$36.00 when purchased online
Target Online store #3991
About this item
Highlights
- Weightless, buttery-soft texture for a natural, fresh-from-the-beach bronze.
- 12-hour staying power for a fresh, natural-looking bronze or soft contour.
- Packed with skin-loving ingredients for a flawless, healthy glow.
Description
What it is:
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Product Form: Balm
Cosmetic Coverage: Full
Skin Tone: All Skin Tones
Beauty Purpose: Contouring
Net weight: 1.48 Ounces
TCIN: 94233075
UPC: 602004161116
Item Number (DPCI): 342-02-0873
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
caprylic/capric triglyceride, isoamyl laurate, silica, synthetic wax, butyrospermum parkii (shea) butter, simmondsia chinensis (jojoba) seed oil, candelilla cera (euphorbia cerifera (candelilla) wax), mica, dicalcium phosphate, cellulose, persea gratissima (avocado) oil, trimethylpentanediol/adipic acid/glycerin crosspolymer, disteardimonium hectorite, tocopherol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ricinus communis (castor) seed oil, hydrolyzed sodium hyaluronate, sodium hyaluronate, hydrogenated castor oil, benzyl alcohol [+/-ci 77891 (titanium dioxide), ci 77491, ci 77492, ci 77499 (iron oxides), ci 42090 (blue 1 lake)]
Shipping details
Estimated ship dimensions: 2.91 inches length x 2.89 inches width x 0.87 inches height
Estimated ship weight: 1.48 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Hoola Wave Bronzing Balm is a versatile and creamy product that delivers a natural sun-kissed glow. Guests appreciate its smooth application, buildable coverage, and long-lasting wear, making it ideal for both casual and special occasions. The attractive packaging, complete with a mirror, adds to its appeal. Many guests find it easy to blend, and it works well for various skin tones, providing a soft matte finish without any overpowering scent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1727 reviews
Blends like butter
5 out of 5 stars
lystraxo_2416 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I loved the way this product blended on top of my foundation so effortless and seamless. The color shade complimented my skin tone very well. Works great under the powder hoola bronzer.
Nice, could have more undertones
4 out of 5 stars
yanilm_2476 - 10 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is a nice bronzer but the color I have reads a little red undertone for me. This does blend in beautifully and I think it’s a great product. I took away one star because I think they can have better undertones and add a shade or two more. Overall the formula is nice. I would recommend if you can find a good match for you.
Wrong color
3 out of 5 stars
trenac2_474 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This would be a really great product but I got the wrong color. It is way too dark for me. I've heard wonderful things about hoola and I know if I had the correct color I would have loved it!
Creamy texture with good coverage
4 out of 5 stars
brookescanvas_5258 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really like the texture and blendability of the product. I was actually pleasantly surprised because i thought it was a powder but then it turned into a cream. The packaging is beautiful and the color was a pretty good match for my skin!
Good
4 out of 5 stars
ollyrose__168 - 14 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I find this product really good for summer time . It makes my skin looks so much better and add perfect amount of bronze . Blends beautifully with thick brush
New fav bronzer
5 out of 5 stars
blanca110_1888 - 15 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Ok this is my new favorite bronzer. I did not expect to love it this much. It blends perfectly and effortlessly and leaves a natural sun kissed tint. It doesn’t feel heavy and can withhold what ever the day brings on. The packaging is cute and functional, it has a nice sized mirror that is perfect for on the on application.
Bronzer balm
5 out of 5 stars
paola___andrea_9272 - 17 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received this balm from Influenster as a complimentary gift . I loved the texture, the only problem that I had is that it was way too dark for my skin! I will definitely buy a lighter shade! I like that it has a mirror! The packaging is cute!
Great bronzer for summer
5 out of 5 stars
emmac869_9981 - 17 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Highly blendable product that gives your face a sun-kissed glow. I loved how natural this product looked and it is especially great for giving you that summer time glow
A great bronzer
4 out of 5 stars
catdude_8337 - 18 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really like the texture of this bronzer. It does really well at blending and doesn't get creased in my fiber lines. Unfortunately, this shade is too dark for me. I'd definitely go lighter than expected when picking a shade. Benefit always have great products.
