Studied at leading university & shown to be just as effective as fluoride toothpaste in peer-reviewed research on our actual formula
Supports enamel remineralization, strengthens teeth, and helps prevent demineralization
Promotes fresh breath and a healthy oral microbiome for complete mouth wellness
Delicious Classic Mint tablets twice the size of leading brands for more foam, more mint, more remineralization
Take 1 tablet, chew, brush for 2 minutes: a mess-free alternative to paste tubes
Clean label: Vegan, Gluten-Free, Non-GMO, free from fluoride, SLS, glycerin, parabens, and artificial colors or flavors
100% plastic-free, sustainable glass packaging – TSA-friendly and perfect for travel
Description
Make oral care something you actually look forward to with NOBS Toothpaste Tablets. Formulated with 5% nano-hydroxyapatite (a biomimetic mineral that's literally what your teeth and bones are made of) each tablet helps remineralize enamel, strengthen teeth, support a balanced oral microbiome, and keep your breath fresh. Unlike messy paste tubes and questionable ingredient lists, NOBS makes daily oral care simple, effective, and genuinely enjoyable. Our tablets are twice the size of other brands, delivering more of the good stuff your mouth actually needs. Whether you're rushing through your morning routine, freshening up after lunch, or maintaining your nighttime ritual, NOBS helps you stay consistent with clean care that works as hard as you do. NOBS was born from a simple frustration: oral care feels outdated. Like something you're supposed to do, not something you choose. Most toothpaste belongs in the medicine cabinet, not on the bathroom counter. We rejected overcomplicated formulas, sterile branding, and outdated rituals to build something better: toothpaste tablets that combine dentist-grade performance with cultural fluency, creating a new standard for modern self-care. Today, NOBS is redefining oral health with research-backed, dentist-formulated products that fit seamlessly into real life. Because when health becomes separated from hygiene, everyone loses. We're here to change that, with No Bad Stuff.
Estimated ship dimensions: 2.25 inches length x 2.17 inches width x 2.32 inches height
Estimated ship weight: 0.298 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: Does this brand carry an option with fluoride? Do they intend to? It’s a pretty helpful ingredient.
submitted by bananna - 5 months ago
A: It does not - it has nanohydroxyapatite, which is intended as an alternative. I personally alternate between this and a normal fluoride toothpaste - I feel like this addresses tooth sensitivity better than a lot of other toothpastes, but I still like to be sure I’m getting that fluoride!
submitted byMatthew - 4 months ago
A: No. The point of the product is that it doesn’t include fluoride, which many consider bad. Hence the name NOBS= NO Bad Stuff.
submitted byHeather F - 5 months ago
A: Hi there! Great question. Fluoride is a helpful ingredient, but it's not the only remineralizing agent. NOBS Toothpaste Tablets use nano hydroxyapatite instead, which is an equally effective alternative for those who can't (or don't want to) use fluoride. A peer-reviewed study on NOBS published in May 2025 showed it's just as effective as fluoride at 5% nano hydroxyapatite: https://www.mdpi.com/2304-6767/13/5/201. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try it, we think you'll see why 😊
submitted byNOBS Team - 2 months ago
Brand expert
Q: I cannot get the buy 3 get one free. Added 4 to the cart and the price is not being discounted.
submitted by TM - 9 days ago
A: Hi there! Thanks for wanting to stock up on NOBS Toothpaste Tablets! Promotions on Target.com are set up and applied by Target, so we aren't able to see or adjust cart pricing on our end. For example, for a Target Circle offer, it usually needs you to be signed in to your Circle account, and some offers apply at checkout rather than in the cart. If the discount still isn't showing, please reach out to Target's guest services so they can look into it and get it sorted for you. We hope you enjoy your jars!
submitted byNOBS Team - 9 days ago
Brand expert
Q: Is this the authentic biome tablet?
submitted by Lili - 22 days ago
A: Hi there! Yes, this is the authentic product. We rebranded from biöm to NOBS on October 15, 2025, so the name and packaging are new, but it's the same company and the same toothpaste tablet formula you know. Here's an easy way to verify it's us: our old website reroutes straight to nobsroutines.com, and our social media handles are @nobsroutines. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and you can trust that what's on Target shelves is the real NOBS.
