10% nano-hydroxyapatite for gentle, effective enamel care
Optimal 10% concentration backed by scientific studies
Fluoride-free alternative inspired by Japanese oral care
Smooth polishing delivers that clean, dentist-fresh feeling
Biocompatible, safe if swallowed, suitable for all ages
Made in USA with clean, premium ingredients
No fluoride, SLS, artificial colors, or harsh additives
Description
Our 10% nano hydroxyapatite (n-Ha) toothpaste is a fluoride free formula designed to strengthen enamel, repair early cavities, and reduce tooth sensitivity. Using the same mineral found in tooth enamel, this remineralizing toothpaste helps restore and protect teeth while gently whitening with regular use. Combined with xylitol and clean ingredients, it supports overall oral health without harsh additives. Safe for adults and kids, this toothpaste delivers effective enamel care and confident smiles without fluoride.
Estimated ship dimensions: 1.5 inches length x 1.5 inches width x 6.5 inches height
Estimated ship weight: 4 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: What is the RDA of this toothpaste? It feels gritty
submitted by UnhappyBaker - 1 year ago
A: Our RDA score is 136.3
submitted byMouthology - 1 year ago
A: Thanks for bringing this up! A previous answer listed our RDA at 136.3, and since then we've received feedback and have been able to lower our RDA to 80. Gentle enough for daily use while still providing effective cleaning - and well below the ADA's upper limit of 250. We're constantly working to improve our processes and really appreciate feedback like yours.
submitted byMouthology - 4 months ago
Brand expert
Q: Is this product cruelty free?
submitted by 2020mom - 3 months ago
A: Yes, our toothpaste is cruelty free.
submitted byMouthology - 3 months ago
Brand expert
Q: Is this gluten free?
submitted by Stuck indoors - 5 months ago
A: Yes, our toothpaste is gluten-free!
submitted byMouthology - 4 months ago
Brand expert
Q: What is the purpose of the salicylic acid in this toothpaste, since it is a skin exfoliator in cosmetic applications?
submitted by PGJU - 5 months ago
A: The salicylic acid in our formula isn't being used as an exfoliant — it's actually one of the components in our preservative system, Geogard ECT. Geogard ECT is a mild, broad-spectrum preservative blend (made up of benzyl alcohol, salicylic acid, glycerin, and sorbic acid) that keeps the product safe and stable over its shelf life.
submitted byMouthology - 4 months ago
Brand expert
Q: Does it contain aloe? I can't find a full ingredient list.
submitted by Ashley - 9 months ago
A: Great question! No, our toothpaste does not contain aloe. Here's the full ingredient list of our 10% nano-hydroxyapatite toothpaste:
Purified Water, Hydrated Silica, Glycerin, Xylitol, Nano-Hydroxyapatite, Calcium Carbonate, SMC Taurate, Carboxymethyl Cellulose, Geogard ECT (Benzyl Alcohol, Salicylic Acid, Glycerin, Sorbic Acid), Natural Flavor, Sodium Bicarbonate, Menthol, Peppermint Essential Oil, Stevia Rebaudiana Leaf Extract
submitted byMouthology - 4 months ago
Brand expert
Q: Does it contain propylene glycol?
submitted by LynnJ - 10 months ago
A: Nope! Our toothpaste does not contain propylene glycol. You can check out our full ingredient list here:
Purified Water, Hydrated Silica, Glycerin, Xylitol, Nano-Hydroxyapatite, Calcium Carbonate, SMC Taurate, Carboxymethyl Cellulose, Geogard ECT (Benzyl Alcohol, Salicylic Acid, Glycerin, Sorbic Acid), Natural Flavor, Sodium Bicarbonate, Menthol, Peppermint Essential Oil, Stevia Rebaudiana Leaf Extract
If you have any other ingredient questions, feel free to reach out!
submitted byMouthology - 4 months ago
Brand expert
Q: Does this toothpaste use needle-shaped nano hydroxyapatite or rod-shaped nano hydroxyapatite? I hear rod-shaped is the preffered type.
