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No Ads Please - by Remi Babinet (Hardcover)

No Ads Please - by  Remi Babinet (Hardcover) - 1 of 1
$40.00 when purchased online
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About this item

Highlights

  • From Michelin tires to Big Macs, this hefty volume illuminates key marketing strategies from BETC, one of the world's best advertising agenciesWith 950 illustrations across more than 1,000 pages, this robust paperback documents the life and times of creative firm BETC, named 2024's "World's Best Agency" by the World Advertising Research Center.
  • Author(s): Remi Babinet
  • 1296 Pages

Description



Book Synopsis



From Michelin tires to Big Macs, this hefty volume illuminates key marketing strategies from BETC, one of the world's best advertising agencies

With 950 illustrations across more than 1,000 pages, this robust paperback documents the life and times of creative firm BETC, named 2024's "World's Best Agency" by the World Advertising Research Center. Founder Rémi Babinet rhapsodizes on commissions for its most notable clients, including Evian, Lacoste, Air France and McDonald's. The short, offbeat yet thoughtful essays trace the challenges behind forming a universal narrative, in a world where the use of images and words is continually reshaped. Far from being just for advertisers, No Ads Please resonates with every creative connoisseur, offering a behind-the-scenes look at the slogans and images that have shaped the collective imagination.
Rémi Babinet founded BETC in 1994 and was ranked among the top 10 best creative directors since the birth of advertising by Forbes magazine. The agency has a presence in Paris, New York, São Paulo, London and Shanghai.

Dimensions (Overall): 7.4 Inches (H) x 4.88 Inches (W) x 2.2 Inches (D)
Weight: 2.15 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 1296
Publisher: Jbe Books
Format: Hardcover
Author: Remi Babinet
Language: English
Street Date: September 2, 2025
TCIN: 94289047
UPC: 9782365680981
Item Number (DPCI): 247-03-6641
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 2.2 inches length x 4.88 inches width x 7.4 inches height
Estimated ship weight: 2.15 pounds
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