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Made By Dentists Sensitive + Whitening Toothpaste - Fluoride Anticavity Toothpaste - Fresh Mint Flavor - 4.2oz
$6.99 ($1.66/ounce)
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About this item
Highlights
- WHAT YOU'LL GET: Dentist-developed fluoride toothpaste (4.2 oz, recyclable tube), fresh mint flavor
- CLINICALLY PROVEN: Contains Sodium Fluoride to prevent cavities and reinforces enamel, Potassium Nitrate to reduce tooth sensitivity for a more comfortable experience, and Hydrogen Peroxide to safely break down stains for a whiter, brighter enamel.
- 100% RECOMMENDED: Brush teeth twice daily for 2 minutes, replace toothbrush every 3 months
- PERFECT FOR VEGANS: 100% vegan, cruelty-free, and PETA-certified, free from BPA, sulfates, parabens, and other harsh additives
- Packaging contains >50% recycled content
Description
Professional Oral Care at Home. Made By Dentists Sensitive + Whitening Toothpaste has been professionally formulated to strengthen and protect teeth against cavities and sensitivity whilst ensuring maximum whitening performance.
Created by dentists and sisters Dr. Lisa and Dr. Vanessa Creaven, Made By Dentists Sensitive + Whitening Toothpaste is formulated with sodium fluoride, hydrogen peroxide and potassium nitrate for those with sensitive teeth, who also want to brighten their smile. The combination of clean, clinically proven ingredients ensures professional whitening results while also desensitizing teeth and protecting against cavities.
It's 100% recyclable, BPA-free, DEA-free, triclosan-free, paraben-free, sulfate-free, phthalate-free, gluten-free, cruelty-free, PETA-certified, and vegan friendly.
Created by dentists and sisters Dr. Lisa and Dr. Vanessa Creaven, Made By Dentists Sensitive + Whitening Toothpaste is formulated with sodium fluoride, hydrogen peroxide and potassium nitrate for those with sensitive teeth, who also want to brighten their smile. The combination of clean, clinically proven ingredients ensures professional whitening results while also desensitizing teeth and protecting against cavities.
It's 100% recyclable, BPA-free, DEA-free, triclosan-free, paraben-free, sulfate-free, phthalate-free, gluten-free, cruelty-free, PETA-certified, and vegan friendly.
Suggested Age: 12 Years and Up
Health Facts: Gluten-Free, Vegan, Sulfate-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Active Ingredient(s): Sodium Fluoride .24%
Sustainability Claims: Recyclable, Post-Consumer Recycled Material, Cruelty-Free
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 4.2 Ounces
Features: Enamel-Safe, Whitening
TCIN: 89435147
UPC: 850031970724
Item Number (DPCI): 049-09-9210
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
potassium nitrate' '5.0% sodium fluoride' '0.24%
Purpose
Antisensitivity AnticavityUses
Use: Aids in the prevention of cavities. Helps reduce painful sensitivity of the teeth to cold, heat, acids, sweets, or contact.Directions
Directions: Adults and children 12 years of age and older: Apply at least a 1- inch strip of the product onto a soft bristle toothbrush. Brush teeth thor- oughly, for at least 1 minute twice a day, (morning and evening) or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Children under 12 years of age: Consult a dentist or doctor.Inactive ingredients
water (aqua), sorbitol, hydrated silica, xylitol, flavor, cocamidopropyl betaine, cellulose gum, pentasodium triphosphate, titanium dioxide, sodium saccharin, potassium sorbate, hydrogen peroxide, sodium bicarbonate' '
Shipping details
Estimated ship dimensions: 6.97 inches length x 2.56 inches width x 1.73 inches height
Estimated ship weight: 0.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can I use this twice a day?
submitted by Pa22 - 17 days ago
A: Hi Pa22, yes our Sensitive + Whitening toothpaste is safe to use twice a day as well as daily. We hope this help, and any other question you may have I can personally help out with. If you would like to email me at info@madebydentists.com. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 7 days agoBrand expert
Q: What is the RDA (Relative Dentin Abrasion) Value for this toothpaste?
submitted by Kate - 9 months ago
A: Hi Kate, as we know, the American Dental Association recommends an RDA of below 250. The RDA of our adult whitening toothpaste is 106.82. I hope this answers your query. Please email me at info@madebydentists.com if you have any other questions. All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 9 months agoBrand expert
Q: Does this toothpaste contain nano hydroxyapatite?
submitted by kittycali - 1 year ago
A: Hi kittycali, thank you for your question. No, our Sensitive + Whitening Toothpaste does not. For any further questions please email me at info@madebydentists.com I would love to help out. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
submitted byMade by Dentists Team - 10 months agoBrand expert
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4.6 out of 5 stars with 177 reviews
effectiveness: 3.88 out of 5
quality: 3.83 out of 5
value: 3.83 out of 5
66% would recommend
30 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
26 October, 2025Verified purchase
(no review title)
I’ve used this for about two weeks and haven’t noticed a whitening effect yet. Also, the taste is not my favorite. I prefer my crest toothpaste over this!
