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BABE ORIGINAL Amplifying Brow Serum - 1ml: Contains Castor Oil, Clear, Brush-On, Single Container - 2 of 4BABE ORIGINAL Amplifying Brow Serum - 1ml: Contains Castor Oil, Clear, Brush-On, Single Container - 3 of 4BABE ORIGINAL Amplifying Brow Serum - 1ml: Contains Castor Oil, Clear, Brush-On, Single Container - 4 of 4
BABE ORIGINAL Amplifying Brow Serum - 1ml: Contains Castor Oil, Clear, Brush-On, Single Container - 1 of 4

BABE ORIGINAL Amplifying Brow Serum - 1ml: Contains Castor Oil, Clear, Brush-On, Single Container

$28.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Babe Original
  • 91% saw improved overall brow appearance*
  • Helps brows appear fuller and darker in weeks
  • Supports natural brow health
  • Packed with Biotin, Castor Oil, and Amino Acids
  • Doe-foot applicator for total brow saturation
  • Cruelty-free and vegan
  • Clinically studied and safety tested
  • 6-week supply (when used nightly)
  • Made in USA with globally sourced materials

Description

Sparse, over-plucked brows have met their match. Babe Original’s Amplifying Brow Serum delivers the nutrients your brows need to look thicker and fuller in 4–6 weeks.* Powered by Biotin, Amino Acids, Castor Oil, and more, this gentle yet potent formula nourishes from root to tip to help minimize fallout and boost density. Say goodbye to thinning, stressed-out areas and hello to your fullest brow potential.

Based on a 12-week consumer study with 30 subjects using Amplifying Brow Serum once daily. Results will vary. 

WARNING: For external use. Avoid getting in eyes; if so, immediately rinse thoroughly with cool water. Not for use by customers under the age of 18. Do not use on damaged or irritated skin, if pregnant or nursing, undergoing treatment for glaucoma or cancer, or if you are being treated for a facial skin condition. If redness, irritation or other unwanted effects occur, stop using product immediately. If symptoms persist, seek medical attention. Keep out of reach of children. Only apply with applicator provided. Do not share applicator.
Suggested Age: 18 Years and Up
Health Facts: Contains Castor Oil
Color Palette: Translucent
Product Warning: Keep out of reach of children, consult a doctor if you have glaucoma, do not use if you are pregnant or nursing
Product Form: Brush-On
Beauty Purpose: Eyebrow Regrowth
Features: Built-In Brush
TCIN: 94820531
UPC: 850032836784
Item Number (DPCI): 052-00-3981
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, glycerin, polysorbate 20, sodium citrate, panthenol, leuconostoc/radish root ferment filtrate, gluconolactone, hydroxyethylcellulose, caprylyl glycol, propylene glycol, sodium benzoate, panax ginseng root extract, vitis vinifera seed extract, ethylhexylglycerin, sodium pca, sodium lactate, tocopheryl acetate, chamomilla recutita (matricaria) flower extract, yeast extract, arginine, aspartic acid, hydrolyzed glycosaminoglycans, alcohol, pca, phenoxyethanol, arctostaphylos uva ursi leaf extract, calcium gluconate, magnesium ascorbyl phosphate, polydextrose, glycine, alanine, biotin, ricinus communis (castor) seed oil, serine, valine, sodium hyaluronate, isopropyl cloprostenate (an analog of prostaglandin), isoleucine, proline, threonine, hexylene glycol, phenylalanine, histidine, aminomethyl propanol.

Allergens & Warnings:

WARNING: FOR EXTERNAL USE. AVOID GETTING IN EYES; IF SO, IMMEDIATELY RINSE THOROUGHLY WITH COOL WATER. NOT FOR USE BY CUSTOMERS UNDER THE AGE OF 18. DO NOT USE ON DAMAGED OR IRRITATED SKIN, IF PREGNANT OR NURSING, UNDERGOING TREATMENT FOR GLAUCOMA OR CANCER, OR IF YOU ARE BEING TREATED FOR A FACIAL SKIN CONDITION. IF REDNESS, IRRITATION OR OTHER UNWANTED EFFECTS OCCUR, STOP USING PRODUCT IMMEDIATELY. IF SYMPTOMS PERSIST, SEEK MEDICAL ATTENTION. KEEP OUT OF REACH OF CHILDREN. ONLY APPLY WITH APPLICATOR PROVIDED. DO NOT SHARE APPLICATOR.

Shipping details

Estimated ship dimensions: 4.5 inches length x 2 inches width x 1 inches height
Estimated ship weight: 0.066 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This eyebrow serum has garnered positive feedback for its effectiveness in promoting brow growth and thickness. Many guests have reported significant improvements in their eyebrow fullness and color, often within a few weeks of consistent use. The serum is praised for being easy to apply and for not causing irritation. While some guests experienced mixed results, the overall sentiment leans towards satisfaction, making it a worthwhile addition to any beauty routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1344 reviews
    easy to apply: 2 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    5 out of 5 stars
    18 July, 2026
    originally posted on Babe Original
    Image

    It works!

    This brow serum definitely works. This is my second tube and a staple in my routine.
    LaToya H.
    Did you find this review helpful?
    5 out of 5 stars
    17 July, 2026
    originally posted on Babe Original
    Image

    Love!

