SOFT BAKED COOKIE MIX: Betty Crocker makes baking a batch of soft birthday cake batter flavored cookies for the family quick and convenient (Do not eat raw cookie dough)
EASY TO MAKE: Just stir the cookie mix with softened butter, water, and eggs; Roll the cookie dough into balls, add to a cookie sheet, and bake about 15 to 17 minutes
YUMMY POSSIBILITIES: Prepare cookies as is or top every baked cookie with Betty Crocker Rich and Creamy Frosting and rainbow sprinkles
ANYTIME TREAT: Serve your finished cookies as snacks, a kids party food, or an after dinner dessert; A tasty addition to a baked goods gift basket, college care package, and more
CONTAINS: One 16.8 oz pouch of Betty Crocker Soft Baked Birthday Cake Batter Flavored Cookie Mix; About 25 servings per pouch
BOX TOPS FOR EDUCATION PARTICIPATING PRODUCT: Give back to schools with Betty Crocker. Download the Box Tops App to learn more & start earning cash for schools in need today.
Description
Fill your kitchen with the scent of deliciously soft home-baked cookies in minutes! Betty Crocker Soft Baked Birthday Cake Batter Flavored Cookie Mix makes it easy to whip up a batch of cookies, any time. Just follow the steps on the package to combine the cookie mix with butter or margarine, water, and eggs, then bake about 15 to 17 minutes. For a sweet twist, top finished cookies with Betty Crocker Rich and Creamy Frosting and rainbow sprinkles once they've cooled. Whether you're looking for a dessert table treat, a snack after lunch, or a tasty addition to a baked goods gift basket, soft baked birthday cake batter flavored cookies make every moment special. For more than a century, Betty Crocker has been a popular creator of easy, delicious recipes. Today, the Betty Crocker kitchen is still providing tasty dessert mixes, frosting, and convenient meal options and side dishes.
Serving Size: 2 tbsp mix
Serving Per Container: About 25
Amount 2 tbsp mix (19g) of Per
Calories: 70
% Daily Value*
Total Fat 0.5grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 150mg6%
Total Carbohydrate 15grm6%
Dietary Fiber 0grm0%
Total Sugars 8grm0%
Added Sugars 8grm17%
Protein 1grm0%
Calcium 40mg4%
Iron 0.6mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount
Calories: 110
% Daily Value*
Total Fat 5grm6%
Saturated Fat 3grm14%
Cholesterol 25mg8%
Sodium 180mg8%
Total Carbohydrate 16grm6%
Protein 1grm0%
Iron 0.7mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Features: No Artificial Sweeteners, No High Fructose Corn Syrup, No Hydrogenated Oil
Dietary Needs: 0 Grams Trans Fat, Kosher
State of Readiness: Mix
Package Quantity: 1
Style: Red Velvet Cookie
TCIN: 94579757
UPC: 016000228122
Item Number (DPCI): 261-04-0237
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 1.63 inches length x 6 inches width x 8.44 inches height
Estimated ship weight: 16.8 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
A: I think with how soft the dough is, the shapes wouldn’t hold unless you over cooked them quite a bit. Even then, during the baking process the shape would change a little and look melted.
submitted byAdirae - 9 months ago
A: They are too sticky to roll out in my opinion. I would worry adding flour would alter the texture or softness.
The Betty Crocker soft baked cookie mixes offer a delightful baking experience with minimal ingredients, making them perfect for busy families. Guests appreciate the easy-to-follow instructions and the consistent, soft, and chewy texture of the cookies. The pumpkin spice and chocolate caramel flavors are particularly praised for their rich taste and aroma, making them a great choice for seasonal treats. Overall, these mixes provide a fun and delicious way to enjoy homemade cookies without the hassle.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
951 star ratings
4.5 out of 5 stars with 951 reviews
easy to prepare
4.5 out of 5
easy to prepare: 4.45 out of 5
quality
4.1 out of 5
quality: 4.09 out of 5
taste
4.3 out of 5
taste: 4.27 out of 5
value
4.3 out of 5
value: 4.29 out of 5
72% would recommend
44 recommendations
5 out of 5 stars
4 August, 2026
originally posted on Betty Crocker
Incredible baking supply highly recommend.
[This review was collected as part of a promotion.] The consistency  was incredible. The appearance on the box made it very good. The aroma after it was baked, gave gave it a great outcome. My kids and I loved the cookies!
1 reply from Betty Crocker team - 21 days ago
Thank you so much for your kind words! We’re thrilled to hear you had a great experience, and we truly appreciate your support.
JenniferH
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5 out of 5 stars
27 July, 2026
originally posted on Betty Crocker
Now THIS is a good Red Velvet!
