$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra hydrating formula for dry, damaged and brittle hair
- Sulfate free formula gently cleanses and removes impurities without stripping
- Argan and pumpkin oils replenish moisture, soften and boost shine
- Free of parabens, sulfates, petroleum, mineral oil and formaldehyde
- Vegan and certified cruelty-free
- Packaging contains 35% recycled content
Description
This ultra hydrating formula provides lasting moisture, leaving hair soft, manageable and ready to rock. Sulfate free formula gently cleanses and removes impurities. Argan and pumpkin oils replenish moisture, boost shine and minimize frizzies. Gentle enough for daily use.
Free of parabens, sulfates, petroleum, mineral oil, and formaldehyde. Vegan and certified cruelty-free.
Free of parabens, sulfates, petroleum, mineral oil, and formaldehyde. Vegan and certified cruelty-free.
Scent: Almond
Hair Type: All Hair Types
Health Facts: Formaldehyde-Free, Vegan, Petroleum-Free, Sulfate-Free, Contains Argan Oil, Contains Acai, Mineral Oil-Free, Contains Aloe, Paraben-Free
Product Form: Gel
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily
Beauty Purpose: Moisturizing, Basic Cleansing
Net weight: 8 fl oz (US)
Features: PH-Balanced
TCIN: 81037308
UPC: 813424022776
Item Number (DPCI): 063-00-8066
Origin: Made in the USA or Imported
Ingredients:
water (eau), sodium lauroyl methyl isethionate, cocamidopropyl betaine, glycerin, aloe barbadensis leaf juice*, argania spinosa kernel oil*, cucurbita pepo (pumpkin) seed oil, rubus fruticosus (blackberry) fruit extract*, chamomilla recutita (matricaria) flower extract*, euterpe oleracea fruit extract*, rosa canina fruit extract*, calendula officinalis flower extract*, aspalathus linearis leaf extract, punica granatum extract*, cinnamomum cassia bark extract, prunus amygdalus dulcis (sweet almond) seed extract, levulinic acid, sodium levulinate, guar hydroxypropyltrimonium chloride, benzaldehyde, cocoglucosides hydroxypropyltrimonium chloride, sodium cocoyl glutamate, sodium methyl cocoyl taurate, betaine, potassium sorbate, sodium benzoate, citric acid, sodium hydroxide. *certified organic ingredient.
Shipping details
Estimated ship dimensions: 8.42 inches length x 3.18 inches width x 1.88 inches height
Estimated ship weight: 0.562 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this shampoo and conditioner have silicone products in it? I hope not!!
submitted by Deb - 1 year ago
A: Hi Deb, Thank you for reaching out to ACURE! We do not use silicone in any of our formulas. Sincerely, Tammy
submitted byACURE - 1 year agoBrand expert
Q: Is this safe for color treated hair?
submitted by Tgirl - 3 years ago
A: The Ultra Hydrating Shampoo is color safe and free of sulfates and other harsh cleansing agents.
submitted byACURE - 3 years agoBrand expert
Q: Does this shampoo and conditioner contain any protein?
submitted by Key - 4 months ago
Q: Why does it not say "phthalate free"? Is it? I don't see phthalates or fragrance/parfum (phthalates) in the ingredients.
submitted by LH - 5 months ago
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Guests are saying
This shampoo is highly praised for its moisturizing properties, pleasant scent, and ability to improve hair health. Many guests have noticed softer, shinier hair and reduced hair loss. However, some guests experienced dryness or scalp irritation. The product is appreciated for its clean ingredients and effectiveness in hydrating and maintaining hair health.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 160 reviews
effectiveness: 4.62 out of 5
quality: 4.85 out of 5
value: 4.69 out of 5
82% would recommend
17 recommendations
This saved my hair!
5 out of 5 stars
Jaycee - 27 days ago
originally posted on http://acure.com

I've been struggling with significant hair loss and small periods of regrowth followed by excessive breakages and shedding when the weather gets warmer. It all started with using shampoos that had soap like cleansing agents, like soap nuts. Since then I have tried dozens and dozens of different shampoos. I have used hair oils and hair serums, yet I stayed trapped in this cycle. I tried the Vegamour hair products and my hair shattered like glass! Just the other day, I was going through some old files and found a note about not using protein in hair care products. I was able to finally get some better info about this online. I searched for natural protein-free shampoos and this was recommended. I wasn't planning to run out to the store right away so I looked in the back closet to see if there was any protein-free shampoos in the house. Like a miracle, this product was in the closet! It was bought my one of my housemates. I've been using it for just about 3 days and it has already transformed my hair. My hair feels so much better when washing it and the breakage has dramatically lessened so the point of not causing any visible impact and it seems it will stop or become truly insignificant within just a few more days. I was about ready to butcher my hair off once again but this saved me from getting to that point!
Works for type 4 hair
5 out of 5 stars
J. Fox - 5 months ago
originally posted on http://acure.com

