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Adore Me Women's London Full Coverage Bra - 2 of 4Adore Me Women's London Full Coverage Bra - 3 of 4Adore Me Women's London Full Coverage Bra - 4 of 4
Adore Me Women's London Full Coverage Bra - 1 of 4

Adore Me Women's London Full Coverage Bra Dark Blue 30A

New at  target 
$26.97 reg $44.95
Sale save $17.98 (40% off)

Out of Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Adore Me
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With Target Circle™ Card (restrictions apply)

Fit & style

  • Unlined Full Coverage
  • Back hook-&-eye closure
  • Square back
  • Adjustable straps
  • Corded lace cups with microfiber wings
  • Underwired
  • Matching thong and hipster sold separately

About this item

Fit & style

  • Unlined Full Coverage
  • Back hook-&-eye closure
  • Square back
  • Adjustable straps
  • Corded lace cups with microfiber wings
  • Underwired
  • Matching thong and hipster sold separately
This unlined bra is comfortable, romantic and made for everyday wear. It features smooth lace cups, microfiber wings, supportive underwire, and a secure hook and eye closure.
Sizing: Womens
Material: 65% Polyamide, 25% Polyamide, 11% Elastane
Fabric Name: Lace
Garment Style: Back Hook
Support Level: Medium Support
Garment Details: Elastic Strap, Unlined, Adjustable Strap, Strap
Garment back type: Square
Bra cup construction details: Unlined Cup, Full Coverage Cups
Package Quantity: 1
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 1010002987
UPC: 198444303679
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 23.622 inches length x 15.748 inches width x 0.2126 inches height
Estimated ship weight: 0.097 pounds
item ships from third party seller: Adore Me

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

This bra offers a blend of comfort and style, making it a great addition to any lingerie collection. Many guests appreciate its sexy lace design and flattering fit, although some have noted sizing inconsistencies. The bra is particularly praised for its support and aesthetic appeal, making it suitable for various occasions. However, guests have expressed concerns about the quality and comfort, especially regarding the band and underwire.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 81 reviews
    comfort: 3 out of 5
    sizing: true to size
    value: 3 out of 5
    33% would recommend
    3 recommendations
    5 out of 5 stars
    5 September, 2026
    originally posted on Adore Me
    Image

    Beautiful lace, large cups

    This bra is gorgeous and perfect for a date night! However, I did have to size down in cup size for it to fit perfectly.
    Casey T.
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2026
    originally posted on Victoria's Secret
    Image

    Super cute

    I absolutely love this bra super cute and fits perfectly
    HannahK
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2026
    originally posted on Adore Me
    Image

    Supports 38G

    Finding a bra that supports 38G is not easy. This bra is supportive and beautiful.
    Julia C.
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2026
    originally posted on Adore Me
    Image

    Feel beautiful

    Sometimes it’s hard to find a bra that fits and makes you feel beautiful. This one does both. It’s supportive enough for my 38G breasts and looks sexy.
    Julia C.
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2026
    originally posted on Adore Me
    Image

    Great fit and gorgeous!

    Love this one! It fits really well and is such a lovely pattern!
    Becky L.
    Did you find this review helpful?
    5 out of 5 stars
    28 July, 2026
    originally posted on Victoria's Secret
    Image

    Adore Me Bra

    Love the lace and color. Return for a larger size, the color I wanted was sold out. Hopefully this item will be restocked.
    PJ25
    Did you find this review helpful?
    4 out of 5 stars
    6 July, 2026
    originally posted on Victoria's Secret
    Image

    Fits US 30i but runs large in cup, small in band

    I cannot wear any structured VS brand bras because I am sized-out (30i), so I was excited to see that this was offered above a G!! I got my sister size in a 32H because I had a feeling this was going to fit similar to a Freya bra, and I was correct… however, other comments about these bras not fitting like the size they are labeled as are correct. For reference, I am a petite woman with a larger chest measuring with a 30 inch band and a 35-36 bust. I am happy to finally own a cute lacy bra that can pass for a lace-peeping moment under a tank top. That said, this runs small in the band and large in the cup. Since I got my sister size, the cup was almost perfect, but the band was still a bit snug for my liking. I do love the color. It’s a nice muted pink-toned blush. While it is cute, it is cheaply made and may be scratchy for those with sensitive skin. I will not be returning since I got this at a great price w my rewards bc the only other sizes I would try (34H or 30i) are out of stock. Vs, please extend your own company’s sizing. I’m sure y’all could do it better than Adore Me if you really committed to fitting women above a G and below a 32. Make the fantasy happen. You have a customer base waiting to be tapped into 💗
    Kinzey
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026
    originally posted on Victoria's Secret
    Image

    adorable and flattering!

