AI and Strategic Communication - by Yang Cheng & Dejan Verč & ič (Paperback)

Book Synopsis

Provides an essential guide to AI's impact on PR practices, ethics, and societal implications

As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. AI and Strategic Communication: Navigating the Future offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society.

Covering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases.

Offering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, AI and Strategic Communication:

• Presents cutting-edge research from experts in AI, PR, and media ethics
• Discusses emerging AI-driven technologies and their implications for PR professionals
• Discusses AI's impact on democracy, misinformation, and truth in public discourse
• Includes a forward-looking analysis of AI's evolving role in communication
• Offers recommendations for future research and professional adaptation
• Features research-backed insights, practical strategies, and real-world case studies

With a multidisciplinary approach to communication in the digital age, AI and Strategic Communication: Navigating the Future is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.

From the Back Cover

PR and Strategic Communication in the Age of AI

Artificial Intelligence is revolutionizing the field of public relations, reshaping media strategies, crisis management, and audience engagement. AI and Strategic Communication explores how AI is transforming communication practices, from automating tasks and analyzing data to influencing public perception and decision-making. Contributions by leading scholars and practitioners examine AI's role in shaping the future of PR while offering critical insights into its opportunities, challenges, and ethical considerations.

With real-world case studies and cutting-edge research, AI and Strategic Communication delves into AI's impact on corporate communication, activism, misinformation, and media ethics. It provides practical frameworks for integrating AI into PR strategies while maintaining transparency, accountability, and human oversight. Covering topics such as algorithmic bias, AI-driven storytelling, and the evolving relationship between technology and truth, this comprehensive resource equips readers with the knowledge to navigate the digital communication landscape responsibly.

Providing the insights necessary to understand and leverage AI's growing influence in the communication industry, AI and Strategic Communication is a must-have for students, scholars, and professionals in public relations, media studies, and strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.

About the Author

YANG CHENG is an Associate Professor at North Carolina State University One of Stanford University's top 2% most-cited scholars, she specializes in AI, crisis communication, and relationship management. Her work has earned numerous awards, and she has lectured at top institutions worldwide.

DEJAN VERČIČ is Professor and Head of the Centre for Marketing and Public Relations at the University of Ljubljana. A Fulbright scholar and PhD graduate of the London School of Economics, he specializes in globalization, internal communication, and strategic PR.