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Becoming the Experience Maker (2nd Edition) - by Dan Gingiss (Paperback)

Name: Becoming the Experience Maker (2nd Edition) - by Dan Gingiss (Paperback)
Brand: Morgan James Publishing
SKU: 1003297137
Price: 12.56 USD
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Details

Highlights

In today's competitive marketplace, companies can no longer compete on price or product alone.
Author(s): Dan Gingiss
200 Pages
Business + Money Management, Marketing

Description

Book Synopsis

In today's competitive marketplace, companies can no longer compete on price or product alone. The real game-changer? Customer experience. But creating remarkable experiences that customers want to share doesn't have to be complicated or expensive.

In Becoming The Experience Maker, Dan Gingiss introduces the proven WISER framework-Witty, Immersive, Shareable, Extraordinary, and Responsive--showing businesses how to transform ordinary customer interactions into powerful word-of-mouth marketing opportunities. Packed with 50+ real-world case studies from a variety of industries, this book provides a practical framework that businesses of any size can use to create customer loyalty and sustainable growth.

Inside this expanded second edition, you'll discover:

A step-by-step framework for creating memorable customer experiences
Practical strategies for both B2B and B2C businesses
Insights on today's biggest challenges--including AI, crisis management, and digital experience design
How to foster a customer-centric culture where every employee plays a role

From Fortune 500 companies to small businesses and nonprofits, Becoming The Experience Maker provides the roadmap to gaining a true competitive edge. Because when your customers are your biggest advocates, business growth becomes sustainable.

"For every business that suspects their only true differentiator is customer experience, this is the indispensable playbook for making it work." >--Jay Baer, Author of 7 books, including The Time to Win

Specifications

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .61 Inches (D)

Weight: .8 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 200

Genre: Business + Money Management

Sub-Genre: Marketing

Publisher: Morgan James Publishing

Theme: Research

Format: Paperback

Author: Dan Gingiss

Language: English

Street Date: April 22, 2025

TCIN: 1003297137

UPC: 9781636987279

Item Number (DPCI): 247-45-4035

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.61 inches length x 6 inches width x 9 inches height

Estimated ship weight: 0.8 pounds

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