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L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz
$9.49 ($0.34/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- Non-Stripping Clarifying Shampoo for Oily Roots and Dehydrated Lengths: Elvive Hyaluron + Pure features dual-action formula with Salicylic and Hyaluronic Acid to instantly remove up to 100% of residue leaving the scalp feeling refreshed and reinvigorated up to 72H
- Inspired by Skincare: Infused with Salicylic and Hyaluronic Acids for up to 72H of purified roots and hydrated lengths; From the Number 1 Skincare Serum Brand; Scented with bright berries, cherry blossom, sweet vanilla, and sandalwood
- Elvive Hyaluron + Pure Collection: First, clarify with the Hyaluron + Pure 72H Purifying Shampoo; Then, rehydrate with the Hyaluron + Pure 72H Rehydrating Conditioner
- Custom Hair Care Solutions for All Hair Types: From expertly formulated hair treatments, masks and serums to nourishing leave-in conditioners and frizz-defying shampoo and conditioner, we've got what you need
- L’Oréal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Elvive Hyaluron + Pure is expertly designed for oily hair to help achieve 72 hours of fresh roots and hydrated, free-flowing hair. Inspired by skincare, Elvive's Hyaluron + Pure regimen is formulated with a dual-action combination of Salicylic and Hyaluronic Acid to purify the scalp, without stripping, and hydrate lengths, without weigh down, for up to 72H. The 72H Purifying Shampoo removes oil & build up and for clean, fresh roots. Then, the 72H Rehydrating Conditioner instantly detangles and moisturizes hair without weigh down. When using Hyaluron + Pure Oil Erasing Serum and 72H Purifying shampoo as system.
Packaging may vary.
Use as a system. Apply to wet hair, massage and lather, rinse. Follow with the Rehydrating Conditioner.
Packaging may vary.
Use as a system. Apply to wet hair, massage and lather, rinse. Follow with the Rehydrating Conditioner.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Clarifying
Net weight: 28 fl oz (US)
TCIN: 92331273
UPC: 071249692271
Item Number (DPCI): 063-02-1262
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
1202785 m aqua / water / eau, sodium laureth sulfate, cocamidopropyl betaine, parfum / fragrance, sodium chloride, citric acid, cocamide mea, sodium benzoate, sodium hydroxide, hexylene glycol hydroxypropyl guar hydroxypropyltrimonium chloride, limonene, sodium hyaluronate, salicylic acid. f.i.l.# t70032019/1' '
Shipping details
Estimated ship dimensions: 2.606 inches length x 3.937 inches width x 9.539 inches height
Estimated ship weight: 1.969 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How should the shampoo be applied?
submitted by AI Shopping Assistant - 21 days ago
A: Apply to wet hair, massage and lather, then rinse. Follow with the Rehydrating Conditioner.
submitted byAI Shopping Assistant - 21 days agoAi generated
Q: What are the key ingredients in this shampoo?
submitted by AI Shopping Assistant - 21 days ago
A: The key ingredients are Salicylic Acid and Hyaluronic Acid for purifying and hydrating.
submitted byAI Shopping Assistant - 21 days agoAi generated
Q: How long does the refreshing effect last?
submitted by AI Shopping Assistant - 21 days ago
A: The refreshing effect lasts up to 72 hours after use.
submitted byAI Shopping Assistant - 21 days agoAi generated
Q: What is the main purpose of this shampoo?
submitted by AI Shopping Assistant - 21 days ago
A: The main purpose is to clarify oily roots and hydrate dehydrated lengths without stripping.
submitted byAI Shopping Assistant - 21 days agoAi generated
Q: What scent does the shampoo have?
submitted by AI Shopping Assistant - 21 days ago
A: The shampoo is scented with bright berries, cherry blossom, sweet vanilla, and sandalwood.
submitted byAI Shopping Assistant - 21 days agoAi generated
Q: Can I use this shampoo everyday?
submitted by mel - 5 months ago
A: Hi there mel! Thank you for reaching out to us about using the Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. This shampoo can be used daily, it's formulated with salicylic acid to help regulate oil production and hyaluronic acid to hydrate without weighing hair down. We hope you give it a try and love your results!
submitted byL'OrealParisProductExpert - 5 months agoBrand expert
Q: Is this safe for dyed hair, as in, will it strip the color from dyed hair?
