Shelf Life - by Deborah Kevin (Paperback)

Book Synopsis

You've successfully published and launched your book...

But then, crickets...

Are readers bored with your posts?

Do they hate your book?

No! Chances are your readers aren't yet aware that your book exists! Shelf Life: A Field Guide to Long-Term Author Success is an essential companion for authors looking to sustain and grow their book's success long after the launch. Packed with actionable strategies, this guide walks you through the often-overlooked steps of post-publishing marketing, from engaging readers through social media and email campaigns to securing book reviews, organizing book tours, and leveraging partnerships with bookstores, libraries, and book clubs.

Whether you're a debut author or a seasoned writer, Shelf Life empowers you to navigate the evolving world of book marketing with confidence and creativity. Learn how to build a loyal readership, maintain visibility, and give your book the shelf life it deserves.

Review Quotes

Deborah Kevin's insightful, organized, and information-packed guide is the perfect toolbox for authors at any level. It can easily become an author's number one resource for generating, increasing, and sustaining book sales and loyal readers.

An outstanding and essential resource. Deborah Kevin's experience as a publisher has given her deep insight into the ways writers can advocate for themselves and claim agency over their careers' trajectories. For the many writers - like me - for whom marketing sometimes feels like an impossible challenge, Shelf Life is game-changing. From more familiar techniques, like building a website, to fresh ideas, like choosing the energy you want to bring to your marketing, Kevin presents proven ways for writers to build their communities and maximize their outreach without sacrificing authenticity. Her supportive, engaging style transforms the potentially-scary into easy-to-understand steps that are not only actionable but exciting. If you're a writer looking to become your own best advocate, this book is for you!

Deborah Kevin doesn't just talk the talk, but she walks the walk. And I say that both figuratively and literally. She puts her extensive personal writing and publishing experience, as well as her work, to lift other writers up into this remarkable and comprehensive field guide. She speaks the truth to authors, but her straight-shooting methodology still comes with compassion, helping you to gain a step-by-step understanding and offering practical solutions no matter where you are on your writing and publishing journey. Simply, this book is your must-have, no-nonsense, practical overview of effective and long-term marketing strategies to help propel you to the next level.

Ms. Kevin's Shelf Life is both comprehensive and concise, chock full of advice, interesting facts about the publishing industry, and actionable ideas for building a sustainable marketing plan for your books. I especially appreciate the "Ninja Tips" scattered throughout, which highlight best practices on a variety of topics. I will keep Shelf Life close by as I level up my author business.

If you're searching for insights from a publishing visionary who reveals how to set your book up for success, then Shelf Life is the guide for you. Deborah does more than lay the groundwork for why marketing after a book launch is critical. She also provides clear, easy-to-follow steps for those who may feel frozen with indecision on where or how to start. She takes away the guesswork that many authors find themselves trapped in, and her compassionate and encouraging tone emphasizes her genuine desire to see each book find its audience and reach its full potential.

Deborah Kevin's Shelf Life provides invaluable "How to" and "Where to" guidance for continuing to spotlight your beloved book after you've completed your launch! Clear, succinct, and doable, it's a must-have for continuing to reach potential readers.