I have 4c hair and this shampoo did not strip my hair or make it feel dry. It is moisturizing and set me up to use my conditioner and leave-in by another brand
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
LKar - 5 months ago, Verified purchaser
Love it, smells amazing and my hair feels great. Love that it’s organic and better for you and the environment.
highly recommend this clean brand
5 out of 5 stars
Thumbs up graphic, would recommend
khelpsyou - 7 months ago, Verified purchaser
Loving this line and clean product. The consistency is quite runny so if you’re not a fan of that then this might not be for you, but I’m really a fan!
Terrific for gentle, long-lasting cleansing
5 out of 5 stars
Julia - 8 months ago
originally posted on http://acure.com

I have wavy hair that is prone to frizz in summer and static in winter. I have used this shampoo for a few weeks, and I quickly noticed how slowly my hair became greasy after washing. With all the other shampoos I've used over the years, my hair can make it three days between washes, and is noticeably greasy on day three. With the Acure hydrating shampoo, my hair stays effortlessly good for four days - maybe even longer, I haven't pushed it yet! I truly did not think a shampoo existed that could calibrate my hair so well that I could go four days between washes without needing any other product to manage grease. I love this shampoo and I will be swapping my conditioner next!
Love this line
5 out of 5 stars
Thumbs up graphic, would recommend
Carol - 9 months ago
A shampoo that doesn't make my hair fall out !!! Accure is a game changer for me. I have tried so many professional , store bought shampoo to avail... THANK YOU ACURE!!!!
Acure shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Roc - 9 months ago, Verified purchaser
The shampoo is made pretty clean.
So great!
5 out of 5 stars
Thumbs up graphic, would recommend
Alanna - 10 months ago
I have tried so many different shampoos and conditioners that are geared for a more natural and holistic lifestyle and this is the only one I have found that has not only made my hair super soft, but it has left me with less breakage and lots more hydration!
Moisturizing and cleansing!
5 out of 5 stars
Chelsie - 1 year ago
originally posted on http://acure.com

I love this shampoo and matching conditioner! They really work amazing to clean hair and also to leave manageable and moisturized. I bleach my wavy hair and this has been a god send. I will continue to use. Please never stop making this effective clean product. 💛
Love!!
5 out of 5 stars
Thumbs up graphic, would recommend
Kelce - 1 year ago, Verified purchaser
Love this one! Works really well and not too strong of a smell
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
jomama - 1 year ago
Finally! A shampoo that doesn't make my hair fall out in chunks! Raw sugar is the worst! Accure is def a game changer. No more chunks of hair coming out!
Love this!
5 out of 5 stars
Jill - 1 year ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Love this product. It smells so good!!
Love it
5 out of 5 stars
Jessica - 1 year ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] #sweepstakes My hair looks and feels great
Moisturizing and has helped hair health.
5 out of 5 stars
Chelsie - 1 year ago
originally posted on http://acure.com

This is one of the most moisturizing shampoos I have ever used. I highly recommend.
Clean ingredients?
1 out of 5 stars
S - 1 year ago
originally posted on http://acure.com

When are you going to get rid of sodium benzoate?
Game Changer for my hair!!
5 out of 5 stars
B - 1 year ago
originally posted on http://acure.com

This product does exactly what it says it does... hydrates!! After using it the first time my hair was so shiny & soft, when continued to use it weekly my hair just kept getting better, I could defiantly tell my hair was moisturized when it wasn't static with clothes & the dry air!!
Not moisturizing
3 out of 5 stars
Thumbs down graphic, would not recommend
Minu - 1 year ago, Verified purchaser
Nope this is not moisturizing for dry damaged hair. Just no look for something else this is maybe for already soft fine hair that just needs a little bit of more hydration
Quick Shipping!
5 out of 5 stars
Alex - 1 year ago
originally posted on http://acure.com

I ordered Thursday afternoon, and was surprised to find it at my door first thing Saturday morning!! I use the juice cleanse super greens and I love it, especially the prices! But since it's winter and hair gets dryer going to give this a try. (My sister uses this and let's just say one look at her hair made me think maybe I should switch my shampoo and conditioner)
Made my Hair Grow so Fast!!
4 out of 5 stars
Thumbs up graphic, would recommend
sav - 1 year ago
At first I didn’t like this shampoo because I found it drying even for my hair type (straight hair that gets greasy after one was day). As I continued using this shampoo, I grew to love it. My hair quickly adjusted to this shampoo and it suddenly became less drying. The biggest difference I noticed was how fast it helped my hair grow! I dyed my hair two years ago and chopped it off a little below my shoulders. Within those 2 years, my hair didn’t make any progress in growth until I started using this product!
Obsessed with Acure
5 out of 5 stars
Kenzie - 2 years ago
originally posted on http://acure.com

I tried 5 of Acures hair products and I'm absolutely obsessed! It makes my hair so soft and shiny.