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Odele Volumizing Shampoo for Lift + Fullness - 2 of 4Odele Volumizing Shampoo for Lift + Fullness - 3 of 4Odele Volumizing Shampoo for Lift + Fullness - 4 of 4
Odele Volumizing Shampoo for Lift + Fullness - 1 of 4

Odele Volumizing Shampoo for Lift + Fullness - 13 fl oz: Vegan, Sulfate-Free, For Straight & Wavy Hair, Shine Enhancing

5 Questions
$11.99 ($0.92/fluid ounce)
Size13 fl oz

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Adds shine + fullness to elevate your hair game and prevent frizz
  • For fine to medium, straight to wavy hair types
  • Provides weightless moisture with a 100% natural fragrance to leave your hair feeling fresh
  • Clean, cruelty-free, vegan, smoothing shampoo formulated without sulfates, parabens, phthalates or synthetic fragrances
  • Dermatologist-tested hair care products to nourish and fortify your locks and maintain a healthy scalp

Description

Give your hair a boost of volume with Odele Volumizing Shampoo and take confidence in knowing this salon-grade formula helps hair look and feel thicker over time. Fortified with amino acids to promote hair strength from root to tip, this shampoo cleans, nourishes, and moisturizes without weighing hair down. Follow it up with the smoothing conditioner for a perfect wash and ultimate results. Formulated with 100% natural and ungendered fragrance, Odele products are meant to be shared + developed by benefit, not by gender, age or any other measure.


Packaging contains recycled content.
Scent: Fresh
Hair Type: Fine, Wavy, Straight
Health Facts: Gluten-Free, Dye-Free, Formaldehyde-Free, Vegan, Paraben-Free, Phthalate-Free, Sulfate-Free, Formaldehyde Donor-Free, Artificial Fragrance-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Plant-Based, Recyclable, Contains Recycled Content, Not Tested on Animals
Recommended Use: Daily
Beauty Purpose: Strengthening, Volumizing, Shine Enhancing, Smoothing
Features: Dermatologist Tested
TCIN: 76581812
UPC: 860001601503
Item Number (DPCI): 063-00-6807
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, dimethyl lauramide/myristamide, fragrance, amaranthus caudatus seed extract, hydrolyzed rice protein, propanediol, cetrimonium chloride, polyquaternium-10, sodium methyl 2-sulfolaurate, disodium 2-sulfolaurate, hydroxypropyl guar hydroxypropyltrimonium chloride, citric acid, sodium chloride, sodium benzoate, potassium sorbate.

Shipping details

Estimated ship dimensions: 8 inches length x 2.25 inches width x 2.25 inches height
Estimated ship weight: 0.95 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the difference between thickening and volumizing shampoo?

submitted by Yadayada - 1 year ago

  • A: This is a great question! Our Thickening line is formulated with rosemary to help revitalize and stimulate the scalp, plus caffeine for an added kick—so you can cleanse, condition and nourish your way to hair that looks and feels thicker. While the Volumizing line is a lightweight formula that really works on giving your hair a lift. Let us know if you have additional questions at hello@odelebeauty.com.

    submitted byOdele Team - 1 year ago
    Brand expert

Q: What is the difference between the volumizing and thickening shampoo?

submitted by Yadayada - 1 year ago

  • A: This is a great question! Our Thickening line is formulated with rosemary to help revitalize and stimulate the scalp, plus caffeine for an added kick—so you can cleanse, condition and nourish your way to hair that looks and feels thicker. While the Volumizing line is a lightweight formula that really works on giving your hair a lift. Let us know if you have additional questions at hello@odelebeauty.com.

    submitted byOdele Team - 1 year ago
    Brand expert

Q: It says no sulfites but some ingredience sound like sulfites?

submitted by birdy1 - 1 year ago

  • A: Our products have no SLS or SLES sulfates in them. Read more about the details here: https://odelebeauty.com/blogs/the-rinse/what-are-sulfates?srsltid=AfmBOoqNlRAVDp2TzNaQ502fBnHjuswOnHS49RngQ4z2Ex1f2Ra9xYXW

    submitted byOdele Team - 1 year ago
    Brand expert

Q: What are the ingredients used for the Fragance? The marketing says it's "100% natual" but the label only lists "fragrance" so I cannot verify what fragance is actually added to this shampoo.

submitted by Sarahhhh - 2 years ago

  • A: Our signature scent Marine contains fresh notes of cucumber, oakmoss + ylang-ylang to deliver a light and neutral fragrance for all genders and ages. It is 100% botanically sourced from essential oils and naturally derived materials.

    submitted byOdele Team - 2 years ago
    Brand expert

Q: Is this safe for color treated hair?

submitted by Katie kat - 2 years ago

  • A: Hey Katie kat, Great question! The Odele Volumizing shampoo is a smoothing shampoo formulated without sulfates, parabens, phthalates or synthetic fragrances. It will not strip color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
See all questions (5)

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Guests are saying

This shampoo has garnered positive feedback for its ability to add volume and shine to various hair types, particularly fine and wavy hair. Guests appreciate its lightweight formula that cleanses without stripping natural oils, leaving hair feeling soft and refreshed. While some have noted issues with scalp irritation or build-up, many find it a great alternative to more expensive brands, making it a popular choice for those seeking effective hair care solutions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 2454 reviews
    quality: 3.16 out of 5
    effectiveness: 3.04 out of 5
    value: 3.2 out of 5
    42% would recommend
    306 recommendations
    5 out of 5 stars
    23 August, 2026
    originally posted on odelebeauty.com

    great shampoo

    cleans my hair really well, leaves me feeling clean and smelling good without being overwhelming.
    Madison R.
    Did you find this review helpful?
    5 out of 5 stars
    16 August, 2026
    originally posted on odelebeauty.com

    Actually worked!!