submitted byNOBS Team - 22 days ago
Brand expert
Q: Is this safe to swallow?
submitted by Awkward and hard to push - 26 days ago
A: Hi there! Our tablets are meant to be chewed, brushed with, and spit out rather than swallowed because you'll want to spit out all of the plaque and biofilm that you just removed from your teeth. That said, our tablets are fluoride free and safe if swallowed, so accidentally swallowing some is nothing to worry about. If you're deciding whether to give us a try, NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try them, we think you'll see why.
submitted byNOBS Team - 26 days ago
Brand expert
Q: Are the tablets safe for a 10 year old?
submitted by MamaB - 30 days ago
A: Hi there! Yes, our tablets are safe for children as long as they can safely chew and spit, which most 10 year olds can do with no trouble. And if you have younger kids at home who aren't there yet, we also make NOBS Jr, a berry bubblegum tube toothpaste made just for them. If you're deciding whether to give us a try, NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try them, we think you'll see why.
submitted byNOBS Team - 30 days ago
Brand expert
Q: Where is this product made?
submitted by PC - 1 month ago
A: Hi there! Our toothpaste tablets are made in our facility in Mexico, which is CGMP certified, meaning every batch is held to current Good Manufacturing Practice standards for quality and consistency. If you're deciding whether to give us a try, NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try them, we think you'll see why.
submitted byNOBS Team - 28 days ago
Brand expert
Q: Does this have Rod shaped or Needle shaped particles?
submitted by RT Mom - 1 month ago
A: Hi there! We use rod-shaped nano hydroxyapatite, which meets the particle shape guidelines in the EU Scientific Committee on Consumer Safety's Final Opinion on Hydroxyapatite. Thanks for asking, it's a detail most people never think to check. If you're deciding whether to give us a try, NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try them, we think you'll see why.
submitted byNOBS Team - 1 month ago
Brand expert
Q: Do i need to rinse using MOBS
submitted by Fang - 1 month ago
A: Hi there! No rinse needed. Once you've brushed with NOBS Toothpaste Tablets, you can simply spit and go; some people skip the rinse so the nano hydroxyapatite stays in contact with their teeth a little longer, while others prefer a quick rinse. Either way works, it comes down to personal preference. If you're deciding whether to give us a try, NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try them, we think you'll see why.
submitted byNOBS Team - 1 month ago
Brand expert
Q: Is this good for sensitive teeth?
submitted by Cdwschneider - 4 months ago
A: Hi there! Great question. NOBS Toothpaste Tablets contain nano hydroxyapatite, an ingredient often recommended by dentists for people with sensitivity. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try it, we think you'll see why 😊
submitted byNOBS Team - 2 months ago
Brand expert
Q: Is this cruelty free or tested on animals?
submitted by Mackenzie - 5 months ago
A: Hi there! Great question. NOBS Toothpaste Tablets are cruelty-free, never tested on animals. We're the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try it, we think you'll see why 😊
Whiter teeth the first time using! 1-Cover is difficult to put on 2-protective foil came opened.
1 reply from NOBS Team team - 8 days ago
Hi there! Thank you for the kind words, whiter teeth after the first use is a great start. On the cover and protective foil, a seal should never arrive opened; because your order was fulfilled through Target, please reach out to Target's customer service so they can make this right. Thanks for being a NOBS customer, we're so grateful for your support!
Target fan
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2026Verified purchase
(no review title)
This toothpaste feels great on my teeth! I believe it gives a refreshing taste in my mouth and makes my teeth feel extra clean. I also think that the taste and texture of the tablet just is better on my teeth than regular toothpaste. Give it a try! You will not be disappointed 😊
1 reply from NOBS Team team - 17 days ago
Hi there! Thank you for the kind words, that extra clean feeling is exactly what we love to hear about. The taste and texture are things we obsess over, so it means a lot that they won you over from regular toothpaste. Thanks for recommending us to other shoppers too; we're so grateful for your support! 😊
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3 out of 5 stars
1 August, 2026Verified purchase
(no review title)
Poorly packaged, one of them almost opened, or it wasn’t closed properly? The bottle seal is also not properly sealed. Haven’t tried yet, but I will still try..