This toothpaste offers a refreshing alternative for those seeking fluoride-free options, particularly beneficial for sensitive teeth. Guests appreciate its mild mint flavor and effective cleaning properties, leaving their mouths feeling fresh. The unique ingredient, nano hydroxyapatite, is noted for its potential to strengthen enamel and whiten teeth. While some guests mention concerns about foaming and texture, many find it a worthwhile addition to their oral care routine, especially for those with sensitivity issues.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4
4.4 out of 5 stars
113 star ratings
4.4 out of 5 stars with 113 reviews
effectiveness
3.7 out of 5
effectiveness: 3.67 out of 5
quality
3.3 out of 5
quality: 3.33 out of 5
value
3.0 out of 5
value: 3 out of 5
89% would recommend
105 recommendations
5 out of 5 stars
26 August, 2026Verified purchase
(no review title)
Taste and works great
Jennifer
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3 out of 5 stars
4 August, 2026Verified purchase
(no review title)
I like the taste but as far as helping with any oral issues it is too soon to tell.
effectiveness
3.0 out of 5
effectiveness: 3 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 May, 2026Verified purchase
(no review title)
This is the best toothpaste I've tried in a long time. My teeth are sensitive and it's difficult to find a toothpaste that works. Since I started using this toothpaste it has really helped with my sensitivity issues.
Anne
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
5 May, 2026Verified purchase
(no review title)
The toothpaste is fine, but the coloring on the tube started to peel and come off on my hand. I had to throw it away before the tube was empty.
bricatbrarian
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
3 February, 2026
(no review title)
The toothpaste does not foam and doesn't feel like it does a good job spreading or cleaning. It has a horrible chemical taste that I can not tolerate. In fairness I gave it a 2 week run. Just horrible.
Leandro
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 December, 2025Verified purchase
Great Product
Stocking stuffer for a dental hygienist.
DES
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
1 out of 5 stars
19 November, 2025Verified purchase
(no review title)
Doesn’t make your teeth feel clean at all.
Jazmine
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 September, 2025
originally posted on Sozie
Great alternative to fluoride toothpaste
[This review was collected as part of a promotion.] This toothpaste is an alternative to fluoride toothpaste. The hydroxyapatite in this toothpaste is supposed to mineralize the enamel on your teeth, prevent preventing cavities. This toothpaste does not foam up like normal toothpaste Because it is missing sodium lauryl sulfate it’s better for people with sensitive mouths. the flavor is very good, not too minty. The price is affordable, and I feel good knowing that I am taking my oral hygiene serious. I received an incentive to write this review.
soziepickled2026
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 August, 2025Verified purchase
Love this!
I've tried a handful of the different nHa+ toothpastes out there on the market. I liked the price point of this one so I gave it try and it, by far, leaves my mouth feeling the cleanest. I will definitely purchase again
Shan
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 August, 2025
originally posted on Sozie
Mild taste, nice packaging, ingredient questions
[This review was collected as part of a promotion.] The taste and aftertaste are mild. Xylitol is a common ingredient (keep away from pets). The easy to squeeze tube allows for controlling the release of toothpaste. Nano-hydroxyapatite toothpastes have been on a rise recently, so I did some research on the main ingredient and will likely not continue use. May be a good alternative to fluoride for some. Price seems high for 4 ounces. I received an incentive to write this review.
sozietender
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 August, 2025
originally posted on Sozie
Mouthology Nano Hydroxyapatite Toothpaste
[This review was collected as part of a promotion.] Using this toothpaste for the first time and I’m really liking it so far! The fresh peppermint flavor leaves my mouth feeling super clean and refreshed without being too strong. I love that it’s fluoride-free and uses nano-hydroxyapatite for tooth health. My teeth feel smoother and cleaner after brushing, and it doesn’t leave any weird aftertaste. Excited to keep using it and see how it helps with whitening and overall oral health over time! I received an incentive to write this review.
sozieripa
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 August, 2025
originally posted on Sozie
Nice Refreshing Peppermint Flavor
[This review was collected as part of a promotion.] I recently tried this Mouthology toothpaste for the first time and I really liked how clean my mouth felt after using it. The toothpaste has a really nice minty flavor that is nice and subtle not overwhelming. I think it has also helped whiten my teeth some. My favorite thing about it is that there is not a screw on lid instead it has an attached cap so no more losing lids! I received an incentive to write this review.
soziehello247
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
18 August, 2025
originally posted on Sozie
Fluoride, dye, and artificial sweetener free
[This review was collected as part of a promotion.] This is a new toothpaste formula free of fluoride, dyes, and artificial sweeteners that is better for sensitive teeth like mine. I feel that it did a great job of cleaning my teeth and also helped to whiten them. I usually can’t use whitening products as my teeth are too sensitive but that was not an issue here. The texture was a little softer than a regular toothpaste but still had the.grit needed to stay on your teeth while brushing and made my teeth feel super clean. I received an incentive to write this review.
