Advertising Account Planning - 2nd Edition by Kelli S Boling & Carol J Pardun & Beth E Barnes (Paperback)
$33.00 when purchased online
Target Online store #3991
About this item
Highlights
- An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief.
- About the Author: Kelli S. Boling is assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln.
- 216 Pages
- Business + Money Management, Marketing
Description
About the Book
An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.Book Synopsis
An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.Review Quotes
A solid and accessible foundational text for your students that you can build on with your lectures, discussions, and projects.
This easy-to-read textbook on account and media planning offers a comprehensive overview of key concepts and best practice examples to help students succeed in the competitive and ever-evolving media landscape.
About the Author
Kelli S. Boling is assistant professor of advertising and public relations in the College of Journalism and Mass Communications and the University of Nebraska-Lincoln.Carol J. Pardun is professor in the School of Journalism and Mass Communications at the University of South Carolina.
Beth E. Barnes is professor in the Department of Integrated Strategic Communication in the College of Communication and Information at the University of Kentucky.
Sheri J. Broyles was professor in the advertising department at the Mayborn School of Journalism at the University of North Texas.
Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .44 Inches (D)
Weight: .62 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 216
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Rowman & Littlefield Publishers
Theme: Research
Format: Paperback
Author: Kelli S Boling & Carol J Pardun & Beth E Barnes
Language: English
Street Date: January 22, 2025
TCIN: 1004137370
UPC: 9781538192863
Item Number (DPCI): 247-26-2712
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.44 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.62 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
