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Beauty by Bali Women's Foam Wirefree Bra B540 - 2 of 4Beauty by Bali Women's Foam Wirefree Bra B540 - 3 of 4Beauty by Bali Women's Foam Wirefree Bra B540 - 4 of 4
Beauty by Bali Women's Foam Wirefree Bra B540 - 1 of 4

Beauty by Bali Women's Foam Wirefree Bra B540

$24.99

In Stock

Eligible for registries and wish lists

Fit & style

  • All-around comfort
  • Ultra-thin foam cups stretch for fit flexibility
  • 2-play side and back support
  • Wirefree
  • Comfort band gently flexes to move with you

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About this item

Fit & style

  • All-around comfort
  • Ultra-thin foam cups stretch for fit flexibility
  • 2-play side and back support
  • Wirefree
  • Comfort band gently flexes to move with you
This Beauty By Bali Wirefree bra (Style #B540) offers you a flexible fit and all-around comfort. With its 2-ply sides and smooth back support, you will move comfortably through your day. Ultra-thin foam cups provide coverage without the bulk. Wireless design and comfort band provides all-around comfort and support. Available in multiple colors and sizes in a gorgeous dot pattern.
Sizing: Womens
Material: 92% Nylon, 8% Spandex
Fabric Name: Knit
Garment Style: Back Hook and Loop Fastener
Neckline: V Neck
Sheerness: Opaque
Support Level: Light Support
Garment Details: Adjustable Strap
Package Quantity: 1
Garment back type: Scoop
Bra cup construction details: Wireless, Lightly Lined Cup
Coverage: Full
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 52498350
UPC: 617914447045
Item Number (DPCI): 023-09-4935
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.8898 inches length x 7.5 inches width x 9 inches height
Estimated ship weight: 0.2646 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Guests are saying

This bra has garnered mixed feedback from guests, with many praising its comfort and support, especially for those seeking a wireless option. Guests appreciate the soft fabric and flattering shape it provides under clothing. However, some have noted issues with fit and support, particularly for larger sizes. Overall, it seems to be a great choice for everyday wear, especially for those prioritizing comfort over traditional underwire support.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 640 reviews
    comfort: 4.32 out of 5
    sizing: true to size
    value: 4.03 out of 5
    78% would recommend
    200 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 September, 2025Verified purchase

    Perfect

    Love it way it fits feel great when I wear the bra
    Beth
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 September, 2025

    BALI BRA

    GREAT BRA, BOUGHT IT AT ROSS FOT 7.99
    SANDY
    comfort: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 September, 2025Verified purchase

    Perfect fit

    This bra fits perfectly!
    Nene
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 August, 2025Verified purchase

    Ms

    Wouldn't think a $25 bra would be that great but it really is!
    Amy J
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2025Verified purchase

    Perfect.

    Have been searching for a wirefree bra for quite sometime and these came up, they fit perfectly. The wide strap is super comfortable and does not dig into my shoulder which was the reason for the purchase.
    BLITH
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    10 August, 2025Verified purchase

    Its a no for me.

    Fit is odd. Somehow the stitches don’t fit the cup and it makes my chest look weird. The fabric is soft but I returned it.
    Sol
    comfort: 3 out of 5
    sizing: too big
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 July, 2025Verified purchase

    So comfortable

    So comfortable, straps don't slip, holds everything in and uplifts!
    Julia
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 May, 2025Verified purchase

    Too big

    Way too big. Band fits like a 38 even with the tightest adjustment
    Target Momma
    comfort: 2 out of 5
    sizing: too big
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 April, 2025Verified purchase

    Bra

    Just what I was looking for. Fits perfectly and very comfortable
    Njc
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 March, 2025Verified purchase

    Love this no wire bra

    Love the fit on the no wire bra. You have the support and lift that you need.
    Lovey2
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 February, 2025Verified purchase

    Comfy and cute bra

    This bra is super comfortable, fits perfectly and looks pretty.
    Jen
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 January, 2025Verified purchase

    Love it

    It was time for new bras and I was scared. This bra was great. I didn’t measure myself and just went based on what my old size was. Definitely could have went down on band size. That was on me. Still super comfortable to wear after 13 hr shifts. Definitely getting more!
    txgrl832
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 January, 2025Verified purchase

    Prefect

    Prefect for me, price and fit.
    Prefect
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 January, 2025Verified purchase

    Comfort

    Like style for the day sport
    Imperio
    comfort: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 December, 2024Verified purchase

    Not a good fit

    Horrible fit and scratchy. This bra is not well made like other Bali bras. I can’t even wear it and I really wanted to love it.
    gtd
    sizing: too big
    comfort: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 December, 2024Verified purchase

    Dont buy

    This is the worst bra I’ve ever bought truly. Support is horrible. Quality is horrible.
    Jesseah
    value: 1 out of 5
    sizing: true to size
    comfort: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    7 November, 2024Verified purchase

    Try in before you buy and out a shirt over it to see if it looks right on you

    They definitely hold up your breasts, but they really make them sit up high and very far apart, almost comically far apart. Doesn't look right under a shirt. Made me feel very self-conscious wearing it.
    Coffeenarq
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 November, 2024Verified purchase

    It's a Yes! Comfortable!

    I'm so skeptical and I've tried lots of bras! Immediately after trying it on, it was a yes for me! Normally a 38-40 DDD, got this in a 40DD (in wired bras) & a XL in tops & it fits perfectly (considering this, I'd say it runs big)! Granted, this is just trying on, we'll see how it washes and then the long term wear, but very excited for this. I haven't been able to go back to wired bras ... but looking for something supportive, and I think this is it!
    NS
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 October, 2024Verified purchase

    0/10

    I returned this bra, it had so much unnecessary foaming,/cupping the bra itself, stuck out even without much padding however it didn’t flat underneath my shirt or secure around my chest
    Targetlover
    comfort: 5 out of 5
    sizing: too big
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    27 October, 2024

    Triangle breasts

    Too big. Size down. Even sizing down though, the cups come to a point in the center and you are left with wide triangles for breasts. Cups are not smooth and rounded.
    ashcousti
    value: 1 out of 5
    sizing: too big
    comfort: 2 out of 5
    1 guest found this review helpful. Did you?

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