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Tom’s of Maine Whiten+ Deep Clean Whitening Toothpaste with Fluoride - Peppermint - 4.0oz
$5.99 ($1.50/ounce)
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About this item
Highlights
- What's Inside: Includes one (1) 4.0 oz tube of Tom’s of Maine Whiten Plus Deep Clean Natural Whitening Toothpaste with Fluoride, Peppermint
- Removes Stains: After 2 weeks of twice daily use, this whitening toothpaste removes up to 95% of surface stains to help with a whiter, brighter smile
- Enamel Safe Whitening Toothpaste: This natural whitening toothpaste safely whitens teeth without causing sensitivity
- Clinically Proven Whitening: Whitens teeth using plant-based cleansers and naturally derived micro-polishers that remove and prevent new stains
- Natural Oral Care: Tom’s of Maine Whiten Plus Deep Clean is not tested on animals and is made with no peroxide, artificial flavors, SLS, or dyes
Description
Discover a whiter smile with Tom’s of Maine Whiten Plus Deep Clean Whitening Toothpaste. This enamel safe whitening toothpaste helps whiten without causing sensitivity and removes up to 95% of surface stains*. Tom’s of Maine Whiten Plus Deep Clean Fluoride Toothpaste doubles as an anticavity toothpaste and is clinically shown to prevent stains. This minty vegan toothpaste is formulated with plant-based cleansers and naturally derived micro-polishers and contains no peroxide, SLS, artificial flavors, or artificial dyes and is not tested on animals.
*after 2 weeks of twice daily use
*after 2 weeks of twice daily use
Suggested Age: 6 Years and Up
Health Facts: Dye-Free, Vegan, Contains Fluoride, Artificial Color-Free, Artificial Preservative-Free, Artificial Fragrance-Free, Contains Naturally Derived Ingredients
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Cruelty-Free, Contains Recycled Content, Recyclable, Not Tested on Animals
Package Quantity: 1
Net weight: 4 Ounces
Features: Kosher, Tartar Control, Halal Certified
TCIN: 92366052
UPC: 827854019336
Item Number (DPCI): 049-09-0192
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride (0.15 w/v fluoride ion)(0.24%).
Purpose
Anticavity..Adults and Children 12 Years of Age and Older:
Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.Children 2 to 6 Years:
Use only a pea-sized amount and supervise child's brushing and rinsing (to minimize swallowing).Children Under 2 Years:
Ask a dentist or physician.Inactive ingredients
water, sorbitol, hydrated silica, glycerin, xylitol, lauryl glucoside, natural flavor**, disodium cocoyl glutamate, xanthan gum, tetrasodium pyrophosphate, benzyl alcohol, rebaudioside a, potassium hydroxide, ** peppermint oil and other natural flavor
Question or comments?
1-800-FOR-TOMSShipping details
Estimated ship dimensions: 1.54 inches length x 2.17 inches width x 6.37 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product gluten free
submitted by L Cat - 6 months ago
A: Hello there, our Whiten + Deep Clean Peppermint Toothpaste is gluten-free, along with all of our products.
submitted byTom's of Maine Consumer Affairs - 6 months agoBrand expert
Q: Is this the same or similar to the formerly named "Luminous White" version of Tom's toothpaste? I can't find it anymore
submitted by TheMomvivalist - 8 months ago
A: Hi there! Thank you for the question. We wanted to confirm for you that we no longer produce our Luminous White Toothpaste; we apologize for the inconvenience and can assure you that we will let our Business Development Team know that you would like to see it return. And, in the meantime, while our Whiten+ Deep Clean Peppermint Toothpaste is a different formula and paste, we can absolutely recommend it as an effective alternative to our Luminous White Toothpaste.
submitted byTom's of Maine Consumer Affairs - 8 months agoBrand expert
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Guests are saying
This toothpaste has garnered positive feedback for its effective whitening and deep cleaning properties, leaving guests with a fresh and clean mouth feel. Many appreciate its natural ingredients and mild peppermint flavor, which is not overpowering. While some guests noted that the whitening effects may take time to become noticeable, the overall satisfaction with the product's performance and commitment to natural ingredients makes it a recommended choice for daily oral care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 323 reviews
effectiveness: 4.29 out of 5
quality: 4.29 out of 5
value: 4.43 out of 5
71% would recommend
7 recommendations
4 out of 5 stars
25 November, 2025
originally posted on Home Tester Club