submitted by YAPastaSauce - 7 months ago
A: Hi there! Thank you for reaching out to us about the Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. This has a non-stripping formulas - The innovative combination of Salicylic Acid and Hyaluronic Acid removes impurities and leaves the scalp and hair feeling refreshed and hydrated. We hope that you will continue to try and use our products with satisfaction in the future.
submitted byL'OrealParisProductExpert - 7 months agoBrand expert
Q: Is this safe for color treated hair?
submitted by soupprincess - 9 months ago
A: Hi there! Thank you for reaching out to us about using the Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. Thus purifying shampoo formulated with salicylic acid and hyaluronic acid to remove up to 100% of scalp residue. The formula is paraben-free and suitable for all hair types. We hope you give it a try and love your results!
submitted byL'OrealParisProductExpert - 9 months agoBrand expert
Q: Is this shampoo sulfate free?
submitted by Marlen m - today
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Guests are saying
The L'Oreal Paris Elvive Hyaluron Pure Shampoo is a standout choice for guests with oily hair, offering a refreshing cleanse without stripping moisture. Many guests appreciate its lightweight formula, pleasant scent, and ability to leave hair feeling soft and shiny. While some experienced scalp irritation or dryness, the majority found it effective in controlling oil and enhancing hair health. This product is ideal for those seeking a reliable solution for oily hair care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 413 reviews
quality: 3.44 out of 5
value: 3.33 out of 5
31% would recommend
16 recommendations
5 out of 5 stars
30 October, 2025Verified purchase
(no review title)
👌🏼
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2025
Even bettet than the old version
I loved the old version of this, so I was really worried when they changed it, but this one works even better at controlling oily roots and dry ends.
5 out of 5 stars
9 October, 2025Verified purchase
(no review title)
Smells good and also doesn’t let my hair oily the next day
4 out of 5 stars
3 October, 2025
originally posted on lorealparisusa.com
I love it!!
I absolutely love it!!It makes my hair feel healthy and smells sooo good!!
1 out of 5 stars
Thumbs down graphic, would not recommend
29 September, 2025Verified purchase
Do not recommend
I have thin, fine hair and this shampoo makes it feel greasy on day 1. Do not recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2025Verified purchase
LOVE
I never write reviews but I absolutely adore this shampoo!!
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
Lousy replacement for the clay line
Formula is so watery - I need to use two pumps to get any lather! And then it drips off so fast. I miss the extraordinary clay line.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, Colleen N! We appreciate you taking the time to reach out about our Elvive Hyaluron Pure Purifying Shampoo. We appreciate your feedback on our formula! Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
27 July, 2025
originally posted on lorealparisusa.com
The most amazing line of products I've ever tried!
This line of products, specifically for oily hair, is a LIFE SAVER! I have tried EVERYTHING and nothing helps. If I showered late at night, I'd wake up with greasy hair! I had pretty much accepted I would never have beautiful hair again. I went to my local drug store, searching for anything that may help. Then I found this! I tried it for the first time last night, and here I am, with beautiful, shiny hair! I will recommend this to anyone who will listen! Thank you so much! I can have my confidence back!
1 out of 5 stars
21 July, 2025
originally posted on lorealparisusa.com
Irritating
I used to use the Clay shampoo but no stores around me sold it anymore so when I saw the Hyaluron Purifying shampoo I got excited. First time using it was pretty good. I wash my hair every third day, and I noticed each time I used it my scalp would get more irritated and I was having more hair fall out each time. For reference I live in Florida and right now its very hot and humid so I usually use Suave Daily clarifying shampoo with a high end conditioner. I get no hair falling out and my scalp has zero irritation. I tried the Loreal Pure thinking it would be "healthier" and more "gentle". After 2 weeks of using Loreal Pure I couldn't handle it anymore. My scalp was so itchy that I had to wash it with my clarifying shampoo just so I could get some sleep. As soon as i washed it the irritation went away. I threw this in the trash! Why did you get rid of the Clay shampoo and conditioner? I dont know what is in this shampoo but for me it was a total letdown.
5 out of 5 stars
Thumbs up graphic, would recommend
19 July, 2025Verified purchase
Works without being harsh
Great shampoo for wavy hair! The shampoo (and conditioner) help reduce the greasiness with my roots even though my waves/curls are dry at the end. Extends the life of my hair between washes.
5 out of 5 stars
Thumbs up graphic, would recommend
9 July, 2025Verified purchase
Works great!
