not quite do it. It doesn’t foam at all and doesn’t leave my teeth feeling particularly clean. Also, the flavor is alright but so subtle that it doesn’t do anything to freshen your breath. Also also, the price is outrageous for the quantity but I realize this is in part due to the ingredients (the main reason I wanted to try this!!). I’m pretty disappointed- was willing to look past the price for everything else it offered but not a fan of how it actually performs.
5 out of 5 stars
16 October, 2025
originally posted on COCOLAB
Amazing product!!
[This review was collected as part of a promotion.] My teeth are definitely brighter since using this toothpaste! I am so happy with the results! Highly recommended!!