Non-Stripping Clarifying Shampoo for Oily Roots and Dehydrated Lengths: Elvive Hyaluron + Pure features dual-action formula with Salicylic and Hyaluronic Acid to instantly remove up to 100% of residue leaving the scalp feeling refreshed and reinvigorated up to 72H
Inspired by Skincare: Infused with Salicylic and Hyaluronic Acids for up to 72H of purified roots and hydrated lengths; From the Number 1 Skincare Serum Brand; Scented with bright berries, cherry blossom, sweet vanilla, and sandalwood
Elvive Hyaluron + Pure Collection: First, clarify with the Hyaluron + Pure 72H Purifying Shampoo; Then, rehydrate with the Hyaluron + Pure 72H Rehydrating Conditioner
Custom Hair Care Solutions for All Hair Types: From expertly formulated hair treatments, masks and serums to nourishing leave-in conditioners and frizz-defying shampoo and conditioner, we've got what you need
L’Oréal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Elvive Hyaluron + Pure is expertly designed for oily hair to help achieve 72 hours of fresh roots and hydrated, free-flowing hair. Inspired by skincare, Elvive's Hyaluron + Pure regimen is formulated with a dual-action combination of Salicylic and Hyaluronic Acid to purify the scalp, without stripping, and hydrate lengths, without weigh down, for up to 72H. The 72H Purifying Shampoo removes oil & build up and for clean, fresh roots. Then, the 72H Rehydrating Conditioner instantly detangles and moisturizes hair without weigh down. When using Hyaluron + Pure Oil Erasing Serum and 72H Purifying shampoo as system. Packaging may vary. Use as a system. Apply to wet hair, massage and lather, rinse. Follow with the Rehydrating Conditioner.
Estimated ship dimensions: 9.56 inches length x 3.22 inches width x 3.22 inches height
Estimated ship weight: 2.01 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Hello Linn! Thank you for reaching out about our Elvive Hyaluron Pure Purifying Shampoo. This refreshing formula features a clean and uplifting scent blend highlighted by notes of bright berries, delicate cherry blossom, and a warm touch of sweet vanilla and sandalwood, designed to leave your hair smelling beautifully revitalized.
submitted byL'OrealParisProductExpert - 3 days ago
Brand expert
Q: Why not make it sulfate free
submitted by LP - 1 month ago
A: Hi there! Thank you for your feedback! The L'Oréal Paris Elvive Hyaluron Pure Purifying Shampoo is specially formulated with salicylic acid and hyaluronic acid to effectively cleanse excess oil from the scalp and hydrate dry lengths without weighing hair down. While sulfates help provide this deep-cleansing lather, we truly value your feedback on wanting a sulfate-free option and will share it with our product development team. We invite you to reach out to our consumer care team if you have any other questions!
submitted byL'OrealParisProductExpert - 1 month ago
Brand expert
Q: Is this shampoo for everyday use?
submitted by kim - 2 months ago
A: Hi there! Yes! L'Oréal Paris Elvive Hyaluron Pure Purifying Shampoo is gentle, color-safe, and perfectly safe for everyday use if your scalp is exceptionally oily. However, because this shampoo is powered by Salicylic Acid to dissolve oil and Hyaluronic Acid to lock in hydration, it is designed to keep your scalp fresh and oil-free for up to 72 hours.
submitted byL'OrealParisProductExpert - 2 months ago
Brand expert
Q: What is the Salicylic acid %?
submitted by Arose22 - 4 months ago
A: Hi there! Except for active ingredients, information regarding the function and percentage of specific ingredients in our products is proprietary. If you would like more information regarding this subject, please visit www.cosmeticsinfo.org. This website contains safety information about cosmetic products, their ingredients and how they are tested and regulated.
