$34.99 sale price when purchased online
$49.99 list price
Target Online store #3991
About this item
Highlights
- Lift, Loft, Love: Our mom-created and tested, baby approved and universally adored breastfeeding pillow, now with extra firmness that meets updated regulatory standards and crafted to stay supportive and secure throughout babyhood (and then some); higher cushion brings baby closer for a better latch and more cuddle time
- Hugs Every Curve: Boppy’s baby feeding pillow features a wider opening and flexible fiber fill to embrace more body types comfortably without breaking or tearing like foam; our updated Boppy pillow with patent-pending design effortlessly slides around the waist with one hand for easy adjustments
- Feeding Flexibility: Innovative shape for multiple feeding styles – cradle, cross cradle, football hold and bottle feeding, and tested by SimpliFed Lactation Consultants; we know spit happens, so you can easily spot clean the pillow’s water-repellant protective liner, and the zippered, removeable cover is machine washable, making cleaning a breeze; pick up a second cover from our collection of adorable prints to have a spare on hand
- 35 Years of Confidence: Better connecting babies and moms since 1989 with breastfeeding pillows, baby carriers and other baby essentials so you can worry less and enjoy more; The first brand verified by the Baby Safety Alliance in the Nursing Pillow category for meeting the highest standards in safety, performance and quality; Meets and exceeds standards for ASTM F3669 Consumer Safety Specification for Nursing Pillows and 16 CFR 1242 safety standard for nursing pillows, so you can have peace of mind
- Wakey Wakey: This product is for baby’s adult-supervised awake time for feeding, not for sleep; soft n’ snuggly microfiber cover stays cool unlike faux velvet or velour; the nursing pillow is designed and assembled in the United States, filled with recycled polyester fiber so it's hypoallergenic, kinder to our planet and softer and more durable than brittle foam blocks found in other nursing pillows
Description
Introducing the NEW Boppy® Nursing Pillow, your comfy, snuggly sidekick for feeding moments. This redesigned cutie, dreamed up by clever moms, gives your arms and back a break while keeping baby at the perfect angle for breastfeeding and bottle feeding. Did you know the average nursing mom clocks over 35 hours a week feeding? Talk about a full-time job. But fear not, our NEW Boppy® Nursing Pillow is here to save the day (and night), just as our Original Boppy® Nursing Pillow has done for 35 years. With its updated, versatile design, you can cradle, cross cradle, or football hold with ease. This pillow’s got your back (literally) with its larger, firmer shape that hugs every body type just right, keeping baby snug and positioned just right. It’s small enough to fit in your rocking chair or glider but big enough to deliver all the support you need. No wonder it’s been a registry must-have and a favorite among moms, dads, caregivers and lactation consultants alike for over three decades. The easy-on, easy-off, beltless design has a wider opening and means you can pop it on with one hand—because what new mom or dad has two free hands? Plus, its removable cover is machine washable for those inevitable messes. Filled with hypoallergenic, recycled fiber, it’s as carefree as it is cozy. Got a laundry day? No worries. We’ve got extra covers so you can always have a fresh one ready. Just remember, this pillow is for supervised awake-time only—no snoozing allowed! Trust Boppy to keep you and your baby comfy, happy, and oh-so-confident. Let’s make feeding time the best time.
Dimensions (Overall): 20 Inches (L), 16 Inches (W), 5.5 Inches thick
Weight: 44 Ounces
Industry or Government Certifications: JPMA Certified, Meets ASTM Standards
Material: Polyester
Care & Cleaning: Machine Washable Cover
TCIN: 92156302
UPC: 769662034784
Item Number (DPCI): 030-05-6297
Origin: Imported
Shipping details
Estimated ship dimensions: 7.62 inches length x 16.26 inches width x 21.05 inches height
Estimated ship weight: 3.11 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this come with a liner underneath the washable cover?
submitted by Mom2Be - 5 months ago
A: Do you sell the protective liner for the new redesigned boppy pillow?
submitted byMari - 1 month agoA: Hi Mom2Be! Thanks for your question. The New Boppy® Nursing Pillow comes with a removable, machine-washable cover, but it does not have an additional liner underneath the cover. The pillow itself is made with a water-repellent inner fabric to help with easy spot cleaning if needed. Let us know if you have any other questions — we're here to help! 🤍
submitted byBoppySupport - 5 months agoBrand expert
Q: Why did the pillow get orange stains on it underneath with the cover on it?
submitted by Suz - 1 month ago
A: Thanks for reaching out and letting us know about this. The Boppy Nursing Pillow should not develop stains under the cover during normal use, so we’d love to learn more about what you’re seeing. Can you please send a photo of the pillow and your proof of purchase to info@boppy.com? Our Customer Care team will review it and let you know if it’s covered under our warranty or help you with next steps.