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
Great whitening toothpaste
Tried this and love the taste and texture. It's minty but not overwhelming. I noticed my teeth were whiter just after a few uses. Pay attention to the warning not to use longer than 4 weeks though. Its supposed to be used intermittently with your regular toothpaste.
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2025Verified purchase
Five star product, four star tube
Huge fan of the product lines they offer. The branding and ingredients and ADA rating are all solid. The tube is pretty bad. The spout is huge and always gets all messy and doesn't produce a clean stripe like essentially every other toothpaste I've ever used before. If it ain't broke, don't fix it. That's my only complaint though and I will still continue purchasing this brand despite this issue.
1 reply from Made by Dentists Team team - 2 months ago
Hi Nicc, thank you so much for the love on our ingredients and experience with our Sensitive + Whitening toothpaste. We are happy to share we are working on our packaging and can't wait to share with you. Thank you for being a loyal customer! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
Thumbs up graphic, would recommend
13 June, 2025Verified purchase
Delightful
My husband likes it more than me but it has the same sensitivity protection as spensodyne and has a great flavor.
1 reply from Made by Dentists Team team - 3 months ago
Hi KM, I am so happy both you and your husband are loving our Sensitive toothpaste. Thank you for sharing your experience with us and loving our mint toothpaste. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
Thumbs up graphic, would recommend
16 May, 2025Verified purchase
Great Alternative to Sensodyne Extra Whitening
I've used Sensodyne extra whitening toothpaste for years. My dentist recommended it, and I liked using it until I realized it was causing tissue sloughing (not dangerous, just annoying). I started looking for a replacement toothpaste and found this one. The active ingredients for both toothpastes are the same: Potassium nitrate 5%; Sodium fluoride 0.24%. I don't know which ingredient in the Sensodyne was causing the tissue sloughing but it stopped as soon as I switched to this toothpaste so I'd consider that a win. The mint flavor is stronger than the Sensodyne but that doesn't bother me, just feels clean. The tube can get kind of messy but it is easy to wipe off the next day after it dries out a bit. My Sensodyne tubes also got messy but weren't as easy to wipe off. It is a little expensive but I will continue using this toothpaste.
1 reply from Made by Dentists Team team - 5 months ago
Hi Carol, so glad you love our Sensitive + Whitening toothpaste and that you feel that great clean feeling after you brush! We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. Thank you for supporting our brand, we are so happy it works well for you. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
Thumbs up graphic, would recommend
23 April, 2025Verified purchase
Great for Sensitive Teeth
My teeth used to be sensitive to cold or sweet foods but I have not had any issues since switching to this toothpaste! It has a goopy texture and can be kind of messy but the benefits make up for it.
1 reply from Made by Dentists Team team - 6 months ago
Hi Ke1211, so glad you love our Sensitive + Whitening toothpaste and that you feel that it is making a difference. We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. Thank you for the support! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
12 March, 2025
originally posted on https://www.madebydentists.com/
New Favorite
As a dentist, Im extremely picky on my toothpaste. This paste works wonders. I have yet to find another toothpaste that whitens and controls sensitivity. It also leaves you so clean. Highly recommend
5 out of 5 stars
Thumbs up graphic, would recommend
12 January, 2025Verified purchase
Finally!
So far this is great. I can only use SLS & stevia free toothpaste, which is very hard to find!! Tastes much better than others and makes my teeth feel clean instead of gritty.
1 reply from Made by Dentists Team team - 9 months ago
Hi Ash, so glad you love our Sensitive + Whitening toothpaste and that you feel that great clean feeling after you brush! We focus on including the best active ingredients in a super clean formulation, no SLS, DEA, propylene glycol or parabens. I'm so glad you enjoy the taste as well! - All the Best, Lisa Creaven, Co-Founder Made By Dentists
4 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2025Verified purchase
Good stuff
Great sensitivity toothpaste to use in between using your regular toothpaste!
1 reply from Made by Dentists Team team - 10 months ago
Thank you Chambers61, I love that you are enjoying our Sensitive + Whitening toothpaste. This makes my day as a dentist to hear this. I appreciate you taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
3 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2025Verified purchase
not minty enough for me
i like my toothpaste very minty and this doesnt really do it for me. im still using it to see how i feel about it. i cant say based off the few times ive used it.