    I have been using this serum for several months now and it’s really working well!
    Dakota H.
    Did you find this review helpful?
    5 out of 5 stars
    13 July, 2026
    originally posted on Babe Original
    Image

    So good

    If you haven't tried this product yet try it it's brought my brows back to life and it's affordable
    Tiffani T.
    Did you find this review helpful?
    5 out of 5 stars
    11 July, 2026
    originally posted on Babe Original
    Image

    It works!!!!!!

    My eyebrows were thinning out and I was desperate to find something to help fill them in. As I already use the eyelash serum , which is fantastic, I ordered the eyebrow serum. It actually works, my eyebrows are filling in and it’s incredibly easy to use and no side affects at all, I highly recommend
    Charlotte H.
    Did you find this review helpful?
    5 out of 5 stars
    7 July, 2026
    originally posted on Babe Original
    Image

    Thicker fuller brows

    This serum has made a big difference in my brow game. I've tried others that kinda worked but left me feeling like i was just really making it up in my mind. This, on the other hand, has helped my brows grow in my fully and restored hair to help give my brows the shape i've been trying to achieve for years.
    Mary D.
    Did you find this review helpful?
    5 out of 5 stars
    6 July, 2026
    originally posted on Babe Original
    Image

    Significant Growth!

    I have seen significant growth in my eyebrows. They are thicker and a little darker in color.
    Kristy L.
    Did you find this review helpful?
    5 out of 5 stars
    6 July, 2026
    originally posted on Babe Original
    Image

    IT WORKS!

    I am a Millennial with overplucked sparse eyebrows (thanks, 2000s) and was blown away by how well this works! With consistent use, you will see results. I will be ordering again!
    Aubrey G.
    Did you find this review helpful?
    5 out of 5 stars
    2 July, 2026
    originally posted on Babe Original
    Image

    THE BEST HANDS DOWN

    This stuff is seriously amazing. I had my brows microbladed a few years ago but it's since started to wear off and my brows were looking bleak. This made my eyebrows BUSHY again. I'm talking I looked in the mirror one day and was like eek ya girl needs to PLUCK. I ran out a couple weeks ago and haven't been able to get another one and I'm seriously panicking lol.
    Deanna P.
    Did you find this review helpful?
    5 out of 5 stars
    30 June, 2026
    originally posted on Babe Original
    Image

    It really works!

    This serum is the best! My brows grew in length and thickness within 3/4 weeks. They look and feel thicker. I noticed a change almost immediately but now it’s the full effect. I’ve been using it for 2 months. The regrowth of my over plucked eyebrows is crazy. It’s twice the amount of hair I had.
    Nicole R.
    Did you find this review helpful?
    5 out of 5 stars
    24 June, 2026
    originally posted on Babe Original
    Image

    Outstanding Results

    I have had incredible results. My brows looks completely different. They are so much fuller and as a result, even a little darker. The person who does my brow waxing cannot believe it, and has actually went on to tell other people all about this product.
    Dana L.
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on Babe Original
    Image

    Fuller brows

    I can really see a big difference and improvement with my brows that are sparse!! Happy with the results! Very pleased customer 😀
    Lesley M.
    Did you find this review helpful?
    5 out of 5 stars
    17 June, 2026
    originally posted on Babe Original
    Image

    It really works!!!

    This brow serum made my brows grow!!! I got a brow service that left them sparse. I've used the Amplify brow serum for a while now it has definitely made a difference.
    Amy G.
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2026
    originally posted on Babe Original
    Image

    I LOVE this serum. It’s

    [This review was collected as part of a promotion.] I LOVE this serum. It’s helped my brows looking much fuller. First pic is before and second one is a few months after using the serum
    Cadence S.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 May, 2026
    originally posted on Babe Original
    Image

    Visible Results!

    [This review was collected as part of a promotion.] I'm in my late 50's and my eyebrows have became thin. I use the brow serum nightly and have begun to see visible results!
    Wendy S.
    Did you find this review helpful?
    5 out of 5 stars
    26 May, 2026
    originally posted on Babe Original
    Image

    The best brow growth serum!

    I swear by this product, I saw results with only just three weeks. I overplucked my brows and nothing I’ve tried helped them to grow back until I found this product. This founders of this brand did an amazing job!
    Grace M.
    Did you find this review helpful?
    4 out of 5 stars
    20 May, 2026
    originally posted on Babe Original
    Image

    Great!

    Works wonders for my eyebrows. However it does cause slight irritation and redness.
    Caroline S.
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on Babe Original
    Image

    Best brow serum EVER!!

    I’ve always been so self conscious about my thin brows. This brow serum works wonders!! It’s given me the brows I never thought I could have:)
    Jessie S.
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on Babe Original
    Image

    I have eye brows again

    I have always had very few eyebrows and my friend told me about this product and it has helped grown my eyebrows so much that I actually have to go and get them trimmed and plucked which I have not had to do since I was probably in my 20s. Amazing!!!
    Amanda P.
    Did you find this review helpful?
    1 out of 5 stars
    21 April, 2026Verified purchase
    • Hair color: Brunette
    • Skin type: Combination
    • Skin concern: Aging
    • Skin tone: Light

    Did Nothing

    No change after an entire bottle
    MAP
    easy to apply: 2 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2026
    originally posted on Babe Original
    Image

    Works great!

    [This review was collected as part of a promotion.] I’ve noticed a definite change in my eyebrows since using the serum. You just have to be diligent and patient with it. Use it nightly and wait a few weeks and you’ll see a difference in your eyebrows! Love it!
    Brittany D.
    Did you find this review helpful?

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