    This shampoo actually really helped texturize my hair and I noticed more lift and better hold to my styling
    Josie P.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 July, 2026Verified purchase

    best shampoo

    I've been using this shampoo for about 6 months everyday and it makes my hair feel so weightless, shiny, and soft. I get so many compliments on my hair
    Target Team Member
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 July, 2026Verified purchase

    shampoo

    love it
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 July, 2026
    originally posted on odelebeauty.com

    Just the right amount of volume!

    I love this shampoo for added volume without weighing the hair down with too much shine.
    Amber M.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 July, 2026

    New fan!

    I have wavy hair and I’ve been looking for an alternative to Aveda ‘be curly’ shampoo for a long time. Over time it didn’t enhance my wave, and it’s ridiculously expensive. This is absolutely my alternative! I even waited a few washes to see if it was a fluke. My hair has volume and wave definition that I forgot I had! And the price is completely reasonable. I can’t say I LOVE the smell, but there are no perfumes or artificial fragrances which I think is a plus. I use it with their volume conditioner, which is moisturizing, but doesn’t way down my waves after a day. So glad I found this shampoo/conditioner combo.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 June, 2026Verified purchase

    Volumn???

    Made my fine thin hair FLAT!
    1 reply from Odele Team team - 27 days ago
    We’re sorry to hear that your experience fell short of expectations but thank you for taking the time to share your feedback.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    6 June, 2026Verified purchase

    Drying

    I really wanted to like this shampoo and picked it after reviewing volumizing shampoos. It dried out my hair, it was tangly and frizzy. I had to stop using it.
    1 reply from Odele Team team - 3 months ago
    We’re sorry to hear that your experience fell short of expectations but thank you for taking the time to share your feedback.
    IheartTarget
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on odelebeauty.com

    My favorite shampoo yet

    I used to try different shampoos from the hair salon like Biolage or Matrix. My hair feels healthier after switching to this shampoo. I can’t say that’s it’s given me volume, but it’s definitely made my thin dry hair feel hydrated and healthy. And it’s safe for my acne
    Makayla M.
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    24 April, 2026Verified purchase

    Made my scalp itchy

    I like the way it made my hair look but I started to notice after switching to this shampoo that my scalp was super itchy. After trying another shampoo the itch went away. After reading reviews, I’m certain it’s this shampoo.. so use with caution.
    1 reply from Odele Team team - 3 months ago
    We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. Please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
    Swim mom
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on odelebeauty.com

    Volumizing shampoo

    Smells really great and really does emphasize on volume!
    Ava R.
    Did you find this review helpful?
    4 out of 5 stars
    31 March, 2026
    originally posted on odelebeauty.com

    For a little extra volume!

    Great shampoo for giving your hair a little extra volume! So far it’s been great. The shampoo lathers nicely and leaves my hair nice and shiny
    Angelica A.
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026Verified purchase

    Perfect

    The hair feels fuller and my scalp is less oily. I didn’t want to wash my hair daily.
    Sneha
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    12 February, 2026
    originally posted on odelebeauty.com

    (no review title)

    This works so well! Within a day I could feel the difference in my hair!
    Jessica
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 January, 2026
    originally posted on odelebeauty.com

    Love the shampoo! Cleans with

    Love the shampoo! Cleans with out striping or drying my hair.
    joanne h.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 December, 2025Verified purchase

    Quality shampoo

    Great shampoo, leaves my hair looking good!
    Sandy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 December, 2025
    originally posted on http://odelebeauty.com
    Image

    Great!

    I don't know what it was about my old shampoo brands, but my hair stopped curling in annoying ways once I switched to this. Now I feel like my hair is just weighty enough to be styled how I want, and to prevent flyaways/cowlicks. My hair also gets oily fast, but I can now go an extra day without a wash and it doesn't feel or look gross. Consider me a lifelong fan :)
    Sea
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    16 December, 2025
    originally posted on odelebeauty.com

    My hair has never felt better!

    The volumizing shampoo has made a noticeable difference in my hair! My hair feels so much more full and defined. This shampoo has a great quality lather to it, has given my hair so much more definition and depth, and I absolutely LOVE it!
    Veronica F.
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    16 December, 2025
    originally posted on http://odelebeauty.com
    Image

    My hair has never felt better!

    The volumizing shampoo has made a noticeable difference in my hair! My hair feels so much more full and defined. This shampoo has a great quality lather to it, has given my hair so much more definition and depth, and I absolutely LOVE it!
    Veronica F.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 December, 2025

    Not good

    Makes my scalp very itchy!!
    1 reply from Odele Team team - 9 months ago
    We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. Please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
    Liz
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

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