submitted byBoppySupport - 16 days agoBrand expert
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Guests are saying
The new nursing pillow has received enthusiastic praise from guests for its supportive design and comfort during feeding. Many appreciate its thickness and firmness, which help keep babies elevated and close during breastfeeding and bottle feeding. The pillow's ergonomic shape accommodates various body types, making it a versatile choice for new parents. While some guests noted minor issues with repositioning, the overall feedback highlights its effectiveness and ease of use, making it a must-have for feeding journeys.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 621 reviews
design: 1.8 out of 5
easy to clean: 3.8 out of 5
safety: 2 out of 5
14% would recommend
7 recommendations
Way too firm and hard
1 out of 5 stars
Thumbs down graphic, would not recommend
Padma - 2 days ago
It's so stiff and way too firm that the baby just slips off. I used it twice and both the baby and me disliked it so much. So heavy and someone w/ weak postpartum hand and wrist I can't even carry it. No handle as well. And why is it so high? So many things wrong with this. I got this as baby registry.
Too firm
1 out of 5 stars
Jen - 6 days ago, Verified purchaser
Way too firm, do not like the new design
Needs a handle
4 out of 5 stars
AmandaC827 - 12 days ago
originally posted on boppy.com
4 stars only because I wish it had a handle to carry it around better, especially when I have baby in one hand. Otherwise I love it
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
alli1176 - 1 month ago, Verified purchaser
Love the density of the Boppy, doesn’t seem like it will end up flat or lumpy over time.
Maybe offer options on firmness
3 out of 5 stars
MarianneR - 2 months ago
originally posted on boppy.com
Its too firm a tiny bit softer but not like the others would be great. Maybe offer options on firmness.
All it needs is a handle
5 out of 5 stars
EmberP - 2 months ago
originally posted on boppy.com
I love ALMOST everything about this pillow. The size, shape, firmness, ease of washing, and design. I use it every day for nursing, tummy time, a head rest for myself, and even a dinner tray when I’m sitting in the recliner stuck to the pump. The ONLY thing I wish it had, is a handle. I carry it from room to room and it’s easy enough when my arms aren’t full but that is rarely the case nowadays. Just a simple fabric handle on the back would make it perfect.
The new design is awful
1 out of 5 stars
Thumbs down graphic, would not recommend
Emily - 2 months ago
The new design is awful. It is too thick, too stiff, and too hot. It’s awful for newborns and is not nearly as adaptable and usable as the original design
1 reply from BoppySupport team - 2 months ago
Hi Emily. Thank you so much for your feedback. We’re sorry to hear the new design didn’t meet your needs. As of April 20, 2025, all nursing pillows sold in the U.S. must meet updated federal safety standards, and our new Boppy Nursing Pillow was redesigned to align with these important regulations. At Boppy, we’re proud to be leading the way in safety and support, setting the standard in a category that truly deserves it. That said, not all nursing pillows are made for everyone — and they shouldn't be. Your perfect match might look a little different, and we’d love to help you find it! If you're looking for something more feature-rich and adaptable, we suggest trying the Boppy Uplift™ Nursing Pillow. It offers a higher elevation and extra thoughtful details that many parents find incredibly helpful. Feel free to reach out to info@boppy.com and let us know how we can support you. We’re always here to help you find your best fit.
Don’t buy
1 out of 5 stars
MariselaC - 2 months ago
originally posted on boppy.com
Horrible. Too stiff and hard to use. Baby slides off of the sides.
Dont do it
1 out of 5 stars
Thumbs down graphic, would not recommend
Mar23 - 3 months ago, Verified purchaser
It’s way too hard and stiff, the fabric of the cover is soft but it makes the pillow super slippery. I feel like the side arms should be longer and the same height as the rest of the pillow, maybe this would help it stay in place instead of slipping out. I can not stand this pillow.
1 reply from BoppySupport team - 2 months ago
Thank you so much for your feedback. The New Boppy Nursing Pillow was thoughtfully redesigned to meet updated safety standards, offering firmer support, a higher lift, and a more inclusive fit for comfortable, supervised feeding. If you have any questions about how to best use the new design, our customer care team would be happy to help at info@boppy.com.
The Worst. Especially for newborns.
1 out of 5 stars
Thumbs down graphic, would not recommend
NB - 3 months ago, Verified purchaser
I loved the original boppy pillow, I’m not sure why they felt the need to change it. This one is terrible - it’s too hard, the pillowcase is a slippery awful polyester so it’s hard to pick up and just doesn’t feel nice. It’s also smaller or more compact than the original. Could be a personal preference since so many people seem to like it, but I hate it and now I have to find something else.
1 reply from BoppySupport team - 2 months ago
Thank you for sharing your thoughts. The updated Boppy Nursing Pillow was designed to meet new federal safety regulations, which require firmer support and a wider, more open shape to ensure safe, supervised feeding. While it may feel different from the original, many find the higher loft and ergonomic design helpful during feeding sessions. If you have any questions about how to use the new style or need support, our customer care team is here to help at info@boppy.com.
