Business Research - by Wilson Ng & Elayne Coakes (Paperback)

About the Book

Undertake a research project for the first time with this guide which focuses on the organization as the most important part of business research and makes the subject enjoyable and accessible to all.

Book Synopsis

Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.

Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project.

Review Quotes

"Business Research provides comprehensive introductory coverage of a plethora of investigation methods available to the nascent business researcher."-- "Dr Gordon Hunter, Professor of Information Systems in the Faculty of Management at the University of Lethbridge, Alberta, Canada"

"The book is organized very carefully paying detailed attention to all practical issues that research students face in completing their studies at undergraduate and postgraduate levels."-- "Dr Suleman Aziz Lodhi, National College of Business Administration and Economics, Lahore"

"They have created a lively, engaging and user-friendly introduction to research for intending postgraduate students."-- "Dr Tom Cockburn, AFNZIM, Director-Policy, Center for Dynamic Leadership Models in Global Business"

"This book provides a complete, clear and comprehensive panorama of what and how a researcher has to know for researching business and management. It offers an ample but at the same time concise overview of steps, methods and examples for designing, developing and reporting a good research project. Its direct and simple language addresses PhD students, researchers, scholars but also practitioners and consultants in the business research landscape. For these reasons, I strongly suggest Business Research to experienced scholars as well as incoming researchers."-- "Prof. Cinzia Dessi, University of Cagliari, Italy"

About the Author

Wilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton. He is a Visiting Professor at two European universities: UNICA (Università degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France. Prior to his academic career, Wilson was a senior investment banker with NM Rothschild in London and Singapore.

Elayne Coakes has taught business research methods at the University of Westminster for many years. Her consultancy experience in large and small enterprises has provided Elayne with extensive applied business experience.