Icy Fresh
[This review was collected as part of a promotion.] This product left my mouth feeling icy fresh, minty and with the freshest breath on the block. I would prefer a slightly less spicy flavor as this was very overpowering.
5 out of 5 stars
25 November, 2025
originally posted on Home Tester Club

Toothpaste
[This review was collected as part of a promotion.] Really like this toothpaste. It’s fresh and gives an all around clean feel. I typically use brand brand but this tooth paste seems like it’s slightly better and I can definitely see a difference in my teeth, they appear lighter.
5 out of 5 stars
24 November, 2025
originally posted on Home Tester Club

Clean Feel & Real Whitening
[This review was collected as part of a promotion.] I’ve been using this toothpaste for a couple of weeks now, and I’m impressed. It has a fresh, minty taste, and the texture feels smooth. There is no gritty feeling like some whitening toothpastes. This leaves my teeth feeling clean, and I have noticed a difference in brightness after consistent use. I like that it’s made with more natural ingredients but still includes fluoride for cavity protection.
5 out of 5 stars
24 November, 2025
originally posted on Home Tester Club

Was surprised by the good taste and text
[This review was collected as part of a promotion.] I received this product complimentary in exchange for my honest opinion and review. I was pleasantly surprised by this toothpaste. It left your mouth and breath feeling good, clean, and fresh. There was no gritty texture, rather it was nice and smooth. Overall we really liked this toothpaste and could see myself purchasing it in the future.
5 out of 5 stars
24 November, 2025
originally posted on Home Tester Club

Fresh you can Feel
[This review was collected as part of a promotion.] I am slowly integrating vegan style items in my home. Any little change that we can make, to better our lives. Who would have imagined that toothpaste had vegan options?! Its natural ingredients still deliver a fresh and clean feeling. I did not notice a huge change in color, but the freshness I felt is worth it.
4 out of 5 stars
24 November, 2025
originally posted on Home Tester Club

Good!
[This review was collected as part of a promotion.] The toothpaste creates little foam. After using it, the cooling sensation in my mouth lasts for a while. I quite like it!!!!!
5 out of 5 stars
23 November, 2025
originally posted on Home Tester Club

Great toothpaste!
[This review was collected as part of a promotion.] Overall, I am so impressed with this product. I was initially weary of it working well due to it being a natural product, but it works great! My teeth looked brighter and whiter after using this for two weeks. It also leaves me with a fresh feeling every time I use it! I also love that it is a natural product, but it still has fluoride. Would definitely buy again!
4 out of 5 stars
23 November, 2025
originally posted on Home Tester Club

Very nice
[This review was collected as part of a promotion.] The toothpaste keeps my breath feeling fresh and great. The taste is good and very minty. It helps with whitening and and cleaning teeth.
5 out of 5 stars
22 November, 2025
originally posted on Home Tester Club

Leaves a clean feeling
[This review was collected as part of a promotion.] I have used Tom's Toothpaste for the past three weeks. I enjoy the Pepperminty taste of it, and how it leaves my teeth feeling clean and fresh. I feel that with Tom's Toothpaste and my electric toothpaste my teeth are cleaner and whiter. Bonus points that Tom's of Maine is a certified B Corp.
5 out of 5 stars
22 November, 2025
originally posted on Home Tester Club

Great Toothpaste
[This review was collected as part of a promotion.] The Tom's toothpaste is a high-quality whitening toothpaste with fluoride. I enjoy using it day and night and it leaves my mouth feeling clean and refreshed. The peppermint is a nice flavor and the toothpaste texture is great. I enjoy having the fluoride for extra enamel protection.
5 out of 5 stars
22 November, 2025
originally posted on Home Tester Club

Clean teeth & fresh breath
[This review was collected as part of a promotion.] Tom’s of Maine Whiten Plus Deep Clean Whitening Toothpaste with Fluoride made my teeth feel very clean. It also kept my breath super fresh. The whitening was an added bonus. I appreciate that this has added fluoride so my teeth can stay strong and cavity free.
5 out of 5 stars
21 November, 2025
originally posted on Home Tester Club

