$23.00 when purchased online
Target Online store #3991
About this item
Highlights
- Strengthen and fortify hair with wheat protein and vitamin E
- Achieve a healthy, glossy look with no drying or stripping effect
- Restore moisture to delicate strands with coconut extract
- Relieve scalp dryness and itchiness while promoting hair growth
Description
Are you looking for the perfect product to maintain your luscious locks? Look no further than Baxter of California’s Fortifying Shampoo! This shampoo is specially formulated to help cleanse and nourish hair while repairing with nutrients to promote stronger growth and healthy strands. The combined benefit of this shampoo and our fortifying conditioner will leave your hair feeling strong, revived, and in its best shape yet!
The replenishing blend of ingredients used in this Fortifying Shampoo will gently cleanse deep into your roots to remove all buildup that could be preventing new growth. But that’s not all—the signature invigorating scent will leave you feeling awake, energized, and ready to take on whatever the day has in store. No more flat, lifeless hair—just long-lasting shine with improved manageability.
Harnessing the power of nature has never been easier thanks to Baxter of California’s Fortifying Shampoo. With its convenience and holistic approach, it ensures optimal nourishment is delivered straight to your scalp for guaranteed softness and strength. So why wait? Give this revolutionary product a try today and harness your very own fountain of youth from head to toe!
Hair Type: All Hair Types
Product Form: Cream
Beauty Purpose: Nourishing
Net weight: 8 fl oz (us)
Package Quantity: 1
TCIN: 90038803
UPC: 850039793097
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details
Estimated ship dimensions: 9 inches length x 4 inches width x 3 inches height
Estimated ship weight: 0.5 pounds
This item cannot be shipped to the following locations: APO/FPO, American Samoa, Guam, Northern Mariana Islands, Puerto Rico, United States Minor Outlying Islands, Virgin Islands, U.S., Alaska, Hawaii
item ships from third party seller: Beacon Beauty Center
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 3 ratings
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4 out of 5 stars with 3 ratings
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5 out of 5 stars with 3 ratings
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Summary of reviews
The Baxter of California Fortifying Shampoo has garnered mixed feedback from guests. Many appreciate its pleasant scent, effective cleansing, and ability to leave hair feeling clean and strong. However, some guests have expressed disappointment with the new formula compared to the previous version, noting issues like hair thinning and a less satisfying lather. Overall, it is a popular choice for those seeking a fortifying shampoo that enhances hair health and manageability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 69 reviews
NOT Improved!
1 out of 5 stars
DisappointedinDC - 1 year ago
originally posted on Ambi Enterprises
The old version of this shampoo was much better. This doesn't even compare. I used this product for years but now I'm going to look for another shampoo.
Hair Falling Out
2 out of 5 stars
BoyAppleton - 1 year ago
originally posted on Ambi Enterprises
I had to stop using this as my hair started falling out. After switching to a shampoo/conditioner with mortician oil, it stopped falling out.
Great product to have in the routine
5 out of 5 stars
JayZ - 1 year ago
originally posted on Ambi Enterprises
I use this every few days. It smells good, easy to use, and gives my hair a fresh start.
Great Quality Product
5 out of 5 stars
Larry - 1 year ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] Have been using for several years and cannot be with out this product Great way to start the day
Bring back the Liter!
4 out of 5 stars
Fullhairat66 - 1 year ago
originally posted on Ambi Enterprises
Long time user of this clean smelling, not over powering shampoo. I would give it 5 stars but Baxter discontinued offering the 1-liter refill size, making it more expensive and less enviro friendly than it needs to be. Bring back the liter!
Working great
4 out of 5 stars
RobC81 - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] I love my wife, that is why I got this for her. When she would get out of the shower, it looked like a dog or cat had a bath and a fare amount of hair would be on the floor, some on the wall, snd and in the drain. After using this we have seen a significant difference in the amount of hair in the shower.
Daughter like it!
5 out of 5 stars
- 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] My older daughter is always going thru hair products and fast lol. She really seems to like this products. She said it make her hair feel really clean and the conditioner seems to work very well also. I will be ordering more of this for her since it's been requested.