[This review was collected as part of a promotion.] Really good cookies! I was surprised at how they actually were CHOCOLATE and not just a red dye! I’ve turned away a lot of red velvet because it lacked flavor. This doesn’t lack a thing! The instructions were SUPER easy to follow: two eggs, a stick of warm butter and mix! I did a tiny bit over a table spoon for 13 minutes on 350 and ended up with about 18 perfectly baked and sized cookies! This was super easy and delicious!
1 reply from Betty Crocker team - 1 month ago
Thank you so much for your wonderful feedback! We’re so glad you enjoyed the rich chocolate flavor and found the cookies easy to make. It’s great to hear they baked up perfectly for you!
MackenzieL
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5 out of 5 stars
6 May, 2026
originally posted on Betty Crocker
It was alright
[This review was collected as part of a promotion.] This was alright. Texture felt a little off. But it did smell amazing. The kids had a lot of fun making this. So that was at least fun. I hope they do come out and do different flavors
ChelseyS
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1 out of 5 stars
28 April, 2026
originally posted on Betty Crocker
Never again.
[This review was collected as part of a promotion.] I followed the steps and the cookies came out googy my kids were disappointed. Not really sure what went wrong. Would not buy again. Would not recommend.
1 reply from Betty Crocker team - 4 months ago
Thank you for reaching out and sharing your review with us. We’re very sorry to hear about the issue you experienced with Betty Crocker Cookie Mix Soft Baked Birthday Cake Batter 16.8 oz. This is not the experience we want for our consumers, and we’d like to learn more about your experience. We’ve sent you an email to gather additional details, so please check your inbox as well as your junk or filtered folders. We hope to hear from you soon.
AlyR
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1 out of 5 stars
16 April, 2026
originally posted on Betty Crocker
Taste so off!!
Made the soft bake, chocolate caramel cookie mix, and it had a very awful, weird, bitter kind of like chemically taste!
1 reply from Betty Crocker team - 5 months ago
Thank you for reaching out and sharing your review with us. We’re very sorry to hear about the issue you experienced with Betty Crocker Cookie Mix Soft Baked Chocolate Caramel 16.4 oz. This is not the experience we want for our consumers, and we’d like to learn more about your experience. We’ve sent you an email to gather additional details, so please check your inbox as well as your junk or filtered folders. We hope to hear from you soon.
Danielle
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5 out of 5 stars
6 April, 2026
originally posted on Betty Crocker
Good
[This review was collected as part of a promotion.] Betty Crocker Chocolate Caramel Soft Baked Cookie Mix is easy to prepare and turns out soft and chewy. The combination of chocolate and caramel gives a rich and indulgent flavor. It's a great option for a quick homemade treat.
AlinaP
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1 out of 5 stars
24 March, 2026
originally posted on Betty Crocker
Tastes like poison
Just made these (chocolate caramel soft bake) and it had such a bad bitter and chemical taste that I had to spit it out. Everyone in the house agreed. They were inedible. Had to throw the whole batch out. Honestly not sure it it was even safe to eat with how bad it tasted. Not sure why this hasn't been pulled from the shelf.
1 reply from Betty Crocker team - 5 months ago
Thank you for reaching out and sharing your review with us. We’re very sorry to hear about the issue you experienced with Betty Crocker Cookie Mix Soft Baked Chocolate Caramel 16.4 oz. This is not the experience we want for our consumers, and we’d like to learn more about your experience. We’ve sent you an email to gather additional details, so please check your inbox as well as your junk or filtered folders. We hope to hear from you soon.
CeL
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
24 March, 2026Verified purchase
Soooo delicious
This mix is soo good! I make bigger cookies & they turn out like mini cakes! I love the chocolate chip ones too. Get!
Girllikeapearl
easy to prepare
5.0 out of 5
easy to prepare: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
10 March, 2026
originally posted on Betty Crocker
Metallic Aftertaste
I thought it was something I did wrong in my baking, but I had just made two other Betty crocker pre packaged cookie mixes (Caramel apple, amazing !) and those came out as perfect as always. However, these Chocolate Caramel soft baked have an extreme metallic taste. I'm going to toss them unfortunately. I tried even adding powdered sugar to the top, after baking, and they still have a weird after taste. I've had a few people try them and they all agree.
1 reply from Betty Crocker team - 6 months ago
Thank you for reaching out and sharing your review with us. We’re very sorry to hear about the issue you experienced with Betty Crocker Cookie Mix Soft Baked Chocolate Caramel 16.4 oz. This is not the experience we want for our consumers, and we’d like to learn more about your experience. We’ve sent you an email to gather additional details, so please check your inbox as well as your junk or filtered folders. We hope to hear from you soon.
