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Made By Dentists Enamel Rebuilding Toothpaste - Fluoride Anticavity Toothpaste - Fresh Mint Flavor - 4.2 oz
$6.99 ($1.66/ounce)
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About this item
Highlights
- WHAT YOU'LL GET: Dentist-developed fluoride toothpaste (4.2 oz, recyclable tube), fresh mint flavor
- CLINICALLY PROVEN: Contains Sodium Fluoride to prevent cavities and reinforces enamel, Potassium Nitrate to reduce tooth sensitivity for a more comfortable experience, and Hydroxyapatite to support fluoride in strengthening enamel and minimizing erosion
- 100% RECOMMENDED: Brush teeth twice daily for 2 minutes, replace toothbrush every 3 months
- PERFECT FOR VEGANS: 100% vegan, cruelty-free, and PETA-certified, free from BPA, sulfates, parabens, and other harsh additives
- Packaging contains >50% recycled content
Description
Professional Oral Care at Home. Made By Dentists Enamel Rebuilding Toothpaste helps replenish and remineralize lost enamel. With Sodium Fluoride, Potassium Nitrate, and Hydroxyapatite, it strengthens and protects enamel, reducing erosion and loss while guarding against cavities and gum disease. It leaves your mouth feeling clean and refreshed.
We are Dr. Lisa and Dr. Vanessa Creaven—dentists, sisters, and moms. We know most people hate going to the dentist, but great oral health starts at home. That's why we created a safe, clinically-proven collection for our patients, families, and friends. We hope you love it as much as we do!
It's 100% recyclable, BPA-free, DEA-free, triclosan-free, paraben-free, sulfate-free, phthalate-free, gluten-free, cruelty-free, PETA-certified, and vegan friendly.
We are Dr. Lisa and Dr. Vanessa Creaven—dentists, sisters, and moms. We know most people hate going to the dentist, but great oral health starts at home. That's why we created a safe, clinically-proven collection for our patients, families, and friends. We hope you love it as much as we do!
It's 100% recyclable, BPA-free, DEA-free, triclosan-free, paraben-free, sulfate-free, phthalate-free, gluten-free, cruelty-free, PETA-certified, and vegan friendly.
Suggested Age: 12 Years and Up
Health Facts: Gluten-Free, Vegan, Sulfate-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Active Ingredient(s): Sodium Fluoride .24%
Sustainability Claims: Recyclable, Post-Consumer Recycled Material, Cruelty-Free
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 4.2 Ounces
Features: Enamel-Safe
TCIN: 89435146
UPC: 850031970717
Item Number (DPCI): 049-09-6936
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
potassium nitrate 5.0% sodium fluoride 0.24%
Purpose
Antisensitivity AnticavityUses
Use: Aids in the prevention of cavities. Helps reduce painful sensitivity of the teeth to cold, heat, acids, sweets, or contact.Directions
Directions: Adults and children 12 years of age and older: Apply at least a 1- inch strip of the product onto a soft bristle toothbrush. Brush teeth thor- oughly, for at least 1 minute twice a day, (morning and evening) or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Children under 12 years of age: Consult a dentist or doctor.Inactive ingredients
cellulose gum, cocamidopropyl betaine, flavor, hydrated silica, hydroxyapatite, pentasodium triphosphate, potassium sorbate, sodium bicarbonate, sodium saccharin, sorbitol, titanium dioxide, water (aqua), xylitol
Shipping details
Estimated ship dimensions: 6.97 inches length x 2.56 inches width x 1.73 inches height
Estimated ship weight: 0.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: This appears to be SLS-free. Can you please confirm? Thank you!
submitted by leah - 2 months ago
A: Hi Leah, yes all our products are SLS free. We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 2 months agoBrand expert
Q: Enamel Rebuilding toothpaste is best ever. Unfortunately, I now get contact dermatitis (lips) from mint products. Any plans to launch non-mint flavors? Kids toothpaste doesn't have same ingredients.
submitted by John D - 2 months ago
A: Hi John, thank you so much for the love on our Enamel Rebuilding paste! I am sorry to hear you can't do mint product anymore. While we do not plan to at this time, we would love to explore other non-mint flavors in the future. Thank you for sharing your experience, it helps us grow as a brand! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 2 months agoBrand expert
Q: Would this work for demineralization? Including those white spots on your teeth?
submitted by Askingforafriend - 3 months ago
A: Hi there, thank you for your question. Yes, our Enamel Rebuilding toothpaste helps uses nano‑hydroxyapatite to promote enamel repair and strengthen enamel loss with time. If you have any other question do not hesitate to reach out to me at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 2 months agoBrand expert
Q: What is the percentage of the HYDROXYAPATITE?