Voluminous and fortifying shampoo!
5 out of 5 stars
Kat124 - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] Baxter of California Fortifying Shampoo is an amazing product! This shampoo leaves my hair feeling voluminous and silky after use. It is a great value and smells amazing! I have added this shampoo to my beauty routine and now receive so many compliments on my hair! I highly recommend this shampoo!
Nice!!
3 out of 5 stars
pdunn6134 - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] My husband tried this product. His hair is thinning at the front and middle of his head. He has been using the shampoo and conditioner and saw a difference in his hair. His hair was not as dry and started to look healthy and growing.
Love it!
5 out of 5 stars
Stefanie - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] The Fortifying Shampoo and Conditioner have been great for my hair. I have noticed a definite improvement since using them together. My hair feels stronger, and not as brittle. I have fine, thin hair, and this shampoo and conditioner have helped give it a boost. I also love the smell! Smells very clean and fresh.
Strong clean hair!!
5 out of 5 stars
Milesb87 - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] I love this shampoo and promise you will also. This is the first shampoo that leaves my head feeling clean but not stripped of all of the oils. I thought maybe it was just me but once I found that my girlfriend and daughter hijacked it for them selves leaving me to buy more. This shampoo make your head will feel so much better and your hair will feel much stronger after using this shampoo.
Works well
4 out of 5 stars
Dnellie312 - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] We have hard water at our house so a good shampoo is always hit or miss especially on my fine hair. I've used this for a little while now and my hair seems to be doing OK. I do still need to use lemon juice to pull the hard minerals from my hair, but I don't need to use it that often.
Works great
4 out of 5 stars
James3636 - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] This works really good. It has a nice scent and is easy to use. I wet my hair and added product and it worked in to a great lather. My hair felt clean and soft after using this. It was easy to rinse out as well.
So-So
3 out of 5 stars
Olivia - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] Much like the conditioner, it just doesn’t lather or go into the hair easily. Leaves hair feeling dry and takes a lot of shampoo to lather. That being said, it isn’t terrible. However, I don’t think the value is worth it.
Great shampoo
5 out of 5 stars
deliriouslydeb2 - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] I was delighted to get to try Baxter of California fortifying shampoo it's a very pleasant sense it's blue and it did wonders for my hair my hair is very thin and it was a lovely scent great feel non greasy very nice and clean shampoo will definitely consider buying again and in the future highly recommend it to anybody seeking a new shampoo for their hair.
Baxter Fortifying Shampoo
5 out of 5 stars
Strickland - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] I've been using this Baxter Fortifying Shampoo for thin hair over a month now and I'm not very happy with it. I can't tell any difference in my hair if anything it seems it's looks and feels thinner. I wouldn't purchase this product again.
noticable difference
5 out of 5 stars
klellis757 - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] I have noticed a lot less fall out and shedding since I started using this shampoo. it doesn't have much of a fragrance, which is nice. My hair feels super clean and a lot healthier since I have started using it. It also feels thicker. I will continue to use this regularly.
Works great
5 out of 5 stars
Justine12 - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] I got this set about a month ago and so far I love it. Cleans my hair well. Smells good. I have thin straight hair. Leaves it nice and shiny and clean. Doesn't feel hard to brush afterwards or anything. Doesn't get staticky either like some do.
very mild smell
4 out of 5 stars
izzytdz - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] This shampoo does not have a strong smell, it is very mild, which if you do not like much fragrance in your shampoo then this is great for you. The shampoo lathers well on the hair. Once my hair is dry it feels clean, nothing out of the ordinary though.
Refreshing
4 out of 5 stars
OstenTdcr - 2 years ago
originally posted on Ambi Enterprises
[This review was collected as part of a promotion.] After using this shampoo for a while now and what a refreshing change from the normal shampoos. When opening up this bottle you get a nice aroma and not just a cleaner smell this stuff shells like something you would want to have in your hair. After rinsing it out your hair feels soft and clean and you'll have heads turning when wanting to know what smells so good.