sozieloveshopping
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4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 August, 2025
originally posted on Sozie
Review of Mouthology 10%Nano
[This review was collected as part of a promotion.] I%E2%80%99ve%20been%20using%20this%20minty%20fresh%20toothpaste%20for%20a%20week%20now%2C%20and%20I%20am%20impressed.%20The%20flavor%20is%20strong%20without%20being%20overwhelming-%20just%20enough%20to%20make%20my%20mouth%20feel%20super%20clean%20and%20refreshed%20every%20time%20I%20brush.%20It%20gives%20that%20just%20left%20the%20dentist%20feeling%21%21%20My%20teeth%20feel%20smooth-my%20breath%20stays%20fresh%20for%20hours%20and%20it%20seems%20to%20be%20keeping%20the%20plaque%20at%20bay.%20I%20will%20be%20keeping%20this%20one%21%20%20I%20received%20an%20incentive%20to%20write%20this%20review.
soziebibi
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2025
originally posted on Sozie
Nano hydroxyapatite toothpaste.
[This review was collected as part of a promotion.] I am not a big fan of peppermint, but this toothpaste had a very mild flavor. It made my mouth feel refreshed and did a great job of cleaning my teeth. It Went onto brush easily and came out of the tube with a great consistency...not too thick and not runny. I was pleasantly surprised as to how good it tasted and how smooth my teeth felt after cleaning. I will definitely reorder! I received an incentive to write this review.
soziepmbender
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2025
originally posted on Sozie
Extremely fresh and minty!
[This review was collected as part of a promotion.] This toothpaste is pretty great! I wanted to try something different that wasn’t my usual toothpaste. This toothpaste did not disappoint! It is extremely fresh tasting and the perfect balance of minty. It definitely isn’t anything earth shattering but it’s great value and solid ingredients. I would recommend if you are wanting to try out a different toothpaste! I received an incentive to write this review.
soziepaiges
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
13 August, 2025
originally posted on Sozie
Good toothpaste for coffee drinker
[This review was collected as part of a promotion.] I’m a huge coffee drinker and I can drink 4-5 times per day and I noticed my teeth is having hard time to be white and this mouthology toothpaste helps whitening level go up (more whitening) even I used only couple days. The only think I wish this toothpaste is easily available in my local store, but I’m planning to restock or buy 3 toothpastes instead of one since shipping took long time. Also, this toothpaste helps reduce the sensitivity when I drink hot and cold food or drink and I’m more comfortable to drink and eat hot and cold food/drink. I received an incentive to write this review.
soziecookielane
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 August, 2025
originally posted on Sozie
Naturally refreshing peppermint flavor
[This review was collected as part of a promotion.] I had to do some research on this main active ingredient nano hydroxapatite. I was intrigued by some of the benefits that the toothpaste claims. The taste is decent, very straight forward and the peppermint oil as a fragrance/flavoring works great so I really liked that. However, I do not think I will replace my fluoride toothpaste as fluoride is tried and true, and there is not enough research to convince me of the claims associated with this active ingredient. I received an incentive to write this review.
sozieac12115
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
13 August, 2025
originally posted on Sozie
Fluoride free whitening toothpaste
[This review was collected as part of a promotion.] I like the peppermint smell. It doesn’t sting like some do. It’s skinnier when coming out so easy to use a small amount. I don’t feel like it’s cleaning like others but looks like it made my teeth whiter. Guess we’ll see since I’m in Invisalign right now requiring lots of rinsing and brushing daily. It is fluoride free which is great for safety with kids. I’m hoping it whitens as advertised. I paid full price to try. I received an incentive to write this review.
soziejenniferandaubrey
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4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 August, 2025
originally posted on Sozie
Toothpaste with great taste
[This review was collected as part of a promotion.] Can taste the Peppermint flavor, but not overwhelming. Fresh breath instantly and can feel the cleanness on my teeth after just one use, very excited to use us more often. Even my 10-year-old daughter liked the taste and was ecxcited to use as well. This is a toothpaste that can be used by the whole family. Easy to use container that squeezes out the thoothpaste evenly. I received an incentive to write this review.
