Artificial Intelligence in Hospitality and Tourism in Africa - by Esi Akyere Mensah & Aaron Yankholmes & Frank Badu-Baiden & Nii Longdon Sowah

Book Synopsis

Artificial Intelligence in Hospitality and Tourism in Africa offers a timely and comprehensive exploration of AI's transformative role in tourism and hospitality across Africa, and other emerging regions. As global industries rapidly adopt AI technologies, this timely volume addresses the critical gap in literature concerning AI integration in tourism sectors where infrastructural and technological limitations persist. Through regionally grounded case studies and empirical research, the book investigates how AI can enhance customer experience, streamline operations, and promote sustainable tourism practices, while also confronting challenges such as digital infrastructure, ethical concerns, and workforce readiness. Bringing together diverse perspectives from scholars and practitioners, this edited volume presents a balanced blend of conceptual frameworks and practical insights. Chapters examine fintech's role in the visitor economy; AI-driven service personalisation; and industry preparedness for robotics and automation. It is an essential resource for academics, policymakers, and industry professionals seeking to understand and harness AI's potential within the unique socio-economic contexts of emerging markets.

About the Author

Esi Akyere Mensah is a Senior Lecturer in Tourism Management with over nine years of teaching and research experience in Ghana, the UK, and Ivory Coast.

Aaron Yankholmes is an Associate Professor in Marketing at Nottingham Business School, Nottingham Trent University.

Frank Badu-Baiden is an Assistant Professor at the Rosen College of Hospitality Management, University of Central Florida.

Nii Longdon Sowah is a Senior Lecturer at the University of Ghana's Computer Engineering Department.