A must on every registry
5 out of 5 stars
arlyneS - 3 months ago
originally posted on boppy.com
I'm due any day now with my second baby and plan on bringing this pillow with me to the hospital. This was one of my most used pillows with my first baby and now this updated version is even better. I love that this updated pillow is more firm and wider. If there's one product you need for feeding baby, it's this one! I used it the most for nursing, but it will also be used when bottle feeding (with husband and daughter). It's a must on every registry.
Registry must have
5 out of 5 stars
ElizaD - 3 months ago
originally posted on boppy.com
Absolutely love! A game changer for my postpartum experience! Baby was bottle fed & this offered support that made every feeding comfortable for not only me but baby as well! A registry must have!!!
Love this pillow!!!
5 out of 5 stars
koobap - 4 months ago
originally posted on boppy.com
As a first-time mom, the Boppy has been such a lifesaver. It makes nursing way more comfortable and takes the pressure off my arms and back. It’s easy to use, move around, and clean—definitely one of my favorite baby items so far!
Highly recommend!
5 out of 5 stars
koobap - 4 months ago
originally posted on boppy.com
The Boppy Nursing Pillow is incredibly convenient—easy to grab, position, and adjust whether I'm breastfeeding or bottle-feeding. It provides just the right amount of support for both baby and me, saving my arms and back during long sessions. I also love that it’s lightweight and portable, so I can use it on the couch, in bed, or even take it on the go. Plus, the removable cover makes cleanup super simple. Highly recommend for any new parent!
Didn't work for Me
1 out of 5 stars
Thumbs down graphic, would not recommend
J - 4 months ago
It’s so hard and stiff. Does not stay in place and shifts during feedings.
1 reply from BoppySupport team - 4 months ago
Hi there, Thank you for sharing your experience with the Boppy Nursing Pillow in Gray Beige Leaves. We're sorry to hear it didn't meet your expectations. We understand your concerns about the firmness and shifting during feedings. Our newest Boppy Nursing Pillows were redesigned to meet the updated federal safety standard that went into effect in April 2025. These new guidelines prioritize structured support, with a firmer fill and more secure design intended to help position baby safely during nursing, bottle feeding, and bonding. That said, every parent and baby has different needs—and we’re always here to help you find the right fit. If you’d like to talk through other options or have additional feedback to share, please reach out to us at info@boppy.com. Wishing you all the best on your feeding journey, The Boppy Team
New design sucks
2 out of 5 stars
Thumbs down graphic, would not recommend
TracyB - 4 months ago, Verified purchaser
The updated product design is absolutely garbage. The “new” Boppy design is a crescent shaped brick of rock hard foam. It’s awkward and you can’t squish it and manipulate it the way you could with the older style which was soft/fluffy. It’s height also makes it useless as an aid for supervised tummy time, and its curve is so wide that it’s utterly useless as a supervised seat/support for baby to sit/lay on also. I actually considered going to a local consignment store to see if I could just trade my “new” boppy pillow for an older one. The older style pillows were more comfortable to use, and could be used for so much more than nursing. This new design is just terrible.
1 reply from BoppySupport team - 4 months ago
Hi TracyB, Thank you for your feedback. We’re sorry to hear that the updated Boppy Nursing Pillow isn’t working for you, and we appreciate you taking the time to share your experience. The new design reflects recent changes to federal safety standards, which went into effect in April 2025. These updated guidelines require nursing support products to offer firmer, more structured support to promote safe feeding positions and reduce risk during use. We were proud to help shape this standard and prioritized safety in every detail of the redesign. Per these regulations, nursing pillows are intended only for feeding support. They are not designed or approved for other uses such as tummy time, sitting, or lounging. We understand that may feel limiting, but safety science makes it clear that feeding is the only appropriate use. We appreciate your candid thoughts and will share them with our team. If you’d like to speak further or explore support options, we’re always here at info@boppy.com. Warmly, The Boppy Team
A must have for parents & babies comfort
5 out of 5 stars
CaroleH - 5 months ago
originally posted on boppy.com
This was on my son and daugher in laws wish list. Their son came a little earlier than expected and the boppy was the perfectly timed gift. They brought it right to the NICU and use it all the time to make feeding easier for this precious little guy! It’s a must for all parents to make cuddling and feeding more comfortable for both mom and baby.
Firm and more supportive!
5 out of 5 stars
LaurenI - 5 months ago
originally posted on boppy.com
We love this boppy. The height is way better than the original and it’s more firm. My baby prefers this one as well! We have 2 of this one! I would 100% recommend it. Skip on the Original one and go for this one!
Registry Must Have!!
5 out of 5 stars
KaylynH - 5 months ago
originally posted on boppy.com
I partnered with Boppy on social media with our third for the new design, but I have been a Boppy lover since I had my first! I absolutely love the new design! It's extremely supportive and has been a life saver for my back while breastfeeding! Having a machine washable cover is such an amazing addition! Definitely something I recommend purchasing! Kaylyn H
LOVE
5 out of 5 stars
AlexM - 5 months ago
originally posted on boppy.com
Such a lifesaver for nursing and bottle feeding! Loved it for baby #1 and got the redesigned pillow for baby #2 and can’t wait to use it! Plus the print is super cute