Melly
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5 out of 5 stars
2 March, 2026
originally posted on Betty Crocker
Easy
[This review was collected as part of a promotion.] Really easy for people who are not great at baking. Instructions are very clear and easy to follow. First try cookies turned out great and also taste great.
BrittanyT
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1 out of 5 stars
21 February, 2026
originally posted on Betty Crocker
Chemical taste
I made the Chocolate Caramel soft baked I made tonight and they seriously were not edible. They had a very chemically flavor and almost burning. Like you accidentally put chemical or poison in your mouth. Even my kid couldn’t eat them. I thought I was tripping. I checked the date and every thing lol. Maybe I got a bad batch
1 reply from Betty Crocker team - 6 months ago
Thank you for reaching out and sharing your review with us. We’re very sorry to hear about the issue you experienced with Betty Crocker Cookie Mix Soft Baked Chocolate Caramel. This is not the experience we want for our consumers, and we’d like to learn more about your experience. We’ve sent you an email to gather additional details, so please check your inbox as well as your junk or filtered folders. We hope to hear from you soon.
Pookiebean
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1 out of 5 stars
13 February, 2026
originally posted on Betty Crocker
Not good
Sugar content must be too low , tasted weird,not sweet enough.
1 reply from Betty Crocker team - 7 months ago
We appreciate you giving the recipe a fair try! We're sorry it didn't quite hit the mark for you. Your feedback is valuable, and we'll be sure to share it with our team. Thanks for taking the time to let us know!
Fastbaketime
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5 out of 5 stars
25 January, 2026
originally posted on Betty Crocker
Nice, tatsy and soft
[This review was collected as part of a promotion.] The cookies were very easy to make especially if you aren't an experienced baker. The cookies came out perfectly and were gone the same evening I made them. The pumpkin flavor isn't overvearing and just the right amount of flavor. They are big cookies when you make them so I only ate one when I made them. They tatse good and have no bag after taste. They look like mini round cakes to.me when they are done.
tamikab88_5422
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2 out of 5 stars
24 January, 2026
originally posted on Betty Crocker
No thank you
[This review was collected as part of a promotion.] Yuck yuck! Just make it from scratch they aftertaste now even my children like it they rather my home made version. I really wanted ro like it to make large batches easy to make. Stay away
1 reply from Betty Crocker team - 7 months ago
Thank you for reaching out and sharing your review with us. We’re very sorry to hear about the issue you experienced with Betty Crocker Soft Baked Pumpkin Spice Cookie Mix. This is not the experience we want for our consumers, and we’d like to learn more about your experience. We’ve sent you an email to gather additional details, so please check your inbox as well as your junk or filtered folders. We hope to hear from you soon.
angeer1_4994
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5 out of 5 stars
23 January, 2026
originally posted on Betty Crocker
Pretty good
[This review was collected as part of a promotion.] These were really good and honestly surprisingly really cheap too, it was like a cake cookie but I enjoyed it a lot. I would get this again. Thank you Influenster
aubreyo2_2829
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4 out of 5 stars
20 January, 2026
originally posted on Betty Crocker
So easy
[This review was collected as part of a promotion.] The Betty Crocker pumpkin cookie mix was so easy to use. Just add butter and eggs and you have cookies ready to go. The cookies were really soft and the pumpkin flavor wasn't overwhelming. Would buy these again and will try other flavors too!
jessicaw826_1261
1 guest found this review helpful. Did you?
5 out of 5 stars
20 January, 2026
originally posted on Betty Crocker
We love these and so easy to m
These are my absolute favorite cookies! They are easy to make and delicious 😋
Tiffany07
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5 out of 5 stars
13 January, 2026
originally posted on Betty Crocker
Delicious
[This review was collected as part of a promotion.] These cookies were so simple to make and were delicious! The cost was reasonable and there was many servings. They were soft and colorful along with flavorful.
cassieb168_4200
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 January, 2026Verified purchase
amazing and a new favorite kind of cookie
amazing, my favorite flavor was pumpkin spice!
Savannah
easy to prepare
4.0 out of 5
easy to prepare: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
taste
5.0 out of 5
taste: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
4 January, 2026
originally posted on Betty Crocker
Fun new snack to try
[This review was collected as part of a promotion.] I am usually not a huge chocolate person, but I enjoyed these cookies. The consistency was a lot lighter than I expected. A bit lighter than a brownie. I was a bit disappointed by the lack of taste from the chips. I wasn’t able to taste them too much. The baking process was very easy. Mixing the dough was slightly difficult however.