submitted by Ann - 5 months ago
A: Hi Ann, unfortunately, we cannot disclose the % of ingredients. Our hydroxyapatite is a nano form and is combined with fluoride for strengthening and protecting enamel. If you have any other questions please contact me at info@madebydentists.com I would love to help. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 1 month agoBrand expert
Q: Is it better to leave the toothpaste on after brushing or rinse with water? This is one of the rare products I tolarate&like. Would not rinsing make me develop sensitivity to it in the future?Thankyou
submitted by Em - 5 months ago
A: Hi Em, thanks so much for checking in! There's no need to rinse after brushing, it's actually great to leave the toothpaste on your teeth to let it keep working. We're so glad to hear you're enjoying our Enamel Rebuilding Toothpaste and that it's been effective for you. No worries about sensitivity from not rinsing—you’re all good! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 5 months agoBrand expert
Q: Is this safe for pregnancy
submitted by V - 6 months ago
A: Hi V, thank you so much for checking. Yes, our toothpastes are safe for people who are pregnant. I hope this helps. Thank you for supporting our brand. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 6 months agoBrand expert
Q: Why is the hydroxyapatite NOT listed as an ingredient on the packaging? It's listed as an ingredient all over the website but not on the actual tube or box.
submitted by Steven - 8 months ago
A: Hydroxyapatite is listed 5th in the Inactive Ingredients list on the Adult Enamel Rebuilding Toothpaste. It is not listed in the ingredients on the Adult Sensitive+Whitening Toothpaste or the Adult Ultra Whitening Toothpaste, as it is not an ingredient in those toothpaste varieties.
submitted byAmber - 4 months ago
Q: How does the content of hydroxyapatite in your toothpaste compare to Dr Jen's brand at 10%. Is it higher, the same or lower. If not lower, I would gladly switch.
submitted by Bob - 9 months ago
A: Hi Bob, unfortunately, we cannot disclose the % of ingredients. Our hydroxyapatite is a nano form and is combined with fluoride for strengthening and protecting enamel. If you have any other questions please contact me at info@madebydentists.com I would love to help. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 1 month agoBrand expert
Q: What is the RDA of this product?
submitted by Ernie - 11 months ago
A: Hi Ernie, as we know, the American Dental Association recommends an RDA of below 250. The RDA of our adult whitening toothpaste is 106.82 and our adult rebuilding toothpaste is 60.72. Our kids toothpastes have an RDA of between 54 and 68. Our PH range varies per toothpaste and range between 6.9 to 8. I hope this answers your query. I would love to help answer any questions if you would like to email me at info@madebydentists.com. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 9 months agoBrand expert
Q: Is it approved by the ADA?
submitted by Laura - 1 year ago
A: Hi Laura, thank you for asking this question. Yes, our Enamel Rebuilding Professional Toothpaste is ADA approved. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 1 year agoBrand expert
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4.6 out of 5 stars with 240 reviews
effectiveness: 3.78 out of 5
quality: 3.94 out of 5
value: 3.88 out of 5
61% would recommend
36 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2025Verified purchase
Sensitive Teeth Be Gone!
Finally, a product that doesn't irritate my lips, cause breakouts, AND got rid of my sensitivity from having exposed roots (due to years of orthodontic devices). It's minty enough to feel clean but not so minty that your eyes water. It doesn't feel abrasive or harsh, and quickly relieved my sensitivity-- much more efficiently than other "senso-" products that contain SLS. The only downside is that I noticed if I don't rinse it off my tongue well enough or fast enough, it dulls my sense of taste, but the relief is worth it. I can eat chocolate chip cookies again!
1 out of 5 stars
Thumbs down graphic, would not recommend
10 October, 2025
Suspicious Product Development Practices
I know the “Dentists Team” refuses to answer these questions when asked before, but I’m asking again because it is vital for the toothpaste’s effectiveness. What size hydroxyapatite nano particles are in this toothpaste? And what is the percentage of hydroxyapatite? It’s not good enough that they’re listed as nano-sized, since anything larger than 20 to 50 nanometers is still “nano-sized” but ineffective. Similarly, I find it suspicious that they refuse to tell anyone what percentage of hydroxyapatite is in the product. Any company that uses the optimal concentration of 10% is proud to answer that question. It’s usually listed on the packaging too when that’s the case. It seems like this company wants people to assume that they are following the set standards of an entirely unregulated ingredient, which is a bit predatory. If I don’t get the answers I’m looking for, I’ll go with Apagard Royal, and I’d implore anyone else to do the same.
