Alfa Romeo 33 Stradale - (Hardcover)

Book Synopsis

An exclusive account, design to delivery, from the designers of an automative icon, and its newest, soon-to-be legendary model, the Alfa Romeo 33 Stradale.

In 1967, Alfa Romeo created the 33 Stradale, considered one of the most beautiful automobiles of all time. In 2023, Alfa Romeo embarked on creating an heir to this legendary vehicle, producing just thirty-three cars that update and celebrate the famous original.

In its more than 110-year history, Alfa Romeo has produced cars admired for their design and performance. Henry Ford said he tipped his hat whenever an Alfa Romeo went by. And Enzo Ferrari, who drove an Alfa Romeo before becoming a great automaker himself, once remarked that "at Alfa Romeo they know how to sew gloves for flies."

This book tells the story of the car's history and epic redesign in the words of its makers, from the CEO who conceived the project, to the style director who reimagined its elegant lines, to the engineers who made its extraordinary performance a reality. Readers enter into the style center itself, viewing early drafts and the process of creating the prototype, and eventually the models customized for collectors worldwide, each of whom paid a high price for these exclusive vehicles before a single one was even produced.

Review Quotes

"First unveiled in 1967, the original 33 Stradale became an instant legend--an emblem of Alfa Romeo's dedication to design precision and engineering excellence. In 2023, the carmaker revisited this masterpiece, blending its historic elegance with state-of-the-art technology to create a modern homage that both honors and evolves the original. Alfa Romeo 33 Stradale is more than a book--it's a visual and narrative journey through the reinvention of an icon. Join Stellantis COO Jean-Philippe Imparato, Alfa Romeo Chief Designer Alejandro Mesonero-Romanos, and other key figures as they reflect on the creative and technical challenges behind this remarkable project. With exclusive, never-before-seen images--from early sketches to final prototype--this volume offers an intimate look at automotive artistry in motion, and is set for release in September 2025." -- UPSCALE LIVING MAGAZINE

About the Author

Cristiano Fioiro, leader of the Alfa Romeo 33 project and former head of the Alfa Romeo F1 team, edited this book, which contains contributions from other key players: Jean-Philippe Imparato, former CEO and current COO of Stellantis; Daniel Tiago Guzzafame, engineer; Alejandro Mesonero-Romanos, chief designer; Eligio Catarinella, marketing director; and Lorenzo Ardizio, director of the Alfa Romeo Museum, where the new prototype and historic 33 Stradale will find a home, who recounts the origins of the iconic vehicle in the 1960s.