submitted byL'OrealParisProductExpert - 4 months ago
Brand expert
Q: is this the best on market
submitted by Clubohara - 5 months ago
A: Hi there! Thank you for reaching out, Elvive Hyaluron Pure is a top-tier choice for oily hair because it expertly balances deep purification with essential hydration. Unlike standard clarifying shampoos that can strip the hair, our dual-action formula uses Salicylic Acid to remove excess oil for up to 72 hours of fresh roots, paired with Hyaluronic Acid to keep your lengths weightlessly hydrated. It is our most advanced purifying solution, designed to deliver a professional-clean feeling that lasts. Because you're worth it.
submitted byL'OrealParisProductExpert - 5 months ago
Brand expert
Q: Is this cruelty free?
submitted by TK - 9 months ago
A: Hello TK! L'Oreal Paris does not test on animals. L’Oréal has not tested our products on animals since 1989. We care for animal welfare and we are for a world without animal testing.
submitted byL'OrealParisProductExpert - 8 months ago
Brand expert
Q: The main photo is rehydrating shampoo and the text is purifying shampoo. Which is it?
submitted by Anon question asker - 10 months ago
A: Hi there! Thank you for reaching out about our L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. We sincerely apologize for any confusion caused by the discrepancy between the main photo and the product text. To clarify, the product you are referring to is indeed our L'Oréal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. The main image might be showing a different variant within the Elvive Hyaluron Pure line, or it could be an unintentional error. We are continuously working to ensure all our product information is accurate and consistent across all platforms.
submitted byL'OrealParisProductExpert - 10 months ago
Brand expert
Q: Is this shampoo sulfate free?
submitted by Marlen m - 10 months ago
A: Hello Marlen m. Thank you for reaching out about L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo. The ingredients are:
1202785 M - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • PARFUM / FRAGRANCE • SODIUM CHLORIDE • CITRIC ACID • COCAMIDE MEA • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • LIMONENE • SODIUM HYALURONATE • SALICYLIC ACID (F.I.L. T70032019/1).
submitted byL'OrealParisProductExpert - 10 months ago
Brand expert
Q: Can I use this shampoo everyday?
submitted by mel - 1 year ago
A: Hi there mel! Thank you for reaching out to us about using the Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. This shampoo can be used daily, it's formulated with salicylic acid to help regulate oil production and hyaluronic acid to hydrate without weighing hair down. We hope you give it a try and love your results!
submitted byL'OrealParisProductExpert - 1 year ago
Brand expert
Q: Is this safe for dyed hair, as in, will it strip the color from dyed hair?
submitted by YAPastaSauce - 1 year ago
A: Hi there! Thank you for reaching out to us about the Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. This has a non-stripping formulas - The innovative combination of Salicylic Acid and Hyaluronic Acid removes impurities and leaves the scalp and hair feeling refreshed and hydrated. We hope that you will continue to try and use our products with satisfaction in the future.
submitted byL'OrealParisProductExpert - 1 year ago
This shampoo has garnered mixed feedback from guests, with many praising its ability to cleanse oily scalps effectively while leaving hair feeling fresh and lightweight. The pleasant scent and hydrating properties are frequently highlighted, making it a favorite for those seeking a balance between oil control and moisture. However, some guests have experienced dryness and hair loss, indicating that it may not suit everyone. Overall, it offers a promising solution for oily hair types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
517 star ratings
4.3 out of 5 stars with 517 reviews
quality
3.3 out of 5
quality: 3.33 out of 5
value
3.4 out of 5
value: 3.4 out of 5
35% would recommend
42 recommendations
1 out of 5 stars
31 August, 2026
(no review title)
WILL MAKE HAIR FALL OUT DONT BUY!!!
1 reply from L'OrealParisProductExpert team - 6 days ago
Hi. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Elvive Hyaluron Shampoo. We would like to speak with you directly about it. Please give us a call at 888-448-9617, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Marina
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
30 August, 2026Verified purchase
for oily hair this is great. my hair feels clean and lays smoother than it has in a long time.
really like this
CB
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
29 August, 2026
Drying
After using, my hair had a weird sticky residue when wet. It went away after drying but left my hair feeling super dry. I won’t use again.
kayley
quality
2.0 out of 5
quality: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 August, 2026Verified purchase
Super clean hair. Love it
Best shampoo for oily scalp. Makes my hair so clean and it stays like that for longer.