Warm, hydrating, and bronzed!
5 out of 5 stars
makaylaf52_9156 - 19 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Loved this bronzing balm - the original shade was the perfect match for my light skin tone. I used the Benefit bronzer powder all through high school, so trying this balm felt like a nostalgic upgrade. I’ve been leaning more into hydrating, balm-based products lately, and this one blends beautifully while giving that nice sun-kissed warmth. Lightweight, buildable, and super easy to apply!
Works amazing
5 out of 5 stars
lupitaj2_1552 - 19 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Works amazing, last long, a little does a long way, it is fragrance free, I’m also using it as eyeshadow and I love it, small enough to carry in a smaller purse and retouch if need it, item is buildable in case you need more than just accentuate some features.
Sunkissed
4 out of 5 stars
tammyl144_4224 - 20 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This shade was a little too warm for me, I probably should’ve gotten a lighter shade. A little goes a long way and it was a little patchy, but the color payoff is good. I like that there is a mirror built in.
Gives you a sun kissed glow
5 out of 5 stars
brandiet1_2101 - 21 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I absolutely love this product I've been using it for about 6 weeks and I couldn't be happier. It makes me look tan without looking orange. It compliments my skin and is a super blendable product so you can always add more. The packaging is super cute with the wave design on the front of the compact.
Nice product
4 out of 5 stars
jennybabes987_8843 - 21 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] It’s a nice product. I wouldn’t exactly say I love it but it’s really good. It blends in well with my makeup especially when I’m trying to contour. The only think I don’t like is that it is a little thick so it’s hard to get onto the brush. It’s in a really cute compact which makes it easy to travel with and has no scent which is kind of nice.
Creamy and smudge proof
4 out of 5 stars
chocolateladyny_1043 - 21 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This bronzer is a great warming balm for my finished look. Very creamy and buttery soft texture. Nice shade match and lightweight on my skin. Cute packing with easy to follow instructions. Very build able and last for all work day! Love the pop out mirror. I hope this company releases more deep dark shades.
Great Bronzer!
5 out of 5 stars
heliotropeskys_2946 - 22 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received this full size free sample of Benefit Cosmetics - Hoola Wave Bronzing Balm from Influenster in exchange for my honest review. Balm is definitely the best way to describe this bronzer, I really like this consistency. A little goes a long way and it’s buildable which I like having the option of how much bronze I want. Although the finish is described as matte, I find it to have a subtle glow to it. The lightest shade was still a little too dark for me but that is not the products fault I'm just way to pale at the moment to be wearing bronzer! The product is very user friendly - easy to apply and blend. Overall if bronzer is something you normally incorporate into your makeup routine then I would definitely recommend trying this one out!
Really nice bronzer!
5 out of 5 stars
kianag10_8793 - 23 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Love this bronzer! It is smooth and the pigmentation is good! Not too intense! I would definitely recommend this product! The packaging is so cute!
Love!
5 out of 5 stars
katiefbeee_5901 - 23 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received this product in exchange for my honest review. Can never go wrong with this brand! Benefits is a well known brand for a reason! This gives the perfect color for summer, I have very fair skinnned and this is perfect to give me a boost of color.
Hoola has the best bronzing makeup
5 out of 5 stars
samanthao160_9091 - 24 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] After using a bronzer for over a month now, I’ve definitely made this my go to. It melts into your skin but is “firm” enough to stay in the areas you want it to. I want to repurchase the hoola bronzing powder since it was such an old reliable product.
A little orange
3 out of 5 stars
marissaw131_8906 - 24 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Honestly, it’s just okay. The packaging is very cute and feels sturdy and I like the brush as well. I guess for me the color isn’t what I typically go for in a bronzer, it’s a bit too orangey for my liking. It does blend a bit patchy as well but that could be because I typically don’t wear foundation under any type of bronzer or liquid product.