Bought this for my young daughter who has greasy roots and tangled ends. This has helped dramatically! Her hair is soft and manageable.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 June, 2025Verified purchase
Watery and Drying
The scent is nice, however, the formula is very watery and drying to the hair. I have an extremely oily scalp so I was looking for a deep cleanse shampoo, but when I am done using it, it feels like my roots were soaked in rubbing alcohol. From my experience, I would not recommend this
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for reaching out to us, we are disappointed to hear about your experience with the Elvive Hyaluron Pure Purifying Shampoo for Oily Hair, and that it did not work the way you expected. We will share this information with the rest of our team. We would love to help you find the best suited product for your hair needs, please call us at 1-800-322-2036, M-F 9am to 5pm.
1 out of 5 stars
15 June, 2025
originally posted on lorealparisusa.com
Not for everyone- be weary of breaking out
This shampoo and conditioner set has left my upper neck and back of my head covered in pimple-like sores. This was the only new thing in my daily routine and has sadly made me super self conscious.
2 out of 5 stars
Thumbs down graphic, would not recommend
10 June, 2025Verified purchase
Bring back the CLAY REBALANCING SHAMPOO
This formula change is really disappointing and definitely not worth the extra price point! My husband has been breaking out on his scalp and neck (which doesn’t make sense if one of the ingredients is salicylic acid) and my ends feel dry and straw like. For context my husband has relatively short hair and mine is waist length.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hello ReginaNKen! We are very sorry to hear about you and your husband's experience with our Elvive Hyaluron Pure Purifying Shampoo. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
1 out of 5 stars
2 June, 2025
originally posted on lorealparisusa.com
Sore and itchy scalp
Made my scalp itch so bad that I ended up with sores in my head. I bought 3 bottles hoping for it to be amazing and it’s been horrible
5 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2025Verified purchase
Great Product
I tend to have oily hair and have been dealing with build up for a while now. I finally tried this shampoo and am amazed and the difference at a very reasonable price. I haven’t noticed a difference in my color either, but I haven’t been using it for very long.
2 out of 5 stars
Thumbs down graphic, would not recommend
25 May, 2025
Oily roots within 10 hours. Bring back the Extraordinary Clay line, L'Oreal.
Left my roots an oily mess within 10 hours, and my hair felt like plastic in the shower after using the shampoo and conditioner. I'm so upset because this is seemingly L'Oreal's new oily roots solution, since they discontinued the Extraordinary Clay line which was the only shampoo that worked for my roots. Oily root girls that wash daily, this isn't your solution unfortunately.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for reaching out to us about the Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. We are disappointed to hear that this did not work for your needs. We will share this feedback with our production and development teams. We hope that you will continue to explore our products with confidence in the future.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2025
Trash.
I don’t believe a single review that claims this formula is actually doing anything beneficial to their hair. This stuff is TERRIBLE and if you already have issues with oily hair, this will exacerbate the problem. I can normally go 4 days between washes, and when using this product, it feels disgusting on day two. Switching immediately.
1 reply from L'OrealParisProductExpert team - 5 months ago
Hello BCruz32! We're sorry to hear about your negative experience with Elvive Hyaluron Pure Purifying Shampoo. We understand your disappointment and frustration that it didn't work for your oily hair and actually made the situation worse. We appreciate your honest feedback, as it helps us understand how our products perform for different individuals. We'll be sure to share your comments with the appropriate teams.
2 out of 5 stars
Thumbs down graphic, would not recommend
6 May, 2025Verified purchase
Not good for longterm use
This shampoo was amazing for the first month. I have very oily roots and thin hair that’s colored. It controlled the oil, left my hair shiny, and moisturized. But now that I’ve been using it consistently for 3-4 months, it stopped controlling the grease and is way worse! My hair is immediately greasy after washing and blow drying which never happened before. Definitely will be switching!
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi there Rachel! Thank you for reaching out to us about the Elvive Hyaluron Pure Purifying Shampoo for Oily Hair. For best results we recommend using this two times per week, by applying a quarter-sized amount of Elvive Hyaluron + Pure 72H Purifying Shampoo to wet roots, massage into a lather and rinse. Best to follow up with Elvive Hyaluron + Pure 72H Purifying Conditioner, and after the Elvive Hyaluron + Pure Oil Erasing Serum twice a week. We hope this information is helpful and you give it a try and love your results again.
1 out of 5 stars
4 May, 2025
originally posted on lorealparisusa.com
AWFUL
If I could give it zero stars I would. I always used the rebalancing clay shampoo. It’s gone now so I thought this may be the next best thing. My forehead and back are now break out from using this shampoo. My hair is more oily than before.