Great Option
[This review was collected as part of a promotion.] This toothpaste works exactly as promised. It cleans well, whitens steadily with regular use, and leaves my mouth feeling fresh. I appreciate the fluoride and the simple formula. A reliable choice I plan to keep using.
5 out of 5 stars
21 November, 2025
originally posted on Home Tester Club

Excellent Dental Product!
[This review was collected as part of a promotion.] Tom’s of Maine Whiten Plus Deep Clean Whitening Toothpaste with Fluoride is an excellent dental product. The toothpaste tastes great and works well. I noticed a distinct difference in the whiteness of my teeth after using this toothpaste for a couple weeks.
5 out of 5 stars
21 November, 2025
originally posted on Home Tester Club

Works well!
[This review was collected as part of a promotion.] This toothpaste is effective at keeping teeth white and has great taste. I really appreciate the non-toxic ingredients, especially the peppermint oil! It leaves my mouth feeling fresh.
5 out of 5 stars
21 November, 2025
originally posted on Home Tester Club

Yummy clean
[This review was collected as part of a promotion.] This toothpaste tastes minty fresh and makes my mouth feel extremely clean. Love how nicely it foams up. I have sensitive teeth and this toothpaste gives me no issues at all. I will be purchasing this when I run out!!
5 out of 5 stars
21 November, 2025
originally posted on Home Tester Club

Great vegan toothpaste
[This review was collected as part of a promotion.] For some reason, I've always been hesitant to try a more natural toothpaste as I've been a diehard Crest or Colgate girl, but I was really impressed with this one from Tom's of Maine! It has a pleasant taste (but don't eat it ;) ) and I can tell my teeth are getting whiter. The fact there is no peroxide in it is great! I'm super pleased with this toothpaste.
4 out of 5 stars
21 November, 2025
originally posted on Home Tester Club

Great Natural Option!
[This review was collected as part of a promotion.] This was my first time trying Tom’s of Maine toothpaste, and I was pleasantly surprised. It foams easily and leaves my mouth feeling clean. I appreciate that it’s made without artificial dyes or flavors, and it still includes fluoride for cavity protection. One of the biggest wins for me is that it didn’t irritate my sensitive tooth—something I normally struggle with due to an exposed root. Typically, I have to stick to sensitivity-specific toothpastes, but this one kept everything comfortable. And while I didn’t notice any whitening results, I did feel it helped prevent new surface stains from forming. My only drawback is the flavor. The mint is intense, and it leaves a lingering aftertaste that reminds me of artificial sweetener—it’s gross. Overall, it’s a great toothpaste with solid ingredients and performance, especially for those looking for a cleaner formula with fluoride—just be prepared for a strong mint finish!
5 out of 5 stars
21 November, 2025
originally posted on Home Tester Club

Excellent All-Around Toothpaste
[This review was collected as part of a promotion.] Tom's of Maine Whiten Plus Deep Clean Whitening Toothpaste with Fluoride is an excellent toothpaste. I received the peppermint version and was pleased by the flavor--it was not overpowering nor was it too subtle. I did not experience a dry mouth sensation/lingering aftertaste after using this product, which was the highlight of this toothpaste for me. I definitely will be purchasing this product again and highly recommend it.
5 out of 5 stars
20 November, 2025
originally posted on Home Tester Club

Great cruelty-free toothpaste
[This review was collected as part of a promotion.] I have been trying to find a cruelty-free toothpaste that I like and this toothpaste is the winner! The texture is slightly different than other toothpastes I've used and the taste takes some time to get used to, but I am now acclimated and a fan! Definitely a good option if you are searching for a cruelty-free toothpaste.
5 out of 5 stars
20 November, 2025
originally posted on Home Tester Club

A great toothpaste
[This review was collected as part of a promotion.] I ended up really liking the feel and results of this toothpaste. This is the first vegan toothpaste I’ve tried and it really did feel different. Other toothpastes tend to be overpoweringly flavored. This was more mild and left my mouth feeling refreshed and clean.