Africa's Creative Frontiers - by Ogechi Adeola (Hardcover)

About the Book

Africa's Creative Frontiers brings together leading scholars and practitioners to examine how fashion, music, and film are transforming African economies. It explores intersections with tourism, sustainability, and entrepreneurship, highlighting perspectives from across Africa.

Book Synopsis

Africa's creative economy is capturing global attention, powered by bold storytelling, digital innovation, and deep cultural authenticity. From Nollywood's cinematic rise to the worldwide influence of Afrobeats and the emergence of circular fashion, the continent's creative industries are not only thriving--they are redefining Africa's place on the world stage.
Africa's Creative Frontiers brings together scholars, researchers, and practitioners to examine how fashion, music, and film are transforming African economies. It explores intersections with tourism, sustainability, and entrepreneurship, with implications for job creation, cultural preservation, and inclusive growth. This book offers critical perspectives on the challenges and opportunities shaping Africa's creative industries, along with country-level and regional insights and strategic guidance on innovation, intellectual property, and evolving business models.

Review Quotes

A timely and compelling exploration of Africa's dynamic creative industries as catalysts for economic growth, social transformation, and global cultural influence.

About the Author

Ogechi Adeola is a Professor of Marketing and Deputy Vice-Chancellor at University of Kigali, Rwanda, and Adjunct Professor at Torrens University Australia. Her research and consultancy work cover marketing, entrepreneurship, and tourism, with publications in leading journals. She has co-authored multiple award-winning papers and received the Emerald Literati Award for Outstanding Paper in 2022. She edited the seminal two-volume Casebook of Indigenous Business Practices in Africa (2023) and is listed in the Stanford-Elsevier Top 2% Most Influential Scientists in the World (2025).