$19.95 when purchased online
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About this item
Highlights
- In today's competitive marketplace, companies can no longer compete on price or product alone.
- 268 Pages
- Business + Money Management, Marketing
Description
Book Synopsis
In today's competitive marketplace, companies can no longer compete on price or product alone. The real game-changer? Customer experience. But creating remarkable experiences that customers want to share doesn't have to be complicated or expensive.In Becoming The Experience Maker, Dan Gingiss introduces the proven WISER framework-Witty, Immersive, Shareable, Extraordinary, and Responsive--showing businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Packed with 50+ real-world case studies from a variety of industries, this book provides a practical framework that businesses of any size can use to create customer loyalty and sustainable growth.Inside this expanded second edition, you'll discover:- A step-by-step framework for creating memorable customer experiences
- Practical strategies for both B2B and B2C businesses
- Insights on today's biggest challenges--including AI, crisis management, and digital experience design
- How to foster a customer-centric culture where every employee plays a role
Suggested Age: 22 Years and Up
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Morgan James Publishing
Theme: Research
Format: Paperback
Language: English
Street Date: April 22, 2025
TCIN: 1003297137
UPC: 9781636987279
Item Number (DPCI): 247-45-4035
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.61 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.8 pounds
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