    the band and cups are a touch small compared to the 34H by curvy couture, but not enough to be a wrong fit; the cup construction is perfect for me and i love the lacy detailing in this color!
    sydney
    Did you find this review helpful?
    1 out of 5 stars
    18 June, 2026
    originally posted on Victoria's Secret
    Image

    HATE IT!

    I bought this a few weeks ago and it is the most uncomfortable bra ever. I knew it would be back because it's from AdoreMe but i wanted to give then a second chance maybe they've improved. Big mistake! There is no stretch on the band so it's hard to put on and you barely have room to breathe. It looks like i bought it 2 sizes to small but I didn't! I bought 34G! All my VS and Savage fenty bras are the same size and fit perfectly. I can even go down to a 34DDD and they STILL FIT GREAT. So why in the world does a 34G from AdoreMe NOT FIT RIGHT. In summary, AdoreMe bras are still horrible bras.
    Ekay
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    10 June, 2026

    Sexy and comfortable

    Good addition to my collection (over 40 bras). Cute and sexy lace in a 36B that fits well When my wife's not looking I will show it to my guy friends. Will probably get another color.
    comfort: 4 out of 5
    sizing: true to size
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2026
    originally posted on Victoria's Secret
    Image

    Sooooo adorable!

    I am 5’2”, 163 lbs, 34 H cup. This feels basically like a thicker bralette, and it shapes everything really nicely. Where the lacy fabric sits under the boobs is a bit itchy if you have a bigger belly, and you can see the hem on the cups through your shirt, but it is so cute I do not care.
    Rara
    Did you find this review helpful?
    5 out of 5 stars
    7 June, 2026
    originally posted on Adore Me
    Image

    Bra, London Unlined

    Beautiful, comfortable bra. I really like the unlined bras
    Martha B.
    Did you find this review helpful?
    1 out of 5 stars
    6 May, 2026
    originally posted on Adore Me
    Image

    Cute in photos, does not

    Cute in photos, does not fit the same in person. Band size wayyy off, stitching position made lace look lumpy and bumpy under shirt, plus seam across breast sits in an odd place and makes breasts look flat on bottom with upper spillage and they look square! Not a fan!! Order came in a timely manor but slow to get a refund!
    Judy M.
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on Victoria's Secret
    Image

    The most sexiest & comfortable bra!

    Love this, I have never felt so sexy and comfortable at the same time.
    Olivia
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2026
    originally posted on Victoria's Secret
    Image

    Adore Me Bra

    I bought the bra about a month ago. It fits very well and is comfortable. I will be buying more.
    Mary
    Did you find this review helpful?
    1 out of 5 stars
    8 April, 2026
    originally posted on Adore Me
    Image

    Gary Simpson

    Not sure why my refund is not in my account. It's been over a month the products returned
    Gary S.
    Did you find this review helpful?
    1 out of 5 stars
    8 April, 2026
    originally posted on Adore Me
    Image

    waaay to small

    The band on this was about 4 inches shorter then any of my other 34G's, even ones I've gotten from adore me. And of course it's not returnable.
    Rebecca J.
    Did you find this review helpful?
    3 out of 5 stars
    8 April, 2026
    originally posted on Victoria's Secret
    Image

    Very small

    It's very tight and doesn't have the support on the bust that other bras give me!
    Viridiana
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026
    originally posted on Victoria's Secret
    Image

    My favorite bra!

    One of my best purchases! The bra fits perfectly, true to size. It’s very comfortable and I love the design. Nothing feels tight or restrictive — my bust, shoulders, and back all feel great in this model. I also got one for my mom as a gift, and she’s very happy with it!
    Anastacia
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on Victoria's Secret
    Image

    Fits like a glove!

    It took a return and resize to get the right fit (I’m usually a 38D, but for this bra a 40DD was the ticket), but it was totally worth it! Fits like a glove, equally flattering and comfortable - definitely plan to order another!
    Valerie
    Did you find this review helpful?

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