About this item
Highlights
- An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
- About the Author: Mike Kim believes marketing isn't about closing a sale, it's about opening a relationship.
- 224 Pages
- Business + Money Management, Marketing
Description
About the Book
It's no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six-or even seven-figure businesses while so many others strive to make a consistent income? Now, Mike Kim answers that question by sharing his proven 8-step blueprint that has helped build the brands for some of today's most influential thought leaders -- as well as his own personal brand. "Yes, it's possible to build a business around your expertise, ideas, message, and personality. But first you need to realize -- YOU ARE THE BRAND."Book Synopsis
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.Review Quotes
"A needed challenge to higher integrity and authenticity in a world of image and social media followers." - Pat Flynn, SmartPassiveIncome.com
"Your new business and marketing bible." - Dana Malstaff, Boss Mom
"Walks you through the process of creating a compelling personal brand to build your business around." - Michael Hyatt, New York Times bestselling author
"Proof that it is possible to reinvent yourself and build a career that showcases your unique expertise, passion, and experience." - Dorie Clark, Faculty, Duke University Fuqua School of Business
"Challenges our assumptions about what a personal brand is, how this weird world of marketing really works, and why the best strategy for success is telling the truth. Bravo." - Jeff Goins, bestselling author
"Mike Kim does more in You Are the Brand than help us brand ourselves; he helps us figure out how we can be useful in the world. And being useful leads to a sense of purpose and meaning." - Donald Miller, CEO, StoryBrand
About the Author
Mike Kim believes marketing isn't about closing a sale, it's about opening a relationship. This refreshing approach has made him a sought-after speaker, online educator, copywriter, and consultant to some of today's top thought leaders and personal brands. He has also been a published contributor for leading business platforms including Entrepreneur.com, Inc.com, and the Huffington Post. Nowadays you'll find him speaking at conferences, looking for the next great place to scuba dive, and occasionally sipping a glass of single malt-all while coaching, serving clients, and recording his top-ranked (and rated) podcast, the Brand You Podcast.