5 out of 5 stars
Thumbs up graphic, would recommend
18 September, 2025Verified purchase
Love rhis brand
Best toothpaste out there
1 reply from Made by Dentists Team team - 1 month ago
Hi JT, so glad you love our enamel rebuilding toothpaste. We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. I'm so glad you are a fan of this one! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
Best Ever Toothpaste
I've used many 5% potassium nitrate toothpastes to help with teeth sensitivity, but this is the only one that actually ELIMINATED my sensitivity. Strange to say, but after a while my teeth also seemed healthier. So it's with deep regret that I need to stop using this terrific product - mint now causes my lips to experience contact dermatitis and there is no non-mint version. Introduce a non-mint flavor and I'll be back in a heartbeat.
1 reply from Made by Dentists Team team - 2 months ago
Hi John, thank you so much for the love on our Enamel Rebuilding paste! I am so glad to hear you genuinely felt the difference when it came to sensitivity and the health of your teeth. I am sorry to hear mint causes you contact dermatitis. We hope to expand our flavors and hope to have you back as a customer when we do. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
1 out of 5 stars
Thumbs down graphic, would not recommend
2 August, 2025
Bad for Teeth
This toothpaste is abrasive. It whitens by removing your tooth enamel. Fast whitening results, but increased sensitivity and long-term damage! You should be using a toothpaste with an RDA (abrasiveness) below 70.
1 reply from Made by Dentists Team team - 2 months ago
Hi Dee, I am sorry to hear about your experience with our Enamel Rebuilding paste, this product isn't our whitening toothpaste and is for rebuilding and strengthening your enamel. I would love to help answer any questions if you would like to email me at info@madebydentists.com. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
2 out of 5 stars
Thumbs down graphic, would not recommend
31 July, 2025Verified purchase
Needs improvement
Two starts for the ingredients and dentist mission to bring better ingredients and make a better product. After a couple of weeks though my teeth started to feel so sensitive, like everything the sensodyne had worked to do this paste was undoing. My husband had the exact same experience. Needless to say we rushed to Target to get our ol’ sensodyne. Really wished it worked :(
1 reply from Made by Dentists Team team - 3 months ago
Hi NamnamMom, I am sorry to hear about your experience with our Enamel Rebuilding paste. I would love more insight on what your experienced and would love to help answer any questions if you would like to email me at info@madebydentists.com. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
4 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025Verified purchase
Taste Good!
I'm not sure how much enamel this is actually building but I really like the taste. Its not so strong and harsh.
1 reply from Made by Dentists Team team - 3 months ago
Hi JV2022, so glad you love our Enamel Rebuilding paste and that you feel that great clean feeling after you brush! We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. Thank you for the support! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025Verified purchase
Works great
As a person who has a family history with dental issues I thought I would give this a try. Using this toothpaste along with taking better care of my teeth I have seen no cavities in the past 3 years and my teeth feel stronger. Would recommend!!😁🦷
1 reply from Made by Dentists Team team - 3 months ago
Hi Aishford80, so glad you love our Enamel Rebuilding paste and that you feel that you have not had a cavity in the past 3 years. We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. I'm so glad your teeth feel stronger! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2025
Titanium Dioxide :(
Whyyyy add titanium dioxide to this??? Would have been perfect without this toxic ingredient :(
5 out of 5 stars
6 June, 2025
It works great!
Made my teeth opaque and re-mineralized. I use this one interchangeably with crest 3d purple whitening one. My middle aged Teeth never looked better, teeth look young and healthy :) super minty and u can unscrew the cap like other toothpastes, for those who mentioned they hate the cap. Or just clean it off once a while. Easy.
1 reply from Made by Dentists Team team - 4 months ago
Hi B, I'm so glad to hear that you appreciate the clean ingredients in our Enamel Rebuilding Paste. Thank you for taking the time to share your experience with us. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
1 out of 5 stars
Thumbs down graphic, would not recommend
29 May, 2025Verified purchase
Bye enamel
It made my teeth sensitive and whitened my teeth even though this does not have any whiten products in it, which leads me to believe it’s wearing down my enamel. I used high strength whitening toothpaste for years before this and have never had a problem.
1 reply from Made by Dentists Team team - 5 months ago
Hi Meh, I am sorry to hear you did not have a good experience with our Enamel Rebuilding Toothpaste and you noticed some sensitivity. I would love to help answer any questions you may have about the ingredients or product if you reach out to me at info@madebydentsts.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
1 out of 5 stars
Thumbs down graphic, would not recommend
1 April, 2025Verified purchase
Bad toothpaste, don't use!
This toothpaste was over the top with mint. It actually burned my mouth. I eat altoids with no problems. So, that gives you an idea of how strong the toothpaste is. It also doesn't work as good as sensodyne on sensitivity. One-third into the tube, I was having sensitivity issues. I never have that with Sensodyne.
