Ultra hydrating formula for dry, damaged and brittle hair
Cocoa butter moisturizes, smooths frizz and softens
Argan and pumpkin oils replenish moisture and boost shine
Free of parabens, sulfates, petroleum, mineral oil and formaldehyde
Vegan and certified cruelty-free
Packaging contains 35% recycled content
Description
This ultra hydrating formula provides lasting moisture, leaving hair soft, manageable and ready to rock. Cocoa butter moisturizes, smooths frizz and softens. Argan and pumpkin oils replenish moisture, boost shine and minimize frizzies. Gentle enough for daily use.
Free of parabens, sulfates, petroleum, mineral oil, and formaldehyde. Vegan and certified cruelty-free.
Scent: Almond
Hair Type: All Hair Types, Dry
Health Facts: Formaldehyde-Free, Vegan, Petroleum-Free, Sulfate-Free, Contains Argan Oil, Contains Acai, Mineral Oil-Free, Paraben-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free, Recyclable, Not Tested on Animals, Plant-Based
Recommended Use: Daily
Beauty Purpose: Basic Conditioning, Moisturizing
Features: PH-Balanced
TCIN: 81037303
UPC: 813424022783
Item Number (DPCI): 063-00-5253
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 2.7 inches length x 8.2 inches width x 1.8 inches height
Estimated ship weight: 0.5732 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: is this fragrance free? I don't see it listed in the ingredients on the website
submitted by Steffi - 9 months ago
A: Hi there! No, this item is not fragrance free. If you are sensitive to fragrance, we recommend performing a patch test prior to use or proceeding with caution if this is a concern. I hope this helps!
submitted byBrand Expert - 8 months ago
Q: Is this gluten free?
submitted by ingredientsmatter - 5 years ago
A: The Ultra Hydrating Conditioner is naturally free of gluten, however it is not certified gluten-free, so we do recommend performing a patch test prior to use or proceeding with caution if this is a concern.
This conditioner has garnered mixed feedback from guests, particularly due to a recent formula change that many feel has diminished its effectiveness. While some guests appreciate its pleasant scent and moisturizing properties, others report that it leaves hair feeling dry and tangled. The product is praised for its ability to hydrate and detangle curly hair, but the new formula has led to disappointment among long-time users. Guests recommend it for those seeking a clean, hydrating option, but caution about the recent changes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0
4 out of 5 stars
164 star ratings
4.0 out of 5 stars with 164 reviews
effectiveness
2.8 out of 5
effectiveness: 2.76 out of 5
quality
2.9 out of 5
quality: 2.88 out of 5
value
3.0 out of 5
value: 3 out of 5
43% would recommend
16 recommendations
1 out of 5 stars
21 August, 2026
originally posted on https://acure.com/
changed formula and now it sucks
this conditioner was my jam! hard to find something nontoxic that works great when you have super curly wild hair but this was the best! then it changed and now it's watery and doesn't detangle or moisturize. i'm heartbroken!
sarah
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5 out of 5 stars
3 August, 2026
Yes I will buy again
[This review was collected as part of a promotion.] Great for dry hair! Love the smell
Cindy
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1 out of 5 stars
3 August, 2026
originally posted on https://acure.com/
I used this conditioner , it has changed!!
The formula obviously changed with the new packaging . It leaves my hair dry and brittle.
Sue
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1 out of 5 stars
30 July, 2026
Formula Change?
[This review was collected as part of a promotion.] This was my favorite product. Now, you put it on and it just vanishes. No need to rinse, and there is no residual feel after and I feel I have to reapply. I felt it used to help with tangles, but now it does not.
Kristy
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1 out of 5 stars
28 July, 2026
Most useless hair conditioner I have ever tried
[This review was collected as part of a promotion.] It did not provide any moisture to my hair. No matter how much I put it in my hair, it felt like nothing and of course no results at all.
March
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1 out of 5 stars
26 July, 2026
originally posted on https://acure.com/
doesn't detangle anymore
I used to love the ultra hydrating conditioner with the yellow label, when the label turned green blue the product formula must have changed too, it doesn't detangler my hair anymore
CJWB
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1 out of 5 stars
22 July, 2026
Not hydrating at all
[This review was collected as part of a promotion.] This is truly the worst conditioner I used. I have bleached hair, so they are somewhat dry. After this conditioner, my hair did not get any softer and in fact I was unable to comb my hair at all. Hair felt so dry and tangled. This conditioner doesn't condition anything.