BB
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 August, 2026Verified purchase
(no review title)
Love this shampoo and conditioner!!! It makes my hair feel clean and gives it bounce....I don't understand all the bad reviews. I absolutely love it!!
MH
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 August, 2026Verified purchase
Bring Back the Clay Shampoo
I loved the Elvive Extraordinary Clay Shampoo, which this product replaced. This product is as awful as the clay one was extraordinary. My scalp itches after one use and I find myself picking at flaking skin on my scalp all day - how attractive.
1 reply from L'OrealParisProductExpert team - 10 days ago
Hi there! We are so sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
Did you find this review helpful?
3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026
Smells amazing but gave me dandruff 😭
First, the smell is amazing! My hair smells great all day after my shower. It made my hair feel amazing; So soft, shiny and healthy. I thought I had found my new favorite because I have a very greasy oily scalp but my ends are very dry. After a few days of using this shampoo (and the conditioner which I LOVE) I started to notice it was causing really bad dandruff 😭.Broke my heart because I love everything else about this shampoo. I will continue to use it on and off until the bottle is gone but sadly this can't be an every day shampoo for me.
1 reply from L'OrealParisProductExpert team - 20 days ago
Hi there! We're so thrilled you loved the amazing scent and how soft, shiny, and balanced it left your roots and ends! At the same time, we're so sorry to hear that using it frequently led to scalp dryness or flaking. Because purifying formulas are designed to deeply clarify, alternating it with a gentler or more hydrating shampoo can help keep your scalp comfortable while still letting you enjoy that fresh-hair feeling. Thanks so much for sharing your honest feedback with us!
Dallas
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
3 August, 2026Verified purchase
Loved at first but dried scalp and hair
I was loving it because of how it took away the oiliness buy after using it for 2 months..my hair is thinner and my scalp gets very itchy and dry.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello there! We are very sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo. We would like to speak to you directly abou this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
Mommy A
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
3 August, 2026Verified purchase
(no review title)
I decided to try this shampoo because it is more affordable then my usual shampoo, I should have read the reviews before purchasing though🤦🏼♀️. I used it once yesterday and my scalp feels like it’s burning would not recommend along with the fact that I noticed hair fell out in the shower
1 reply from L'OrealParisProductExpert team - 1 month ago
Hello Marissa! We are very sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo. We would like to speak to you directly abou this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 July, 2026Verified purchase
This shampoo is super bad
I can say this is crazy ,me and my used this shampoo and we lost lot of hairs and my hair before this was thick after this shampoo is thin and I can see my head ,my mom also complain about it her hair is thin too
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there. We are sorry to hear about the experience you had with L'Oréal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. We would like to speak with you directly about it. Please give us a call @ 800-631-7358 M-F 9am to 5:30pm EST and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Small doll color
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?
1 out of 5 stars
16 July, 2026
Do not buy!
This shampoo makes your scalp so dry you will need head and shoulders to calm the itch!
1 reply from L'OrealParisProductExpert team - 2 months ago
We are sorry to hear about the experience you had with L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. We would like to speak with you directly about it. Please give us a call @800-322-2036 M-F 9:00 am – 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Strigger
1 guest found this review helpful. Did you?
1 out of 5 stars
5 July, 2026
Do not buy
I bought this shampoo thinking it would help with my oily scalp. My hair is dyed light color so my ends are a bit dry but nothing TOO bad. I started noticing my length getting dryer and dryer. I also noticed a lot more shedding of my hair after every wash. Reading more reviews I have come to the conclusion it’s this shampoo. I was using a different one before and I had no issues but this one caused me to loose all the shine I had worked so hard to obtain. The one start is for the smell, it smells beautiful and it lasts in my hair for a while. But other than that ZERO starts.
