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Creating Signature Stories - by David Aaker (Paperback) - 1 of 1

Creating Signature Stories - by David Aaker (Paperback)

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About this item

Highlights

  • Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
  • Author(s): David Aaker
  • 190 Pages
  • Business & Economics, Marketing

Description



About the Book



Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories to energize readers, gain visibility, persuade audiences, and inspire action.



Book Synopsis



Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
Dimensions (Overall): 8.5 Inches (H) x 5.5 Inches (W) x .44 Inches (D)
Weight: .54 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 190
Genre: Business & Economics
Sub-Genre: Marketing
Publisher: Morgan James Publishing
Theme: General
Format: Paperback
Author: David Aaker
Language: English
Street Date: March 6, 2018
TCIN: 82951547
UPC: 9781683506119
Item Number (DPCI): 247-12-6289
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.44 inches length x 5.5 inches width x 8.5 inches height
Estimated ship weight: 0.54 pounds
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