AI Strategy for Sales and Marketing - 2nd Edition by Katie King

About the Book

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

Book Synopsis

In today's rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing and sales departments. Yet, many professionals struggle to effectively scale and strategize these technologies.

This comprehensive guide presents a cutting-edge framework for leveraging AI to enhance customer-centricity and drive sales growth for senior marketing professionals and leaders. Grounded in the latest research and industry insights, it offers actionable strategies to create immediate value while building a foundation for future success. Key topics include, advanced personalization techniques, AI-driven upskilling for marketing teams, seamless omnichannel customer experiences and ethical AI implementation to foster consumer trust.

This new edition includes new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, the introduction of the AI Playbook framework and updates to the ethical landscape globally. Featuring exclusive interviews with industry leaders and in-depth real-world examples from global powerhouses including L'Oreal, Mediahawk, Datacom, Salesforce and Singapore Bank UOB, this book provides a roadmap for AI adoption across various sectors and roles.

Whether you're looking to optimize your current AI capabilities or embark on a transformative AI journey, AI Strategy for Sales and Marketing is your essential guide to harnessing the full potential of artificial intelligence in today's competitive business environment.

About the Author

Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in East Sussex, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.