1 reply from Made by Dentists Team team - 10 months ago
Hi Aavee, thank you for sharing your experience. Feedback like this is helpful and we truly value it. If you have any questions I would love to help you out at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2025Verified purchase
Minty but Fresh
Honestly the mint is a little stronger than other toothpastes. It shocked me my first day but I absolutely love it. No morning breath and my teeth feel as smooth as leaving the dentist. I switched from Sensodyne for cavity prevention since Sensodyne helped with the sensitivity but not cavities. So far my teeth haven’t had a single issue with this paste. I approve 100%
1 reply from Made by Dentists Team team - 10 months ago
Thank you Avshs, I love that you are loving our toothpaste and that you really feel the difference after brushing, this makes my day as a dentist to hear this. I appreciate you taking the time to share your experience and making the switch to our brand. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
28 December, 2024
originally posted on https://www.madebydentists.com/
Finally a toothpaste for me.
I finally found a toothpaste that is for me. This toothpaste tastes great, leaves a nice minty smell on my breath and is a whitening toothpaste. It's also great because: 1) It's for sensitive teeth 2) has fluoride (who wants cavities) And 3) cruelty and vegan free Thank you Made By Dentist.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2024Verified purchase
This toothpaste is horrible, do not buy it!
The peppermint is so strong it burns your mouth to the point of pain where you need to spit it out. Packaging is horrible, toothpaste smears all over the opening and wasted a lot of product. It overall does not make my teeth feel clean. Went and got some crest and it’s so much better.
1 reply from Made by Dentists Team team - 10 months ago
Hi Erin C, I am so sorry to hear about your experience with our Sensitive + Whitening toothpaste. We truly appreciate your feedback. I would love to help answer any questions or concerns if you would like to email me at info@madebydentists.com. - All the Best, Lisa Creaven, Co-Founder Made By Dentists
2 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2024Verified purchase
made more sensitive
it made my gums burn honestly and made them more sensitive /: and doesn’t foam up enough it feels like i’m brushing my teeth with nothing
1 reply from Made by Dentists Team team - 10 months ago
Hi Kala, I am sorry you didn't like the experience with our toothpaste. The foam in most toothpastes is created from a harsh chemical called SLS. We wanted to ensure that our toothpastes were free of all those harsh chemicals and therefore do not include SLS. We tried our best to ensure that there is still a nice natural foam across all our toothpastes. Sorry to hear you experience with your gums, if you could email me, I would love to help at info@madebydentists.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2024Verified purchase
Not at all a disappointed customer! Actually the opposite, very impressed customer here!!
It works great at not only whitening, but also by relieving my tooth sensitivity thru regular use.
1 reply from Made by Dentists Team team - 10 months ago
Hi Disappointed Customer (Impressed Customer), I am so happy to hear you love our Sensitive + Whitening Toothpaste. I am glad you are noticing the whitening effect and have felt relieve with your tooth sensitivity. Thank you for taking the time to share your experience. - All the best, Lisa Creaven, Co-Founder Made By Dentists
1 out of 5 stars
Thumbs down graphic, would not recommend
22 November, 2024Verified purchase
Doesnt work
Made my teeth way more sensitive! And didn’t help whiten teeth
1 reply from Made by Dentists Team team - 10 months ago
Hi ALN, I am sorry to hear about your experience with our Sensitive + Whitening Toothpaste. I would love to help find out what could have caused this. Please contact me at info@madebydentists.com and I will help you personally - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
19 November, 2024
originally posted on https://www.madebydentists.com/
So good
Love these results are really good for my sensitive teeth
2 out of 5 stars
Thumbs down graphic, would not recommend
13 November, 2024Verified purchase
effective, but flavor is almost unbearably bitter
I don’t know if it’s just me, but this toothpaste tastes horrible. I know it’s for sensitive teeth—which I have—but I can’t get past how bad the taste it. It’s not minty, it’s very bitter and doesn’t leave my mouth feeling fresh at all. I think it works for its intended purpose, but if you care about flavor at all, I wouldn’t recommend it.
1 reply from Made by Dentists Team team - 1 year ago
Hi chkluh, I am so sorry to hear about your experience with our toothpaste taste. I would love to help answer any questions if you reach out to me at info@madebydentsts.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2024Verified purchase
Not a fan
I do not recommend this toothpaste
1 reply from Made by Dentists Team team - 1 year ago
Hi Cc45, I am so sorry to hear about your experience with our toothpaste. I would love to help answer any questions if you reach out to me at info@madebydentsts.com - All the Best, Lisa Creaven, Co-Founder Made By Dentists
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2024Verified purchase
Love it
Love how it cleans my teeth and tastes pleasant
1 reply from Made by Dentists Team team - 1 year ago
Thank you, I love that you are loving our Sensitive + Whitening toothpaste and that you really feel the difference in the health of your teeth, this makes my day as a dentist to hear this. I appreciate you taking the time to share your experience. - All the Best, Lisa Creaven, Co-Founder Made By Dentists