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Acure Ultra Hydrating Shampoo - 8 fl oz
$9.99 ($1.25/fluid ounce)
In Stock
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At a glance
Sponsored
About this item
Highlights
- Ultra hydrating formula for dry, damaged and brittle hair
- Sulfate free formula gently cleanses and removes impurities without stripping
- Argan and pumpkin oils replenish moisture, soften and boost shine
- Free of parabens, sulfates, petroleum, mineral oil and formaldehyde
- Vegan and certified cruelty-free
- Packaging contains 35% recycled content
Description
This ultra hydrating formula provides lasting moisture, leaving hair soft, manageable and ready to rock. Sulfate free formula gently cleanses and removes impurities. Argan and pumpkin oils replenish moisture, boost shine and minimize frizzies. Gentle enough for daily use.
Free of parabens, sulfates, petroleum, mineral oil, and formaldehyde. Vegan and certified cruelty-free.
Free of parabens, sulfates, petroleum, mineral oil, and formaldehyde. Vegan and certified cruelty-free.
Scent: Almond
Hair Type: All Hair Types
Health Facts: Formaldehyde-Free, Vegan, Petroleum-Free, Sulfate-Free, Contains Argan Oil, Contains Acai, Mineral Oil-Free, Contains Aloe, Paraben-Free
Product Form: Gel
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily
Beauty Purpose: Moisturizing, Basic Cleansing
Net weight: 8 fl oz (US)
Features: PH-Balanced
TCIN: 81037308
UPC: 813424022776
Item Number (DPCI): 063-00-8066
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (eau), sodium lauroyl methyl isethionate, cocamidopropyl betaine, glycerin, aloe barbadensis leaf juice*, argania spinosa kernel oil*, cucurbita pepo (pumpkin) seed oil, rubus fruticosus (blackberry) fruit extract*, chamomilla recutita (matricaria) flower extract*, euterpe oleracea fruit extract*, rosa canina fruit extract*, calendula officinalis flower extract*, aspalathus linearis leaf extract, punica granatum extract*, cinnamomum cassia bark extract, prunus amygdalus dulcis (sweet almond) seed extract, levulinic acid, sodium levulinate, guar hydroxypropyltrimonium chloride, benzaldehyde, cocoglucosides hydroxypropyltrimonium chloride, sodium cocoyl glutamate, sodium methyl cocoyl taurate, betaine, potassium sorbate, sodium benzoate, citric acid, sodium hydroxide. *certified organic ingredient.
Shipping details
Estimated ship dimensions: 8.42 inches length x 3.18 inches width x 1.88 inches height
Estimated ship weight: 0.562 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this shampoo and conditioner contain any protein?
submitted by Key - 7 months ago
A: Hello! No, there is no protein is Acures haircare.
submitted byTarget Brand Expert - 3 months ago
Q: Why does it not say "phthalate free"? Is it? I don't see phthalates or fragrance/parfum (phthalates) in the ingredients.
submitted by LH - 8 months ago
A: Hello! You are correct, Acure products are Phthalate-free. They are free from various harmful substances, including parabens, sulfates, mineral oils, and formaldehyde.
submitted byTarget Brand Expert - 3 months ago
Q: Does this shampoo and conditioner have silicone products in it? I hope not!!
submitted by Deb - 2 years ago
A: Hi Deb, Thank you for reaching out to ACURE! We do not use silicone in any of our formulas. Sincerely, Tammy
submitted byACURE - 2 years agoBrand expert
Q: Is this safe for color treated hair?
submitted by Tgirl - 3 years ago
A: The Ultra Hydrating Shampoo is color safe and free of sulfates and other harsh cleansing agents.
submitted byACURE - 3 years agoBrand expert
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Guests are saying
This shampoo has garnered positive feedback for its ability to hydrate and nourish various hair types, particularly for those struggling with dryness and breakage. Guests appreciate its clean ingredients and pleasant scent, noting significant improvements in hair texture and manageability. Many have experienced longer intervals between washes without greasiness, making it a favorite for those seeking a natural hair care solution. However, some guests have reported issues with dryness or irritation, suggesting it may not suit everyone.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 161 reviews
effectiveness: 4.62 out of 5
quality: 4.85 out of 5
value: 4.69 out of 5
82% would recommend
17 recommendations
5 out of 5 stars
10 October, 2025
Yeha
[This review was collected as part of a promotion.] It smelt good and felt great
5 out of 5 stars
25 July, 2025
originally posted on https://acure.com/

