Whitening Toothpaste - 4oz - up&up™
$3.99 ($1.00/ounce)
In Stock
Eligible for registries and wish lists
About this item
Additional product information and recommendations
Discover more options
- $3.99 - $6.49$5 Target GiftCard with 4 select personal care items4.5 out of 5 stars with 1482 ratings
- $4.99($0.29/ounce)$5 Target GiftCard with 4 select personal care items4.6 out of 5 stars with 924 ratings
- Highly rated$14.99($3.75/ounce)$5 Target GiftCard with 4 select personal care items4.6 out of 5 stars with 1182 ratings
- Highly rated$3.99 - $6.99$5 Target GiftCard with 4 select personal care items4.7 out of 5 stars with 4580 ratings
- Highly rated$4.99 - $12.99$5 Target GiftCard with 4 select personal care items4.7 out of 5 stars with 3569 ratings
- $5.99($1.50/ounce)$5 Target GiftCard with 4 select personal care items4.4 out of 5 stars with 480 ratings
- $12.99($3.25/ounce)$5 Target GiftCard with 4 select personal care items3.9 out of 5 stars with 44 ratings
- $6.99 - $13.99$5 Target GiftCard with 4 select personal care items4.5 out of 5 stars with 283 ratings
- $5.99($1.87/ounce)$5 Target GiftCard with 4 select personal care items4.7 out of 5 stars with 1685 ratings
Frequently bought together
- $4.99$5 Target GiftCard with 4 select personal care items4 out of 5 stars with 40 ratings
- $7.99($1.54/ounce)$5 Target GiftCard with 4 select personal care items4.2 out of 5 stars with 1472 ratings
- Highly rated$6.00($0.38/fluid ounce)$5 Target GiftCard with 4 select personal care items4.4 out of 5 stars with 1030 ratings
- $3.99$5 Target GiftCard with 4 select personal care items3.8 out of 5 stars with 525 ratings
- $8.89 - $15.99$5 Target GiftCard with 4 select personal care items4.6 out of 5 stars with 1986 ratings
- $6.99($0.70/count)$5 Target GiftCard with 4 select personal care items4.6 out of 5 stars with 615 ratings
- Highly rated$16.99($1.01/fluid ounce)$5 Target GiftCard with 4 select personal care items4.5 out of 5 stars with 444 ratings
- Highly rated$8.99($2.37/ounce)$5 Target GiftCard with 4 select personal care items4.6 out of 5 stars with 2025 ratings
- $9.99($0.62/fluid ounce)4.7 out of 5 stars with 2230 ratings
- $8.99$5 Target GiftCard with 4 select personal care items4.7 out of 5 stars with 337 ratings
- $7.99($1.60/fluid ounce)4.4 out of 5 stars with 105 ratings
- Highly rated$4.29 - $10.49$5 Target GiftCard with 4 select personal care items4.5 out of 5 stars with 1817 ratings
Guests also viewed
- $3.99$5 Target GiftCard with 4 select personal care items4.2 out of 5 stars with 114 ratings
- $3.99 - $6.49$5 Target GiftCard with 4 select personal care items4.5 out of 5 stars with 1482 ratings
- $4.99($0.29/ounce)$5 Target GiftCard with 4 select personal care items4.6 out of 5 stars with 924 ratings
- $3.99$5 Target GiftCard with 4 select personal care items4.6 out of 5 stars with 135 ratings
- $3.99 - $7.99$5 Target GiftCard with 4 select personal care items4.7 out of 5 stars with 2105 ratings
- $4.99($0.29/ounce)$5 Target GiftCard with 4 select personal care items4.7 out of 5 stars with 608 ratings
- Highly rated$4.99 - $12.99$5 Target GiftCard with 4 select personal care items4.7 out of 5 stars with 3569 ratings
- Highly rated$3.99 - $6.99$5 Target GiftCard with 4 select personal care items4.7 out of 5 stars with 707 ratings
- $4.99($0.98/ounce)$5 Target GiftCard with 4 select personal care items4.7 out of 5 stars with 2535 ratings
- $3.99 - $6.99$5 Target GiftCard with 4 select personal care items4.4 out of 5 stars with 1571 ratings
- Highly rated$8.99$5 Target GiftCard with 4 select personal care items4.7 out of 5 stars with 2315 ratings
- Highly rated$3.99($1.66/ounce)$5 Target GiftCard with 4 select personal care items4.5 out of 5 stars with 796 ratings
- Highly rated$4.99 - $7.99$5 Target GiftCard with 4 select personal care items4.7 out of 5 stars with 1586 ratings
- Highly rated$3.99 - $6.99$5 Target GiftCard with 4 select personal care items4.6 out of 5 stars with 855 ratings
- $4.99 - $12.99$5 Target GiftCard with 4 select personal care items4.8 out of 5 stars with 2818 ratings
Related Categories
Guests are saying
This whitening toothpaste offers a refreshing mint flavor and effective cleaning power, making it a great choice for everyday use. Many guests appreciate its ability to whiten teeth gradually without causing sensitivity. The texture is smooth and easy to control, while the packaging features a convenient flip top. Overall, it provides a solid alternative to pricier brands, delivering noticeable results in brightness and freshness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 114 reviews
86% would recommend
36 recommendations
5 out of 5 stars
9 August, 2026Verified purchase
(no review title)
Works great my teeth were getting a little yellow with the generic toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
27 July, 2026Verified purchase
Very good and great price
Very good and great price
5 out of 5 stars
Thumbs up graphic, would recommend
3 July, 2026Verified purchase
(no review title)
I was lucky to stumble onto this item. It does whiten my teeth. Only slight dislike is its consistency can be a little grainy.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 May, 2026Verified purchase
(no review title)
Irritated my gums
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase
Up & Up has done it again
My kids love it, this is their first “grown up” toothpaste. Leasing brands like crest are too “spicy” for them.
