Backflip Cinnamon Magic Breakfast Cereal - 8oz
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- $4.99Buy 1 get 1 50% off select cereal and granola4 out of 5 stars with 20 ratings
- $7.99Buy 1 get 1 50% off select cereal and granola4.7 out of 5 stars with 1047 ratings
- $8.99Buy 1 get 1 50% off select cereal and granola4.1 out of 5 stars with 453 ratings
- $5.79($0.32/ounce)Buy 1 get 1 50% off select cereal and granola4.3 out of 5 stars with 344 ratings
- $6.79Buy 1 get 1 50% off select cereal and granola4.2 out of 5 stars with 724 ratings
- $5.79Buy 1 get 1 50% off select cereal and granola4.3 out of 5 stars with 75 ratings
- $7.49Buy 1 get 1 50% off select cereal and granola4.5 out of 5 stars with 153 ratings
- $5.79($0.48/ounce)Buy 1 get 1 50% off select cereal and granola4 out of 5 stars with 68 ratings
- $7.39Buy 1 get 1 50% off select cereal and granola on select items3.4 out of 5 stars with 818 ratings
- $5.79Buy 1 get 1 50% off select cereal and granola4.7 out of 5 stars with 991 ratings
- $4.79was $5.29 New lower priceBuy 1 get 1 50% off select cereal and granola4.5 out of 5 stars with 271 ratings
- $5.29Buy 1 get 1 50% off select cereal and granola4.4 out of 5 stars with 470 ratings
- $5.29Buy 1 get 1 50% off select cereal and granola4.1 out of 5 stars with 102 ratings
- Highly rated$3.49 - $6.19Buy 1 get 1 50% off select cereal and granola on select items4.7 out of 5 stars with 15803 ratings
- Highly rated$3.49 - $7.39Buy 1 get 1 50% off select cereal and granola on select items4.8 out of 5 stars with 7436 ratings
- $5.29Buy 1 get 1 50% off select cereal and granola4 out of 5 stars with 40 ratings
- $5.29Buy 1 get 1 50% off select cereal and granola4.5 out of 5 stars with 292 ratings
- $5.29Buy 1 get 1 50% off select cereal and granola4.8 out of 5 stars with 807 ratings
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- $5.99reg $6.49 SaleBuy 1 get 1 50% off select cereal and granola4.1 out of 5 stars with 25 ratings
- $5.99reg $6.49 SaleBuy 1 get 1 50% off select cereal and granola4.1 out of 5 stars with 25 ratings
- $5.99reg $6.49 SaleBuy 1 get 1 50% off select cereal and granola4.1 out of 5 stars with 25 ratings
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- $5.99reg $6.49 SaleBuy 1 get 1 50% off select cereal and granola4.1 out of 5 stars with 25 ratings
- $7.39Buy 1 get 1 50% off select cereal and granola4.7 out of 5 stars with 47 ratings
- $5.79Buy 1 get 1 50% off select cereal and granola4.7 out of 5 stars with 991 ratings
- Highly rated$5.29($1.32/ounce)Buy 1 get 1 50% off select cereal and granola4.5 out of 5 stars with 457 ratings
- $5.79Buy 1 get 1 50% off select cereal and granola4.6 out of 5 stars with 212 ratings
- $6.79Buy 1 get 1 50% off select cereal and granola4.4 out of 5 stars with 8 ratings
- $7.39Buy 1 get 1 50% off select cereal and granola4.5 out of 5 stars with 38 ratings
- Highly rated$3.49 - $6.19Buy 1 get 1 50% off select cereal and granola on select items4.7 out of 5 stars with 15803 ratings
- $5.69was $7.49 New lower priceBuy 1 get 1 50% off select cereal and granola4.5 out of 5 stars with 17 ratings
- $5.69was $7.49 New lower priceBuy 1 get 1 50% off select cereal and granolaNature's Path EnviroKidz Organic Gluten Free Choco Chimps Large Size Breakfast Cereal Pouch - 13.5oz2.8 out of 5 stars with 34 ratings
- $5.29Buy 1 get 1 50% off select cereal and granola4.3 out of 5 stars with 75 ratings
- $8.99Buy 1 get 1 50% off select cereal and granola4.4 out of 5 stars with 184 ratings
- $5.29Buy 1 get 1 50% off select cereal and granola3.7 out of 5 stars with 22 ratings
- $8.99Buy 1 get 1 50% off select cereal and granola4.1 out of 5 stars with 453 ratings
- $8.99Buy 1 get 1 50% off select cereal and granola on select items4.3 out of 5 stars with 10610 ratings
- $5.29Buy 1 get 1 50% off select cereal and granola4.7 out of 5 stars with 202 ratings
- $3.99Buy 1 get 1 50% off select cereal and granola4.5 out of 5 stars with 69 ratings
- $5.79($0.48/ounce)Buy 1 get 1 50% off select cereal and granola4 out of 5 stars with 68 ratings
- $7.99Buy 1 get 1 50% off select cereal and granola4.7 out of 5 stars with 1047 ratings
