Beautiful PR - by Sophie Attwood (Paperback)

About the Book

Beautiful PR is unforgettable: it amplifies a brand's heartbeat and connects with customers' emotions. Discover a more authentic, meaningful way to tell your brand's story.

Book Synopsis

Beautiful PR is unforgettable: it amplifies a brand's heartbeat and connects with customers' emotions. Discover a more authentic, meaningful way to tell your brand's story.

From the Back Cover

'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler

A more beautiful way to connect with customers

PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.

In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.

Review Quotes

A valuable resource for the beauty industry...However, the ideas and strategies presented in the book can be applied to public relations in any industry, making it a great resource for anyone looking for beauty PR tips that can be adapted to other fields. The emphasis on honesty and authenticity in communication makes this book a valuable asset for PR professionals - NetGalley

What an amazing read!! ... I would highly recommend this book for anyone in business, PR, marketing, owning a brand, company or product that they want to elevate to the next level. - Amazon

Sophie Attwood's work is poised to become a new standard... Beautiful PR is a radiant revelation, a platform for a more beautiful way to connect, communicate, and grow. In a world often veiled in shadows, Attwood's book shines, reminding us that authenticity is the most beautiful form of connection. - NetGalley

About the Author

Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, Sophie has become a leading voice of authority for the communications industry. Author location: Shropshire, UK