3 out of 5 stars
Thumbs down graphic, would not recommend
17 December, 2025Verified purchase
Functional enough, but tastes like carrots
I've been on the hunt for a toothpaste that is not aggressively minty for a while and this toothpaste fits that objective. However, it also somehow tastes distinctly like baby carrots and I cannot figure out how the developers of this product managed to find the overlap in the Venn diagram of those flavors. While not wholly unpleasant, baby carrots are not the flavor I want to start or end my day with. Also, the texture is very thick, similar to an ointment you'd buy for an embarrassing itch that you'd rather not discuss. I will say that it delivers on the whitening elements and, as stated before, the flavor politely suggests mint instead of a blast of arctic air through your sinuses. All in all, an odd experience (unless morning veggies are your thing).
4 out of 5 stars
24 October, 2025Verified purchase
(no review title)
This whitening toothpaste works well for everyday use and leaves my teeth feeling clean and fresh. I’ve noticed a slight improvement in brightness over time, and it’s gentle enough for regular brushing. The flavor is nice and not too overpowering. Overall, a solid and affordable option compared to name brands!
3 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2025
Bland
Very dill flavor. Not very minty. Doesn’t give you that clean feeling
4 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2025Verified purchase
Nice product
I’m not sure if it actually does any whitening but it has a nice flavor and texture. Price is okay too.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 June, 2025
Has SLS. Sore gums
Made my gums so sore. Returned this ! Check the ingredients, no good!
4 out of 5 stars
Thumbs up graphic, would recommend
19 April, 2025
up & up whitening toothpaste
This toothpaste seems to do just as well as name brand toothpaste. It leaves a nice minty clean taste in your mouth and is a great alternative to higher priced toothpastes. I haven't been able to notice the whitening aspect of it yet, but am hopeful I will see it at some point.
5 out of 5 stars
Thumbs up graphic, would recommend
19 April, 2025
It works well
I like this toothpaste more than I thought I would. It provided the needed teeth whitening. It left my teeth feeling clean, looking good and minty fresh breath. A little goes a long way. I mostly certainly will recommend this to family and friends.
5 out of 5 stars
Thumbs up graphic, would recommend
13 April, 2025
Great store brand option.
I found the quality of this toothpaste to be on par with the large national brands. It is not too grity or pasty feeling and leaves your teeth feeling clean and your breath smelling fresh. I would definitely consider this toothpaste for my future needs in my vanity cabinet.
5 out of 5 stars
Thumbs up graphic, would recommend
5 April, 2025
Kids like it
This whitening toothpaste does a great job of making your mouth feel clean and fresh. My kids particularly like it compared to other whitening toothpastes we have used in the past. We will be purchasing this again
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2025
Pleasant taste and works well
I was pleasantly surprised with this toothpaste. It’s slighter thicker but has a nice after taste and isn’t too minty. My kids love using it. They say it leaves their teeth feeling extra clean. I haven’t seen any noticeable results yet.
5 out of 5 stars
Thumbs up graphic, would recommend
1 April, 2025
Good product
This up&up Whitening Fluoride Anticavity Toothpaste Mint is perfect to clean and whitening your teeth.This mint up&up toothpaste is enamel safe and instant whitening. I highly recommend this product.
5 out of 5 stars
Thumbs up graphic, would recommend
1 April, 2025
Up & Up whitening
It really does whiten your teeth after the first use. Not sure if it’s as many shades as the box claims, but mine were noticeably brighter. Need to keep using it to maintain. However, the flavor is INTENSE. It’s like the mints that come in a tin…super fresh peppermint taste. Keeps your breath fresh, too.
5 out of 5 stars
Thumbs down graphic, would not recommend
31 March, 2025
WHITENING TOOTHPASTE
Toothpaste has a nice flavor. The texture is also good. I don't notice my teeth being any whiter after using it for 3 weeks now. It says I'd notice a difference after one use. It also did not make my teeth sensitive which is a plus.
5 out of 5 stars
Thumbs up graphic, would recommend
31 March, 2025
Very good product!!
I really like this toothpaste! The paste is smooth with a pleasing minty taste. My teeth feel super-clean after use! The nozzle is slightly smaller than on other brands and the paste itself is slightly firmer. It's easier to control the amount of toothpaste that you put on your brush, and it leaves no residue in the cap. Much easier to keep clean and tidy! Sometimes buying generic or store brand means you have to sacrifice some quality. Not so with this product. This is a quality toothpaste!
5 out of 5 stars
Thumbs up graphic, would recommend
31 March, 2025
Really works
This toothpaste works great! I love the flip top, no loosing the top. The flavor is great, minty fresh.my teeth feel so clean. Most of all I did see whitening results. After a few uses i noticed a difference. I have continued to use it and my smile is brighter. I will definitely keep using this.