Acure Ultra Hydrating Shampoo - 8 fl oz: Vegan Daily Cleanser with Aloe & Argan Oil for All Hair Types
$9.99 ($1.25/fluid ounce)See 1 deal for this item
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its hydrating properties and pleasant scent, while others report issues with dryness and tangling. Guests with fine or wavy hair often find it effective, while those with thicker hair may experience less favorable results. The product is appreciated for its clean ingredients and vegan formulation, making it a popular choice for those seeking healthier hair care options.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 184 reviews
effectiveness: 4.25 out of 5
quality: 4.56 out of 5
value: 4.31 out of 5
76% would recommend
21 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2026Verified purchase
(no review title)
This smells so good!
5 out of 5 stars
4 August, 2026
I would buy again
[This review was collected as part of a promotion.] Loves smell and results on hair!
1 out of 5 stars
28 July, 2026
Makes hair like straw
[This review was collected as part of a promotion.] I felt like it stripped all my hair oils. It tangled my hair so bad. Threw it away.
1 out of 5 stars
22 July, 2026
Huge waste of money
[This review was collected as part of a promotion.] My hair felt like all the moisture was stripped from it after using this shampoo. It got all tangled and clumped.
5 out of 5 stars
18 June, 2026
I am now a customer for life!
[This review was collected as part of a promotion.] When I tell you that I have tried every shampoo and conditioner to prevent my frizzy hair and nothing worked until this!!!! After the first use it worked for my gray, wavy and frizzy hair by smoothing it somehow. I am highly impressed. I am a customer for life now!!
5 out of 5 stars
9 June, 2026
Great Product
[This review was collected as part of a promotion.] We love this product my husband and I use it everyday
2 out of 5 stars
Thumbs down graphic, would not recommend
24 May, 2026Verified purchase
Wouldn't Recommend for Thick Hair
I have used only this shampoo and the conidtioner for 2 years. I had heard good things about it for people with fine hair, but my hair is thick/wavy and this shampoo (along with the conditioner) would always leave my hair very dry. Would not recommend if your hair type is thick. 2 years is enough to test a product, and this one did not work well for me.
2 out of 5 stars
26 April, 2026
originally posted on https://acure.com/

Hate the new formula
I used to love this product until they recently changed the formula. It is now impossible to get into your hair as it does not suds up. It also takes 3 times more product as a result. Please change back to your previous formula!
1 out of 5 stars
Thumbs down graphic, would not recommend
18 April, 2026Verified purchase
Smells HORRIBLE!!
This stuff smells like a combination of a landfill on a hot summer day and the inside of a ten-year-old sneaker worn daily by someone with toenail fungus. Just disgusting. And that's just the beginning. I had to use practically a quarter of the tube of shampoo to work up a lather, and just as much conditioner to coat all my hair. I then tried to pull a wide-toothed comb through it, as I always do, before rinsing. My hair was such a knotted mess that I ripped out a handful. My poor hair was dry and crispy--while still soaking wet in the shower! I don't know where to begin with these Acure products...they're simply the worst hair-care products I've ever used. I returned them immediately.
5 out of 5 stars
10 April, 2026
I came back to repurchase.
[This review was collected as part of a promotion.] I really like this shampoo. It's clean, affordable, and smells great. I like that it provides moisture to my hair that has a strong tendency for dryness.
3 out of 5 stars
7 April, 2026
originally posted on https://acure.com/

Every Change Makes It WORSE
I've been using this product for years. It's been a rocky road though. I loved the original formula, thick and luxurious sudsy texture. Then they changed it, it was thin and runny. I asked why, propaganda response. When they changed the packaging recently, they changed the formula again! It's back to being thick again, but something is off. It doesn't suds up anymore - unless I use 3 times my normal amount. I wish they'd just leave it alone.
5 out of 5 stars
28 March, 2026
originally posted on https://acure.com/

My Favourite Shampoo
This has quickly become my go to Shampoo + Conditioner combo. I love the price point, scent, and that Acure is vegan + cruelty free. I have thick hair that gets frizzy quickly and I find that this shampoo hydrates my hair and I always wake up with great hair after using. I use this along with the bonding leave-in conditioner spray as well as the ultra hydrating conditioner and I have been delighted by the results. I love Acure and always recommend their hair products to my friends!
5 out of 5 stars
11 February, 2026
Love it. Perfect for dry winter hair.
[This review was collected as part of a promotion.] I love all the acure products that I've tried. I only wish they came in larger refill packages because I feel bad using so many small plastic containers that aren't recyclable.
4 out of 5 stars
1 February, 2026
Works ok.
[This review was collected as part of a promotion.] Works OK, but with the conditioner not working nearly as well. THis doesn't help that much.
5 out of 5 stars
21 January, 2026
originally posted on https://acure.com/

Im planning on buying again
I initially bought this at Sprouts cause I wanted to try it and I struggle with scalp buildup/flakyness. No matter what I use most shampoos just make that happen, I double wash my hair and not even that helps. I have tried not washing it as much and it just gets oily and more buildup in scalp. But this!? This shampoo within a week i could tell something was different. When I scratched my head i wouldn't see as much buildup and there wasn't any dandruff on my pillow. Dude this is an improvement. I do wish the bottle was bigger cause it only last me like 2 weeks I think? Definitely recommend and it smells nice too.
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026Verified purchase
(no review title)
prompt, not damaged
5 out of 5 stars
20 December, 2025
Highly recommend
[This review was collected as part of a promotion.] Love this product. Best shampoo I have ever used.
3 out of 5 stars
24 November, 2025
I would buy this product again.
[This review was collected as part of a promotion.] Like this shampoo, but find that I need to use a big amount to get my thick long hair completely covered.
5 out of 5 stars
10 October, 2025
Yeha
[This review was collected as part of a promotion.] It smelt good and felt great
5 out of 5 stars
25 July, 2025
originally posted on https://acure.com/

This saved my hair!
I've been struggling with significant hair loss and small periods of regrowth followed by excessive breakages and shedding when the weather gets warmer. It all started with using shampoos that had soap like cleansing agents, like soap nuts. Since then I have tried dozens and dozens of different shampoos. I have used hair oils and hair serums, yet I stayed trapped in this cycle. I tried the Vegamour hair products and my hair shattered like glass! Just the other day, I was going through some old files and found a note about not using protein in hair care products. I was able to finally get some better info about this online. I searched for natural protein-free shampoos and this was recommended. I wasn't planning to run out to the store right away so I looked in the back closet to see if there was any protein-free shampoos in the house. Like a miracle, this product was in the closet! It was bought my one of my housemates. I've been using it for just about 3 days and it has already transformed my hair. My hair feels so much better when washing it and the breakage has dramatically lessened so the point of not causing any visible impact and it seems it will stop or become truly insignificant within just a few more days. I was about ready to butcher my hair off once again but this saved me from getting to that point!