This saved my hair!
I've been struggling with significant hair loss and small periods of regrowth followed by excessive breakages and shedding when the weather gets warmer. It all started with using shampoos that had soap like cleansing agents, like soap nuts. Since then I have tried dozens and dozens of different shampoos. I have used hair oils and hair serums, yet I stayed trapped in this cycle. I tried the Vegamour hair products and my hair shattered like glass! Just the other day, I was going through some old files and found a note about not using protein in hair care products. I was able to finally get some better info about this online. I searched for natural protein-free shampoos and this was recommended. I wasn't planning to run out to the store right away so I looked in the back closet to see if there was any protein-free shampoos in the house. Like a miracle, this product was in the closet! It was bought my one of my housemates. I've been using it for just about 3 days and it has already transformed my hair. My hair feels so much better when washing it and the breakage has dramatically lessened so the point of not causing any visible impact and it seems it will stop or become truly insignificant within just a few more days. I was about ready to butcher my hair off once again but this saved me from getting to that point!
5 out of 5 stars
22 March, 2025
originally posted on http://acure.com

Works for type 4 hair
I have 4c hair and this shampoo did not strip my hair or make it feel dry. It is moisturizing and set me up to use my conditioner and leave-in by another brand
5 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2025Verified purchase
Love it
Love it, smells amazing and my hair feels great. Love that it’s organic and better for you and the environment.
5 out of 5 stars
Thumbs up graphic, would recommend
28 January, 2025Verified purchase
highly recommend this clean brand
Loving this line and clean product. The consistency is quite runny so if you’re not a fan of that then this might not be for you, but I’m really a fan!
5 out of 5 stars
3 January, 2025
originally posted on http://acure.com

Terrific for gentle, long-lasting cleansing
I have wavy hair that is prone to frizz in summer and static in winter. I have used this shampoo for a few weeks, and I quickly noticed how slowly my hair became greasy after washing. With all the other shampoos I've used over the years, my hair can make it three days between washes, and is noticeably greasy on day three. With the Acure hydrating shampoo, my hair stays effortlessly good for four days - maybe even longer, I haven't pushed it yet! I truly did not think a shampoo existed that could calibrate my hair so well that I could go four days between washes without needing any other product to manage grease. I love this shampoo and I will be swapping my conditioner next!
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2024
Love this line
A shampoo that doesn't make my hair fall out !!! Accure is a game changer for me. I have tried so many professional , store bought shampoo to avail... THANK YOU ACURE!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2024Verified purchase
Acure shampoo
The shampoo is made pretty clean.
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2024
So great!
I have tried so many different shampoos and conditioners that are geared for a more natural and holistic lifestyle and this is the only one I have found that has not only made my hair super soft, but it has left me with less breakage and lots more hydration!
5 out of 5 stars
30 June, 2024
originally posted on https://acure.com/

Moisturizing and cleansing!
I love this shampoo and matching conditioner! They really work amazing to clean hair and also to leave manageable and moisturized. I bleach my wavy hair and this has been a god send. I will continue to use. Please never stop making this effective clean product. 💛
5 out of 5 stars
Thumbs up graphic, would recommend
1 June, 2024Verified purchase
Love!!
Love this one! Works really well and not too strong of a smell
5 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2024
Great product
Finally! A shampoo that doesn't make my hair fall out in chunks! Raw sugar is the worst! Accure is def a game changer. No more chunks of hair coming out!
5 out of 5 stars
26 May, 2024
Love this!
[This review was collected as part of a promotion.] Love this product. It smells so good!!
5 out of 5 stars
24 May, 2024
Love it
[This review was collected as part of a promotion.] #sweepstakes My hair looks and feels great
5 out of 5 stars
3 May, 2024
originally posted on http://acure.com

Moisturizing and has helped hair health.
This is one of the most moisturizing shampoos I have ever used. I highly recommend.
1 out of 5 stars
17 April, 2024
originally posted on http://acure.com

Clean ingredients?
When are you going to get rid of sodium benzoate?
5 out of 5 stars
9 April, 2024
originally posted on http://acure.com

Game Changer for my hair!!
This product does exactly what it says it does... hydrates!! After using it the first time my hair was so shiny & soft, when continued to use it weekly my hair just kept getting better, I could defiantly tell my hair was moisturized when it wasn't static with clothes & the dry air!!
3 out of 5 stars
Thumbs down graphic, would not recommend
17 March, 2024Verified purchase
Not moisturizing
Nope this is not moisturizing for dry damaged hair. Just no look for something else this is maybe for already soft fine hair that just needs a little bit of more hydration
5 out of 5 stars
9 March, 2024
originally posted on http://acure.com

Quick Shipping!
I ordered Thursday afternoon, and was surprised to find it at my door first thing Saturday morning!! I use the juice cleanse super greens and I love it, especially the prices! But since it's winter and hair gets dryer going to give this a try. (My sister uses this and let's just say one look at her hair made me think maybe I should switch my shampoo and conditioner)
4 out of 5 stars
Thumbs up graphic, would recommend
7 March, 2024
Made my Hair Grow so Fast!!
At first I didn’t like this shampoo because I found it drying even for my hair type (straight hair that gets greasy after one was day). As I continued using this shampoo, I grew to love it. My hair quickly adjusted to this shampoo and it suddenly became less drying. The biggest difference I noticed was how fast it helped my hair grow! I dyed my hair two years ago and chopped it off a little below my shoulders. Within those 2 years, my hair didn’t make any progress in growth until I started using this product!