Acure Ultra Hydrating Shampoo - 8 fl oz
$9.99 ($1.25/fluid ounce)
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its pleasant scent and moisturizing properties, particularly for those with fine or curly hair. However, some guests have reported issues with dryness and tangling, especially after recent formula changes. Overall, it appears to work well for many hair types, providing hydration and manageability, but may not suit everyone, particularly those with thicker hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 185 reviews
effectiveness: 4.25 out of 5
quality: 4.56 out of 5
value: 4.31 out of 5
76% would recommend
21 recommendations
1 out of 5 stars
23 August, 2026
originally posted on https://acure.com/
I wanted to like it.
I was very excited about this clean shampoo and conditioner. However, I used it for the 1st time tonight, and it's the worst-smelling shampoo and conditioner I have ever used. I also purchased the Ultra Hydrating conditioner, and no hydration at all. I gave it 2 stars for effort. Wish it would have been better. Disappointed.
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2026Verified purchase
(no review title)
This smells so good!
5 out of 5 stars
4 August, 2026
I would buy again
[This review was collected as part of a promotion.] Loves smell and results on hair!
1 out of 5 stars
28 July, 2026
Makes hair like straw
[This review was collected as part of a promotion.] I felt like it stripped all my hair oils. It tangled my hair so bad. Threw it away.
1 out of 5 stars
22 July, 2026
Huge waste of money
[This review was collected as part of a promotion.] My hair felt like all the moisture was stripped from it after using this shampoo. It got all tangled and clumped.
5 out of 5 stars
18 June, 2026
I am now a customer for life!
[This review was collected as part of a promotion.] When I tell you that I have tried every shampoo and conditioner to prevent my frizzy hair and nothing worked until this!!!! After the first use it worked for my gray, wavy and frizzy hair by smoothing it somehow. I am highly impressed. I am a customer for life now!!
5 out of 5 stars
9 June, 2026
Great Product
[This review was collected as part of a promotion.] We love this product my husband and I use it everyday
2 out of 5 stars
Thumbs down graphic, would not recommend
24 May, 2026Verified purchase
Wouldn't Recommend for Thick Hair
I have used only this shampoo and the conidtioner for 2 years. I had heard good things about it for people with fine hair, but my hair is thick/wavy and this shampoo (along with the conditioner) would always leave my hair very dry. Would not recommend if your hair type is thick. 2 years is enough to test a product, and this one did not work well for me.
2 out of 5 stars
26 April, 2026
originally posted on https://acure.com/
Hate the new formula
I used to love this product until they recently changed the formula. It is now impossible to get into your hair as it does not suds up. It also takes 3 times more product as a result. Please change back to your previous formula!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 April, 2026Verified purchase
Smells HORRIBLE!!
This stuff smells like a combination of a landfill on a hot summer day and the inside of a ten-year-old sneaker worn daily by someone with toenail fungus. Just disgusting. And that's just the beginning. I had to use practically a quarter of the tube of shampoo to work up a lather, and just as much conditioner to coat all my hair. I then tried to pull a wide-toothed comb through it, as I always do, before rinsing. My hair was such a knotted mess that I ripped out a handful. My poor hair was dry and crispy--while still soaking wet in the shower! I don't know where to begin with these Acure products...they're simply the worst hair-care products I've ever used. I returned them immediately.
5 out of 5 stars
10 April, 2026
I came back to repurchase.
[This review was collected as part of a promotion.] I really like this shampoo. It's clean, affordable, and smells great. I like that it provides moisture to my hair that has a strong tendency for dryness.
3 out of 5 stars
7 April, 2026
originally posted on https://acure.com/
Every Change Makes It WORSE
I've been using this product for years. It's been a rocky road though. I loved the original formula, thick and luxurious sudsy texture. Then they changed it, it was thin and runny. I asked why, propaganda response. When they changed the packaging recently, they changed the formula again! It's back to being thick again, but something is off. It doesn't suds up anymore - unless I use 3 times my normal amount. I wish they'd just leave it alone.
5 out of 5 stars
28 March, 2026
originally posted on https://acure.com/
My Favourite Shampoo
This has quickly become my go to Shampoo + Conditioner combo. I love the price point, scent, and that Acure is vegan + cruelty free. I have thick hair that gets frizzy quickly and I find that this shampoo hydrates my hair and I always wake up with great hair after using. I use this along with the bonding leave-in conditioner spray as well as the ultra hydrating conditioner and I have been delighted by the results. I love Acure and always recommend their hair products to my friends!
5 out of 5 stars
11 February, 2026
Love it. Perfect for dry winter hair.
[This review was collected as part of a promotion.] I love all the acure products that I've tried. I only wish they came in larger refill packages because I feel bad using so many small plastic containers that aren't recyclable.
4 out of 5 stars
1 February, 2026
Works ok.
[This review was collected as part of a promotion.] Works OK, but with the conditioner not working nearly as well. THis doesn't help that much.
5 out of 5 stars
21 January, 2026
originally posted on https://acure.com/
Im planning on buying again
I initially bought this at Sprouts cause I wanted to try it and I struggle with scalp buildup/flakyness. No matter what I use most shampoos just make that happen, I double wash my hair and not even that helps. I have tried not washing it as much and it just gets oily and more buildup in scalp. But this!? This shampoo within a week i could tell something was different. When I scratched my head i wouldn't see as much buildup and there wasn't any dandruff on my pillow. Dude this is an improvement. I do wish the bottle was bigger cause it only last me like 2 weeks I think? Definitely recommend and it smells nice too.
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026Verified purchase
(no review title)
prompt, not damaged
5 out of 5 stars
20 December, 2025
Highly recommend
[This review was collected as part of a promotion.] Love this product. Best shampoo I have ever used.
3 out of 5 stars
24 November, 2025
I would buy this product again.
[This review was collected as part of a promotion.] Like this shampoo, but find that I need to use a big amount to get my thick long hair completely covered.
5 out of 5 stars
10 October, 2025
Yeha
[This review was collected as part of a promotion.] It smelt good and felt great