Has the highest level of Crest Pro-Health's whitening ingredient to remove surface stains* *vs. Crest Pro-Health Clean Mint Toothpaste
Healthier gums by fighting plaque and gingivitis
Stronger teeth by strengthening enamel
8 advanced benefits in 1 toothpaste
From the inventors of Patented Stannous Fluoride
Description
Try Crest Pro-Health Whitening Toothpaste for protection against areas dentists check most + the highest level of Crest Pro-Health's whitening ingredient to remove surface stains*. With patented stannous fluoride technology, Crest Pro-Health Whitening Power promotes whole mouth health by providing 8 advanced benefits in 1: protection against cavities, gingivitis, acid erosion, plaque, tooth sensitivity and tartar + whitening and breath freshness. *vs. Crest Pro-Health Clean Mint Toothpaste acid erosion effects: acids in everyday food can soften and thin enamel, leaving teeth less white, weaker and sensitive.
Suggested Age: 12 Years and Up
Health Facts: Contains Fluoride
Product Warning: Not for children under the age of 12, no warning applicable
Product Form: Gel
Primary Active Ingredient: Stannous Fluoride
Package Quantity: 2
Industry or Government Certifications: ADA Seal of Acceptance
Features: Whitening
TCIN: 13966293
UPC: 030772058848
Item Number (DPCI): 049-09-0775
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Uses aids in the prevention of cavities helps prevent gingivitis helps interfere with the harmful effects of plaque associated with gingivitis helps control plaque bacteria that contribute to the development of gingivitis builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact
Directions
Directions adults and children 12 yrs. & older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. do not swallow children under 12 yrs.: ask a dentist
Other information
Other information products containing stannous fluoride may produce surface staining of the teeth adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist this Crest is specially formulated to help prevent staining see your dentist regularly
Estimated ship dimensions: 7.08 inches length x 3.3 inches width x 1.49 inches height
Estimated ship weight: 0.61 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Hi Mandie, the Crest Pro-Health Whitening is a Blue gel that provides a smooth, foamy formula. If you have more questions, please contact us at 1 (800) 566-7252.
submitted byCrest - 2 months ago
Brand expert
Q: Is the toothpaste white or blue?
submitted by M3 - 1 year ago
A: This is a blue toothpaste.
submitted byCrest - 1 year ago
Brand expert
Q: This is not using charcoal, right?
submitted by Derek - 2 years ago
A: No, it is not. You can view the ingredients under "label info" in the listing for more details.
This toothpaste has garnered mixed feedback from guests, with many praising its effectiveness in cleaning and freshening breath, while others express disappointment over recent flavor changes and consistency issues. Guests appreciate the mint flavor and the whitening benefits, but some have experienced staining and irritation. Overall, it remains a popular choice for maintaining oral health, though guests are seeking alternatives due to the formula changes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6
4.6 out of 5 stars
513 star ratings
4.6 out of 5 stars with 513 reviews
effectiveness
4.3 out of 5
effectiveness: 4.28 out of 5
quality
4.3 out of 5
quality: 4.26 out of 5
value
4.2 out of 5
value: 4.23 out of 5
74% would recommend
50 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 September, 2026Verified purchase
(no review title)
the only toothpaste im using
Faith
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 July, 2026Verified purchase
Not for me
I typically love crest, but I find this toothpaste doesn’t break down as easily, clumping in some areas while brushing and is a bit harder to rinse out. I personally won’t be buying again.
1 reply from Crest team - 1 month ago
Hi Bri! Thanks for your loyalty and for choosing Crest. We are truly sorry about what happened with this purchase. Please know that our products undergo many quality checks to ensure they reach you in perfect condition, and we regret that, unfortunately, this wasn't the case for you. We want to offer you a solution and make this right! Please give us a call at your earliest convenience at 1-(800) 492-7378
Bri H
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
29 June, 2026Verified purchase
(no review title)
was good
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 June, 2026Verified purchase
Crest works
Love the toothpaste it’s my favorite
Polobear
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 February, 2026Verified purchase
(no review title)
I loved the mint flavor and it really did clean my whole mouth preventing bad breath, except I ended up with horrible staining on my teeth from the stannous fluoride. I went to the dentist and they were able to remove it, but they recommended I switch toothpaste.
1 reply from Crest team - 6 months ago
Hi, Tina. While we're glad that you enjoyed the cleaning power and mint flavor of our Crest Pro-Health Whitening Gel Toothpaste, we're sorry to hear that you experienced staining. It's important to note that current FDA regulations require that toothpastes containing stannous fluoride, like Crest Pro-Health, be labeled about their staining potential. However, we wouldn't expect this to occur since Crest Pro-Health Toothpaste is formulated with our Polyfluorite System™, which includes a high-cleaning silica and sodium hexametaphosphate, a unique whitening ingredient designed to remove and help prevent external stains. We're glad that your dentist was able to help, but we'd like to learn more about your experience and try to help you find the right Crest toothpaste for you. Please give us a call at (800) 492-7378.
Tina
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
19 December, 2025Verified purchase
(no review title)
Good product
Robin
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 November, 2025Verified purchase
(no review title)
Works great!