- Highly rated$3.49 - $7.39Buy 1 get 1 50% off select cereal and granola on select items4.8 out of 5 stars with 7436 ratings
- Highly rated$3.49 - $7.39Buy 1 get 1 50% off select cereal and granola4.6 out of 5 stars with 2859 ratings
- $3.99 - $6.49Lower price on select itemsBuy 1 get 1 50% off select cereal and granola on select items4.5 out of 5 stars with 2813 ratings
- $5.79Buy 1 get 1 50% off select cereal and granola4.7 out of 5 stars with 189 ratings
- $7.99Buy 1 get 1 50% off select cereal and granola4.7 out of 5 stars with 528 ratings
Related Categories
4.1 out of 5 stars with 25 reviews
quality: 4.29 out of 5
taste: 4.14 out of 5
value: 4.07 out of 5
76% would recommend
13 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2026Verified purchase
Taste very good, will buy again
kid approved!!
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2026Verified purchase
Amazing taste and health conscious for kids!
Our kids love the YouTube show Ben & Cam! When I saw they came out with a cereal I thought oh boy… not another sugary, artificial dye laden cereal. Turns out it’s actually great for kids. Tastes great, low sugar, high protein, seed oil and synthetic dye free. Thank you! It’s a hit with all of our kids and parents. Let’s go, Ben & Cam. #staywild
5 out of 5 stars
Thumbs up graphic, would recommend
14 July, 2026
My Kid Loves This!
Our 4-year-old boy LOVES this cereal. We were reluctant to let him try it, but the ingredient panel was something we could get behind. The added protein makes a bowl of cereal in the morning a real meal.
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2026Verified purchase
(no review title)
Good ingredients and not to much sugar. Will get other flavors in the future.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 July, 2026Verified purchase
Cute marketing, bad taste.
Weird texture and bad stevia after taste. They are definitely not worth the price.
5 out of 5 stars
Thumbs up graphic, would recommend
12 July, 2026Verified purchase
strawberry surprisingly good
I liked the strawberry - I think it has a nice flavor and level of sweetness and it's fun how it changed the color of the milk to pink. of the healthier cereals this is the best I've had so far though I haven't had a ton. would buy again.
5 out of 5 stars
12 July, 2026
(no review title)
Delicious!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 July, 2026Verified purchase
(no review title)
Disgusting, we were completely scammed by YouTubers.
2 out of 5 stars
Thumbs down graphic, would not recommend
10 July, 2026
Bad aftertaste!
The pros: gluten free, vegan, crunchy, low in sugar & calories, no cassava root (I avoid because of my thyroid) and turns milk into chocolate milk! Cons: very strong aftertaste because of the monk fruit sweetener used. I won’t repurchase because of this :/ would prefer it to be sweetened with maple syrup, honey or coconut sugar- I’ll take the extra calories and sugar to avoid the horrible aftertaste!
5 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2026
The best of the best!
Amazing cereal! So proud of Ben for coming out with a healthi(er) option for kids in the mornings or for whenever ya wants cereal
5 out of 5 stars
Thumbs up graphic, would recommend
9 July, 2026
Very good!!!
It's cool how a YouTuber made his own cereal I love it!!
5 out of 5 stars
8 July, 2026Verified purchase
Picky 9 year old LOVED it!!
Loved it! My picky 9 Year old couldn’t get enough!
5 out of 5 stars
Thumbs up graphic, would recommend
8 July, 2026Verified purchase
Holy YUM
This is now my fav cereal. I love it as a quick breakfast and as a snack. Obsessed with the strawberry milk it makes too.
5 out of 5 stars
Thumbs up graphic, would recommend
6 July, 2026
(no review title)
Strawberry milkshake is a favorite at the house! We all loved it and will be trying other flavors sooon.
5 out of 5 stars
6 July, 2026
(no review title)
It is so good Ben
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2026Verified purchase
Buying More!
Pretty rich in flavor and very crunchy which is a plus for me. Delicious chocolate milk after the cereal is gone. Perfect for curing a breakfast sweet tooth with better ingredients.