1 reply from Made by Dentists Team team - 6 months ago
Hi JD, I am sorry to hear about your experience with our Enamel Rebuilding Toothpaste. We tried to create a line of toothpastes that all customers will enjoy. We have a Sensitive + Whitening toothpaste that is perfect for people who have sensitivity issues. We would love to help please contact me at info@madebydentists.com and I will help you personally - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2025
Love this whole Brand
Made By Dentists toothpaste has been a favorite of mine for years. Love that it's ADA accepted and has fluoride. The mint does not burn my mouth, which is a huge plus and I am sensitive to the SLS in most toothpaste. If you ever need to contact Made By Dentists, you'll hear back from them in no time. I've never before experienced the excellent customer service that they provide. Will use this brand for years to come!
1 reply from Made by Dentists Team team - 7 months ago
Hi Dstraw123, I am so happy to hear your experience with our brand and that you love the mint flavor in our toothpaste. We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. I'm so glad you are enjoying it! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2025Verified purchase
Best Tooothpaste
This works so much better than the popular brand of sensitivity toothpaste I’ve been using. I do hate the cap but I’ll put up with it
1 reply from Made by Dentists Team team - 7 months ago
Hi beckayoung, so glad you love our Enamel Rebuilding Toothpaste and that you notice it is much better than other toothpastes you have tried. Thank you for your support and feedback. Happy to share we are working on it. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2025Verified purchase
Great for rebuilding enamel.
I have been using this toothpaste for 2 weeks now. After having a deep teeth cleaning, the polishing apparently got rid of my protective layer on my teeth and they started staining very bad. No matter how I brushed and what whitening toothpaste I used, the stains stayed! I was frustrated and thought my teeth would stay like this until I get a professional whitening. I made a little search and decided that I needed rebuilding my enamel. This toothpaste popped up in my search and I gave it a try. The stains started fading every day, this is how I knew it is working! I’m highly satisfied with the results and it has been only couple weeks of use.
1 reply from Made by Dentists Team team - 7 months ago
Hi Nona, so glad you love our Enamel Rebuilding Toothpaste and that you have seen an improvement daily. I am happy to hear stains have begun to fade. Thank you for your support and taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
Thumbs up graphic, would recommend
7 March, 2025Verified purchase
Hydroxyapatite + Fluoride = Dream Team
i love that this toothpaste combines both hydroxyapatite and fluoride to rebuild teeth and prevent cavity decay. the formula foams well, is nicely minty, and leaves my mouth feeling very clean.
1 reply from Made by Dentists Team team - 7 months ago
Hi hs, I'm so glad to hear that you appreciate the clean ingredients in our Enamel Rebuilding toothpaste and the combination of hydroxyapatite + fluoride. We worked really hard to create a clean formula that is effective and leaves a nice minty feel after brushing. Thank you for sharing your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
4 out of 5 stars
Thumbs down graphic, would not recommend
19 February, 2025Verified purchase
Very minty
If you like a strong mint toothpaste this one is for you. It’s way too strong for me and burns my mouth if I brush for too long. They recommend 2 minutes for the hydroxyapatite to work but it’s tough with the strong burning mint.
1 reply from Made by Dentists Team team - 8 months ago
Hi Sugartown, I am so sorry to hear about your experience with our toothpaste. I would love to help answer any questions if you reach out to me at info@madebydentsts.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2025Verified purchase
Very clean
One of the best toothpastes I have ever used! My mouth actually feels clean without having to wash it twice
1 reply from Made by Dentists Team team - 9 months ago
Hi Bchar, I'm so glad to hear that you appreciate the clean ingredients in our Enamel Rebuilding toothpaste and you truly feel a different after you wash. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
3 out of 5 stars
Thumbs down graphic, would not recommend
22 January, 2025Verified purchase
Waste
Tube to wide and stiff. Swueeze is ok till tube has 1/2 left. After that toothpaste is too difficult to come out when squeezing. Only able to release the remainder by cutting tube open in the middle.
1 reply from Made by Dentists Team team - 9 months ago
Hi Mary C, I am so sorry to hear about your issue. We are excited to share we are taking this feedback and working on a solution. Thank you for taking the time to share your experience, we hope to create a better solution for all our customers. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
4 out of 5 stars
6 January, 2025Verified purchase
Like the formula don't like the packaging
The toothpaste taste and texture is fine. My teeth feel clean after use. My breath feels fresh. But the packaging isn’t good. The cap doesn’t seal completely shut. And the indented opening makes for a mess under the cap. A lot of cleaning it after every use and wasted product. Struggling to not touch the opening with toothbrushes because of the way it comes out. Very soft tube so beware of how you pack this for travel. Definitely needs a packaging upgrade. Don’t know if I’d purchase again because I really don’t like messy toothpaste tubes.
1 reply from Made by Dentists Team team - 9 months ago
Hi DiGem, we truly appreciate you sharing your experience and feedback with us, experiences like this help us as a brand. Thank you for all the support. I would love to help answer any questions if you reach out to me at info@madebydentsts.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists