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About this item
Highlights
- What Makes a BLOCKBUSTER?More than half of all new products fail in the marketplace.
- Author(s): Gary S Lynn & Richard R Reilly
- 272 Pages
- Business + Money Management, Development
Description
Book Synopsis
What Makes a BLOCKBUSTER?More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.
Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:
Compelling Product Vision - Product Improvisation - Information Exchange- Senior Management Commitment - Teamwork
Dimensions (Overall): 8.82 Inches (H) x 5.54 Inches (W) x .73 Inches (D)
Weight: .74 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Development
Genre: Business + Money Management
Number of Pages: 272
Publisher: Harper Paperbacks
Theme: Business Development
Format: Paperback
Author: Gary S Lynn & Richard R Reilly
Language: English
Street Date: August 14, 2003
TCIN: 90852701
UPC: 9780060084745
Item Number (DPCI): 247-06-9219
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.73 inches length x 5.54 inches width x 8.82 inches height
Estimated ship weight: 0.74 pounds
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