1 reply from NOBS Team team - 23 days ago
Hi there! Thank you for taking the time to share this, and we're sorry the packaging arrived in that condition. If a seal looks compromised, please don't use that jar just yet. Because your order was fulfilled through Target, they're the right team to help with a replacement, and we'd recommend reaching out to Target's customer service directly so they can make this right. We're glad you're still willing to give the tablets a chance. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try them, we think you'll see why.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 July, 2026Verified purchase
BEST CLEAN EVER!
BEST for keeping your teeth like you just left the dentist office after cleaning. Whole family loves them.
1 reply from NOBS Team team - 1 month ago
Hi there! Thank you for the kind words, that fresh-from-the-dentist feeling is exactly what we're going for. We love hearing the whole family is on board. Thanks for being a NOBS customer, we're so grateful for your support!
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1 out of 5 stars
20 July, 2026
Question about product?! Missing info
Haven’t tried yet I’m curious if your supposed to rinse your mouth after or if they recommend ingesting the product is fine? Missing these details!
1 reply from NOBS Team team - 1 month ago
Hi there! Great question and thanks for flagging this. You don't have to rinse after brushing with NOBS Toothpaste Tablets. In fact, skipping the rinse can let the active ingredients sit on your teeth a little longer, which is a plus. Our formula is also fluoride-free and clean enough that if some gets swallowed, it's not a problem, which is part of why it's safe for kids and pregnant women. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try them, we think you'll see why 😊
Ashley
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3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 July, 2026Verified purchase
They were so so
I really didn’t think these did anything for me. I felt like my teeth were more yellow and didn’t feel as clean as my regular toothpaste. However. These would be great for travel.
1 reply from NOBS Team team - 1 month ago
Hi there! Thank you for the honest feedback, and we're glad you can see the travel benefit; that's a big win with the tablet format. The "not as clean" feeling is likely because most conventional toothpastes use SLS, a harsh detergent that creates aggressive foam. NOBS uses gentler surfactants that clean effectively without the same lathering sensation, so it feels different at first even though the tablets are doing the work. As for the yellowness, NOBS isn't designed as a whitening product specifically, but our formula does include baking soda and other gentle polishing agents to help with surface stains. And for visible remineralization to show up, that process typically takes 8 to 12 weeks of consistent use, so we'd love for you to give NOBS a little more time. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and we think you'll be glad you stuck with it 😊
sarahv
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 July, 2026Verified purchase
Best clean feeling and fun to chew
I’ve tried a lot of different toothpaste and this one by far, makes my mouth feel the cleanest. It’s also fun to just pop the little tablets into your mouth. It’s cleaner than toothpaste that can sometimes makes a mess and a bit fun as well :)
1 reply from NOBS Team team - 1 month ago
Hi there! Thank you for the kind words, we're so glad you're loving NOBS Toothpaste Tablets. You nailed it, the tablets are cleaner and a bit more fun than paste. Thanks for being a NOBS customer, we're so grateful for your support! 😊
LB
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1 out of 5 stars
8 July, 2026Verified purchase
(no review title)
It was buy 3 and get 1 free I didn’t receive my free item!
1 reply from NOBS Team team - 2 months ago
Hi there! Thank you for sharing this. Target handles all the packing and shipping for orders placed on their site, so they're the right team to connect with regarding this issue. Please reach out to Target's customer service, and they'll get it sorted. Apologies for the hassle, and thanks for being a NOBS customer. We're so thankful for your support!
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 June, 2026Verified purchase
Did not honor the ad
I like the product but it said buy three and get one free, they only sent three.
