American Crew Men's Medium Hold and Medium Shine Forming Gel Cream - 3oz

Been using this for my 2 year old and it really helps to style his hair right after he wakes up! It also lasts through the day. Great texture and smells good

This product has an amazing scent! The texture is great! The packaging is cute and practical! It absorbs beautifully into hair! And the ingredients are amazing!

I have used this product for years.

I have thick, black hair, and it doesn't show up as white. It blends right in, gives me a nice shape, and it does its job. I usually apply it to lightly damp hair, and it doesn't feel sticky or anything. It has a nice, light scent, and it doesn't look greasy - which is important for dark hair. I enjoy it, but I wish it wasn't super expensive. It usually lasts me about 6 months.

Been using this now for years and totally love it, perfect styles every time .

I wear my hair short And like to keep it shaped as it grows All other creams are thick or do bot hold up ver well after a few hours. This one is amazing. Keeps this old man styling

This stuff is garbage and a waste of money. Just look at the ingredients. It is car wax at 1,000 times the price. I just used it for the first time and threw it away. I need to wash the sticky out of my hair. My hair is flat and sticky and a mess and I have beautiful full and slightly wavvy hair. This is a useless and expensive scam.

Why did you change the formula with this product!? The forming cream is completely different, the cream is more liquid than before. Consumers should have been notified since the product is pricey.

The product is zNOT consistent. It changes quality each time its purchased.

I have been using this product for over a year. Best results are when you apply wet , style as desired. Excellent results. Highly recommended

Always works, good hold.

This cream helps hairs be formed like the way we want and SUPER EASY to apply on hair. After making hair to be dry, put a tiny cream to areas need to be formed. Its smelling is like milk and honey. I'd suggest this product for my friends next time. GREAT!

It's my go to hair product for every day use...I have thick, long, dark hair and it holds up well

I have been looking for a product that would hold my style all day without being oily and to stiff. My barber introduced me to this American Crew Forming Cream and I love it. Plus, it has a nice clean scent. I won't be without it and highly recommend you give it a try.

I prefer when my hair looks more natural with a hair product, so this wasn’t for me because it made my hair look stiff and when you looked at it you could tell there was hair product in my hair. If you’re looking for a natural look that’s soft and holds well i would go for the Aveda pure-formance grooming clay. I’ve been using it for a LONG time and it’s the best hair product i’ve ever used. It works for longer hair, but you’ll end up using a lot of it (because longer hair in general requires more product) but i recently cut my hair so it’s a bit shorter now, and it’s PERFECT. I literally use one finger of the Aveda, rub it around in my hands, and then put it in my hair and BOOM, my hair is perfect for the whole day with a soft and natural look. For reference my hair is pretty thick, about 3-4 inches, and i like to style it like Shawn Spencer from the tv show Psych. The only downside is that it’s pretty expensive compared to other hair products, but i’d say it’s totally worth it for the supreme quality. Plus, one container of it should last at least 3-4 months if you’re using one finger of it a day like me. (and like i said earlier, you really only need that much of your hair is anywhere between 1-5 inches!

Used two times and then tossed it into the trash. Sticky finish on hair. I have fine/thin hair and the forming cream made my hair look like I’d been wearing a hat.

Great product. Holds my hair well. Been using it for a couple of years, only complaint is the price. The product is great though.

This forming cream by American crew is a medium hold, medium shine type of cream. I have wavy thick hair and it help to keep it tamed and looking healthy and not dried out. Nice inoffensive scent nothing special about that. I would recommend any guy give this a try and see how they like it.

This is a great product! I've been using it for years. Shipping is slow, but worth waiting for.

American Crew Forming Cream is a decent styling product that provides a medium hold and a natural finish. It's easy to work with and has a pleasant scent, but it doesn't provide as much control as some other products on the market. Overall, it's a solid choice for everyday styling, but not the best option for more structured looks.