Yessy59
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
16 June, 2026
Horrible!!!
Made me lose a ton of hair and I only used the shampoo 2 times . My hair was doing so good it was healthy and hardly shedding , now it’s awful and it feels like I’m going through postpartum hair loss all over again. I deeply regret buying this shampoo it should be pulled off the market.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hello QueenVee! We are very sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
QueenVee
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
13 May, 2026Verified purchase
Misleading?
This does not do what it says it does I was so disappointed. It dries out my hair like crazy and my hair gets oily fast. It says for oily scalp and dry ends and it ends up DRYING up my ends and making my hair MORE OILY?! My hair is fine and straight for reference. The only reason I’m adding a star is because it smells so good. But either way not a good product. crazy work L’Oréal.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hello Samantha! We are very sorry to hear about your experience with our Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
Samantha
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 May, 2026Verified purchase
Lightweight and Great for Fine Hair
Even though this shampoo says it’s for oily hair, my hair actually tends to be on the dry side. I decided to try it because the ingredient list looked simple and lightweight, and it has worked really well for me. My fine, thin hair does not do well with silicones, proteins, waxes, or heavy ingredients. This shampoo feels light, cleans well, and leaves my hair feeling fresh without feeling coated or weighed down. I pair it with my Redken conditioner, and that combination has been consistently great for my hair. If you have fine hair that reacts badly to a lot of ingredients, this one may be worth trying.
Slight Orange scent
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
1 May, 2026
Great fir oiky hair or stretching out wash days
I have long, slightly wavy, oily hair. I struggled with finding a shampoo that effectively cleans and didn’t leave my hair greasy the next day. I found this and now its the only shampoo I continue to buy.
Dxonnie
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
28 April, 2026
Hair seems more oily?
This shampoo leaves my scalp and bangs area so oily and greasy looking only several hours later. I saw others mentioned the smell, I think it smells fine but absolutely do not recommend for anyone that gets oily greasy hair
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi Katieman1. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Elvive Hyaluron Shampoo. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Katieman1
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 April, 2026Verified purchase
Fragrance is too strong
Fragrance is strong and irritating to scalp and airways. The shampoo does get hair clean and it looks good, but I’ve never used a shampoo with fragrance this strong. 24 hours after the wash, my scalp is burning and my throat is sore from the strong smell. This shampoo would be so much better without the intense smell!!
Elizabeth
quality
2.0 out of 5
quality: 2 out of 5
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 April, 2026
Leaves my scalp oily, dries out my hair
The only good thing about this shampoo is the pleasant fragrance; it's fairly mild. This product is supposed to control oily scalp for 72 hours. It doesn't work. It dries out the ends of my hair and yet leaves it looking oddly heavy and greasy. It does nothing for my oily scalp. Only 12 hours after washing my hair, I had to use a spray in dry shampoo to look decent enough to leave the house. The hyaluronic ingredients don't do anything for me. I get better results with salisylic acid shampoo.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for sharing your feedback on our Hyaluron Pure Purifying Shampoo. We are sorry to hear that it did not provide the 72-hour oil control you expected and left your hair feeling heavy. While Hyaluronic Acid is designed to hydrate the lengths without weighing them down, we understand it may not have been the right fit for your specific scalp needs. Since you mentioned better results with Salicylic Acid, you might find our Elvive Extraordinary Clay range more suitable, as it is specifically formulated with clay to deeply purify oily roots. As you purchased this at Target, we recommend checking their return policy for a possible exchange. Your detailed experience has been shared with our product team.
MSMC359
quality
1.0 out of 5
quality: 1 out of 5
value
2.0 out of 5
value: 2 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
31 March, 2026Verified purchase
(no review title)
Im came off of birth control and my scalp got extremely oily with acne and so far this is the only shampoo that has helped my scalp. It definitely dries my hair out tho but id rather have clean scalp. I tried many other clarifying shampoos like Tsal or dove with zink but they all made me lose too many hair in the shower during the wash for some reason.