1 reply from NOBS Team team - 2 months ago
Hi there! Thank you for sharing this, and we're so glad you like the product. Target handles all the packing and shipping for orders placed on their site, so they're the right team to connect with regarding this issue. Please reach out to Target's customer service, and they'll get it sorted. Apologies for the hassle, and thanks for being a NOBS customer. We're so thankful for your support!
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 June, 2026Verified purchase
Great product
I will continue to use this product. I look forward to being able to pick it up on the store.
1 reply from NOBS Team team - 2 months ago
Thank you so much for the wonderful feedback, Shannon. We're so grateful to have you as part of the NOBS family.
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1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
17 June, 2026Verified purchase
It works!
Started using twice a day less than a week ago and can already tell my teeth are less sensitive! Teeth appear to be more white but looking forward to the results after 30 days. Will definitely purchase again based on ease of use and results thus far.
1 reply from NOBS Team team - 2 months ago
Hey Tess! We're so glad to hear that your teeth are feeling less sensitive. Thanks for giving our toothpaste a chance. Welcome to the NOBS family :)
Tess L
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5 guests found this review helpful. Did you?
5 out of 5 stars
14 June, 2026Verified purchase
(no review title)
Best toothpaste on the market!! Highly recommend.
1 reply from NOBS Team team - 2 months ago
Thank you so much! We're so glad you're enjoying our toothpaste.
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1 out of 5 stars
3 June, 2026
Not SLS free
This is categorized under SLS free toothpaste but has SLS in the ingredients
1 reply from NOBS Team team - 3 months ago
Hi! SLS is sodium lauryl sulfate. We use Sodium Lauryl Sulfoacetate, a completely different ingredient, even if they have similar names. Hopefully that clears up the confusion.
screen name
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 May, 2026Verified purchase
(no review title)
I absolutely love these have purchased them before. Does wonders for your teeth without all the chemicals.
1 reply from NOBS Team team - 2 months ago
Thank you for the wonderful feedback! We're thrilled that you're enjoying our toothpaste.
MsCarli
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1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 May, 2026Verified purchase
So expensive
Likes: Easy, Tastes Great, Teeth Look Noticably Different Dislike: Cost/Value There might be 62 tablets, but if you brush 2-3 times a day this is going to last a month or less... Multiply that by people in your family and now it's like $50 a month in toothpaste!!
1 reply from NOBS Team team - 2 months ago
Thank you so much for your wonderful feedback. We're thrilled that you guys are enjoying our toothpaste! Regarding the cost, we understand where you're coming from; between the heavy glass jar, proprietary formula, and exceptional ingredients, NOBS is definitely more expensive compared to mass market toothpaste. That said, we certainly think the quality is worth it. Thanks again for your support!
Kristyksk
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3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 May, 2026Verified purchase
(no review title)
My package was opened
1 reply from NOBS Team team - 2 months ago
Hi there! Thank you for taking the time to share this, and we're sorry your package arrived opened. Because your order was fulfilled through Target, they're the right team to help with a refund or replacement on the damaged package. We'd recommend reaching out to Target's customer service directly so they can get it sorted out. Once it's resolved, we'd love the chance to win you over. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try it, we think you'll see why.
Keeks
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 May, 2026Verified purchase
(no review title)
Great
1 reply from NOBS Team team - 2 months ago
Thank you for the wonderful feedback on our toothpaste!
marc
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2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 May, 2026Verified purchase
brush in a new way
I really appreciate this product It is a tab you can just chew and brush it works great
1 reply from NOBS Team team - 2 months ago
Love this kind of feedback. NOBS are super convenient! Thanks so much!
Thumbs down graphic, would not recommendWould not recommend
28 April, 2026Verified purchase
Fake product
This product is a knock-off and not the real deal.
1 reply from NOBS Team team - 2 months ago
Hi there! Thank you for sharing this concern. We want to reassure you that what you received from Target is authentic NOBS Toothpaste Tablets. The confusion is likely from our rebrand: on October 15, 2025, we changed our brand name from "biom" to "NOBS," and the new packaging is still being phased in. So what's on Target shelves may look different from older versions you may be familiar with, but it's the same product. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, so you can trust that what's at Target is the real NOBS.