Marta
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1 out of 5 stars
3 July, 2026
originally posted on https://acure.com/
Changed formula
I was using this a few years when the container was yellow and white,would stock up on it when it was on sale,then my last stock i bought 6 of them when they changed the container to the blue color.well not only did they change the container color they changed the formula! Terrible now,just like another reviewer said,makes my hair stiff and dry,horrible! Waste of money!
Pat
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1 out of 5 stars
16 June, 2026
originally posted on https://acure.com/
Formula change is terrible
Reviews about this keep being deleted. Why? The new formula is awful. This has been my holy grail product for 10 years but the new formula is totally unusable. I had to give up after three washes. My hair was left sticky and terribly tangled.
Nicole
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5 out of 5 stars
5 June, 2026
Great product
[This review was collected as part of a promotion.] I like the results of this conditioner, it smooths my dry hair and smells good too!
Laura
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
3 June, 2026Verified purchase
Not good
They changed the formula and it’s absolutely awful now. I couldn’t even brush through my hair after using tons of conditioner. It was so knotted. Do not recommend anymore unfortunately. It used to be great.
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
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1 out of 5 stars
21 May, 2026
originally posted on https://acure.com/
The formula changed
The formula changed! It does not feel the same after the company changed their "look". Please go back to the same formula.
Educator
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2 out of 5 stars
18 May, 2026
originally posted on https://acure.com/
Been buying for years and I USED to love it
Honestly this product combined with the shampoo was amazing, it had the best slip for my hair and it made it super moisturized and smooth….. well when they changed the packaging for the brand they changed the formula and it's horrible now. I will not be buying again. Hopefully they can get back to basics. Why "fix" what's not broken
Bree
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3 out of 5 stars
8 May, 2026
originally posted on https://acure.com/
Not for nut allergies!!
Just a warning the scent is a very strong almond smell! Fine for me but avoid with a nut allergy. I wouldn't describe as ultra hydrating. I will finish this but not buy again. Its just fine.
Jaz
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5 out of 5 stars
7 May, 2026
My curly hair loves this!
[This review was collected as part of a promotion.] I decided to purchase this based on reviews. My curly hair has loved the hydration from this conditioner! I would definitely purchase this again!
Pamela
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1 out of 5 stars
5 May, 2026Verified purchase
(no review title)
Used to love this but sadly they changed the formula and it does not work well anymore. Really too bad. Smells so nice
oka
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1 out of 5 stars
2 May, 2026
originally posted on https://acure.com/
Dear god what happened
Been using this conditioner for years. Just used my first bottle of the new packaging and it is NOT the same formula. I could tell before I even finished running it through my hair in the shower. I might as well have not used any conditioner, it had the hydrating properties of pure water. This used to be the only acure conditioner worth using. Frantically looking for a new conditioner now.
E
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1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
18 April, 2026Verified purchase
Smells absolutely vile
This stuff smells like a combination of a landfill on a hot summer day and the inside of a ten-year-old sneaker worn daily by someone with toenail fungus. Just disgusting. And that's just the beginning. I had to use practically a quarter of the tube of shampoo to work up a lather, and just as much conditioner to coat all my hair. I then tried to pull a wide-toothed comb through it, as I always do, before rinsing. My hair was such a knotted mess that I ripped out a handful. My poor hair was dry and crispy--while still soaking wet in the shower! I don't know where to begin with these Acure products...they're simply the worst hair-care products I've ever used. I returned them immediately.
Squeakalicious
effectiveness
1.0 out of 5
effectiveness: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
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5 out of 5 stars
16 April, 2026
originally posted on https://acure.com/
Hydrates my dry hair
Love this leave-in conditioner! It hydrates my hair without weighing it down and leaves it feeling soft, smooth, and manageable. It's perfect for daily use, and I've noticed less frizz and easier detangling since I started using it. Plus, the clean ingredients are a big bonus for me. Definitely a staple in my routine now.
Crystal
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4 out of 5 stars
15 April, 2026
originally posted on https://acure.com/
Moisturizing!
I've been using this product for a while now and it's made a noticeable difference in how my hair looks and feels, especially when it's dry or damaged, the formula is rich and creamy but doesn't feel heavy, and it makes detangling so much easier without leaving any residue behind, my hair feels instantly softer and smoother after rinsing and over time it looks healthier with more shine, the argan oil and pumpkin seed oil really help nourish my ends and reduce that dry, brittle feeling, and I've also noticed my hair is much more manageable when styling with less frizz overall, it gives that silky finish without weighing everything down which is exactly what I look for in a conditioner, overall it's a great option if your hair needs moisture, softness, and a little extra strength without feeling greasy or overdone
