Africa's Creative Frontiers - by Ogechi Adeola (Hardcover)

About the Book

Africa's Creative Frontiers brings together leading scholars and practitioners to examine how fashion, music, and film are transforming African economies. It explores intersections with tourism, sustainability, and entrepreneurship, highlighting perspectives from across Africa.

Book Synopsis

Africa's creative economy is capturing global attention, powered by bold storytelling, digital innovation, and deep cultural authenticity. From Nollywood's cinematic rise to the worldwide influence of Afrobeats and the emergence of circular fashion, the continent's creative industries are not only thriving--they are redefining Africa's place on the world stage.

Africa's Creative Frontiers brings together leading scholars and practitioners to examine how fashion, music, and film are transforming African economies. It explores intersections with tourism, sustainability, and entrepreneurship, highlighting perspectives from across Africa, including Nigeria, Ghana, Kenya, Tanzania, and South Africa. This book offers critical perspectives on the challenges and opportunities shaping Africa's creative industries, country-level and regional insights into key sectors and strategic guidance on innovation, intellectual property, and evolving business models.

An essential resource for academics, policymakers, and cultural entrepreneurs. This book reimagines Africa's creative future and its growing influence on global cultural and economic landscapes.

Review Quotes

A timely and compelling exploration of Africa's dynamic creative industries as catalysts for economic growth, social transformation, and global cultural influence.

About the Author

Ogechi Adeola is Professor of Marketing and Deputy Vice-Chancellor at the University of Kigali, Rwanda. She is also an Adjunct Professor at Torrens University, Australia. She has published widely in top-tier journals. Her co-authored papers have won multiple international Best Paper Awards (2016-2019), and she received the Emerald Literati Award for Outstanding Paper in 2022. She edited the seminal two-volume Casebook of Indigenous Business Practices in Africa, published by Emerald in 2023.