_llliiinnnaaa_
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 October, 2025Verified purchase
Fantastic for gum health, sensitive teeth, and whitening! Best stannous fluoride at this price.
I've been on a toothpaste journey for about a year. I've tried Hello brand, Sensodyne, Colgate, and target brands of various types of toothpaste. I previously used a potassium nitrate toothpaste (target brand is good and cheap but doesn't foam) but my dentist said my gum health needed some work. I tried Parodontax samples and it made my gums feel better but it's way more expensive. Target's stannous fluoride toothpaste is TRASH. Crest has 2 cheap stannous fluoride toothpastes, this one and the "clean mint" version. The major difference is the intensity of mint versus whitening. This one will whiten your teeth, but it is less minty. Clean mint does not whiten your teeth, but it is very strong mint. Since I've been using stannous fluoride toothpastes, I went from having quite a bit of "fours" and "fives" at the dentist to almost exclusively "ones" and "twos" (referring to the gum health checks). Plus, it actually helps my tooth sensitivity more than potassium nitrate toothpastes!! The only issue is that every once in a while, my gums get a bit irritated so I switch back to potassium nitrate for a couple of days until it heals, then back to stannous fluoride. Huge win especially at this price.
Target Team Member
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 July, 2025Verified purchase
Crest toothpaste is awesome
Love how it makes my teeth shine and at a great price
Craiggers
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 May, 2025Verified purchase
Better to buy 2.
Great taste and my teeth feel clean.
Johnboy
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
19 April, 2025Verified purchase
Good toothpaste
Good toothpaste, not pastry or strange tasting.
Maggie
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
29 March, 2025Verified purchase
Only If You're Desperate
Bought this as a reccommendation from my dentist. This claims to whiten, my teeth had stains. I brush 2x a day. Got a cavity, never had a cavity in my life! Had to get a filling. Only get this if you’re desperate and have no other option.
1 reply from Crest team - 1 year ago
We're sorry the Crest Pro-Health Whitening Gel Toothpaste didn't provide the results you expected. We typically recommend reaching out to your dentist, so we're happy you did just that. So we can learn more about your experience and help further, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
Neen
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
25 January, 2025Verified purchase
Consistent
Great toothpaste and consistency.
BMW504
effectiveness
4.0 out of 5
effectiveness: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
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3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
20 January, 2025Verified purchase
Open Box
My box was open,and torn slightly. The silver wrap was in place
1 reply from Crest team - 2 years ago
This is not the experience we want you to have. We want all our products to be in perfect shape with no tears. We're sorry to hear your box was torn for the Crest Pro-Health Whitening Gel Toothpaste. We go through many quality checks through the manufacturing process to ensure everything on the packaging and products are what they should be. Being the foil seal was intact it is perfectly safe to use. We're happy to share this with our team. Please call us at (800) 492-7378 so we can get additional information and assist you with any questions you may have.
BADladyfromharlemnyc
effectiveness
2.0 out of 5
effectiveness: 2 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
1 out of 5 stars
15 December, 2024
originally posted on crest.com
Disappointed
I have used this for years, however the last year or so I have noticed it is not the same. A different taste and colour. Boo! Have to try a different brand Iguess
1 reply from Customer Care team - 2 years ago
We're sorry to hear this. If you ever have questions or would like to share more with our team, please give us a call at (800) 492-7378.
Woods
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2 out of 5 stars
24 September, 2024
originally posted on crest.com
Used to be good
This used to be my favorite toothpaste and the only one I would buy but the flavor changed and now I don’t like it anymore. Guess I’ll have to find a new toothpaste.
1 reply from Customer Care team - 2 years ago
We're sad to hear you're no longer enjoying this toothpaste. Your thoughts mean a great deal to us, so we'll be sure to let our team know you'd like to see the previous version return. If you'd like to share more with us, you can give us a call at (800) 492-7378.
Flyingkitten22
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 June, 2024Verified purchase
Never using another toothpaste again
I switched to Crest ProHealth many years ago when I noticed that another brand I was using, didn’t prevent plaque. I’ll be honest, I rarely floss. I hate it. I see my dentist routinely and they always say “wow, you have clean teeth. I have nothing to scrape” or there is so little they had to really search for it. This toothpaste and the other prohealth line from Crest, are the best. I will never leave this brand because it’s done amazing for my teeth.
Jaymes
quality
5.0 out of 5
quality: 5 out of 5
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
17 April, 2024
originally posted on crest.com
Love the gel
I love the gel and light mint flavor. I have sensitivity to strong mint flavors
Penny
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 April, 2024Verified purchase
Good
Good product and at a good price
Happy
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
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1 out of 5 stars
31 March, 2024
originally posted on crest.com
Not Happy!
We’ve been using this toothpaste for years. Bought it recently and the formula changed! E we can’t stand it now! Sad we have to search for a new toothpaste. Not happy with Crest for this change.
1 reply from Customer Care team - 2 years ago
We're so sorry to hear you're not a fan of the new formula of our Pro-Health Whitening Gel toothpaste, and would like to help. We recently added amino acid technology to help release the power of stannous fluoride. So that we can help you find a new favorite toothpaste, please give us a call at (800) 492-7378.