Whitening Toothpaste - 4oz - up&up™

My kids love it, this is their first “grown up” toothpaste. Leasing brands like crest are too “spicy” for them.

I've been on the hunt for a toothpaste that is not aggressively minty for a while and this toothpaste fits that objective. However, it also somehow tastes distinctly like baby carrots and I cannot figure out how the developers of this product managed to find the overlap in the Venn diagram of those flavors. While not wholly unpleasant, baby carrots are not the flavor I want to start or end my day with. Also, the texture is very thick, similar to an ointment you'd buy for an embarrassing itch that you'd rather not discuss. I will say that it delivers on the whitening elements and, as stated before, the flavor politely suggests mint instead of a blast of arctic air through your sinuses. All in all, an odd experience (unless morning veggies are your thing).

This whitening toothpaste works well for everyday use and leaves my teeth feeling clean and fresh. I’ve noticed a slight improvement in brightness over time, and it’s gentle enough for regular brushing. The flavor is nice and not too overpowering. Overall, a solid and affordable option compared to name brands!

Very dill flavor. Not very minty. Doesn’t give you that clean feeling

I’m not sure if it actually does any whitening but it has a nice flavor and texture. Price is okay too.

Made my gums so sore. Returned this ! Check the ingredients, no good!

This toothpaste seems to do just as well as name brand toothpaste. It leaves a nice minty clean taste in your mouth and is a great alternative to higher priced toothpastes. I haven't been able to notice the whitening aspect of it yet, but am hopeful I will see it at some point.

I like this toothpaste more than I thought I would. It provided the needed teeth whitening. It left my teeth feeling clean, looking good and minty fresh breath. A little goes a long way. I mostly certainly will recommend this to family and friends.

I found the quality of this toothpaste to be on par with the large national brands. It is not too grity or pasty feeling and leaves your teeth feeling clean and your breath smelling fresh. I would definitely consider this toothpaste for my future needs in my vanity cabinet.

This whitening toothpaste does a great job of making your mouth feel clean and fresh. My kids particularly like it compared to other whitening toothpastes we have used in the past. We will be purchasing this again

I was pleasantly surprised with this toothpaste. It’s slighter thicker but has a nice after taste and isn’t too minty. My kids love using it. They say it leaves their teeth feeling extra clean. I haven’t seen any noticeable results yet.

This up&up Whitening Fluoride Anticavity Toothpaste Mint is perfect to clean and whitening your teeth.This mint up&up toothpaste is enamel safe and instant whitening. I highly recommend this product.

It really does whiten your teeth after the first use. Not sure if it’s as many shades as the box claims, but mine were noticeably brighter. Need to keep using it to maintain. However, the flavor is INTENSE. It’s like the mints that come in a tin…super fresh peppermint taste. Keeps your breath fresh, too.

Toothpaste has a nice flavor. The texture is also good. I don't notice my teeth being any whiter after using it for 3 weeks now. It says I'd notice a difference after one use. It also did not make my teeth sensitive which is a plus.

I really like this toothpaste! The paste is smooth with a pleasing minty taste. My teeth feel super-clean after use! The nozzle is slightly smaller than on other brands and the paste itself is slightly firmer. It's easier to control the amount of toothpaste that you put on your brush, and it leaves no residue in the cap. Much easier to keep clean and tidy! Sometimes buying generic or store brand means you have to sacrifice some quality. Not so with this product. This is a quality toothpaste!

This toothpaste works great! I love the flip top, no loosing the top. The flavor is great, minty fresh.my teeth feel so clean. Most of all I did see whitening results. After a few uses i noticed a difference. I have continued to use it and my smile is brighter. I will definitely keep using this.

i wish i would’ve taken a before & after pic! definitely instantly whitening and the taste is great too

I was intrigued with the label on the tube that says it will whiten your teeth two shades after one use. I could definitely taste the peroxide but I didn’t really see any results after the first time. I will keep using it to see if I get more improvements after using it more than once.

This is a basic toothpaste that does exactly what it promises without a lot of gimmicks. It's a solid white flavor, a little thicker and creamier than many toothpastes, and has the standard minty flavor of most toothpastes. It's performance is comparable to most major brands, and I did notice that my teeth felt smoother and were slightly whiter after using for a week or so.

It makes the wild claim of 2 shades whiter after one use, and naturally that was not the case. It is not my favorite due to the thickness of the paste and the taste is not a clear, crisp mint. Objectively, it’s an ok toothpaste as far as value for the money. My teeth were already a natural white shade but after about 2 weeks of use they are noticeably 1 shade lighter.